<\/span>TikTok gives you content you actually want to see<\/span><\/h2>\nThe more exciting and relevant content we see on a social media platform, the more time we spend on it.<\/p>\n
While Facebook relies on updates from friends that we care about, TikTok has taken control.<\/p>\n
Here, it\u2019s not updates from your friends or the people you follow that appear when you open the app. Instead, the homepage is called “For You”. It\u2019s a discovery page where you see content selected for you by TikTok\u2019s machine learning algorithm.<\/p>\n
An algorithm that gets it right 84% of the time, according to users.<\/p>\n
That\u2019s why many feel that TikTok is the social media platform where they get the most relevant content.<\/p>\n
<\/span>The app is designed to keep you engaged<\/span><\/h3>\nWhile on Instagram you might see a message saying \u201cYou\u2019re all caught up\u201d, the “For You” page continues indefinitely. And with videos lasting 15-60 seconds, it\u2019s tempting to keep watching just one more.<\/p>\n
Additionally, you don\u2019t need to scroll manually \u2013 the next video plays automatically.<\/p>\n
<\/span>TikTok motivates users to create content<\/span><\/h3>\nOn TikTok, there are weekly new trends inviting users to create their own videos. This means that users continuously provide content to the platform and watch tons of videos to see how others have approached the trend.<\/p>\n
At the same time, TikTok cleverly keeps the dream alive of becoming a social media star. Unlike Instagram, TikTok\u2019s algorithm does not favor people with many followers, ensuring that your video will be shown on at least a few other users’ “For You” pages.<\/p>\n
This means that unknown individuals can achieve success with a video without having a single follower \u2013 you can go viral overnight with a 15-second video.<\/p>\n
This motivates users to keep creating content for the platform.<\/p>\n