{"id":7863,"date":"2025-03-25T13:07:20","date_gmt":"2025-03-25T12:07:20","guid":{"rendered":"https:\/\/www.mickyweis.com\/brand-resonans-model\/"},"modified":"2026-02-04T11:15:01","modified_gmt":"2026-02-04T10:15:01","slug":"brand-resonans-model","status":"publish","type":"post","link":"https:\/\/www.mickyweis.com\/en\/brand-resonans-model\/","title":{"rendered":"Brand resonance model explained"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Jump to section<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mickyweis.com\/en\/brand-resonans-model\/#What_is_brand_resonance\" >What is brand resonance?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mickyweis.com\/en\/brand-resonans-model\/#What_does_the_brand_resonance_model_consist_of\" >What does the brand resonance model consist of?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mickyweis.com\/en\/brand-resonans-model\/#Brand_Identity\" >Brand Identity<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.mickyweis.com\/en\/brand-resonans-model\/#Brand_Meaning\" >Brand Meaning<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.mickyweis.com\/en\/brand-resonans-model\/#Brand_Response\" >Brand Response<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.mickyweis.com\/en\/brand-resonans-model\/#Brand_Relationship\" >Brand Relationship<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.mickyweis.com\/en\/brand-resonans-model\/#Why_is_brand_resonance_important\" >Why is brand resonance important?<\/a><\/li><\/ul><\/nav><\/div>\n<h2 data-start=\"156\" data-end=\"182\"><span class=\"ez-toc-section\" id=\"What_is_brand_resonance\"><\/span>What is brand resonance?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"\" data-start=\"184\" data-end=\"280\">Brand resonance refers to how consumers perceive a brand and what values they associate with it.<\/p>\n<p class=\"\" data-start=\"282\" data-end=\"374\">In other words, brand resonance is about whether consumers can identify with a brand or not.<\/p>\n<p class=\"\" data-start=\"376\" data-end=\"513\">In today\u2019s over-saturated market, this is crucial, as it helps differentiate brands by creating a meaningful relationship with consumers.<\/p>\n<p><a href=\"https:\/\/www.mickyweis.com\/en\/relationship-marketing\/\">If you&#8217;re interested in learning more about relational marketing, I&#8217;ve written a post on the topic here.<\/a><\/p>\n<p class=\"\" data-start=\"560\" data-end=\"650\">This article takes a closer look at how brand resonance can be visualized through a model.<\/p>\n<h2 class=\"\" data-start=\"652\" data-end=\"702\"><span class=\"ez-toc-section\" id=\"What_does_the_brand_resonance_model_consist_of\"><\/span>What does the brand resonance model consist of?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"\" data-start=\"704\" data-end=\"889\">The model that represents brand resonance is typically structured as a pyramid. It illustrates the stages of a consumer\u2019s relationship with a <a href=\"https:\/\/www.mickyweis.com\/en\/brand-equity\/\">brand<\/a> as they become more familiar with it.<\/p>\n<p><img decoding=\"async\" class=\" wp-image-10734\" title=\"Brand resonance model\" src=\"https:\/\/www.mickyweis.com\/wp-content\/uploads\/2025\/03\/Brand-resonance-model-300x228.avif\" alt=\"Brand resonance model\" width=\"660\" height=\"502\" srcset=\"https:\/\/www.mickyweis.com\/wp-content\/uploads\/2025\/03\/Brand-resonance-model-300x228.avif 300w, https:\/\/www.mickyweis.com\/wp-content\/uploads\/2025\/03\/Brand-resonance-model-768x583.avif 768w, https:\/\/www.mickyweis.com\/wp-content\/uploads\/2025\/03\/Brand-resonance-model.avif 825w\" sizes=\"(max-width: 660px) 100vw, 660px\" \/><\/p>\n<h3 class=\"\" data-start=\"891\" data-end=\"909\"><span class=\"ez-toc-section\" id=\"Brand_Identity\"><\/span>Brand Identity<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"\" data-start=\"911\" data-end=\"1115\">The first level of the model refers to the brand\u2019s identity. It is vital to have a clear definition of what a brand offers, as well as the mission, vision, and values that distinguish it from competitors.<\/p>\n<p class=\"\" data-start=\"1117\" data-end=\"1247\">This identity is usually expressed through visual elements (such as logos and slogans) and the communication strategy implemented.<\/p>\n<h3 class=\"\" data-start=\"1249\" data-end=\"1266\"><span class=\"ez-toc-section\" id=\"Brand_Meaning\"><\/span>Brand Meaning<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"\" data-start=\"1268\" data-end=\"1374\">With a clear identity in place, the next step is to understand what meaning consumers assign to the brand.<\/p>\n<p class=\"\" data-start=\"1376\" data-end=\"1540\">This level is divided into two components: brand performance and brand imagery. It explores how a brand is perceived both functionally and emotionally by consumers.<\/p>\n<p class=\"\" data-start=\"1542\" data-end=\"1638\">On the functional level, consumers evaluate aspects such as quality, price, design, and service.<\/p>\n<p class=\"\" data-start=\"1640\" data-end=\"1744\">On the emotional level, the focus is on which values and lifestyle associations are linked to the brand.<\/p>\n<p data-start=\"1640\" data-end=\"1744\"><a href=\"https:\/\/www.mickyweis.com\/en\/what-is-branding\/\">What is branding? Learn more here.<\/a><\/p>\n<h3 class=\"\" data-start=\"1746\" data-end=\"1764\"><span class=\"ez-toc-section\" id=\"Brand_Response\"><\/span>Brand Response<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"\" data-start=\"1766\" data-end=\"1865\">As the name suggests, the next level refers to how consumers respond to and react toward the brand.<\/p>\n<p class=\"\" data-start=\"1867\" data-end=\"2068\">Again, this level is split into two parts: brand judgements and brand feelings. Consumers assess how relevant the brand is and whether it evokes positive emotions such as safety, joy, and satisfaction.<\/p>\n<p class=\"\" data-start=\"2070\" data-end=\"2153\">Future recommendations among consumers depend heavily on a positive brand response.<\/p>\n<h3 class=\"\" data-start=\"2155\" data-end=\"2177\"><span class=\"ez-toc-section\" id=\"Brand_Relationship\"><\/span>Brand Relationship<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"\" data-start=\"2179\" data-end=\"2372\">The final level of the pyramid refers to the relationship that has developed between the consumer and the brand, based on their personal experiences or through reviews and feedback from others.<\/p>\n<h2 class=\"\" data-start=\"2374\" data-end=\"2410\"><span class=\"ez-toc-section\" id=\"Why_is_brand_resonance_important\"><\/span>Why is brand resonance important?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"\" data-start=\"2412\" data-end=\"2567\">The relationship between consumers and brands has never been more important. Ongoing loyalty and engagement are key drivers of success for any brand today.<\/p>\n<p class=\"\" data-start=\"2569\" data-end=\"2810\">Building a strong identity and fostering a relationship with your customers that leaves a positive impression is essential. The brand resonance model breaks this process down into manageable stages, supporting your overall marketing efforts.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is brand resonance? Brand resonance refers to how consumers perceive a brand and what values they associate with it. In other words, brand resonance [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":6310,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[93,92],"series":[],"class_list":["post-7863","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-general-en","category-tips-tricks"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why Brand Resonance Is the Key to Customer Loyalty<\/title>\n<meta name=\"description\" content=\"Brand resonance is all about how consumers connect with a brand and the values they associate with it. Learn more here.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mickyweis.com\/en\/brand-resonans-model\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Brand Resonance Is the Key to Customer Loyalty\" \/>\n<meta property=\"og:description\" content=\"Brand resonance is all about how consumers connect with a brand and the values they associate with it. Learn more here.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mickyweis.com\/en\/brand-resonans-model\/\" \/>\n<meta property=\"og:site_name\" content=\"Micky Weis\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mickyweisen\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/mickyweisen\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-25T12:07:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-04T10:15:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mickyweis.com\/wp-content\/uploads\/2021\/02\/brevkasse-3.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Micky Weis\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Micky Weis\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/brand-resonans-model\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/brand-resonans-model\\\/\"},\"author\":{\"name\":\"Micky Weis\",\"@id\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/#\\\/schema\\\/person\\\/a8c8fbec7274a0998c68287a1c5faaea\"},\"headline\":\"Brand resonance model explained\",\"datePublished\":\"2025-03-25T12:07:20+00:00\",\"dateModified\":\"2026-02-04T10:15:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/brand-resonans-model\\\/\"},\"wordCount\":435,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/#\\\/schema\\\/person\\\/a8c8fbec7274a0998c68287a1c5faaea\"},\"image\":{\"@id\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/brand-resonans-model\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.mickyweis.com\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/meta-advantage.png\",\"articleSection\":[\"Marketing general\",\"Tips &amp; tricks\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/brand-resonans-model\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/brand-resonans-model\\\/\",\"url\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/brand-resonans-model\\\/\",\"name\":\"Why Brand Resonance Is the Key to Customer Loyalty\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/brand-resonans-model\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/brand-resonans-model\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.mickyweis.com\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/meta-advantage.png\",\"datePublished\":\"2025-03-25T12:07:20+00:00\",\"dateModified\":\"2026-02-04T10:15:01+00:00\",\"description\":\"Brand resonance is all about how consumers connect with a brand and the values they associate with it. Learn more here.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/brand-resonans-model\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/brand-resonans-model\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/brand-resonans-model\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.mickyweis.com\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/meta-advantage.png\",\"contentUrl\":\"https:\\\/\\\/www.mickyweis.com\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/meta-advantage.png\",\"width\":1200,\"height\":800,\"caption\":\"meta advantage\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/brand-resonans-model\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Brand resonance model explained\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/\",\"name\":\"Micky Weis\",\"description\":\"Online markedsf\u00f8ring siden 2009 \u00bb Lad os rykke jer til n\u00e6ste niveau\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/#\\\/schema\\\/person\\\/a8c8fbec7274a0998c68287a1c5faaea\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/#\\\/schema\\\/person\\\/a8c8fbec7274a0998c68287a1c5faaea\",\"name\":\"Micky Weis\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.mickyweis.com\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/micky-1024x899-1.jpg\",\"url\":\"https:\\\/\\\/www.mickyweis.com\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/micky-1024x899-1.jpg\",\"contentUrl\":\"https:\\\/\\\/www.mickyweis.com\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/micky-1024x899-1.jpg\",\"width\":1024,\"height\":899,\"caption\":\"Micky Weis\"},\"logo\":{\"@id\":\"https:\\\/\\\/www.mickyweis.com\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/micky-1024x899-1.jpg\"},\"description\":\"Micky Weis er en af Danmarks mest erfarne digitale marketingeksperter med n\u00e6sten 20 \u00e5rs erfaring. Han arbejder som fractional CMO og specialiserer sig i SEO, organisk v\u00e6kst, AI i marketing, affiliate og kommerciel strategi. Han har arbejdet med brands som Hummel, Matas, Tattoodo og Firtal, og driver i dag sin egen praksis, Weisio, fra K\u00f8benhavn.\",\"sameAs\":[\"https:\\\/\\\/www.mickyweis.com\\\/\",\"https:\\\/\\\/www.facebook.com\\\/mickyweisen\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/mickyweis\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Why Brand Resonance Is the Key to Customer Loyalty","description":"Brand resonance is all about how consumers connect with a brand and the values they associate with it. Learn more here.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.mickyweis.com\/en\/brand-resonans-model\/","og_locale":"en_US","og_type":"article","og_title":"Why Brand Resonance Is the Key to Customer Loyalty","og_description":"Brand resonance is all about how consumers connect with a brand and the values they associate with it. Learn more here.","og_url":"https:\/\/www.mickyweis.com\/en\/brand-resonans-model\/","og_site_name":"Micky Weis","article_publisher":"https:\/\/www.facebook.com\/mickyweisen","article_author":"https:\/\/www.facebook.com\/mickyweisen","article_published_time":"2025-03-25T12:07:20+00:00","article_modified_time":"2026-02-04T10:15:01+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/www.mickyweis.com\/wp-content\/uploads\/2021\/02\/brevkasse-3.png","type":"image\/png"}],"author":"Micky Weis","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Micky Weis","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.mickyweis.com\/en\/brand-resonans-model\/#article","isPartOf":{"@id":"https:\/\/www.mickyweis.com\/en\/brand-resonans-model\/"},"author":{"name":"Micky Weis","@id":"https:\/\/www.mickyweis.com\/en\/#\/schema\/person\/a8c8fbec7274a0998c68287a1c5faaea"},"headline":"Brand resonance model explained","datePublished":"2025-03-25T12:07:20+00:00","dateModified":"2026-02-04T10:15:01+00:00","mainEntityOfPage":{"@id":"https:\/\/www.mickyweis.com\/en\/brand-resonans-model\/"},"wordCount":435,"commentCount":0,"publisher":{"@id":"https:\/\/www.mickyweis.com\/en\/#\/schema\/person\/a8c8fbec7274a0998c68287a1c5faaea"},"image":{"@id":"https:\/\/www.mickyweis.com\/en\/brand-resonans-model\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mickyweis.com\/wp-content\/uploads\/2023\/05\/meta-advantage.png","articleSection":["Marketing general","Tips &amp; tricks"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.mickyweis.com\/en\/brand-resonans-model\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.mickyweis.com\/en\/brand-resonans-model\/","url":"https:\/\/www.mickyweis.com\/en\/brand-resonans-model\/","name":"Why Brand Resonance Is the Key to Customer Loyalty","isPartOf":{"@id":"https:\/\/www.mickyweis.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.mickyweis.com\/en\/brand-resonans-model\/#primaryimage"},"image":{"@id":"https:\/\/www.mickyweis.com\/en\/brand-resonans-model\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mickyweis.com\/wp-content\/uploads\/2023\/05\/meta-advantage.png","datePublished":"2025-03-25T12:07:20+00:00","dateModified":"2026-02-04T10:15:01+00:00","description":"Brand resonance is all about how consumers connect with a brand and the values they associate with it. Learn more here.","breadcrumb":{"@id":"https:\/\/www.mickyweis.com\/en\/brand-resonans-model\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.mickyweis.com\/en\/brand-resonans-model\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.mickyweis.com\/en\/brand-resonans-model\/#primaryimage","url":"https:\/\/www.mickyweis.com\/wp-content\/uploads\/2023\/05\/meta-advantage.png","contentUrl":"https:\/\/www.mickyweis.com\/wp-content\/uploads\/2023\/05\/meta-advantage.png","width":1200,"height":800,"caption":"meta advantage"},{"@type":"BreadcrumbList","@id":"https:\/\/www.mickyweis.com\/en\/brand-resonans-model\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.mickyweis.com\/en\/"},{"@type":"ListItem","position":2,"name":"Brand resonance model explained"}]},{"@type":"WebSite","@id":"https:\/\/www.mickyweis.com\/en\/#website","url":"https:\/\/www.mickyweis.com\/en\/","name":"Micky Weis","description":"Online markedsf\u00f8ring siden 2009 \u00bb Lad os rykke jer til n\u00e6ste niveau","publisher":{"@id":"https:\/\/www.mickyweis.com\/en\/#\/schema\/person\/a8c8fbec7274a0998c68287a1c5faaea"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.mickyweis.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":["Person","Organization"],"@id":"https:\/\/www.mickyweis.com\/en\/#\/schema\/person\/a8c8fbec7274a0998c68287a1c5faaea","name":"Micky Weis","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.mickyweis.com\/wp-content\/uploads\/2021\/05\/micky-1024x899-1.jpg","url":"https:\/\/www.mickyweis.com\/wp-content\/uploads\/2021\/05\/micky-1024x899-1.jpg","contentUrl":"https:\/\/www.mickyweis.com\/wp-content\/uploads\/2021\/05\/micky-1024x899-1.jpg","width":1024,"height":899,"caption":"Micky Weis"},"logo":{"@id":"https:\/\/www.mickyweis.com\/wp-content\/uploads\/2021\/05\/micky-1024x899-1.jpg"},"description":"Micky Weis er en af Danmarks mest erfarne digitale marketingeksperter med n\u00e6sten 20 \u00e5rs erfaring. Han arbejder som fractional CMO og specialiserer sig i SEO, organisk v\u00e6kst, AI i marketing, affiliate og kommerciel strategi. Han har arbejdet med brands som Hummel, Matas, Tattoodo og Firtal, og driver i dag sin egen praksis, Weisio, fra K\u00f8benhavn.","sameAs":["https:\/\/www.mickyweis.com\/","https:\/\/www.facebook.com\/mickyweisen","https:\/\/www.linkedin.com\/in\/mickyweis\/"]}]}},"_links":{"self":[{"href":"https:\/\/www.mickyweis.com\/en\/wp-json\/wp\/v2\/posts\/7863","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mickyweis.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mickyweis.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mickyweis.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mickyweis.com\/en\/wp-json\/wp\/v2\/comments?post=7863"}],"version-history":[{"count":5,"href":"https:\/\/www.mickyweis.com\/en\/wp-json\/wp\/v2\/posts\/7863\/revisions"}],"predecessor-version":[{"id":10736,"href":"https:\/\/www.mickyweis.com\/en\/wp-json\/wp\/v2\/posts\/7863\/revisions\/10736"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mickyweis.com\/en\/wp-json\/wp\/v2\/media\/6310"}],"wp:attachment":[{"href":"https:\/\/www.mickyweis.com\/en\/wp-json\/wp\/v2\/media?parent=7863"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mickyweis.com\/en\/wp-json\/wp\/v2\/categories?post=7863"},{"taxonomy":"series","embeddable":true,"href":"https:\/\/www.mickyweis.com\/en\/wp-json\/wp\/v2\/series?post=7863"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}