{"id":8218,"date":"2020-12-13T12:30:39","date_gmt":"2020-12-13T11:30:39","guid":{"rendered":"https:\/\/www.mickyweis.com\/hvad-er-et-produkt-feed\/"},"modified":"2025-08-01T17:49:48","modified_gmt":"2025-08-01T15:49:48","slug":"product-feed","status":"publish","type":"post","link":"https:\/\/www.mickyweis.com\/en\/product-feed\/","title":{"rendered":"What is a product feed and how do you create one?"},"content":{"rendered":"<p>When you\u2019re working on either Facebook or Google advertising, you\u2019ve most likely been asked to upload a product feed. The same may be true if you\u2019ve created a <a href=\"https:\/\/www.mickyweis.com\/en\/start-ecommerce-business\/\">webshop<\/a> on Pricerunner or an affiliate network.<\/p>\n<p>But what is a product feed?<\/p>\n<p>A product feed is simply a data file that contains all the information about your products.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Jump to section<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mickyweis.com\/en\/product-feed\/#How_do_you_create_a_product_feed\" >How do you create a product feed?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mickyweis.com\/en\/product-feed\/#The_difference_between_a_good_and_a_bad_product_feed\" >The difference between a good and a bad product feed<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"How_do_you_create_a_product_feed\"><\/span>How do you create a product feed?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>But Micky, how do I create a product feed?<\/p>\n<p>There are many ways to do it. In some shop systems, you can just extract it via the system\u2019s API. Otherwise, you can create it yourself in a spreadsheet. Alternatively, you can use dedicated tools for the task.<\/p>\n<p>If you&#8217;re looking for Danish tools, you can use Boostmyfeed and Avecdo, both of which are good solutions.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_difference_between_a_good_and_a_bad_product_feed\"><\/span>The difference between a good and a bad product feed<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A bad product feed is one where prices are incorrect, and some wrong (or poor) descriptions are carried over, creating a generally bad impression (for example, in<a href=\"https:\/\/www.mickyweis.com\/en\/google-shopping-ads\/\"> Google Shopping<\/a>).<\/p>\n<p>A good product feed, on the other hand, is one where images are displayed correctly, names and descriptions are tailored, and the feed might even be optimized for the specific platform you&#8217;re advertising on.<\/p>\n<p>Additionally, both Facebook and Google reward you when you have good product feeds. The reward is a better quality score.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When you\u2019re working on either Facebook or Google advertising, you\u2019ve most likely been asked to upload a product feed. The same may be true if [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5159,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[93,99,92],"series":[],"class_list":["post-8218","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-general-en","category-on-site-marketing-en","category-tips-tricks"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Need a product feed? 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