{"id":8055,"date":"2025-04-20T11:55:19","date_gmt":"2025-04-20T09:55:19","guid":{"rendered":"https:\/\/www.mickyweis.com\/hvad-er-website-crawling\/"},"modified":"2025-08-19T15:49:05","modified_gmt":"2025-08-19T13:49:05","slug":"website-crawling","status":"publish","type":"post","link":"https:\/\/www.mickyweis.com\/en\/website-crawling\/","title":{"rendered":"How does website crawling work for SEO?"},"content":{"rendered":"<p>Website crawling refers to the process where search engines scan websites for content in order to index it in their databases.<\/p>\n<p>This allows them to understand what each website contains and how relevant it is for users.<\/p>\n<p>Let\u2019s take a closer look at what crawling actually is and why it matters for you as a website owner.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Jump to section<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mickyweis.com\/en\/website-crawling\/#Why_do_search_engines_crawl_websites\" >Why do search engines crawl websites?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mickyweis.com\/en\/website-crawling\/#Crawling_and_SEO\" >Crawling and SEO<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mickyweis.com\/en\/website-crawling\/#What_do_crawler_bots_look_for\" >What do crawler bots look for?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.mickyweis.com\/en\/website-crawling\/#Create_a_logical_structure_with_internal_links\" >Create a logical structure with internal links<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.mickyweis.com\/en\/website-crawling\/#Use_sitemaps_to_guide_search_engines\" >Use sitemaps to guide search engines<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.mickyweis.com\/en\/website-crawling\/#Help_search_engines_with_schema_markup\" >Help search engines with schema markup<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.mickyweis.com\/en\/website-crawling\/#Dont_forget_mobile-friendliness\" >Don\u2019t forget mobile-friendliness<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Why_do_search_engines_crawl_websites\"><\/span>Why do search engines crawl websites?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Website crawling is a continuous process.<\/p>\n<p>This happens because search engines are constantly working to find and present the most relevant pages to users when they perform a search.<\/p>\n<p>To do this, search engines need insight into the content of each website and where to position these pages organically on the <a href=\"https:\/\/www.mickyweis.com\/en\/what-is-serp\/\">SERP<\/a>.<\/p>\n<div class=\"greenbox\">\n<h3><span class=\"ez-toc-section\" id=\"Crawling_and_SEO\"><\/span>Crawling and SEO<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>In this way, website crawling plays a crucial role in <a href=\"https:\/\/www.mickyweis.com\/en\/seo-work\/\">SEO<\/a>. Understanding how the crawling process works provides valuable insight into how websites should be optimized.<\/p>\n<p>It\u2019s not entirely clear which specific elements search engine crawler bots are looking for, as this information has never been fully disclosed.<\/p>\n<p>However, it\u2019s safe to assume that crawler bots search for keywords on websites to determine what the site has to offer.<\/p>\n<p>There is, however, a fine line between using too many or too few keywords. Overuse can actually hurt rankings rather than help.<\/p>\n<p>In addition to keywords, SEO tactics such as<a href=\"https:\/\/www.mickyweis.com\/en\/linkbuilding\/\"> link building<\/a>, content structure, and meta tags also help crawler bots better understand the type of content on a website.<\/p>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_do_crawler_bots_look_for\"><\/span>What do crawler bots look for?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>When crawler bots visit a website, it\u2019s similar to having guests over at your house.<\/p>\n<p>In such cases, you usually want everything tidy and organized \u2014 the same principle applies when bots visit your website.<\/p>\n<p>Here are a few useful steps to make your website \u201cpresentable\u201d for bots:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Create_a_logical_structure_with_internal_links\"><\/span>Create a logical structure with internal links<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>First and foremost, it&#8217;s essential to keep a logical structure throughout the website.<\/p>\n<p>There should be internal links between pages where it makes sense. If the site has many subpages, make sure the most important pages are never more than a few clicks away from the homepage.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Use_sitemaps_to_guide_search_engines\"><\/span>Use sitemaps to guide search engines<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/www.mickyweis.com\/en\/sitemapping\/\">Sitemaps<\/a> can be a helpful tool for organizing a website and keeping subpages up to date.<\/p>\n<p>For example, sitemaps can be submitted to <a href=\"https:\/\/www.mickyweis.com\/en\/google-search-console\/\">Google Search Console<\/a>, where crawlers can get a full overview of all the pages on your site \u2014 especially beneficial for large websites with many subpages.<\/p>\n<p>In this context, <a href=\"https:\/\/www.mickyweis.com\/en\/guide-robots-txt\/\">Robot.txt<\/a> files can be used in conjunction with the sitemap to indicate which pages should not be crawled.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Help_search_engines_with_schema_markup\"><\/span>Help search engines with schema markup<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/www.mickyweis.com\/en\/schema-markup\/\">Schema markup<\/a> is another way to make it easier for search engines to understand what kind of content is on your website.<\/p>\n<p>Essentially, schema markup helps structure various types of data, which can then be presented to search engines and improve their understanding of your content.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Dont_forget_mobile-friendliness\"><\/span>Don\u2019t forget mobile-friendliness<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Last but not least, Google now uses a mobile-first indexing approach, which means that only mobile-friendly versions of websites are used for indexing and ranking \u2014 regardless of the device a user searches from.<\/p>\n<p>Because of this, a website\u2019s <a href=\"https:\/\/www.mickyweis.com\/en\/mobile-friendliness\/\">mobile-friendliness<\/a> is crucial to ensure it gets crawled properly and can achieve better rankings on the SERP.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Website crawling refers to the process where search engines scan websites for content in order to index it in their databases. This allows them to [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5732,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[95],"series":[],"class_list":["post-8055","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why website crawling is crucial for SEO success<\/title>\n<meta name=\"description\" content=\"Website crawling is the process by which search engines scan websites for content, which is then indexed in their databases.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mickyweis.com\/en\/website-crawling\/\" \/>\n<meta property=\"og:locale\" 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