{"id":8000,"date":"2023-10-21T16:11:15","date_gmt":"2023-10-21T14:11:15","guid":{"rendered":"https:\/\/www.mickyweis.com\/threads-metas-konkurrent-til-twitter\/"},"modified":"2025-07-28T19:33:20","modified_gmt":"2025-07-28T17:33:20","slug":"threads","status":"publish","type":"post","link":"https:\/\/www.mickyweis.com\/en\/threads\/","title":{"rendered":"Threads \u2013 Meta\u2019s bold move against Twitter"},"content":{"rendered":"<p>In a very short time, a new competitor to Twitter has emerged and gained massive popularity with more than 70 million users already.<\/p>\n<p>Meta has launched its version of a social media platform called Threads, where, just like on Twitter, users can share their thoughts in writing, communicate, and engage with others across the platform.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Jump to section<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mickyweis.com\/en\/threads\/#Engagement_on_Threads_comes_from_likes_reposts_and_comments_%E2%80%94_the_written_elements_can_also_be_accompanied_by_images_and_videos\" >Engagement on Threads comes from likes, reposts, and comments \u2014 the written elements can also be accompanied by images and videos.<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mickyweis.com\/en\/threads\/#Cloning_or_improving_Twitter\" >Cloning or improving Twitter?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mickyweis.com\/en\/threads\/#The_purpose_behind_Threads\" >The purpose behind Threads<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.mickyweis.com\/en\/threads\/#Advertising_on_Threads\" >Advertising on Threads<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.mickyweis.com\/en\/threads\/#Availability_in_the_EU\" >Availability in the EU?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Engagement_on_Threads_comes_from_likes_reposts_and_comments_%E2%80%94_the_written_elements_can_also_be_accompanied_by_images_and_videos\"><\/span>Engagement on Threads comes from likes, reposts, and comments \u2014 the written elements can also be accompanied by images and videos.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This is far from the first time Meta has drawn heavy inspiration from other major media giants \u2014 just look at how stories, originally from <a href=\"https:\/\/www.mickyweis.com\/en\/is-snapchat-relevant\/\">Snapchat<\/a>, have become an integrated part of Instagram, alongside the popular Instagram Reels inspired by <a href=\"https:\/\/www.mickyweis.com\/en\/tiktok-popular\/\">TikTok\u2019s<\/a> short video format.<\/p>\n<p>Now it&#8217;s Twitter\u2019s turn to be overtaken \u2014 or, according to some, outright cloned.<\/p>\n<p>In this post, I want to explore what this new social media platform, Threads, is capable of and what it might mean for the future of marketing through Meta apps.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Cloning_or_improving_Twitter\"><\/span>Cloning or improving Twitter?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Since Elon Musk\u2019s acquisition of <a href=\"https:\/\/www.mickyweis.com\/en\/business-twitter\/\">Twitter<\/a>, the platform has faced criticism due to its chaotic layout, limited ad reach, and uncertainty around which accounts and tweets are given visibility.<\/p>\n<p>There has long been speculation about when an alternative would appear \u2014 one that supports the popular written format used to quickly publish thoughts and create communities.<\/p>\n<p>Whether Threads is merely a clone of Twitter or even an improvement remains to be seen. In my view, Threads stands to win big thanks to its seamless integration with <a href=\"https:\/\/www.mickyweis.com\/en\/get-more-followers-instagram\/\">Instagram<\/a>, allowing users to carry over their profile data easily.<\/p>\n<p>This gives creators the ability to bring their followers and data with them, instead of having to start from scratch on a new platform.<\/p>\n<p>It\u2019s also a requirement to have an Instagram account to create a Threads profile \u2014 a strategic move by Meta to drive adoption and allow for a smoother transition from one platform to another.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"The_purpose_behind_Threads\"><\/span>The purpose behind Threads<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Threads is reportedly designed to be a more \u201cempathetic\u201d platform, supported by guidelines and safety protocols aimed at creating a more streamlined feed for users.<\/p>\n<p>In this way, the platform distances itself from the chaotic and criticized Twitter, with the intention of fostering a safe environment where visibility and reach are granted to those who genuinely engage with the platform and its community.<\/p>\n<div class=\"greenbox\">\n<h2><span class=\"ez-toc-section\" id=\"Advertising_on_Threads\"><\/span>Advertising on Threads<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>At the time of writing, Threads has no paid ads, but many predict that advertising will eventually become a natural part of the platform. In theory, ads could easily be integrated into Meta\u2019s existing ad ecosystem, which already includes Instagram and Facebook.<\/p>\n<p><a href=\"https:\/\/www.mickyweis.com\/en\/meta-advantage\/\">Meta has automated advertising processes across Meta apps \u2013 read more in my post here.<\/a><\/p>\n<p>Additionally, Meta has announced that Threads plans to collaborate with ActivityPub, allowing users to transfer their followers and content to other ActivityPub-compatible apps, such as <a href=\"https:\/\/www.mickyweis.com\/en\/guide-wordpress\/\">WordPress<\/a>.<\/p>\n<p>As Meta describes, this opens the door for a unique type of cross-platform collaboration not seen before, offering the potential to reach even more users and communities.<\/p>\n<\/div>\n<h3><span class=\"ez-toc-section\" id=\"Availability_in_the_EU\"><\/span>Availability in the EU?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Currently, Threads is not available to users residing in the European Union due to ongoing uncertainty regarding the types of personal data the platform can access.<\/p>\n<p>Investigations are underway to determine whether Threads can comply with GDPR regulations within the union.<\/p>\n<p>Personally, I look forward to the day when we in the EU can explore this new platform and see what opportunities arise for paid advertising within the app.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In a very short time, a new competitor to Twitter has emerged and gained massive popularity with more than 70 million users already. Meta has [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":6310,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[85,103],"series":[],"class_list":["post-8000","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-facebook","category-social-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Threads - Is Meta trying to outdo Twitter?<\/title>\n<meta name=\"description\" content=\"Threads, Meta\u2019s new social media app, has quickly taken off and attracted millions of users. 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