{"id":8204,"date":"2021-02-26T14:24:32","date_gmt":"2021-02-26T13:24:32","guid":{"rendered":"https:\/\/www.mickyweis.com\/hvad-er-tiktok\/"},"modified":"2025-08-01T17:37:17","modified_gmt":"2025-08-01T15:37:17","slug":"what-is-tiktok","status":"publish","type":"post","link":"https:\/\/www.mickyweis.com\/en\/what-is-tiktok\/","title":{"rendered":"TikTok explained: What it is and how it works"},"content":{"rendered":"<p>TikTok is the world\u2019s fastest-growing social network, with more than 500 million active users and over 80 million downloads in the US alone. It\u2019s an app where users share short 15-second videos.<\/p>\n<p>Back in 2018, the app Musical.ly was acquired, and TikTok absorbed its 100 million users. On TikTok, you\u2019ll often find short videos where users lip-sync or dance to music.<\/p>\n<p>But it has also become a popular platform for marketing\u2014especially for D2C companies. <a href=\"https:\/\/www.tiktok.com\/@gymshark\">For example, the fitness brand Gymshark has more than 2 million followers on its channel.<\/a><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Jump to section<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mickyweis.com\/en\/what-is-tiktok\/#Why_has_it_become_so_popular\" >Why has it become so popular?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mickyweis.com\/en\/what-is-tiktok\/#Who_uses_TikTok\" >Who uses TikTok?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mickyweis.com\/en\/what-is-tiktok\/#How_do_I_download_TikTok\" >How do I download TikTok?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.mickyweis.com\/en\/what-is-tiktok\/#Should_my_business_use_TikTok\" >Should my business use TikTok?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Why_has_it_become_so_popular\"><\/span>Why has it become so popular?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>That\u2019s a question I hear again and again when we talk about TikTok. Why on earth has it become so popular?<\/p>\n<p>If you\u2019re not an active user, it might seem like a superficial app. But TikTok uses some very \u201cclever\u201d tricks to keep users engaged. For instance, the next video automatically starts in your feed. That way, you don\u2019t have to actively choose to keep watching.<\/p>\n<p>On top of that, the algorithm is often very good at showing you relevant videos, keeping you watching much longer than you intended.<\/p>\n<p>And finally, it\u2019s very easy to create and publish content yourself.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Who_uses_TikTok\"><\/span>Who uses TikTok?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Although the core audience is young people under 24, we\u2019re seeing major brands, <a href=\"https:\/\/www.mickyweis.com\/en\/influencer-marketing-guide\/\">influencers<\/a>, and celebrities like Jimmy Fallon, Lizzo, and Ariana Grande using the app as a regular part of their day.<\/p>\n<p>So, it\u2019s not just an app for the younger crowd. As a marketing platform, it\u2019s one of the most interesting places to look right now.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"How_do_I_download_TikTok\"><\/span>How do I download TikTok?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>You can download TikTok by going to <a href=\"https:\/\/play.google.com\/store\/apps\/details?id=com.zhiliaoapp.musically&amp;hl=en_US&amp;gl=US\">Google Play<\/a> or the <a href=\"https:\/\/apps.apple.com\/us\/app\/tiktok\/id835599320\">App Store<\/a> and clicking download. The app will be installed on your phone, and you\u2019ll need to create a user account. Shortly after, you\u2019re ready to go\u2014and can create your first video.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Should_my_business_use_TikTok\"><\/span>Should my business use TikTok?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>This is a very relevant question. But the answer is more or less obvious.<\/p>\n<p>Should your business be on the world\u2019s fastest-growing social media platform?<\/p>\n<p>If you&#8217;re ready to engage in video marketing and you run a D2C business, then YES. This is a huge opportunity to ride a wave that doesn&#8217;t seem to be going away anytime soon.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TikTok is the world\u2019s fastest-growing social network, with more than 500 million active users and over 80 million downloads in the US alone. It\u2019s an [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5521,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[93,103],"series":[],"class_list":["post-8204","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-general-en","category-social-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>New to TikTok? Here\u2019s what you need to know<\/title>\n<meta name=\"description\" content=\"TikTok is the fastest-growing social platform in the world. 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