{"id":8100,"date":"2023-06-15T11:56:32","date_gmt":"2023-06-15T09:56:32","guid":{"rendered":"https:\/\/www.mickyweis.com\/hvad-er-chatgpt-4-0\/"},"modified":"2025-07-28T20:41:30","modified_gmt":"2025-07-28T18:41:30","slug":"chatgpt-4-0","status":"publish","type":"post","link":"https:\/\/www.mickyweis.com\/en\/chatgpt-4-0\/","title":{"rendered":"What\u2019s new in ChatGPT 4.0? Your guide to the latest version"},"content":{"rendered":"<p>ChatGPT is, as many know, the popular and much-discussed chatbot that uses artificial intelligence to generate meaningful content based on prompts given by users.<\/p>\n<p>For example, if you ask the chatbot to generate a few examples of title tags in an SEO context or a newsletter for your customers based on a previously written email, you can expect to receive meaningful responses you can actually use.<\/p>\n<p>ChatGPT has firmly established itself as one of the most widely used AI tools currently applied across a variety of contexts. In a previous article about ChatGPT, I mentioned that this tool is designed to continuously improve its capabilities by learning from the feedback it receives.<\/p>\n<p>Today, we\u2019ll explore one of those improvements, as the latest version \u2013 ChatGPT 4.0 \u2013 has recently been launched.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Jump to section<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mickyweis.com\/en\/chatgpt-4-0\/#What_to_expect_from_the_latest_version\" >What to expect from the latest version<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mickyweis.com\/en\/chatgpt-4-0\/#Addressing_previous_criticisms\" >Addressing previous criticisms<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mickyweis.com\/en\/chatgpt-4-0\/#How_to_get_started_with_ChatGPT_40\" >How to get started with ChatGPT 4.0<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_to_expect_from_the_latest_version\"><\/span>What to expect from the latest version<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>ChatGPT stands for \u201cChat Generative Pre-trained Transformer,\u201d and it&#8217;s the \u201ctransformer\u201d aspect that\u2019s particularly interesting here. This is the part of the tool that improves the more it is used.<\/p>\n<p>In other words, the more questions we ask the tool, the more knowledge and data it has to work with, making it more accurate in its responses.<\/p>\n<p><strong>OpenAI, the company behind <a href=\"https:\/\/www.mickyweis.com\/en\/ai-customer-support\/\">ChatGPT<\/a>, reports that GPT 4.0 has been improved in the following areas:<\/strong><\/p>\n<ul>\n<li>Greater creativity in the writing process, allowing users to generate and edit more technically complex writing tasks, even in their personal writing style.<\/li>\n<li>Version 4.0 accepts images as input and can generate meaningful content based on visual material.<\/li>\n<li>The tool can handle texts exceeding 25,000 words, which enables in-depth analysis and the generation of long-form written content.<\/li>\n<\/ul>\n<p>GPT 4.0 therefore surpasses its predecessor with a higher degree of creativity and the ability to manage larger volumes of data\u2014whether based on text or image.<\/p>\n<p>In my view, this enhancement in creativity and linguistic fine-tuning is especially relevant in a copywriting context (as long as you&#8217;re aware, from an SEO perspective, that AI may generate repeated content), and in general idea generation across multiple marketing disciplines\u2014such as email marketing.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Addressing_previous_criticisms\"><\/span>Addressing previous criticisms<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In addition to introducing new features, OpenAI also notes that the development of version 4.0 includes important fixes based on previous critiques of the tool.<\/p>\n<p>The company has incorporated direct feedback from both experts and users, particularly to improve safety. In version 4.0, the tool is reportedly much less likely to respond with restricted content and more likely to return factual answers with reduced bias.<\/p>\n<p>OpenAI has repeatedly emphasized transparency as a core value in their updates to ChatGPT. This is, in other words, an AI tool that, thanks to its feedback-based learning capabilities, is designed to improve continuously and adapt to the data it is given.<\/p>\n<p><a href=\"https:\/\/www.mickyweis.com\/en\/ai-seo-tools\/\">Read more about other AI tools that can optimize your marketing in my post here.<\/a><\/p>\n<p>There are still some limitations to keep in mind, such as contradictory responses, social biases, and misleading information. When you launch ChatGPT, its safeguard dialog boxes will also inform you of these limitations.<\/p>\n<p>Therefore, version 4.0 certainly won\u2019t be the last improved version we see in the future.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_get_started_with_ChatGPT_40\"><\/span>How to get started with ChatGPT 4.0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>As of now, ChatGPT 4.0 is only available to users with a ChatGPT Plus subscription. The free version of the tool still runs on GPT 3.5.<\/p>\n<p>However, Bing has recently stated that its new AI chatbot, Bing Chat, is built on the same technology as GPT 4.0 and includes some of its features.<\/p>\n<p>So, if you want a preview of GPT 4.0, you can check out the free Bing Chat, which is accessible via the Bing app or by downloading the latest version of Microsoft Edge for desktop.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>ChatGPT is, as many know, the popular and much-discussed chatbot that uses artificial intelligence to generate meaningful content based on prompts given by users. For [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":6312,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[111],"series":[],"class_list":["post-8100","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artificial-intelligence"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Meet ChatGPT 4.0: What can we expect?<\/title>\n<meta name=\"description\" content=\"GPT 4.0 surpasses the previous version with a higher degree of creativity and the ability to handle larger amounts of data.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mickyweis.com\/en\/chatgpt-4-0\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Meet ChatGPT 4.0: What can we expect?\" \/>\n<meta property=\"og:description\" content=\"GPT 4.0 surpasses the previous version with a higher degree of creativity and the ability to handle larger amounts of data.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mickyweis.com\/en\/chatgpt-4-0\/\" \/>\n<meta property=\"og:site_name\" content=\"Micky Weis\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mickyweisen\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/mickyweisen\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-15T09:56:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-28T18:41:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mickyweis.com\/wp-content\/uploads\/2021\/04\/brevkasse-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Micky Weis\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Micky Weis\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/chatgpt-4-0\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/chatgpt-4-0\\\/\"},\"author\":{\"name\":\"Micky Weis\",\"@id\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/#\\\/schema\\\/person\\\/a8c8fbec7274a0998c68287a1c5faaea\"},\"headline\":\"What\u2019s new in ChatGPT 4.0? 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