{"id":8228,"date":"2021-04-01T10:03:17","date_gmt":"2021-04-01T08:03:17","guid":{"rendered":"https:\/\/www.mickyweis.com\/hvad-er-profitmetrics\/"},"modified":"2025-08-01T17:32:25","modified_gmt":"2025-08-01T15:32:25","slug":"profitmetrics","status":"publish","type":"post","link":"https:\/\/www.mickyweis.com\/en\/profitmetrics\/","title":{"rendered":"Unlock profit potential with Profitmetrics"},"content":{"rendered":"<p><a href=\"https:\/\/profitmetrics.io\/?fpr=micky\">ProfitMetrics.io<\/a> is a profit optimization software for e-commerce companies. I have been using the system for some time now to get a better overview of profits, especially when working with <a href=\"https:\/\/www.mickyweis.com\/en\/facebook-ads\/\">Facebook advertising.<\/a><\/p>\n<p>With the new iOS14 update and increased competition in many industries, I believe that profit optimization is better than just looking at ROAS\u2014the classic return on advertising model.<\/p>\n<p>Many people have asked me what ProfitMetrics is, so I\u2019ve put together this article with the team behind it to give you an easy overview of what the tool can do for you.<\/p>\n<p>The tool calculates profit per order in real-time and allows you to measure the effectiveness of your ads on Facebook and Google Ads based on profit, rather than revenue.<\/p>\n<div class=\"greenbox\">Additionally, you can continuously track your company\u2019s overall profitability in the ProfitMetrics.io Dashboard, which provides an easy overview of profit and cost metrics within your business.<\/div>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Jump to section<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mickyweis.com\/en\/profitmetrics\/#Profit_as_a_daily_KPI\" >Profit as a daily KPI<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mickyweis.com\/en\/profitmetrics\/#Efficient_profit_optimization\" >Efficient profit optimization<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mickyweis.com\/en\/profitmetrics\/#Data_validity\" >Data validity<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.mickyweis.com\/en\/profitmetrics\/#Free_trial_and_guidance\" >Free trial and guidance<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Profit_as_a_daily_KPI\"><\/span><strong>Profit as a daily KPI<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you\u2019re a business owner, CMO, or responsible for marketing, you can keep a close eye on your company\u2019s financial health and respond promptly if a downward trend emerges.<\/p>\n<p>ProfitMetrics.io makes it incredibly easy to see what\u2019s left after everyone has had their &#8220;share of the pie&#8221; and to identify which cost items are pulling the most down.<\/p>\n<p>If you\u2019re a specialist working with the optimization of Google and Facebook Ads, you can finally say goodbye to inaccurate and opaque ROAS calculations.<\/p>\n<p>ProfitMetrics.io sends profit data directly into Google and Facebook, where the numbers are attributed according to each platform\u2019s own <a href=\"https:\/\/www.mickyweis.com\/en\/marketing-attribution\/\">attribution model.<\/a><\/p>\n<p>This way, you can continue your usual workflows while saving a lot of valuable time on optimization.<\/p>\n<p style=\"text-align: center;\"><em>What a ProfitMetrics dashboard looks like<\/em><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-302473\" src=\"https:\/\/www.mickyweis.com\/wp-content\/uploads\/2021\/04\/dashboard-profitmetrics.jpeg\" alt=\"\" width=\"800\" height=\"568\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>With profit data in your marketing channels, you can also use the metric POAS &#8211; Profit on Ad Spend.<\/p>\n<p>Unlike revenue, profit is directly comparable to ad spend, meaning that break-even POAS is always 1.<\/p>\n<p>If your ad has a POAS of more than 1, it\u2019s profitable. This allows you to quickly identify and scale your winning ads while cutting off the unprofitable ones.<\/p>\n<p>When you work with POAS in Google Ads, you can activate Profit Bidding on your Smart Shopping and Smart Bidding campaigns.<\/p>\n<p>In short, you can teach Google\u2019s algorithm how to find the customers who generate the most profit for your business.<\/p>\n<div class=\"greenbox\">ProfitMetrics.io presents a case where this method increased gross margin by 32% while ad spend fell by more than 60%.<\/div>\n<h2><span class=\"ez-toc-section\" id=\"Efficient_profit_optimization\"><\/span><strong>Efficient profit optimization<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Efficient profit optimization depends on three things: transparency, the ability to act, and data validity.<\/p>\n<p>ProfitMetrics.io creates transparency by calculating your actual profit per order. ProfitMetrics.io subtracts all costs associated with the order, so you know exactly what\u2019s left. No more guessing.<\/p>\n<p>One glance at the ProfitMetrics.io Dashboard, and you\u2019ll know exactly how your business is performing.<\/p>\n<p>The ability to act comes when ProfitMetrics.io sends profit data into Google Ads, Facebook Ads, and Google Analytics.<\/p>\n<p><em>Here, the actual profit is attributed to your ads, so you can easily turn off the money drains and ramp up the ones that are bringing in positive numbers.<\/em><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-302474\" src=\"https:\/\/www.mickyweis.com\/wp-content\/uploads\/2021\/04\/Profitmetrics-facebook-1024x558-1.png\" alt=\"\" width=\"1024\" height=\"558\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Data_validity\"><\/span><strong>Data validity<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Data validity is primarily about understanding your numbers.<\/p>\n<p>That\u2019s why ProfitMetrics.io makes it easy for you to see which numbers are included in your profit calculation. Additionally, data validity is about stability and security.<\/p>\n<p>It\u2019s normal for 10-15% of purchase and behavior data to be lost in Google Analytics from your webshop, which can have a drastic effect on data validity.<\/p>\n<p>ProfitMetrics.io works server-side to server-side with a wide range of e-commerce platforms and all marketing channels, ensuring 100% data accuracy in your reporting.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Free_trial_and_guidance\"><\/span><strong>Free trial and guidance<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a href=\"https:\/\/profitmetrics.io\/?fpr=micky\">ProfitMetrics.io offers a 14-day free trial<\/a>, during which a skilled team will help you get started with the platform.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>ProfitMetrics.io is a profit optimization software for e-commerce companies. I have been using the system for some time now to get a better overview of [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5679,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[85,105],"series":[],"class_list":["post-8228","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-facebook","category-google-ads-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What is Profitmetrics? Start optimizing for profit today [14 days free]<\/title>\n<meta name=\"description\" content=\"Is your advertising making you money? 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