{"id":7607,"date":"2025-02-10T17:11:28","date_gmt":"2025-02-10T16:11:28","guid":{"rendered":"https:\/\/www.mickyweis.com\/marketing-funnel\/"},"modified":"2026-06-15T16:12:37","modified_gmt":"2026-06-15T14:12:37","slug":"marketing-funnel","status":"publish","type":"post","link":"https:\/\/www.mickyweis.com\/en\/marketing-funnel\/","title":{"rendered":"Mastering the Marketing Funnel: Guide to turning leads into loyal customers"},"content":{"rendered":"<p data-pm-slice=\"1 3 []\">A marketing funnel is a tool that helps marketing teams plan their efforts based on where consumers are in the funnel.<\/p>\n<p>There are many different types of these marketing funnels depending on their purpose, and many of them are based on the<a href=\"https:\/\/www.mickyweis.com\/en\/aida-model\/\"> AIDA model<\/a>.<\/p>\n<p>However, a marketing funnel is typically divided into a three-step model with the following phases:<\/p>\n<ul data-spread=\"false\">\n<li><strong>Top of the Funnel (TOFU):<\/strong> Awareness phase.<\/li>\n<li><strong>Middle of the Funnel (MOFU):<\/strong> Consideration phase.<\/li>\n<li><strong>Bottom of the Funnel (BOFU):<\/strong> Conversion phase.<\/li>\n<\/ul>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Jump to section<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mickyweis.com\/en\/marketing-funnel\/#What_is_a_marketing_funnel\" >What is a marketing funnel?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mickyweis.com\/en\/marketing-funnel\/#Different_stages_of_the_marketing_funnel\" >Different stages of the marketing funnel<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mickyweis.com\/en\/marketing-funnel\/#Top_of_the_Funnel_TOFU_Attract_attention\" >Top of the Funnel (TOFU): Attract attention<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.mickyweis.com\/en\/marketing-funnel\/#Middle_of_the_Funnel_MOFU_Build_relationships\" >Middle of the Funnel (MOFU): Build relationships<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.mickyweis.com\/en\/marketing-funnel\/#Bottom_of_the_Funnel_BOFU_Convert_leads_into_customers\" >Bottom of the Funnel (BOFU): Convert leads into customers<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.mickyweis.com\/en\/marketing-funnel\/#What_about_loyalty_and_advocacy\" >What about loyalty and advocacy?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.mickyweis.com\/en\/marketing-funnel\/#Is_the_marketing_funnel_still_relevant_today\" >Is the marketing funnel still relevant today?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.mickyweis.com\/en\/marketing-funnel\/#Can_Generation_Z_introduce_us_to_a_new_marketing_funnel\" >Can Generation Z introduce us to a new marketing funnel?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 data-pm-slice=\"1 1 []\"><span class=\"ez-toc-section\" id=\"What_is_a_marketing_funnel\"><\/span>What is a marketing funnel?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A marketing funnel describes the customer journey from the first interaction with a brand to the final purchase &#8211; and in some cases, even retention after the purchase.<\/p>\n<p>The core idea behind the marketing funnel is to guide marketing initiatives based on the stage consumers are in.<\/p>\n<p>For example, it would not be relevant to increase brand awareness for leads you have already acquired.<\/p>\n<p>In other words, different initiatives need to be implemented depending on where consumers are in order to drive the most conversions.<\/p>\n<p>However, it is important to emphasize that consumer purchasing behavior does not always follow a linear model in reality.<\/p>\n<p>Later in this article, we will take a look at whether the marketing funnel, as it stands today, is still relevant to how we consider and research products.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Different_stages_of_the_marketing_funnel\"><\/span>Different stages of the marketing funnel<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>As mentioned, the marketing funnel is divided into three stages, and each stage represents a different part of the customer journey.<\/p>\n<p>These stages help structure marketing initiatives according to consumer needs.<\/p>\n<p>Let&#8217;s take a look at them below.<\/p>\n<p><img decoding=\"async\" class=\"wp-image-7553 aligncenter\" title=\"Marketing funnel\" src=\"https:\/\/www.mickyweis.com\/wp-content\/uploads\/2025\/01\/Marketing-funnel-300x234.png\" alt=\"Marketing funnel\" width=\"488\" height=\"381\" srcset=\"https:\/\/www.mickyweis.com\/wp-content\/uploads\/2025\/01\/Marketing-funnel-300x234.png 300w, https:\/\/www.mickyweis.com\/wp-content\/uploads\/2025\/01\/Marketing-funnel.png 675w\" sizes=\"(max-width: 488px) 100vw, 488px\" \/><\/p>\n<h3 data-pm-slice=\"1 1 []\"><span class=\"ez-toc-section\" id=\"Top_of_the_Funnel_TOFU_Attract_attention\"><\/span>Top of the Funnel (TOFU): Attract attention<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>At the top of the marketing funnel is the awareness phase.<\/p>\n<p>This is where consumers become aware of your brand and start engaging with it.<\/p>\n<p>This is typically their first encounter with your brand, and it is beneficial to intensify marketing efforts that enhance brand awareness.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Middle_of_the_Funnel_MOFU_Build_relationships\"><\/span>Middle of the Funnel (MOFU): Build relationships<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>In the middle of the marketing funnel is the consideration phase.<\/p>\n<p>This stage includes consumers who have engaged with your brand, such as by following you on social media or signing up for your newsletter.<\/p>\n<p>At this stage, it is essential to build trust with consumers and foster relationships.<\/p>\n<p>This can be achieved by offering consumers a behind-the-scenes look at your brand, sharing reviews from other users to build s<a href=\"https:\/\/www.mickyweis.com\/en\/social-proof\/\">ocial proof<\/a>, sending engaging emails, etc.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Bottom_of_the_Funnel_BOFU_Convert_leads_into_customers\"><\/span>Bottom of the Funnel (BOFU): Convert leads into customers<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>At this stage, you have gained the consumer&#8217;s full attention and built a certain level of trust in your brand.<\/p>\n<p>Now, we have reached the bottom of the funnel, where your leads should ideally convert into customers.<\/p>\n<p>Here, initiatives that persuade your leads to convert can be effective, such as free trials, special offers, follow-up consultations, segmented emails, etc.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_about_loyalty_and_advocacy\"><\/span>What about loyalty and advocacy?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Once leads have converted into customers, what happens next?<\/p>\n<p>Several models now include a retention phase as the final and crucial part of the marketing funnel.<\/p>\n<p>Through loyalty programs, post-purchase customer service, and invitations to exclusive customer communities, companies can achieve a certain level of loyalty from their customers, ultimately strengthening their relationship.<\/p>\n<p>Loyalty can eventually lead to advocacy through <a href=\"https:\/\/www.mickyweis.com\/en\/word-of-mouth\/\">word-of-mouth marketing<\/a>, online reviews, user-generated content (<a href=\"https:\/\/www.mickyweis.com\/en\/user-generated-content\/\">UGC<\/a>), etc.<\/p>\n<p>In the end, this helps increase credibility around your brand and allows you to reach a larger audience.<\/p>\n<div class=\"greenbox\">\n<h2><span class=\"ez-toc-section\" id=\"Is_the_marketing_funnel_still_relevant_today\"><\/span>Is the marketing funnel still relevant today?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The customer journey from awareness to conversion should be viewed as a journey influenced by a wide range of factors.<\/p>\n<p>Some consumers may even skip directly to the consideration or conversion phase because they are already aware of how your product can solve their problem.<\/p>\n<p>For this reason, there is ongoing discussion about whether the marketing funnel is truly suited to our modern-day consumer behavior.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Can_Generation_Z_introduce_us_to_a_new_marketing_funnel\"><\/span>Can Generation Z introduce us to a new marketing funnel?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Many argue that <a href=\"https:\/\/www.mickyweis.com\/en\/generations\/\">Generation Z<\/a> has disrupted the traditional funnel.<\/p>\n<p>This is happening through social media platforms like <a href=\"https:\/\/www.mickyweis.com\/en\/tiktok-popular\/\">TikTok<\/a>, where users not only gain access to news and their social circles but are also influenced by trends and influencers from every direction.<\/p>\n<p>In this way, the marketing funnel, which represents a linear customer journey, is being radically changed and is now more characterized by an ongoing inspirational phase.<\/p>\n<p>This phase essentially takes place constantly on social media, whether it&#8217;s friends, <a href=\"https:\/\/www.mickyweis.com\/en\/influencer-marketing-guide\/\">influencers<\/a>, or brands posting about new products.<\/p>\n<p>The advantage is that Generation Z is always open to inspiration and trying new brands and products, while the challenge is delivering the right message at the right time.<\/p>\n<p>If you&#8217;re interested in learning more about how Generation Z has changed the way we think about the marketing funnel, check out this article from <a href=\"https:\/\/www.voguebusiness.com\/story\/consumers\/gen-z-broke-the-marketing-funnel\">Vogue Business.<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>A marketing funnel is a tool that helps marketing teams plan their efforts based on where consumers are in the funnel. There are many different [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5521,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[93],"series":[],"class_list":["post-7607","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-general-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing Funnel: How to Effectively Optimize and Use It<\/title>\n<meta name=\"description\" content=\"A marketing funnel maps the customer journey from first interaction to purchase - and sometimes beyond. Let&#039;s take a look on how to use it.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mickyweis.com\/en\/marketing-funnel\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing funnel: S\u00e5dan arbejder du med denMarketing Funnel: How to Effectively Optimize and Use It\" \/>\n<meta property=\"og:description\" content=\"A marketing funnel maps the customer journey from first interaction to purchase - and sometimes beyond. Let&#039;s take a look on how to use it.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mickyweis.com\/en\/marketing-funnel\/\" \/>\n<meta property=\"og:site_name\" content=\"Micky Weis\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mickyweisen\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/mickyweisen\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-10T16:11:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-15T14:12:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mickyweis.com\/wp-content\/uploads\/2021\/02\/brevkasse-3.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Micky Weis\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Micky Weis\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/marketing-funnel\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/marketing-funnel\\\/\"},\"author\":{\"name\":\"Micky Weis\",\"@id\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/#\\\/schema\\\/person\\\/a8c8fbec7274a0998c68287a1c5faaea\"},\"headline\":\"Mastering the Marketing Funnel: Guide to turning leads into loyal customers\",\"datePublished\":\"2025-02-10T16:11:28+00:00\",\"dateModified\":\"2026-06-15T14:12:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/marketing-funnel\\\/\"},\"wordCount\":795,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/#\\\/schema\\\/person\\\/a8c8fbec7274a0998c68287a1c5faaea\"},\"image\":{\"@id\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/marketing-funnel\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.mickyweis.com\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/topbanner-mw-finish.png\",\"articleSection\":[\"Marketing general\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/marketing-funnel\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/marketing-funnel\\\/\",\"url\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/marketing-funnel\\\/\",\"name\":\"Marketing Funnel: How to Effectively Optimize and Use It\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/marketing-funnel\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/marketing-funnel\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.mickyweis.com\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/topbanner-mw-finish.png\",\"datePublished\":\"2025-02-10T16:11:28+00:00\",\"dateModified\":\"2026-06-15T14:12:37+00:00\",\"description\":\"A marketing funnel maps the customer journey from first interaction to purchase - and sometimes beyond. Let's take a look on how to use it.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/marketing-funnel\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/marketing-funnel\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/marketing-funnel\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.mickyweis.com\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/topbanner-mw-finish.png\",\"contentUrl\":\"https:\\\/\\\/www.mickyweis.com\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/topbanner-mw-finish.png\",\"width\":758,\"height\":429},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/marketing-funnel\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Mastering the Marketing Funnel: Guide to turning leads into loyal customers\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/\",\"name\":\"Micky Weis\",\"description\":\"Online markedsf\u00f8ring siden 2009 \u00bb Lad os rykke jer til n\u00e6ste niveau\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/#\\\/schema\\\/person\\\/a8c8fbec7274a0998c68287a1c5faaea\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/#\\\/schema\\\/person\\\/a8c8fbec7274a0998c68287a1c5faaea\",\"name\":\"Micky Weis\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.mickyweis.com\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/micky-1024x899-1.jpg\",\"url\":\"https:\\\/\\\/www.mickyweis.com\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/micky-1024x899-1.jpg\",\"contentUrl\":\"https:\\\/\\\/www.mickyweis.com\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/micky-1024x899-1.jpg\",\"width\":1024,\"height\":899,\"caption\":\"Micky Weis\"},\"logo\":{\"@id\":\"https:\\\/\\\/www.mickyweis.com\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/micky-1024x899-1.jpg\"},\"description\":\"Micky Weis er en af Danmarks mest erfarne digitale marketingeksperter med n\u00e6sten 20 \u00e5rs erfaring. Han arbejder som fractional CMO og specialiserer sig i SEO, organisk v\u00e6kst, AI i marketing, affiliate og kommerciel strategi. Han har arbejdet med brands som Hummel, Matas, Tattoodo og Firtal, og driver i dag sin egen praksis, Weisio, fra K\u00f8benhavn.\",\"sameAs\":[\"https:\\\/\\\/www.mickyweis.com\\\/\",\"https:\\\/\\\/www.facebook.com\\\/mickyweisen\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/mickyweis\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Marketing Funnel: How to Effectively Optimize and Use It","description":"A marketing funnel maps the customer journey from first interaction to purchase - and sometimes beyond. Let's take a look on how to use it.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.mickyweis.com\/en\/marketing-funnel\/","og_locale":"en_US","og_type":"article","og_title":"Marketing funnel: S\u00e5dan arbejder du med denMarketing Funnel: How to Effectively Optimize and Use It","og_description":"A marketing funnel maps the customer journey from first interaction to purchase - and sometimes beyond. Let's take a look on how to use it.","og_url":"https:\/\/www.mickyweis.com\/en\/marketing-funnel\/","og_site_name":"Micky Weis","article_publisher":"https:\/\/www.facebook.com\/mickyweisen","article_author":"https:\/\/www.facebook.com\/mickyweisen","article_published_time":"2025-02-10T16:11:28+00:00","article_modified_time":"2026-06-15T14:12:37+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/www.mickyweis.com\/wp-content\/uploads\/2021\/02\/brevkasse-3.png","type":"image\/png"}],"author":"Micky Weis","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Micky Weis","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.mickyweis.com\/en\/marketing-funnel\/#article","isPartOf":{"@id":"https:\/\/www.mickyweis.com\/en\/marketing-funnel\/"},"author":{"name":"Micky Weis","@id":"https:\/\/www.mickyweis.com\/en\/#\/schema\/person\/a8c8fbec7274a0998c68287a1c5faaea"},"headline":"Mastering the Marketing Funnel: Guide to turning leads into loyal customers","datePublished":"2025-02-10T16:11:28+00:00","dateModified":"2026-06-15T14:12:37+00:00","mainEntityOfPage":{"@id":"https:\/\/www.mickyweis.com\/en\/marketing-funnel\/"},"wordCount":795,"commentCount":0,"publisher":{"@id":"https:\/\/www.mickyweis.com\/en\/#\/schema\/person\/a8c8fbec7274a0998c68287a1c5faaea"},"image":{"@id":"https:\/\/www.mickyweis.com\/en\/marketing-funnel\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mickyweis.com\/wp-content\/uploads\/2021\/04\/topbanner-mw-finish.png","articleSection":["Marketing general"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.mickyweis.com\/en\/marketing-funnel\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.mickyweis.com\/en\/marketing-funnel\/","url":"https:\/\/www.mickyweis.com\/en\/marketing-funnel\/","name":"Marketing Funnel: How to Effectively Optimize and Use It","isPartOf":{"@id":"https:\/\/www.mickyweis.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.mickyweis.com\/en\/marketing-funnel\/#primaryimage"},"image":{"@id":"https:\/\/www.mickyweis.com\/en\/marketing-funnel\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mickyweis.com\/wp-content\/uploads\/2021\/04\/topbanner-mw-finish.png","datePublished":"2025-02-10T16:11:28+00:00","dateModified":"2026-06-15T14:12:37+00:00","description":"A marketing funnel maps the customer journey from first interaction to purchase - and sometimes beyond. Let's take a look on how to use it.","breadcrumb":{"@id":"https:\/\/www.mickyweis.com\/en\/marketing-funnel\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.mickyweis.com\/en\/marketing-funnel\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.mickyweis.com\/en\/marketing-funnel\/#primaryimage","url":"https:\/\/www.mickyweis.com\/wp-content\/uploads\/2021\/04\/topbanner-mw-finish.png","contentUrl":"https:\/\/www.mickyweis.com\/wp-content\/uploads\/2021\/04\/topbanner-mw-finish.png","width":758,"height":429},{"@type":"BreadcrumbList","@id":"https:\/\/www.mickyweis.com\/en\/marketing-funnel\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.mickyweis.com\/en\/"},{"@type":"ListItem","position":2,"name":"Mastering the Marketing Funnel: Guide to turning leads into loyal customers"}]},{"@type":"WebSite","@id":"https:\/\/www.mickyweis.com\/en\/#website","url":"https:\/\/www.mickyweis.com\/en\/","name":"Micky Weis","description":"Online markedsf\u00f8ring siden 2009 \u00bb Lad os rykke jer til n\u00e6ste niveau","publisher":{"@id":"https:\/\/www.mickyweis.com\/en\/#\/schema\/person\/a8c8fbec7274a0998c68287a1c5faaea"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.mickyweis.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":["Person","Organization"],"@id":"https:\/\/www.mickyweis.com\/en\/#\/schema\/person\/a8c8fbec7274a0998c68287a1c5faaea","name":"Micky Weis","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.mickyweis.com\/wp-content\/uploads\/2021\/05\/micky-1024x899-1.jpg","url":"https:\/\/www.mickyweis.com\/wp-content\/uploads\/2021\/05\/micky-1024x899-1.jpg","contentUrl":"https:\/\/www.mickyweis.com\/wp-content\/uploads\/2021\/05\/micky-1024x899-1.jpg","width":1024,"height":899,"caption":"Micky Weis"},"logo":{"@id":"https:\/\/www.mickyweis.com\/wp-content\/uploads\/2021\/05\/micky-1024x899-1.jpg"},"description":"Micky Weis er en af Danmarks mest erfarne digitale marketingeksperter med n\u00e6sten 20 \u00e5rs erfaring. Han arbejder som fractional CMO og specialiserer sig i SEO, organisk v\u00e6kst, AI i marketing, affiliate og kommerciel strategi. Han har arbejdet med brands som Hummel, Matas, Tattoodo og Firtal, og driver i dag sin egen praksis, Weisio, fra K\u00f8benhavn.","sameAs":["https:\/\/www.mickyweis.com\/","https:\/\/www.facebook.com\/mickyweisen","https:\/\/www.linkedin.com\/in\/mickyweis\/"]}]}},"_links":{"self":[{"href":"https:\/\/www.mickyweis.com\/en\/wp-json\/wp\/v2\/posts\/7607","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mickyweis.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mickyweis.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mickyweis.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mickyweis.com\/en\/wp-json\/wp\/v2\/comments?post=7607"}],"version-history":[{"count":7,"href":"https:\/\/www.mickyweis.com\/en\/wp-json\/wp\/v2\/posts\/7607\/revisions"}],"predecessor-version":[{"id":11328,"href":"https:\/\/www.mickyweis.com\/en\/wp-json\/wp\/v2\/posts\/7607\/revisions\/11328"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mickyweis.com\/en\/wp-json\/wp\/v2\/media\/5521"}],"wp:attachment":[{"href":"https:\/\/www.mickyweis.com\/en\/wp-json\/wp\/v2\/media?parent=7607"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mickyweis.com\/en\/wp-json\/wp\/v2\/categories?post=7607"},{"taxonomy":"series","embeddable":true,"href":"https:\/\/www.mickyweis.com\/en\/wp-json\/wp\/v2\/series?post=7607"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}