{"id":8123,"date":"2023-04-14T11:32:11","date_gmt":"2023-04-14T09:32:11","guid":{"rendered":"https:\/\/www.mickyweis.com\/er-snapchat-doedt\/"},"modified":"2025-08-13T20:00:57","modified_gmt":"2025-08-13T18:00:57","slug":"is-snapchat-relevant","status":"publish","type":"post","link":"https:\/\/www.mickyweis.com\/en\/is-snapchat-relevant\/","title":{"rendered":"Is Snapchat still relevant?"},"content":{"rendered":"

A question I’ve been asked a lot around the turn of the year is whether Snapchat is still used as much as other social media platforms, or if it’s becoming a thing of the past. And in that context, is Snapchat advertising still worth investing time and energy in?<\/p>\n

Let’s take a closer look today!<\/p>\n

Snapchat, as you may recall, launched as a social media platform back in 2011 and introduced the world to a faster form of content through personal “stories.”<\/p>\n

When Facebook acquired Instagram, this format of fast content became popular on platforms like Facebook and Instagram.<\/p>\n

Users were then able to use the same “story” format to create short videos that disappear after 24 hours.<\/p>\n

With TikTok emerging as one of the leading social media platforms and continuing to grow rapidly, it’s worth considering whether Snapchat can keep up with this fast-paced development.<\/p>\n

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