{"id":8185,"date":"2023-03-08T11:12:27","date_gmt":"2023-03-08T10:12:27","guid":{"rendered":"https:\/\/www.mickyweis.com\/chatgpt-og-automatisering-en-potentiel-game-changer-i-markedsfoeringen\/"},"modified":"2026-06-26T10:49:58","modified_gmt":"2026-06-26T08:49:58","slug":"chatgpt-marketing","status":"publish","type":"post","link":"https:\/\/www.mickyweis.com\/en\/chatgpt-marketing\/","title":{"rendered":"From manual to AI-driven: redefining marketing with ChatGPT"},"content":{"rendered":"<p>The digital world is constantly evolving, and the same goes for the marketing industry. It always feels like it\u2019s moving at full speed, and keeping up with the latest trends and technologies can be a real challenge.<\/p>\n<p>Having spent most of my adult life in this industry, I\u2019ve seen a lot.<\/p>\n<p>Still, new technologies continue to emerge that make me stop and take notice.<\/p>\n<p>I remember being a bit stunned when the story format was introduced, then again when Facebook launched &#8220;pixels&#8221; and Google introduced the Shopping format.<\/p>\n<p>And now it&#8217;s ChatGPT that everyone is talking about.<\/p>\n<p>Artificial intelligence and machine learning have been buzzwords in the digital space for years.<\/p>\n<p>But in my opinion, it takes a mainstream product that\u2019s simple enough for everyone to use before it can achieve widespread adoption.<\/p>\n<p>That\u2019s exactly what I believe ChatGPT has achieved &#8211; thanks in no small part to massive hype.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Jump to section<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mickyweis.com\/en\/chatgpt-marketing\/#What_is_ChatGPT\" >What is ChatGPT?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mickyweis.com\/en\/chatgpt-marketing\/#ChatGPT_copywriting_%E2%80%93_research_and_idea_generation\" >ChatGPT &amp; copywriting \u2013 research and idea generation<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mickyweis.com\/en\/chatgpt-marketing\/#Email_marketing\" >Email marketing<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.mickyweis.com\/en\/chatgpt-marketing\/#ChatGPT_SEO_%E2%80%93_title_tags_and_meta_descriptions\" >ChatGPT &amp; SEO \u2013 title tags and meta descriptions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.mickyweis.com\/en\/chatgpt-marketing\/#ChatGPT_coding_%E2%80%93_snippets_and_HTML_tags\" >ChatGPT &amp; coding \u2013 snippets and HTML tags<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.mickyweis.com\/en\/chatgpt-marketing\/#ChatGPT_social_media_%E2%80%93_inspiration\" >ChatGPT &amp; social media \u2013 inspiration<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.mickyweis.com\/en\/chatgpt-marketing\/#ChatGPT_quirky_questions\" >ChatGPT &amp; quirky questions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.mickyweis.com\/en\/chatgpt-marketing\/#ChatGPT_%E2%80%93_flaws_and_the_future\" >ChatGPT \u2013 flaws and the future?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.mickyweis.com\/en\/chatgpt-marketing\/#Alternatives_to_ChatGPT\" >Alternatives to ChatGPT<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.mickyweis.com\/en\/chatgpt-marketing\/#ChatGPT_%E2%80%93_limitations\" >ChatGPT \u2013 limitations<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.mickyweis.com\/en\/chatgpt-marketing\/#ChatGPT_%E2%80%93_my_hopes\" >ChatGPT \u2013 my hopes<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_is_ChatGPT\"><\/span><strong>What is ChatGPT?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>ChatGPT is a large AI language model trained by <a href=\"https:\/\/en.wikipedia.org\/wiki\/OpenAI\">OpenAI<\/a>. It&#8217;s a computer-based system (don\u2019t ask me how) designed to understand language (including Danish!) and respond to a wide range of questions and topics.<\/p>\n<p>ChatGPT uses <a href=\"https:\/\/www.mathworks.com\/discovery\/deep-learning.html#:~:text=Deep%20learning%20is%20a%20machine,a%20pedestrian%20from%20a%20lamppost.\">deep learning<\/a> techniques and is trained on massive amounts of data. This allows it to give accurate answers, translate text, and help research various topics with impressive precision.<\/p>\n<p>In my view, ChatGPT isn\u2019t revolutionary in terms of the underlying technology, but the system itself is because it&#8217;s so accessible.<\/p>\n<p>It&#8217;s no longer just for the skilled programmers.<\/p>\n<p>It\u2019s also relatively easy to integrate with tools like Google Sheets, which can serve as high-octane fuel for your marketing engine.<\/p>\n<p>There\u2019s been plenty of doom-and-gloom talk about ChatGPT spelling the end for various industries, but I prefer to stay optimistic and focus on how it can be used for marketing\u2014practically and effectively.<\/p>\n<p>I\u2019m constantly learning more about how to use it, and I recently released a course video on the topic.<\/p>\n<p>Let\u2019s dive in! \ud83d\ude42<\/p>\n<h2><span class=\"ez-toc-section\" id=\"ChatGPT_copywriting_%E2%80%93_research_and_idea_generation\"><\/span><strong>ChatGPT &amp; copywriting \u2013 research and idea generation<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>As shown in my course video, you can actually use ChatGPT to generate headline ideas for blog posts and more.<\/p>\n<p>Copywriting, to me, is almost an art form\u2014captivating people through text and letting your unique identity shine through the content.<\/p>\n<p>Of course, ChatGPT can\u2019t replicate that personal touch; it tends to write in a more factual and general way\u2014but it does so better than any tool I\u2019ve seen before.<\/p>\n<p>Let\u2019s get into the fun stuff. Below are a few <a href=\"https:\/\/www.mickyweis.com\/en\/seo-copywriting\/\">copywriting<\/a> prompts you can try:<\/p>\n<ul>\n<li>Give me 10 headlines about [blog topic]<\/li>\n<li>Write a body paragraph about [blog topic]<\/li>\n<li>List 10 positive arguments for using [our marketing tool, e.g. Zapier]<\/li>\n<li>What are the most common mistakes copywriters make?<\/li>\n<li>How can I incorporate emotion into my writing?<\/li>\n<li>List different copywriting frameworks<\/li>\n<li>Write a humorous headline about [blog topic]<\/li>\n<li>&#8220;Is this text written correctly?&#8221; [Insert text]<\/li>\n<\/ul>\n<p>You can also ask if your text is spelled correctly. I\u2019m still a bit skeptical, but it seems to work.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Email_marketing\"><\/span><strong>Email marketing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>As mentioned earlier, ChatGPT tends to write very generally about email marketing. Still, it can provide great ideas.<\/p>\n<p>You can also challenge it by asking more specific or in-depth questions\u2014for example, by requesting references to specific email platforms.<\/p>\n<div class=\"greenbox\">\n<p>I still wouldn\u2019t rely on it for full-on SEO content writing.You can use fragments and rewrite them into your own voice, but since ChatGPT is an AI algorithm, there\u2019s a chance it might generate similar answers multiple times, leading to duplicate content\u2014even if ChatGPT insists otherwise \ud83d\ude42<\/p>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"ChatGPT_SEO_%E2%80%93_title_tags_and_meta_descriptions\"><\/span><strong>ChatGPT &amp; SEO \u2013 title tags and meta descriptions<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>SEO is still very much relevant and has been for what feels like forever. I started working with SEO back in 2009, and a lot has changed since then. Many of the manipulative strategies have been phased out\u2014at least partially\u2014but could they return with ChatGPT?<\/p>\n<p>I choose to stay optimistic. I\u2019ve already used it for SEO myself to brainstorm ideas for title tags and meta descriptions.<\/p>\n<p>Here are a few of my go-to prompts:<\/p>\n<ul>\n<li>Give me 10 keywords related to ChatGPT and marketing<\/li>\n<li>Generate 10 title tag ideas for [topic]<\/li>\n<li>List 10 synonyms for [keyword]<\/li>\n<li>Research the best anchor texts for [keyword]<\/li>\n<li>Which keyword is easier to rank for on Google\u2014ChatGPT or Facebook ads?<\/li>\n<\/ul>\n<div class=\"greenbox\">I don\u2019t believe ChatGPT will replace traditional SEO work like keyword research. Many will probably overuse it until Google updates its algorithms to detect it. Still, it\u2019s great for hands-on inspiration\u2014especially for title tags and meta descriptions.<\/div>\n<h2><span class=\"ez-toc-section\" id=\"ChatGPT_coding_%E2%80%93_snippets_and_HTML_tags\"><\/span><strong>ChatGPT &amp; coding \u2013 snippets and HTML tags<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Do you forget your HTML codes sometimes? I do, especially when writing blog posts or working in Google Tag Manager. Instead of Googling every time, I now ask ChatGPT to write the right code for me.<\/p>\n<p>Here are some prompts I use:<\/p>\n<ul>\n<li>How do I create bullet points in HTML?<\/li>\n<li>How do I set up a WordPress database?<\/li>\n<li>Complete my code for a Facebook purchase event (I use this often)<\/li>\n<li>How do I insert Google Tag Manager into my site code?<\/li>\n<li>How do I create a div with a green button, centered text, and 100% width? (my favorite\u2014I <em>love<\/em> CSS)<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"ChatGPT_social_media_%E2%80%93_inspiration\"><\/span><strong>ChatGPT &amp; social media \u2013 inspiration<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Like with copywriting, I believe overusing ChatGPT can take the soul out of a brand if there\u2019s not enough human filter applied.<\/p>\n<p>However, ChatGPT can offer strong content ideas for your social posts.<\/p>\n<p>Some example prompts:<\/p>\n<ul>\n<li>When is the best time to post on Facebook in Denmark?<\/li>\n<li>What are the optimal image sizes for Facebook posts?<\/li>\n<li>How long can Instagram Reels videos be?<\/li>\n<li>Write 10 fun captions about [product] for Facebook<\/li>\n<li>Write a 200-word emotional Facebook post about a printer (yes, it works!)<\/li>\n<\/ul>\n<div class=\"greenbox\">Just like with copywriting, I believe you should retain your unique tone of voice. But ChatGPT is a fantastic brainstorming tool and better than me (at least!) at coming up with new ideas.<\/div>\n<h2><span class=\"ez-toc-section\" id=\"ChatGPT_quirky_questions\"><\/span><strong>ChatGPT &amp; quirky questions<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>There are so many fun questions you can ask ChatGPT\u2014many of which go viral. It\u2019s reminiscent of the early Google or Siri days.<\/p>\n<p>What\u2019s wild is that ChatGPT\u2019s answers often make sense.<\/p>\n<p>Here are some fun examples:<\/p>\n<ul>\n<li>Do you have emotions?<\/li>\n<li>Write a poem about my cat<\/li>\n<li>What\u2019s in my fridge? (You can have ChatGPT make a recipe based on what you\u2019ve got)<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"ChatGPT_%E2%80%93_flaws_and_the_future\"><\/span><strong>ChatGPT \u2013 flaws and the future?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>This post is just a surface-level look at the many possibilities with ChatGPT.<\/p>\n<p>It\u2019s important to remember that the system is still in its infancy\u2014but its popularity is already pushing the entire AI field forward.<\/p>\n<p>Investors are interested, and the general public is becoming increasingly aware of its potential. The list of opportunities is long.<\/p>\n<p>Some believe ChatGPT could become Google\u2019s biggest rival\u2014especially if Microsoft integrates it into Bing.<\/p>\n<p>I have my doubts. I think it\u2019s naive to believe <a href=\"https:\/\/ai.google\/\">Google<\/a> and other tech giants aren\u2019t racing to develop similar tools.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Alternatives_to_ChatGPT\"><\/span><strong>Alternatives to ChatGPT<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>To underscore my point, here are a few rising alternatives\u2014fueled by ChatGPT\u2019s popularity:<\/p>\n<ul>\n<li><a href=\"https:\/\/gpt3demo.com\/apps\/google-bard-ai\">Google Bard<\/a><\/li>\n<li><a href=\"https:\/\/writesonic.com\/chat\">Chatsonic<\/a><\/li>\n<li><a href=\"https:\/\/www.jasper.ai\/chat\">Jasper Chat<\/a><\/li>\n<li><a href=\"https:\/\/beta.character.ai\/\">Character AI<\/a><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"ChatGPT_%E2%80%93_limitations\"><\/span><strong>ChatGPT \u2013 limitations<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>ChatGPT can still make mistakes\u2014typos, mixed languages, or grammatically odd sentences. It\u2019s far from perfect, but it has come a long way in a short time. In January, ChatGPT surpassed 100 million users and became the fastest-growing application in history.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"ChatGPT_%E2%80%93_my_hopes\"><\/span><strong>ChatGPT \u2013 my hopes<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>I hope ChatGPT and AI will be used constructively.<\/p>\n<p>I\u2019ve had people ask if they can use ChatGPT to write their blog posts\u2014as if they\u2019re trying to take shortcuts. That\u2019s just how people are. There will always be those looking for an easy way out. My advice: don\u2019t be one of them.<\/p>\n<p>Why should anyone read your content, follow your brand, or share your posts if it\u2019s all something anyone can find in ChatGPT?<\/p>\n<p>It\u2019s important to create original and engaging content that stands out and offers value.<\/p>\n<p><a href=\"https:\/\/www.mickyweis.com\/en\/ai-seo-tools\/\">Use AI and technology as tools. Don\u2019t let them use you.<\/a><\/p>\n<p>I also hope ChatGPT becomes even easier to integrate into Sheets so it can calculate formulas without me needing to know them (math isn\u2019t my strength). And I hope it helps struggling students learn, and brings people closer across language and cultural barriers.<\/p>\n<p>Since writing this, both Google and Microsoft have launched AI into their core products:<\/p>\n<ul>\n<li><a href=\"https:\/\/blogs.microsoft.com\/blog\/2023\/03\/16\/introducing-microsoft-365-copilot-your-copilot-for-work\/\">Microsoft Co-Pilot<\/a> \u2013 integrated across the Office suite<\/li>\n<li><a href=\"https:\/\/workspace.google.com\/blog\/product-announcements\/generative-ai\">Google AI<\/a> \u2013 first integrated into Docs &amp; Gmail<\/li>\n<\/ul>\n<p>Have you tried ChatGPT yet, or do you have any cool tips, tricks, or prompts to share?<\/p>\n<p>I\u2019d love to hear your experiences and ideas in the comments below.<\/p>\n<p>I hope this article has given you a bit of insight, maybe even some inspiration for your own business\u2014let\u2019s explore the many possibilities that AI has to offer together.<\/p>\n<p>Below you can see a presentation of Google&#8217;s AI directly integrated into Google Docs.<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-3489 aligncenter\" src=\"https:\/\/www.mickyweis.com\/wp-content\/uploads\/2023\/03\/Docs_Web_030823.gif\" alt=\"\" width=\"1280\" height=\"800\" \/><\/p>\n<p>Have you tried ChatGPT yet, or do you have any cool tips, tricks, or prompts to share?<\/p>\n<p>I\u2019d love to hear your experiences and ideas in the comments below.<\/p>\n<p>I hope this article has given you a bit of insight, maybe even some inspiration for your own business\u2014let\u2019s explore the many possibilities that AI has to offer together.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The digital world is constantly evolving, and the same goes for the marketing industry. It always feels like it\u2019s moving at full speed, and keeping [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":6212,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[111,82,83,90,79],"series":[],"class_list":["post-8185","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artificial-intelligence","category-big-data-en","category-digital-business-development-en","category-e-commerce-en","category-online-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Automation in marketing: why ChatGPT changes everything<\/title>\n<meta name=\"description\" content=\"Curious about ChatGPT? Here&#039;s how I use it for marketing and beyond\u2014with real prompts you can try yourself. 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