{"id":8271,"date":"2023-02-13T15:08:34","date_gmt":"2023-02-13T14:08:34","guid":{"rendered":"https:\/\/www.mickyweis.com\/hvilken-type-markedsfoering-er-bedst-at-starte-med\/"},"modified":"2025-08-13T19:42:49","modified_gmt":"2025-08-13T17:42:49","slug":"marketing-for-beginners","status":"publish","type":"post","link":"https:\/\/www.mickyweis.com\/en\/marketing-for-beginners\/","title":{"rendered":"The best marketing strategy for beginners"},"content":{"rendered":"<p>As a newly started business, there are many things to be unsure about. One of the biggest is what type of marketing you should invest your time and, not least, your money in.<\/p>\n<p>There\u2019s no single definitive answer to a question like that, but there are still a few things I would always recommend doing.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Jump to section<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mickyweis.com\/en\/marketing-for-beginners\/#Dont_underestimate_email_marketing\" >Don\u2019t underestimate email marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mickyweis.com\/en\/marketing-for-beginners\/#Generate_revenue_with_paid_advertising\" >Generate revenue with paid advertising<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mickyweis.com\/en\/marketing-for-beginners\/#Content_marketing_and_SEO_%E2%80%93_what_about_that\" >Content marketing and SEO \u2013 what about that?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.mickyweis.com\/en\/marketing-for-beginners\/#And_what_about_content_marketing\" >And what about content marketing?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Dont_underestimate_email_marketing\"><\/span><strong>Don\u2019t underestimate email marketing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Most people without years of experience in <a href=\"https:\/\/www.mickyweis.com\/en\/e-mail-marketing-guide\/\">email marketing<\/a> think of it as something unsexy, outdated, and ultimately ineffective as a marketing channel.<\/p>\n<p>Nothing could be further from the truth.<\/p>\n<p>Email marketing is an incredibly effective method \u2013 even in 2021.<\/p>\n<p>That\u2019s why I always recommend that the first thing you do is start collecting emails on your website. It doesn\u2019t matter if it\u2019s a webshop, a B2B business, or something else entirely.<\/p>\n<p>Even if you won\u2019t be using them right away, your leads will be worth their weight in gold when you do get started (and you can use them as a target group on other channels too).<\/p>\n<p>That was a quick word on email marketing. So, what\u2019s next? I\u2019ll dive into that now\u2026<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Generate_revenue_with_paid_advertising\"><\/span><strong>Generate revenue with paid advertising<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The advantage of paid advertising is that you can generate revenue (and actual cash) right away.<\/p>\n<p>That\u2019s why I recommend getting started with Facebook &amp; Instagram ads and Google Ads so you can generate income for the business and build up more capital for other types of marketing.<\/p>\n<p>Prioritize remarketing in your paid advertising \u2013 you want cheap conversions and to get the most out of your budget. And very few things deliver better ROAS than a solid remarketing campaign.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Content_marketing_and_SEO_%E2%80%93_what_about_that\"><\/span><strong>Content marketing and SEO \u2013 what about that?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>So, what about content marketing and SEO? Doesn\u2019t it take a long time to see results?<\/p>\n<p>Yes and no.<\/p>\n<p>If we start with SEO, it\u2019s true that it\u2019s a discipline that takes more time to generate revenue than paid advertising. But the sooner you start, the sooner it starts paying off \u2013 month after month.<\/p>\n<p>Write good, in-depth copy for all landing pages that have search potential. Then write blog posts that answer all your customers\u2019 questions. That\u2019s always a winning strategy, and that\u2019s where I\u2019d focus my energy right away.<\/p>\n<p><a href=\"https:\/\/www.mickyweis.com\/en\/seo-copywriting\/\">Copywriting<\/a> is, in other words, a long-term \u2013 but worthwhile \u2013 investment, provided you have a clear strategy behind it.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"And_what_about_content_marketing\"><\/span><strong>And what about content marketing?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Yes, it\u2019s all connected. But<a href=\"https:\/\/www.mickyweis.com\/en\/content-marketing-strategy\/\"> content marketing<\/a> isn\u2019t the discipline I\u2019d start with \u2013 it takes time, energy, and especially budget to do well. So hold off on going all in until your business is generating consistent revenue.<\/p>\n<p>I hope my answer gave you a bit more clarity \u2013 or at least sparked some useful thoughts.<\/p>\n<p>Best of luck with your marketing!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As a newly started business, there are many things to be unsure about. One of the biggest is what type of marketing you should invest [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5727,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[101,93,95,103,92],"series":[],"class_list":["post-8271","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-instagram-en","category-marketing-general-en","category-seo-en","category-social-media","category-tips-tricks"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>New to marketing? Here\u2019s where to begin<\/title>\n<meta name=\"description\" content=\"Not sure where to begin with marketing? The answer isn\u2019t straightforward, so dive in and explore all my thoughts on the topic here.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mickyweis.com\/en\/marketing-for-beginners\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New to marketing? Here\u2019s where to begin\" \/>\n<meta property=\"og:description\" content=\"Not sure where to begin with marketing? 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