{"id":8119,"date":"2023-04-28T11:47:52","date_gmt":"2023-04-28T09:47:52","guid":{"rendered":"https:\/\/www.mickyweis.com\/hvordan-udregner-man-konverteringsrate-indenfor-ecommerce\/"},"modified":"2025-07-28T20:48:34","modified_gmt":"2025-07-28T18:48:34","slug":"conversion-rate-ecommerce","status":"publish","type":"post","link":"https:\/\/www.mickyweis.com\/en\/conversion-rate-ecommerce\/","title":{"rendered":"How to calculate conversion rate in eCommerce"},"content":{"rendered":"<p>Among the terms most frequently used in e-commerce contexts is conversion rate, and one question I\u2019m often asked is how to calculate the conversion rate for an online store.<\/p>\n<p>That\u2019s what we\u2019ll take a closer look at in this post.<\/p>\n<p>First and foremost, the conversion rate refers to the percentage of visitors to your online store who take a desired action. This could be, for example, the percentage of your visitors who make a purchase, sign up for a newsletter, or click on a specific page on your site.<\/p>\n<p>The conversion rate is expressed as a percentage and can be calculated as follows:<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Jump to section<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mickyweis.com\/en\/conversion-rate-ecommerce\/#How_to_calculate_conversion_rate\" >How to calculate conversion rate<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mickyweis.com\/en\/conversion-rate-ecommerce\/#Conversion_rate_and_conversion_optimization_go_hand_in_hand\" >Conversion rate and conversion optimization go hand in hand<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"How_to_calculate_conversion_rate\"><\/span><strong>How to calculate conversion rate<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>(Number of conversions (e.g., number of orders) \/ number of visitors) * 100% = conversion rate<\/strong><\/p>\n<p>And to provide a concrete example with actual numbers:<\/p>\n<p><strong>(250 orders \/ 10,000 visitors) * 100% = 2.5% \u2013 a conversion rate of 2.5%<\/strong><\/p>\n<p>Several tracking tools, such as Google Analytics, can now calculate your conversion rate for you, providing you with an overview of how many visitors are converting into customers on your online store.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conversion_rate_and_conversion_optimization_go_hand_in_hand\"><\/span><strong>Conversion rate and conversion optimization go hand in hand<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>When discussing <a href=\"https:\/\/www.mickyweis.com\/en\/conversion-rate-optimization\/\">conversion rate<\/a>, one cannot avoid the concept of conversion optimization. This refers to the desire to improve the percentage of visitors who ultimately become customers.<\/p>\n<p>Conversion optimization is an ongoing process aimed at improving aspects of your online store to keep it relevant for visitors. It\u2019s essential to set some goals for your store and, based on those, dive into the data you&#8217;re presented with. In other words, how can you optimize your online store based on the information available to you?<\/p>\n<p>Within conversion optimization, <a href=\"https:\/\/www.mickyweis.com\/en\/a-b-testing\/\">A\/B split testing<\/a> is often used, where different versions of the same website are tested to determine which version performs the best. These tests can include both minor and major changes to your website \u2013 the key is to change only one variable at a time in order to obtain useful data on that particular aspect you&#8217;re testing.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Among the terms most frequently used in e-commerce contexts is conversion rate, and one question I\u2019m often asked is how to calculate the conversion rate [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5719,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[99],"series":[],"class_list":["post-8119","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-on-site-marketing-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Understanding eCommerce conversion rates \u00bb A quick guide<\/title>\n<meta name=\"description\" content=\"Learn how to calculate the conversion rate for your eCommerce store. 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