{"id":8281,"date":"2020-12-25T16:23:30","date_gmt":"2020-12-25T15:23:30","guid":{"rendered":"https:\/\/www.mickyweis.com\/hvad-er-lokal-seo\/"},"modified":"2025-08-01T17:46:44","modified_gmt":"2025-08-01T15:46:44","slug":"local-seo","status":"publish","type":"post","link":"https:\/\/www.mickyweis.com\/en\/local-seo\/","title":{"rendered":"What is local SEO and why does it matter?"},"content":{"rendered":"<p>Local SEO is something all businesses should work with.<\/p>\n<p>Local SEO is a branch of <a href=\"https:\/\/www.mickyweis.com\/en\/what-is-seo\/\">SEO<\/a> where the goal is to target specific geographic searches (city, neighborhood, region).<\/p>\n<p>For example, it could be \u201cfuneral director in Aalborg\u201d if you run a funeral business in Aalborg or the surrounding area.<\/p>\n<h2><strong>Why you should work with local SEO<\/strong><\/h2>\n<p>The purpose of local SEO is to appear in specific location-based searches where users are looking for something nearby.<\/p>\n<p>If you run a funeral business, the keyword \u201cfuneral director\u201d isn\u2019t as important as the local keyword. It\u2019s more important for you to appear when users search for a funeral director in your area, even though \u201cfuneral director\u201d may have a higher search volume.<\/p>\n<p>Another key aspect of local SEO is appearing on Google Maps and their suggestions, as seen in the example below.<\/p>\n<p>You will take up much more space in the SERP, which increases the chances of users contacting your business.<\/p>\n<p>Additionally, there is the synergy between Google My Business and your organic SEO visibility.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Local SEO is something all businesses should work with. Local SEO is a branch of SEO where the goal is to target specific geographic searches [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5563,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[110,95,134,92],"series":[],"class_list":["post-8281","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-my-business-en","category-seo-en","category-soegemaskineoptimering","category-tips-tricks"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What is local SEO? Here\u2019s everything you need to know<\/title>\n<meta name=\"description\" content=\"What is local SEO? 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