{"id":7869,"date":"2024-04-12T10:27:08","date_gmt":"2024-04-12T08:27:08","guid":{"rendered":"https:\/\/www.mickyweis.com\/bard-chatgpt-og-mere-velkommen-til-seo-i-2023\/"},"modified":"2025-07-16T12:18:41","modified_gmt":"2025-07-16T10:18:41","slug":"seo-2023","status":"publish","type":"post","link":"https:\/\/www.mickyweis.com\/en\/seo-2023\/","title":{"rendered":"Master SEO in 2023: Your complete guide to Bard, ChatGPT and more"},"content":{"rendered":"<p>Have you ever wondered what SEO looks like in 2023?<\/p>\n<p class=\"\" data-start=\"238\" data-end=\"395\">I\u2019ve thought about it a lot. It\u2019s a bit like trying to imagine what it\u2019s like to live on Mars\u2014impossible to predict how search engines will evolve over time.<\/p>\n<p class=\"\" data-start=\"397\" data-end=\"506\">I\u2019ll walk you through the key trends and changes that I personally expect to shape the SEO landscape in 2023.<\/p>\n<p class=\"\" data-start=\"508\" data-end=\"704\">My first blog post about SEO has been one of the most read articles on the site ever. Many of the terms, techniques, and strategies are still relevant today, but I felt it was time for an upgrade.<\/p>\n<p class=\"\" data-start=\"706\" data-end=\"853\">So grab your favorite coffee mug (or tea, if that\u2019s your thing), sit back, and let\u2019s dive into this year\u2019s hot summer destination: SEO trends 2023!<\/p>\n<p class=\"\" data-start=\"855\" data-end=\"1007\">As 2023 moves forward, the never-ending labyrinth of SEO continues to evolve with exciting transformations and new opportunities waiting to be explored.<\/p>\n<p class=\"\" data-start=\"1009\" data-end=\"1289\">From Google\u2019s shift toward user experience, to the rising importance of voice search, AI\u2019s revolutionary influence, and of course, the ever-growing focus on mobile search\u2014there\u2019s always something new to learn in SEO\u2019s unpredictable landscape, and I\u2019m here to help you navigate it.<\/p>\n<p class=\"\" data-start=\"1291\" data-end=\"1405\">SEO has always been a constantly changing discipline since I started my journey in 2009, and 2023 is no exception.<\/p>\n<p class=\"\" data-start=\"1407\" data-end=\"1605\">But unlike past years, where one trend might dominate the spotlight, this year we\u2019re seeing a synergy of multiple trends that all have one thing in common: creating a better experience for the user.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Jump to section<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mickyweis.com\/en\/seo-2023\/#User_experience_your_most_important_task\" >User experience: your most important task<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mickyweis.com\/en\/seo-2023\/#Semantic_search_make_your_keywords_meaningful\" >Semantic search: make your keywords meaningful<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mickyweis.com\/en\/seo-2023\/#Voice_search_optimizing_for_spoken_queries\" >Voice search: optimizing for spoken queries<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.mickyweis.com\/en\/seo-2023\/#The_impact_of_AI_from_science_fiction_to_everyday_life\" >The impact of AI: from science fiction to everyday life<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.mickyweis.com\/en\/seo-2023\/#Google_Bard_ChatGPT_and_SEO\" >Google Bard, ChatGPT, and SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.mickyweis.com\/en\/seo-2023\/#ChatGPT_%E2%80%93_your_personal_assistant\" >ChatGPT \u2013 your personal assistant?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.mickyweis.com\/en\/seo-2023\/#Mobile-first_indexing_from_bonus_to_necessity\" >Mobile-first indexing: from bonus to necessity<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.mickyweis.com\/en\/seo-2023\/#Local_SEO_from_global_to_backyard\" >Local SEO: from global to backyard<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.mickyweis.com\/en\/seo-2023\/#EAT_do_you_have_the_right_expertise\" >E.A.T: do you have the right expertise?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.mickyweis.com\/en\/seo-2023\/#Link_building_in_2023_quality_still_matters\" >Link building in 2023: quality still matters<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.mickyweis.com\/en\/seo-2023\/#Video_SEO_everything_counts_in_modern_optimization\" >Video SEO: everything counts in modern optimization<\/a><\/li><\/ul><\/nav><\/div>\n<h2 data-start=\"1607\" data-end=\"1650\"><span class=\"ez-toc-section\" id=\"User_experience_your_most_important_task\"><\/span>User experience: your most important task<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"\" data-start=\"1652\" data-end=\"1732\">Let\u2019s start by diving into user experience, or UX as we call it in the industry.<\/p>\n<p class=\"\" data-start=\"1734\" data-end=\"1987\">Google has really ramped up its focus on user experience this year. It\u2019s not a new idea\u2014we\u2019ve always known that a great user experience is key to keeping visitors on your site. But in 2023, Google has increased the weight of UX in its ranking algorithm.<\/p>\n<p class=\"\" data-start=\"1989\" data-end=\"2198\">That means your site needs to be fast, easy to navigate, and visually stable and appealing. This includes everything from page load speed and intuitive navigation, to how your website looks across all devices.<\/p>\n<p class=\"\" data-start=\"2200\" data-end=\"2544\">This is where Google\u2019s Core Web Vitals come into play.<\/p>\n<p class=\"\" data-start=\"2200\" data-end=\"2544\">These are specific factors that Google uses to assess the overall user experience of your site.<\/p>\n<p class=\"\" data-start=\"2200\" data-end=\"2544\">They include Largest Contentful Paint (LCP), which measures load time, First Input Delay (FID), which measures interactivity, and Cumulative Layout Shift (CLS), which measures visual stability.<\/p>\n<p class=\"\" data-start=\"2546\" data-end=\"2611\">If you haven\u2019t already focused on these metrics, now is the time.<\/p>\n<p class=\"\" data-start=\"2613\" data-end=\"2751\"><strong>Sorry\u2014it got a little nerdy again!<\/strong> But don\u2019t make it harder than it is. It\u2019s all about creating the best possible experience for the user.<\/p>\n<h2 data-start=\"2753\" data-end=\"2801\"><span class=\"ez-toc-section\" id=\"Semantic_search_make_your_keywords_meaningful\"><\/span>Semantic search: make your keywords meaningful<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"\" data-start=\"2803\" data-end=\"3075\">Now that we\u2019ve covered user experience, let\u2019s talk about something just as important: semantic search. Google has become incredibly good at understanding what users actually mean when they search. That means we can no longer rely on keyword stuffing and hope for the best.<\/p>\n<p class=\"\" data-start=\"3077\" data-end=\"3165\">Now, it\u2019s essential to write natural, human-centered content that genuinely helps users.<\/p>\n<p class=\"\" data-start=\"3167\" data-end=\"3306\">Avoid old-school keyword stuffing. That strategy simply doesn\u2019t work anymore. It\u2019s all about focusing on your users\u2014not the search engines.<\/p>\n<p class=\"\" data-start=\"3308\" data-end=\"3422\">This applies to both your content and the keywords you choose. Think of it like a conversation with your audience.<\/p>\n<p class=\"\" data-start=\"3424\" data-end=\"3493\">What do they want to know?<\/p>\n<p class=\"\" data-start=\"3424\" data-end=\"3493\">How can you best answer their questions?<\/p>\n<p class=\"\" data-start=\"3495\" data-end=\"3571\">This requires a deep understanding of your topic and your audience\u2019s intent.<\/p>\n<h2 data-start=\"3573\" data-end=\"3618\"><span class=\"ez-toc-section\" id=\"Voice_search_optimizing_for_spoken_queries\"><\/span>Voice search: optimizing for spoken queries<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"\" data-start=\"3620\" data-end=\"3892\">From semantic search to voice search\u2014a trend that\u2019s gone from \u201cfuture talk\u201d to a natural part of daily life. With the rise of smart speakers and voice-controlled technology like Siri, Alexa, and others, it\u2019s crucial to adapt your SEO strategy to this new way of searching.<\/p>\n<p class=\"\" data-start=\"3894\" data-end=\"3935\">People don\u2019t talk the same way they type.<\/p>\n<p class=\"\" data-start=\"3937\" data-end=\"4056\">When using voice search, they often ask longer and more specific questions\u2014and your SEO needs to be ready to meet that.<\/p>\n<p class=\"\" data-start=\"4058\" data-end=\"4258\">Understanding natural language processing (NLP) is now a key success factor. So how do you adapt your content for voice search? Focus on long-tail keywords and write in a natural, conversational tone.<\/p>\n<p class=\"\" data-start=\"4260\" data-end=\"4324\"><strong>Some of the digital devices we now need to optimize for include:<\/strong><\/p>\n<ul data-start=\"4326\" data-end=\"4547\">\n<li class=\"\" data-start=\"4326\" data-end=\"4360\">\n<p class=\"\" data-start=\"4328\" data-end=\"4360\">Apple iPhones and iPads (Siri)<\/p>\n<\/li>\n<li class=\"\" data-start=\"4361\" data-end=\"4415\">\n<p class=\"\" data-start=\"4363\" data-end=\"4415\">Android smartphones and tablets (Google Assistant)<\/p>\n<\/li>\n<li class=\"\" data-start=\"4416\" data-end=\"4447\">\n<p class=\"\" data-start=\"4418\" data-end=\"4447\">Amazon Fire tablets (Alexa)<\/p>\n<\/li>\n<li class=\"\" data-start=\"4448\" data-end=\"4479\">\n<p class=\"\" data-start=\"4450\" data-end=\"4479\">Amazon Echo devices (Alexa)<\/p>\n<\/li>\n<li class=\"\" data-start=\"4480\" data-end=\"4522\">\n<p class=\"\" data-start=\"4482\" data-end=\"4522\">Google Home devices (Google Assistant)<\/p>\n<\/li>\n<li class=\"\" data-start=\"4523\" data-end=\"4547\">\n<p class=\"\" data-start=\"4525\" data-end=\"4547\">Apple HomePod (Siri)<\/p>\n<\/li>\n<\/ul>\n<p class=\"\" data-start=\"4549\" data-end=\"4638\">And with the rise of artificial intelligence, this area will only grow larger in my view.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_impact_of_AI_from_science_fiction_to_everyday_life\"><\/span>The impact of AI: from science fiction to everyday life<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"\" data-start=\"4699\" data-end=\"4913\">When we think about AI, it\u2019s easy to imagine dystopian futures where robots take over the world (hello, iRobot). B<\/p>\n<p class=\"\" data-start=\"4699\" data-end=\"4913\">ut in reality, AI has taken over the <a href=\"https:\/\/www.mickyweis.com\/en\/ai-seo-tools\/\">SEO<\/a> world in a far less dramatic\u2014but no less revolutionary\u2014way.<\/p>\n<p class=\"\" data-start=\"4915\" data-end=\"4999\">Not only because it has, for the first time, given Google some serious competition.<\/p>\n<h3 data-start=\"5001\" data-end=\"5032\"><span class=\"ez-toc-section\" id=\"Google_Bard_ChatGPT_and_SEO\"><\/span>Google Bard, ChatGPT, and SEO<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"\" data-start=\"5034\" data-end=\"5245\">Google\u2019s AI algorithm, Bard, has become a game-changer for SEO. With advanced machine learning, Bard can understand the context and intent behind searches, providing a more accurate and user-friendly experience.<\/p>\n<p class=\"\" data-start=\"5247\" data-end=\"5377\">Although Bard hasn\u2019t rolled out in Denmark yet, it\u2019s coming. And AI will soon be integrated directly into Google\u2019s search results.<\/p>\n<p style=\"text-align: center;\"><strong>Below is a screenshot of what Google Search could look like in the future:<\/strong><\/p>\n<p style=\"text-align: center;\">Source: <a href=\"https:\/\/blog.google\/products\/search\/generative-ai-search\/\" target=\"_blank\" rel=\"noopener\">Google<\/a><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-3820\" title=\"IOM BryceCanyon Desktop Launch.width 1000.format webp\" src=\"https:\/\/www.mickyweis.com\/wp-content\/uploads\/2023\/07\/IOM_BryceCanyon_Desktop_Launch.width-1000.format-webp.webp\" alt=\"IOM BryceCanyon Desktop Launch.width 1000.format webp\" width=\"1000\" height=\"742\" srcset=\"https:\/\/www.mickyweis.com\/wp-content\/uploads\/2023\/07\/IOM_BryceCanyon_Desktop_Launch.width-1000.format-webp.webp 1000w, https:\/\/www.mickyweis.com\/wp-content\/uploads\/2023\/07\/IOM_BryceCanyon_Desktop_Launch.width-1000.format-webp-300x223.webp 300w, https:\/\/www.mickyweis.com\/wp-content\/uploads\/2023\/07\/IOM_BryceCanyon_Desktop_Launch.width-1000.format-webp-768x570.webp 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p class=\"\" data-start=\"5379\" data-end=\"5515\">This will likely influence SEO rankings and even the effectiveness of Google Ads, as there will be less visible space in search results.<\/p>\n<p class=\"\" data-start=\"5517\" data-end=\"5793\">I\u2019m also very curious to see whether Bing will finally become a real competitor to Google. Microsoft owns Bing and has invested 49% in OpenAI, the creators of ChatGPT. With AI integrated directly into Bing\u2019s search engine, we might\u2014finally\u2014see a real shift in search behavior.<\/p>\n<h3 data-start=\"5795\" data-end=\"5831\"><span class=\"ez-toc-section\" id=\"ChatGPT_%E2%80%93_your_personal_assistant\"><\/span>ChatGPT \u2013 your personal assistant?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"\" data-start=\"5833\" data-end=\"5921\">If you\u2019ve ever wished for a loyal sidekick to help with your SEO strategy, meet <a href=\"https:\/\/www.mickyweis.com\/en\/what-is-chatgpt\/\">ChatGPT<\/a>.<\/p>\n<p class=\"\" data-start=\"5923\" data-end=\"6035\">ChatGPT is an AI chatbot developed by OpenAI, and it\u2019s made huge strides in content optimization and generation.<\/p>\n<p class=\"\" data-start=\"6037\" data-end=\"6066\">How is that relevant for SEO?<\/p>\n<p class=\"\" data-start=\"6068\" data-end=\"6285\">Well, with ChatGPT, you have access to an incredibly powerful text generator. It\u2019s also constantly being expanded because OpenAI has made it partially open-source\u2014so more developers can build plugins for the platform.<\/p>\n<p class=\"\" data-start=\"6287\" data-end=\"6469\">ChatGPT can not only write content that follows SEO best practices, but also help identify relevant keywords, generate compelling meta tags, and suggest SEO strategies based on data.<\/p>\n<p class=\"\" data-start=\"6471\" data-end=\"6569\">Think of it as a digital assistant that helps with the heavy lifting\u2014so you can focus on strategy.<\/p>\n<p class=\"\" data-start=\"6571\" data-end=\"6859\">However, I\u2019d be cautious about using ChatGPT to write long blog posts or copying its content directly to your website\u2014especially if you get a lot of traffic or have high rankings. Use it more as a research and inspiration tool, not as your new copywriter. That\u2019s just my personal opinion.<\/p>\n<p class=\"\" data-start=\"6861\" data-end=\"7040\">I suspect Google will eventually update its algorithm to detect AI-written content. Otherwise, we\u2019ll end up with an internet generated entirely by AI\u2014and what\u2019s that really worth?<\/p>\n<p class=\"\" data-start=\"7042\" data-end=\"7161\">This creates major challenges for Google\u2014but I\u2019m sure the world\u2019s biggest search engine has a few tricks up its sleeve.<\/p>\n<h2 data-start=\"7163\" data-end=\"7211\"><span class=\"ez-toc-section\" id=\"Mobile-first_indexing_from_bonus_to_necessity\"><\/span>Mobile-first indexing: from bonus to necessity<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"\" data-start=\"7213\" data-end=\"7281\">Just a few years ago, having a mobile-optimized website was a bonus.<\/p>\n<p class=\"\" data-start=\"7283\" data-end=\"7289\">Today?<\/p>\n<p class=\"\" data-start=\"7291\" data-end=\"7308\">It\u2019s a necessity.<\/p>\n<p class=\"\" data-start=\"7310\" data-end=\"7529\">Google has shifted to mobile-first indexing, which means if your website isn\u2019t <a href=\"https:\/\/www.mickyweis.com\/en\/mobile-friendliness\/\">mobile-friendly<\/a>, you\u2019re already at a disadvantage. Google now evaluates your site\u2019s mobile version before even looking at your desktop site.<\/p>\n<p class=\"\" data-start=\"7531\" data-end=\"7565\">Many still design \u201cdesktop first.\u201d<\/p>\n<p class=\"\" data-start=\"7567\" data-end=\"7652\">You can do that\u2014but I\u2019d actually recommend putting more effort into your mobile site.<\/p>\n<p class=\"\" data-start=\"7654\" data-end=\"7782\">Especially if you run an online store, review your entire checkout process. There are often big conversion wins to be had there.<\/p>\n<p class=\"\" data-start=\"7784\" data-end=\"7973\">This doesn\u2019t mean you should neglect your desktop version\u2014but your main focus should be mobile-friendliness. From design to speed, navigation to content\u2014everything must work well on mobile.<\/p>\n<p class=\"\" data-start=\"7975\" data-end=\"8046\">And remember: thumbs are bigger than cursors. Design for small screens.<\/p>\n<p class=\"\" data-start=\"8048\" data-end=\"8157\">You can also use Search Console to monitor your site\u2019s mobile performance\u2014it\u2019s free and fairly user-friendly.<\/p>\n<h2 data-start=\"8159\" data-end=\"8195\"><span class=\"ez-toc-section\" id=\"Local_SEO_from_global_to_backyard\"><\/span>Local SEO: from global to backyard<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"\" data-start=\"8197\" data-end=\"8327\">If you thought SEO was only about competing with businesses worldwide\u2014think again. In 2023, local SEO is more important than ever.<\/p>\n<p class=\"\" data-start=\"8329\" data-end=\"8350\">So what is local SEO?<\/p>\n<p class=\"\" data-start=\"8352\" data-end=\"8430\">It\u2019s what helps your neighborhood bakery get found by hungry customers nearby.<\/p>\n<p class=\"\" data-start=\"8432\" data-end=\"8619\">Google\u2019s \u201cNear me now\u201d function helps users find local businesses. For companies with a physical location or that serve a specific area, local SEO can make a big difference in visibility.<\/p>\n<p class=\"\" data-start=\"8621\" data-end=\"8789\">From optimizing your site for local keywords to ensuring your name, address, and phone number are listed correctly in Google My Business\u2014these steps can really pay off.<\/p>\n<h2 data-start=\"8791\" data-end=\"8832\"><span class=\"ez-toc-section\" id=\"EAT_do_you_have_the_right_expertise\"><\/span>E.A.T: do you have the right expertise?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"\" data-start=\"8834\" data-end=\"8976\">Google hasn\u2019t become a diet guru\u2014yet. But one of their latest content updates centers around E.A.T: Expertise, Authority, and Trustworthiness.<\/p>\n<p class=\"\" data-start=\"8978\" data-end=\"9045\">They\u2019ve even added a new \u201cE\u201d for \u201cExperience,\u201d so now it\u2019s<a href=\"https:\/\/www.mickyweis.com\/en\/eeat-guidelines\/\"> E-E-A-T<\/a>.<\/p>\n<p class=\"\" data-start=\"9047\" data-end=\"9154\">That means Google looks at the quality and credibility of your content when deciding how to rank your site.<\/p>\n<ul>\n<li data-start=\"9156\" data-end=\"9292\">Do you have solid experience in your field?<\/li>\n<li data-start=\"9156\" data-end=\"9292\">Is your content written by a subject authority?<\/li>\n<li data-start=\"9156\" data-end=\"9292\">Are your facts accurate and trustworthy?<\/li>\n<\/ul>\n<p class=\"\" data-start=\"9294\" data-end=\"9340\">All of this affects how Google sees your site.<\/p>\n<p class=\"\" data-start=\"9342\" data-end=\"9458\">It also makes sense to link to any certifications, diplomas, or other credentials that support your trustworthiness.<\/p>\n<p class=\"\" data-start=\"9460\" data-end=\"9517\">And of course\u2014it helps give your users peace of mind too.<\/p>\n<h2 data-start=\"9519\" data-end=\"9565\"><span class=\"ez-toc-section\" id=\"Link_building_in_2023_quality_still_matters\"><\/span>Link building in 2023: quality still matters<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"\" data-start=\"9567\" data-end=\"9649\">One thing that has stayed relevant over time is link building\u2014despite its bad rep.<\/p>\n<p class=\"\" data-start=\"9651\" data-end=\"9816\">Having high-quality, relevant backlinks is still a major ranking factor for Google. But it\u2019s not about quantity\u2014it\u2019s about quality, relevance, and natural placement.<\/p>\n<p class=\"\" data-start=\"9818\" data-end=\"9874\">Gone are the days of link-swapping and spammy backlinks.<\/p>\n<p class=\"\" data-start=\"9876\" data-end=\"9975\">Today, it\u2019s all about genuine relationships, PR value, and partnerships that lead to organic links.<\/p>\n<h2 data-start=\"9977\" data-end=\"10030\"><span class=\"ez-toc-section\" id=\"Video_SEO_everything_counts_in_modern_optimization\"><\/span>Video SEO: everything counts in modern optimization<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"\" data-start=\"10032\" data-end=\"10078\">Last but not least\u2014let\u2019s talk about video SEO.<\/p>\n<p class=\"\" data-start=\"10080\" data-end=\"10252\">Optimizing your YouTube videos is crucial for visibility and reach. It involves strategies that boost your rankings both on YouTube and external search engines like Google.<\/p>\n<p class=\"\" data-start=\"10254\" data-end=\"10372\">Start with strong<a href=\"https:\/\/www.mickyweis.com\/en\/keyword-analysis\/\"> keyword research<\/a>. Use relevant keywords in your title, description, and tags\u2014but don\u2019t go overboard.<\/p>\n<p class=\"\" data-start=\"10374\" data-end=\"10479\">Treat your YouTube titles like meta titles\u2014they should entice users to click, not just stuff in keywords.<\/p>\n<p class=\"\" data-start=\"10481\" data-end=\"10608\">Also, Google owns YouTube, which means videos often show up in search results\u2014especially for \u201chow,\u201d \u201cwhat,\u201d or \u201cwhy\u201d questions.<\/p>\n<p class=\"\" data-start=\"10610\" data-end=\"10767\">Watch time and engagement (likes, shares, comments) are key. These metrics tell YouTube that your video is high-quality and relevant, helping it rank better.<\/p>\n<p class=\"\" data-start=\"10769\" data-end=\"10876\">And don\u2019t forget: your thumbnail matters. A compelling thumbnail boosts click-through rates and visibility.<\/p>\n<p class=\"\" data-start=\"10878\" data-end=\"10916\">That\u2019s all I had on my mind this time.<\/p>\n<p class=\"\" data-start=\"10918\" data-end=\"10959\">Did I miss anything? Overlook any trends?<\/p>\n<p class=\"\" data-start=\"10961\" data-end=\"11053\">As always, I\u2019m open to your comments, insights, and SEO hacks\u2014feel free to share them below.<\/p>\n<p class=\"\" data-start=\"11055\" data-end=\"11095\">Good luck with your marketing journey!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Have you ever wondered what SEO looks like in 2023? I\u2019ve thought about it a lot. It\u2019s a bit like trying to imagine what it\u2019s [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":6341,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[90,108,79,95],"series":[],"class_list":["post-7869","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce-en","category-marketing","category-online-marketing","category-seo-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SEO in 2023: The Ultimate Guide to Google Optimization<\/title>\n<meta name=\"description\" content=\"From algorithm updates to AI-driven tools \u2013 SEO in 2023 is full of opportunities and shifts. Get an overview of what\u2019s next.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mickyweis.com\/en\/seo-2023\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO in 2023: The Ultimate Guide to Google Optimization\" \/>\n<meta property=\"og:description\" content=\"From algorithm updates to AI-driven tools \u2013 SEO in 2023 is full of opportunities and shifts. 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