{"id":8137,"date":"2022-12-01T10:19:28","date_gmt":"2022-12-01T09:19:28","guid":{"rendered":"https:\/\/www.mickyweis.com\/er-tiktok-interessant-for-virksomheder\/"},"modified":"2025-07-31T19:24:01","modified_gmt":"2025-07-31T17:24:01","slug":"business-on-tiktok","status":"publish","type":"post","link":"https:\/\/www.mickyweis.com\/en\/business-on-tiktok\/","title":{"rendered":"Is TikTok a must for businesses? Discover the potential"},"content":{"rendered":"<p>Should my business have a TikTok?<\/p>\n<p>It&#8217;s a question I hear often these days. Not least because <a href=\"https:\/\/www.mickyweis.com\/en\/tiktok-popular\/\">TikTok<\/a> is growing massively!<\/p>\n<p>My conclusion is that TikTok is a unique marketing opportunity. Particularly, but not exclusively, for D2C businesses.<\/p>\n<p>There are also plenty of B2B companies that have had great success using TikTok. Take Adobe and <a href=\"https:\/\/www.mickyweis.com\/en\/shopify\/\">Shopify<\/a> as examples.<\/p>\n<p>This is why businesses should consider jumping onto the world&#8217;s new favorite platform.<\/p>\n<p>Here are some of the opportunities I see in using TikTok for business.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Jump to section<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mickyweis.com\/en\/business-on-tiktok\/#Consumers_find_businesses_authentic_on_TikTok\" >Consumers find businesses authentic on TikTok<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mickyweis.com\/en\/business-on-tiktok\/#TikTok_creates_trends\" >TikTok creates trends<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mickyweis.com\/en\/business-on-tiktok\/#You_get_more_for_your_influencer_money_on_TikTok\" >You get more for your influencer money on TikTok<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.mickyweis.com\/en\/business-on-tiktok\/#TikTok_helps_you_with_TikTok_For_Business\" >TikTok helps you with TikTok For Business<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.mickyweis.com\/en\/business-on-tiktok\/#How_do_I_use_TikTok_in_my_marketing\" >How do I use TikTok in my marketing?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Consumers_find_businesses_authentic_on_TikTok\"><\/span><strong>Consumers find businesses authentic on TikTok<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Although there are both ads and paid influencers on TikTok, the social media platform is known for being authentic.<\/p>\n<p>This is partly because businesses are forced to show a less formal side of themselves when they are on TikTok.<\/p>\n<p>For even though serious topics are allowed, users are mainly there for easy-to-consume entertainment. And if businesses want success, they must adapt to the informal tone and vibe.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"TikTok_creates_trends\"><\/span><strong>TikTok creates trends<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Users on TikTok create content based on new trends. This means that ideas and products quickly reach a wide audience.<\/p>\n<p>In fact, 85% of users have discovered new products and brands on TikTok, according to a 2021 survey.<\/p>\n<p>Advertising on TikTok is therefore a great opportunity to capture an audience of trendsetters who are open to trying new products.<\/p>\n<p>Even if you don&#8217;t have an account, you\u2019ve likely encountered some of the trends that TikTok has spawned. Songs that trend on TikTok are played on the radio, and recipes from TikTok are featured in food magazines.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"You_get_more_for_your_influencer_money_on_TikTok\"><\/span><strong>You get more for your influencer money on TikTok<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Users engage more with content from influencers on TikTok than on Instagram, based on likes, shares, and comments.<\/p>\n<p>Data from <a href=\"https:\/\/influencermarketinghub.com\/tiktok-stats\/#toc-10\">Upfluence<\/a> shows that TikTok micro-influencers have an engagement rate of 17.95%, whereas micro-influencers on Instagram average 3.86%. Even mega-influencers have an engagement rate that is more than four times higher on TikTok than on Instagram.<\/p>\n<p>This suggests that users are more loyal to influencers on TikTok.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"TikTok_helps_you_with_TikTok_For_Business\"><\/span><strong>TikTok helps you with TikTok For Business<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In 2020, TikTok relaunched their business page TikTok Ads under the name TikTok For Business. Since then, TikTok has become one of the social media platforms that makes it easiest for businesses to connect with their audience.<\/p>\n<p>The main feature of TikTok&#8217;s relaunch is that they began focusing on how their platform helps businesses create ad content that resonates with users.<\/p>\n<p>When you sign up for TikTok For Business, the platform helps you create videos and messages that your target audience will like. It also shows you how to best reach your goals and budget.<\/p>\n<p>This is a huge advantage for businesses because it increases the chances of users finding your ads relevant.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_do_I_use_TikTok_in_my_marketing\"><\/span><strong>How do I use TikTok in my marketing?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>There are three ways you can use TikTok in your marketing:<\/p>\n<ul>\n<li>Use influencers<\/li>\n<li>Create content from your business\u2019s own profile<\/li>\n<li>Purchase ads on TikTok (via their <a href=\"https:\/\/getstarted.tiktok.com\/brandnew-global\">Ads Manager<\/a>, similar to Meta ads and LinkedIn ads)<\/li>\n<\/ul>\n<p>If you don\u2019t have the resources to produce videos, influencers can be a great option to reach users on the platform.<\/p>\n<p>But if you want to get the most out of TikTok, grab your camera and start producing your own videos.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Should my business have a TikTok? It&#8217;s a question I hear often these days. Not least because TikTok is growing massively! My conclusion is that [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5563,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[93,103],"series":[],"class_list":["post-8137","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-general-en","category-social-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Is TikTok right for your business? Find out here<\/title>\n<meta name=\"description\" content=\"Should my business be on TikTok? 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