{"id":8269,"date":"2021-06-28T11:02:22","date_gmt":"2021-06-28T09:02:22","guid":{"rendered":"https:\/\/www.mickyweis.com\/hvad-er-et-dashboard-og-hvorfor-kan-det-gavne-ens-resultater\/"},"modified":"2026-06-26T11:00:28","modified_gmt":"2026-06-26T09:00:28","slug":"dashboard","status":"publish","type":"post","link":"https:\/\/www.mickyweis.com\/en\/dashboard\/","title":{"rendered":"The real value of dashboards &#8211; and how to use them"},"content":{"rendered":"<p>Something I always emphasize when I help marketing departments is that they need to take control of their data.<\/p>\n<p>And of course, that\u2019s easier said than done.<\/p>\n<p>But one way to make that task much easier is by setting up dashboards that show the most important data.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Jump to section<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mickyweis.com\/en\/dashboard\/#But_what_exactly_is_a_dashboard\" >But what exactly is a dashboard?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mickyweis.com\/en\/dashboard\/#What_should_a_dashboard_include\" >What should a dashboard include?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mickyweis.com\/en\/dashboard\/#What_software_should_I_use\" >What software should I use?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.mickyweis.com\/en\/dashboard\/#But_how_does_all_this_actually_help_our_company\" >But how does all this actually help our company?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"But_what_exactly_is_a_dashboard\"><\/span><strong>But what exactly is a dashboard?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A dashboard gives you an overview.<\/p>\n<p>A dashboard can be used for many purposes \u2013 but it\u2019s typically a tool that provides you with a broad overview, presenting lots of important data.<\/p>\n<p>This might include revenue figures, customer satisfaction, or other KPIs that are crucial to keep an eye on.<\/p>\n<p>The data can be displayed as graphs, figures, or tables, and the dashboard is often interactive so you can have multiple dashboards and dive into specific data as needed.<\/p>\n<p>If you walk around the office of a large marketing department, you\u2019ll likely see screens displaying their dashboards.<\/p>\n<p>The purpose of a dashboard is to give you a quick overview so you can stay on top of things.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"What_should_a_dashboard_include\"><\/span><strong>What should a dashboard include?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>When setting up a dashboard for your marketing, it\u2019s important that it actually helps you create clarity \u2013 and not just for the sake of the CEO, me, or your clients. It has to serve your team.<\/p>\n<p>So before you start building a dashboard, you should be clear on:<\/p>\n<ul>\n<li>What is the purpose of my dashboard?<\/li>\n<li>Which metrics do I need to monitor?<\/li>\n<li>How many dashboards do I need? (Break them up so each dashboard has its own category \u2013 production, marketing, sales, etc.)<\/li>\n<\/ul>\n<p>Once you have the above in place, you can begin creating your dashboards.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"What_software_should_I_use\"><\/span><strong>What software should I use?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>There are endless options for dashboard tools. Google has its own <a href=\"https:\/\/datastudio.google.com\/\">Google Data Studio<\/a>, which is decent, but not amazing when it comes to integrations and similar features.<\/p>\n<p>Personally, I use \u201c<a href=\"https:\/\/dashthis.com\/?via=micky35\">Dashthis<\/a>\u201d unless it needs to be really advanced.<\/p>\n<p>In that case, I combine Google Sheets with Google Data Studio and other systems that are easy to integrate, but offer more detailed data.<\/p>\n<p>The reason I love Dashthis is that it\u2019s super easy to set up for myself \u2013 and incredibly easy when I need to report to my clients.<\/p>\n<p>You can build your own dashboards, but there are also a wide range of templates available (which I highly recommend starting with).<\/p>\n<h3><span class=\"ez-toc-section\" id=\"But_how_does_all_this_actually_help_our_company\"><\/span><strong>But how does all this actually help our company?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Why dashboards can improve your results<\/p>\n<p>By constantly having a clear overview of my marketing initiatives, I immediately spot if something needs adjustment.<\/p>\n<p>If a campaign is underperforming or something looks off.<\/p>\n<p>A good dashboard gathers data from multiple sources (Google, Facebook, your website, etc.) and helps both you and me plan marketing initiatives far more effectively.<\/p>\n<p>So if you\u2019re not already working with dashboards, I highly recommend starting.<\/p>\n<p>And if you need help setting one up, just send me a message. It\u2019s one of the first things on my checklist when I help businesses with their marketing.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Something I always emphasize when I help marketing departments is that they need to take control of their data. And of course, that\u2019s easier said [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5722,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[129,93],"series":[],"class_list":["post-8269","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce-en-2","category-marketing-general-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How dashboards help you turn data into decisions<\/title>\n<meta name=\"description\" content=\"Here\u2019s why your marketing team absolutely needs dashboards \u2013 and why it\u2019s time to set them up now. Learn more here.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mickyweis.com\/en\/dashboard\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How dashboards help you turn data into decisions\" \/>\n<meta property=\"og:description\" content=\"Here\u2019s why your marketing team absolutely needs dashboards \u2013 and why it\u2019s time to set them up now. 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