{"id":7599,"date":"2024-12-16T17:34:30","date_gmt":"2024-12-16T16:34:30","guid":{"rendered":"https:\/\/www.mickyweis.com\/share-of-voice-hvad-er-det\/"},"modified":"2025-07-09T14:01:23","modified_gmt":"2025-07-09T12:01:23","slug":"share-of-voice","status":"publish","type":"post","link":"https:\/\/www.mickyweis.com\/en\/share-of-voice\/","title":{"rendered":"Share of Voice: Why does it matter for your brand?"},"content":{"rendered":"<p data-start=\"107\" data-end=\"253\">Share of Voice, or SOV as it is often called, is a parameter used to assess how much attention your brand receives compared to your competitors.<\/p>\n<p data-start=\"255\" data-end=\"323\">In other words, SOV provides insight into your brand\u2019s popularity.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Jump to section<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mickyweis.com\/en\/share-of-voice\/#What_is_Share_of_Voice\" >What is Share of Voice?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mickyweis.com\/en\/share-of-voice\/#How_to_measure_Share_of_Voice\" >How to measure Share of Voice<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mickyweis.com\/en\/share-of-voice\/#Why_should_you_know_your_SOV\" >Why should you know your SOV?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.mickyweis.com\/en\/share-of-voice\/#Can_Share_of_Voice_be_improved\" >Can Share of Voice be improved?<\/a><\/li><\/ul><\/nav><\/div>\n<h2 data-start=\"325\" data-end=\"353\"><span class=\"ez-toc-section\" id=\"What_is_Share_of_Voice\"><\/span>What is Share of Voice?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"355\" data-end=\"441\">Share of Voice gives you insight into your brand\u2019s exposure compared to competitors.<\/p>\n<p data-start=\"443\" data-end=\"575\">This can be measured across both traditional and online channels (TV, radio, social media, search engines, website traffic, etc.).<\/p>\n<p data-start=\"577\" data-end=\"743\">SOV can be calculated based on organic traffic as well as paid advertising, allowing you to measure your brand awareness across different channels and compare them.<\/p>\n<h2 data-start=\"745\" data-end=\"779\"><span class=\"ez-toc-section\" id=\"How_to_measure_Share_of_Voice\"><\/span>How to measure Share of Voice<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"781\" data-end=\"937\">Share of Voice is best measured using various tools such as <a href=\"https:\/\/www.mickyweis.com\/en\/hubspot\/\">HubSpot<\/a>, <a href=\"https:\/\/www.mickyweis.com\/en\/ahrefs\/\">Ahrefs<\/a>, <a href=\"https:\/\/www.mickyweis.com\/en\/semrush\/\">Semrush<\/a>, and Google Ads, each designed to track SOV across specific channels.<\/p>\n<p data-start=\"939\" data-end=\"1068\">Over time, you can determine whether your brand\u2019s campaign investments are actually paying off in terms of continuous exposure.<\/p>\n<p data-start=\"1070\" data-end=\"1223\">It is also essential to analyze how your brand\u2019s Share of Voice performs across different channels and whether some channels are lagging behind others.<\/p>\n<h2 data-start=\"1225\" data-end=\"1259\"><span class=\"ez-toc-section\" id=\"Why_should_you_know_your_SOV\"><\/span>Why should you know your SOV?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"1261\" data-end=\"1463\">Knowing your SOV is crucial because it provides an indication of where your brand stands compared to competitors, which campaigns have been the most successful, and what consumers think of your <a href=\"https:\/\/www.mickyweis.com\/en\/what-is-branding\/\">brand<\/a>.<\/p>\n<p data-start=\"1465\" data-end=\"1632\">In other words, SOV as a metric offers valuable insights into brand management and highlights challenges you should monitor to improve brand awareness in the future<\/p>\n<h2 data-start=\"1634\" data-end=\"1670\"><span class=\"ez-toc-section\" id=\"Can_Share_of_Voice_be_improved\"><\/span>Can Share of Voice be improved?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"1672\" data-end=\"1790\">You can actively work to improve your brand\u2019s Share of Voice, depending on the specific channel you want to enhance.<\/p>\n<ul data-start=\"1792\" data-end=\"2080\">\n<li data-start=\"1792\" data-end=\"1890\"><strong data-start=\"1794\" data-end=\"1813\">Search engines:<\/strong> Optimize your <a href=\"https:\/\/www.mickyweis.com\/en\/eeat-guidelines\/\">SEO<\/a> efforts to achieve greater visibility in search results.<\/li>\n<li data-start=\"1891\" data-end=\"1984\"><strong data-start=\"1893\" data-end=\"1910\">Social media:<\/strong> Increase your presence on social media with content that engages users.<\/li>\n<li data-start=\"1891\" data-end=\"1984\"><strong data-start=\"1987\" data-end=\"2003\">Advertising:<\/strong> Boost your ads and publish them where your target audience is most active<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Share of Voice, or SOV as it is often called, is a parameter used to assess how much attention your brand receives compared to your [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5392,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[93],"series":[],"class_list":["post-7599","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-general-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Share of Voice: What is it and why does it matter for your brand?<\/title>\n<meta name=\"description\" content=\"Share of Voice is a parameter used to assess how much attention your brand receives compared to your competitors.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mickyweis.com\/en\/share-of-voice\/\" \/>\n<meta property=\"og:locale\" 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