{"id":8306,"date":"2025-04-29T10:21:30","date_gmt":"2025-04-29T08:21:30","guid":{"rendered":"https:\/\/www.mickyweis.com\/incremental-attribution-metas-nye-feature-hvad-skal-du-vide\/"},"modified":"2026-06-15T12:30:56","modified_gmt":"2026-06-15T10:30:56","slug":"incremental-attribution","status":"publish","type":"post","link":"https:\/\/www.mickyweis.com\/en\/incremental-attribution\/","title":{"rendered":"Incremental attribution: Why META\u2019s update matters for marketers"},"content":{"rendered":"<p>Meta has launched a new way to measure ad effectiveness &#8211; known as <strong>Incremental Attribution.<\/strong><\/p>\n<p>It might sound like yet another buzzword, but this is actually a pretty important update for anyone working seriously with Meta Ads.<\/p>\n<p>For years, we\u2019ve measured campaigns using last click, 7-day click, or 1-day view attribution. But that rarely gives the full picture.<\/p>\n<p>Incremental Attribution tries to answer a completely different question: <strong>\u201cWould this conversion have happened if the ad hadn\u2019t been shown?\u201d<\/strong><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Jump to section<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mickyweis.com\/en\/incremental-attribution\/#What_is_Incremental_Attribution\" >What is Incremental Attribution?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mickyweis.com\/en\/incremental-attribution\/#How_do_you_use_it\" >How do you use it?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mickyweis.com\/en\/incremental-attribution\/#How_is_it_different_from_traditional_attribution\" >How is it different from traditional attribution?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.mickyweis.com\/en\/incremental-attribution\/#Benefits_of_Metas_new_approach\" >Benefits of Meta\u2019s new approach<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.mickyweis.com\/en\/incremental-attribution\/#What_should_you_be_aware_of\" >What should you be aware of?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.mickyweis.com\/en\/incremental-attribution\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_is_Incremental_Attribution\"><\/span><strong>What is Incremental Attribution?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Instead of giving all the credit to a specific ad or touchpoint, Incremental Attribution aims to measure the actual <strong>incremental value<\/strong> of your advertising.<\/p>\n<p>In other words: what additional effect the ads had on your results?<\/p>\n<p>Meta uses a statistics-based model (Bayesian Causal Inference) that analyzes user behavior and compares results from people exposed to ads with a <em>synthetic control group<\/em>. This allows them to estimate the difference between the \u201cadvertised reality\u201d and \u201cwhat would have happened without the ads.\u201d<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_do_you_use_it\"><\/span><strong>How do you use it?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The feature has already been rolled out in Ads Manager and can be found under <strong>Ads Reporting \u2192 Incrementality<\/strong>.<\/p>\n<p>However, note that Meta doesn\u2019t show incremental effect for each individual ad \u2014 instead, it estimates the effect at the campaign or ad set level, as long as there&#8217;s enough data. A certain volume is needed before the model works accurately.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_is_it_different_from_traditional_attribution\"><\/span><strong>How is it different from traditional attribution?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Traditional attribution (e.g. last click or 7-day click) tells you who converted and which touchpoint they last interacted with. It\u2019s very direct, but also quite narrow.<\/p>\n<p>Incremental Attribution, on the other hand, tries to answer: <strong>\u201cHow much of this result can we attribute to the ads \u2014 and how much would have happened anyway?\u201d<\/strong><\/p>\n<p>This can lead to surprises. Some campaigns that don\u2019t <em>look<\/em> like they\u2019re performing traditionally may actually have high incremental value \u2014 and vice versa.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Benefits_of_Metas_new_approach\"><\/span><strong>Benefits of Meta\u2019s new approach<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li><strong>Better decision-making<\/strong>: You don\u2019t just get \u201cwhat happened,\u201d but also an indication of \u201cwhat\u2019s working\u201d \u2014 on a deeper level.<\/li>\n<li><strong>Advanced insights without complex setup<\/strong>: You don\u2019t need to build your own causal model \u2014 Meta does it for you in Ads Manager.<\/li>\n<li><strong>Smarter budget allocation<\/strong>: You can identify campaigns that truly make an impact \u2014 even if they\u2019re not credited in traditional attribution models.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"What_should_you_be_aware_of\"><\/span><strong>What should you be aware of?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>This is not an exact science. These are models and probabilities \u2014 and should be used as a <strong>supplement<\/strong> to your overall performance analysis. You still need to track ROAS, CPA, and conversions.<\/p>\n<p>But if you want to understand the actual effect of your advertising \u2014 and make sharper decisions about budget and strategy \u2014 then Incremental Attribution is a solid tool to add to your toolbox.<\/p>\n<p><a href=\"https:\/\/www.mickyweis.com\/en\/digital-dictionary\/\">Learn more in my digital dictionary of marketing terms.<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Meta is moving toward more advanced measurement \u2014 and that\u2019s a good thing. With iOS restrictions, cookieless environments, and more complex user behavior, we need smarter models to understand what works.<\/p>\n<p>Incremental Attribution is a step in the right direction. It\u2019s still new, it requires enough data, and it\u2019s not perfect \u2014 but it shows that Meta is taking measurement seriously. And so should you.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Meta has launched a new way to measure ad effectiveness &#8211; known as Incremental Attribution. It might sound like yet another buzzword, but this is [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":8170,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[82,90,85],"series":[],"class_list":["post-8306","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-big-data-en","category-e-commerce-en","category-facebook"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>META incremental attribution: gamechanger or gimmick?<\/title>\n<meta name=\"description\" content=\"What is incremental attribution in Meta Ads? Learn how it works, why it matters, and how to use it effectively in your campaigns.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mickyweis.com\/en\/incremental-attribution\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"META incremental attribution: gamechanger or gimmick?\" \/>\n<meta property=\"og:description\" content=\"What is incremental attribution in Meta Ads? Learn how it works, why it matters, and how to use it effectively in your campaigns.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mickyweis.com\/en\/incremental-attribution\/\" \/>\n<meta property=\"og:site_name\" content=\"Micky Weis\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mickyweisen\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/mickyweisen\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-29T08:21:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-15T10:30:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mickyweis.com\/wp-content\/uploads\/2021\/03\/brevkasse-2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Micky Weis\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Micky Weis\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/incremental-attribution\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/incremental-attribution\\\/\"},\"author\":{\"name\":\"Micky Weis\",\"@id\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/#\\\/schema\\\/person\\\/a8c8fbec7274a0998c68287a1c5faaea\"},\"headline\":\"Incremental attribution: Why META\u2019s update matters for marketers\",\"datePublished\":\"2025-04-29T08:21:30+00:00\",\"dateModified\":\"2026-06-15T10:30:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/incremental-attribution\\\/\"},\"wordCount\":543,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/#\\\/schema\\\/person\\\/a8c8fbec7274a0998c68287a1c5faaea\"},\"image\":{\"@id\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/incremental-attribution\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.mickyweis.com\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/meta-ads-incrementals.png\",\"articleSection\":[\"Big data\",\"E-commerce\",\"Facebook\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/incremental-attribution\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/incremental-attribution\\\/\",\"url\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/incremental-attribution\\\/\",\"name\":\"META incremental attribution: gamechanger or gimmick?\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/incremental-attribution\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/incremental-attribution\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.mickyweis.com\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/meta-ads-incrementals.png\",\"datePublished\":\"2025-04-29T08:21:30+00:00\",\"dateModified\":\"2026-06-15T10:30:56+00:00\",\"description\":\"What is incremental attribution in Meta Ads? Learn how it works, why it matters, and how to use it effectively in your campaigns.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/incremental-attribution\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/incremental-attribution\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/incremental-attribution\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.mickyweis.com\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/meta-ads-incrementals.png\",\"contentUrl\":\"https:\\\/\\\/www.mickyweis.com\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/meta-ads-incrementals.png\",\"width\":1536,\"height\":1024},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/incremental-attribution\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Incremental attribution: Why META\u2019s update matters for marketers\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/\",\"name\":\"Micky Weis\",\"description\":\"Online markedsf\u00f8ring siden 2009 \u00bb Lad os rykke jer til n\u00e6ste niveau\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/#\\\/schema\\\/person\\\/a8c8fbec7274a0998c68287a1c5faaea\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/#\\\/schema\\\/person\\\/a8c8fbec7274a0998c68287a1c5faaea\",\"name\":\"Micky Weis\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.mickyweis.com\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/micky-1024x899-1.jpg\",\"url\":\"https:\\\/\\\/www.mickyweis.com\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/micky-1024x899-1.jpg\",\"contentUrl\":\"https:\\\/\\\/www.mickyweis.com\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/micky-1024x899-1.jpg\",\"width\":1024,\"height\":899,\"caption\":\"Micky Weis\"},\"logo\":{\"@id\":\"https:\\\/\\\/www.mickyweis.com\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/micky-1024x899-1.jpg\"},\"description\":\"Micky Weis er en af Danmarks mest erfarne digitale marketingeksperter med n\u00e6sten 20 \u00e5rs erfaring. Han arbejder som fractional CMO og specialiserer sig i SEO, organisk v\u00e6kst, AI i marketing, affiliate og kommerciel strategi. Han har arbejdet med brands som Hummel, Matas, Tattoodo og Firtal, og driver i dag sin egen praksis, Weisio, fra K\u00f8benhavn.\",\"sameAs\":[\"https:\\\/\\\/www.mickyweis.com\\\/\",\"https:\\\/\\\/www.facebook.com\\\/mickyweisen\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/mickyweis\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"META incremental attribution: gamechanger or gimmick?","description":"What is incremental attribution in Meta Ads? Learn how it works, why it matters, and how to use it effectively in your campaigns.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.mickyweis.com\/en\/incremental-attribution\/","og_locale":"en_US","og_type":"article","og_title":"META incremental attribution: gamechanger or gimmick?","og_description":"What is incremental attribution in Meta Ads? Learn how it works, why it matters, and how to use it effectively in your campaigns.","og_url":"https:\/\/www.mickyweis.com\/en\/incremental-attribution\/","og_site_name":"Micky Weis","article_publisher":"https:\/\/www.facebook.com\/mickyweisen","article_author":"https:\/\/www.facebook.com\/mickyweisen","article_published_time":"2025-04-29T08:21:30+00:00","article_modified_time":"2026-06-15T10:30:56+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/www.mickyweis.com\/wp-content\/uploads\/2021\/03\/brevkasse-2.png","type":"image\/png"}],"author":"Micky Weis","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Micky Weis","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.mickyweis.com\/en\/incremental-attribution\/#article","isPartOf":{"@id":"https:\/\/www.mickyweis.com\/en\/incremental-attribution\/"},"author":{"name":"Micky Weis","@id":"https:\/\/www.mickyweis.com\/en\/#\/schema\/person\/a8c8fbec7274a0998c68287a1c5faaea"},"headline":"Incremental attribution: Why META\u2019s update matters for marketers","datePublished":"2025-04-29T08:21:30+00:00","dateModified":"2026-06-15T10:30:56+00:00","mainEntityOfPage":{"@id":"https:\/\/www.mickyweis.com\/en\/incremental-attribution\/"},"wordCount":543,"commentCount":0,"publisher":{"@id":"https:\/\/www.mickyweis.com\/en\/#\/schema\/person\/a8c8fbec7274a0998c68287a1c5faaea"},"image":{"@id":"https:\/\/www.mickyweis.com\/en\/incremental-attribution\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mickyweis.com\/wp-content\/uploads\/2025\/04\/meta-ads-incrementals.png","articleSection":["Big data","E-commerce","Facebook"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.mickyweis.com\/en\/incremental-attribution\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.mickyweis.com\/en\/incremental-attribution\/","url":"https:\/\/www.mickyweis.com\/en\/incremental-attribution\/","name":"META incremental attribution: gamechanger or gimmick?","isPartOf":{"@id":"https:\/\/www.mickyweis.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.mickyweis.com\/en\/incremental-attribution\/#primaryimage"},"image":{"@id":"https:\/\/www.mickyweis.com\/en\/incremental-attribution\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mickyweis.com\/wp-content\/uploads\/2025\/04\/meta-ads-incrementals.png","datePublished":"2025-04-29T08:21:30+00:00","dateModified":"2026-06-15T10:30:56+00:00","description":"What is incremental attribution in Meta Ads? Learn how it works, why it matters, and how to use it effectively in your campaigns.","breadcrumb":{"@id":"https:\/\/www.mickyweis.com\/en\/incremental-attribution\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.mickyweis.com\/en\/incremental-attribution\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.mickyweis.com\/en\/incremental-attribution\/#primaryimage","url":"https:\/\/www.mickyweis.com\/wp-content\/uploads\/2025\/04\/meta-ads-incrementals.png","contentUrl":"https:\/\/www.mickyweis.com\/wp-content\/uploads\/2025\/04\/meta-ads-incrementals.png","width":1536,"height":1024},{"@type":"BreadcrumbList","@id":"https:\/\/www.mickyweis.com\/en\/incremental-attribution\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.mickyweis.com\/en\/"},{"@type":"ListItem","position":2,"name":"Incremental attribution: Why META\u2019s update matters for marketers"}]},{"@type":"WebSite","@id":"https:\/\/www.mickyweis.com\/en\/#website","url":"https:\/\/www.mickyweis.com\/en\/","name":"Micky Weis","description":"Online markedsf\u00f8ring siden 2009 \u00bb Lad os rykke jer til n\u00e6ste niveau","publisher":{"@id":"https:\/\/www.mickyweis.com\/en\/#\/schema\/person\/a8c8fbec7274a0998c68287a1c5faaea"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.mickyweis.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":["Person","Organization"],"@id":"https:\/\/www.mickyweis.com\/en\/#\/schema\/person\/a8c8fbec7274a0998c68287a1c5faaea","name":"Micky Weis","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.mickyweis.com\/wp-content\/uploads\/2021\/05\/micky-1024x899-1.jpg","url":"https:\/\/www.mickyweis.com\/wp-content\/uploads\/2021\/05\/micky-1024x899-1.jpg","contentUrl":"https:\/\/www.mickyweis.com\/wp-content\/uploads\/2021\/05\/micky-1024x899-1.jpg","width":1024,"height":899,"caption":"Micky Weis"},"logo":{"@id":"https:\/\/www.mickyweis.com\/wp-content\/uploads\/2021\/05\/micky-1024x899-1.jpg"},"description":"Micky Weis er en af Danmarks mest erfarne digitale marketingeksperter med n\u00e6sten 20 \u00e5rs erfaring. Han arbejder som fractional CMO og specialiserer sig i SEO, organisk v\u00e6kst, AI i marketing, affiliate og kommerciel strategi. Han har arbejdet med brands som Hummel, Matas, Tattoodo og Firtal, og driver i dag sin egen praksis, Weisio, fra K\u00f8benhavn.","sameAs":["https:\/\/www.mickyweis.com\/","https:\/\/www.facebook.com\/mickyweisen","https:\/\/www.linkedin.com\/in\/mickyweis\/"]}]}},"_links":{"self":[{"href":"https:\/\/www.mickyweis.com\/en\/wp-json\/wp\/v2\/posts\/8306","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mickyweis.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mickyweis.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mickyweis.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mickyweis.com\/en\/wp-json\/wp\/v2\/comments?post=8306"}],"version-history":[{"count":6,"href":"https:\/\/www.mickyweis.com\/en\/wp-json\/wp\/v2\/posts\/8306\/revisions"}],"predecessor-version":[{"id":11323,"href":"https:\/\/www.mickyweis.com\/en\/wp-json\/wp\/v2\/posts\/8306\/revisions\/11323"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mickyweis.com\/en\/wp-json\/wp\/v2\/media\/8170"}],"wp:attachment":[{"href":"https:\/\/www.mickyweis.com\/en\/wp-json\/wp\/v2\/media?parent=8306"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mickyweis.com\/en\/wp-json\/wp\/v2\/categories?post=8306"},{"taxonomy":"series","embeddable":true,"href":"https:\/\/www.mickyweis.com\/en\/wp-json\/wp\/v2\/series?post=8306"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}