{"id":8391,"date":"2020-12-30T13:29:36","date_gmt":"2020-12-30T12:29:36","guid":{"rendered":"https:\/\/www.mickyweis.com\/marketing-trends-for-2021\/"},"modified":"2025-08-01T17:46:19","modified_gmt":"2025-08-01T15:46:19","slug":"marketing-trends-2021","status":"publish","type":"post","link":"https:\/\/www.mickyweis.com\/en\/marketing-trends-2021\/","title":{"rendered":"What\u2019s next in marketing? Tips and trends for 2021"},"content":{"rendered":"<p>Wow! 2020 \u2013 what a crazy year<\/p>\n<p>It has undoubtedly been a very special year for all of us.<\/p>\n<p>Myself included. But I\u2019ve always been inspired by all the amazing individuals who don\u2019t let themselves get discouraged. Whether it&#8217;s our healthcare workers, parents juggling remote work and entertaining their children, or the many entrepreneurs and business owners doing their best to keep their companies alive and support the economy.<\/p>\n<p>It\u2019s important to look forward, stay focused on the positives, and learn from 2020. That\u2019s why I reached out to a group of what I consider some of the most talented marketing experts in the country, carefully selected from various industries. I\u2019ve personally followed many of these inspiring individuals for a long time, and it\u2019s truly a privilege to speak with them before the year ends.<\/p>\n<p>I asked them briefly about the marketing challenges they\u2019ve faced in 2020 and how they\u2019re approaching 2021.<\/p>\n<p>So buckle up and enjoy insights from professionals who deal with these things daily.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Jump to section<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mickyweis.com\/en\/marketing-trends-2021\/#Be_careful_with_performance_marketing\" >Be careful with performance marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mickyweis.com\/en\/marketing-trends-2021\/#Branding_community\" >Branding &amp; community<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mickyweis.com\/en\/marketing-trends-2021\/#Transparency_and_real_communication\" >Transparency and real communication<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.mickyweis.com\/en\/marketing-trends-2021\/#2021_%E2%80%93_the_year_of_loyalty_programs\" >2021 \u2013 the year of loyalty programs?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.mickyweis.com\/en\/marketing-trends-2021\/#A_different_year_for_Happy_Helper_%E2%80%93_and_what_we_learned\" >A different year for Happy Helper \u2013 and what we learned<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.mickyweis.com\/en\/marketing-trends-2021\/#Customer_data_platforms_will_solve_cross-device_challenges\" >Customer data platforms will solve cross-device challenges<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.mickyweis.com\/en\/marketing-trends-2021\/#Advertising_isnt_solely_responsible_for_results\" >Advertising isn\u2019t solely responsible for results<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.mickyweis.com\/en\/marketing-trends-2021\/#The_battle_between_Apple_and_Facebook_signals_new_challenges\" >The battle between Apple and Facebook signals new challenges<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.mickyweis.com\/en\/marketing-trends-2021\/#Storytelling_will_take_center_stage_in_2021\" >Storytelling will take center stage in 2021<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Be_careful_with_performance_marketing\"><\/span><strong>Be careful with performance marketing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Stop basing all your marketing on performance marketing alone.<\/p>\n<p>The companies that truly stand out understand the top of the funnel.<\/p>\n<p>They create creative assets that are not just about conversions but are also focused on social proof and branding. They know how to craft stories their audience can relate to. When that works, performance follows.<\/p>\n<p>If you can\u2019t find a compelling story or any social proof, you might need to reconsider whether your product or service is worth selling.<\/p>\n<p>Also, keep an eye on Snapchat advertising. Something major has shifted in 2020 with the algorithm and user behavior.<\/p>\n<p>It seems people are finally ready to buy or download via Snap. Combined with lower CPM prices, we\u2019re seeing strong results.<\/p>\n<p>I believe it\u2019ll only grow in 2021. It\u2019s the channel we\u2019re currently testing most with our clients. Yes, even middle-aged and older users are on Snapchat, and they perform well. The key to success is the creative. So talk to someone with Snap creative experience. It\u2019s a different approach.<\/p>\n<div class=\"row\">\n<div class=\"col-md-6 col-md-offset-3\">\n<div class=\"testimonials\">\n<div class=\"active item\">\n<blockquote>\n<div class=\"carousel-info\"><img decoding=\"async\" class=\"pull-left alignnone\" src=\"https:\/\/www.mickyweis.com\/wp-content\/uploads\/2021\/04\/sasa.jpeg\" alt=\"\" width=\"328\" height=\"328\" \/><strong>Sasa Kovacevic<\/strong><br \/>\n<a href=\"https:\/\/obsidian.dk\/\">Obsidian Digital<\/a><\/div>\n<\/blockquote>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"hr-divider\"><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Branding_community\"><\/span>Branding &amp; community<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>There are three things we\u2019ve focused on in 2020 and will continue to emphasize in 2021:<\/p>\n<ol>\n<li>Awareness<\/li>\n<li>Branding<\/li>\n<li>Community<\/li>\n<\/ol>\n<p>Miild has only been on the market for about 3.5 years, so we put a lot of effort into creating awareness within our target audience, primarily women. We create certified allergy-friendly, organic, and sustainable makeup and skincare products. We primarily use video content on social media to tell our story and share beauty tutorials. Facebook and Instagram have powerful ad tools that allow you to sharply segment your audience and tailor your messaging and objectives accordingly.<\/p>\n<p>Branding is crucial for us. We always aim to provide value to our customers beyond just making a quick sale. One way we do that is by recommending other brands in our content \u2014 from sustainable clothing to allergy-friendly hair products \u2014 as long as they share our values.<\/p>\n<p>We also put a lot of effort into building community. Facebook Groups work especially well for us, with great engagement. It\u2019s a fantastic way to get close to our customers and followers. It also gives us insights into which types of content are in demand and inspires ideas for product development.<\/p>\n<div class=\"row\">\n<div class=\"col-md-6 col-md-offset-3\">\n<div class=\"testimonials\">\n<div class=\"active item\">\n<blockquote>\n<div class=\"carousel-info\"><img decoding=\"async\" class=\"pull-left alignnone\" src=\"https:\/\/www.mickyweis.com\/wp-content\/uploads\/2021\/04\/nicki-v2-814x1024-1.png\" alt=\"\" width=\"328\" height=\"328\" \/><strong>Nicki Larsen<\/strong><br \/>\n<a href=\"https:\/\/miild.dk\/\">Miild Makeup<\/a><\/div>\n<\/blockquote>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"hr-divider\"><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Transparency_and_real_communication\"><\/span><strong>Transparency and real communication<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>We\u2019ve entered a new era where brands are expected to be part of consumers\u2019 lives in new ways. Relevance and empathy have never been more important. Technologies like VR can offer relevance by enabling shared experiences apart \u2014 like meetings, conferences, and concerts \u2014 which may become the new normal.<\/p>\n<p>While CMO roles have recently focused on tech skills and stack usage, I believe future success depends more on the ability to engage customers. We need to bridge traditional and digital marketing, build deeper understanding of customer journeys, and connect with their motivations.<\/p>\n<p>The best brands are transparent, authentic, and vulnerable. We must communicate in ways that resonate with people. Brands need to humanize customer relationships and create emotional connections. It\u2019s time to listen more to consumers and less to shareholders if we want to remain relevant.<\/p>\n<div class=\"row\">\n<div class=\"col-md-6 col-md-offset-3\">\n<div class=\"testimonials\">\n<div class=\"active item\">\n<blockquote>\n<div class=\"carousel-info\"><img decoding=\"async\" class=\"pull-left alignnone\" src=\"https:\/\/www.mickyweis.com\/wp-content\/uploads\/2021\/04\/peter.jpeg\" alt=\"\" width=\"328\" height=\"328\" \/><strong>Peter Steen Litrup<\/strong><br \/>\n<a href=\"https:\/\/www.linkedin.com\/in\/petersteenlitrup\/\">Director of Marketing, Playstation \u2013 Nordic \/ Baltic<\/a><\/div>\n<\/blockquote>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"hr-divider\"><\/div>\n<h2><span class=\"ez-toc-section\" id=\"2021_%E2%80%93_the_year_of_loyalty_programs\"><\/span><strong>2021 \u2013 the year of loyalty programs?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>As 2020 draws to a close, it\u2019s been a wildly exciting yet challenging year. All my businesses were tested in different ways.<\/p>\n<p>One shared result is that our e-commerce operations are now stronger than ever. Spring brought huge traffic spikes and record-breaking online sales, with cheaper customer acquisition than ever.<\/p>\n<p>But with 2021 and the vaccine on the way, some revenue will likely shift back to physical retail.<\/p>\n<p>That&#8217;s why I believe this is the year to focus marketing efforts on retaining the customers gained during 2020. Consider launching that loyalty program or customer club you\u2019ve been thinking about. Create initiatives to keep new customers coming back.<\/p>\n<p>In my companies, we work from the assumption that a customer needs to shop three times before becoming a \u201cfan.\u201d That\u2019s why we focus on making sure they buy from us at least three times. We see a much higher lifetime value once that happens.<\/p>\n<p>There\u2019s no one-size-fits-all solution for loyalty programs. It depends heavily on your product, frequency, margin, and competition.<\/p>\n<p>Look to international examples, test a few hypotheses, and commit to the one that works best. Just make sure you do it properly from the start. Too many loyalty programs fail because the rewards are too small, which can actually backfire.<\/p>\n<div class=\"row\">\n<div class=\"col-md-6 col-md-offset-3\">\n<div class=\"testimonials\">\n<div class=\"active item\">\n<blockquote>\n<div class=\"carousel-info\"><img decoding=\"async\" class=\"pull-left alignnone\" src=\"https:\/\/www.mickyweis.com\/wp-content\/uploads\/2021\/04\/casperblom.jpeg\" alt=\"\" width=\"328\" height=\"328\" \/><strong>Casper Blom<strong><br \/>\n<a href=\"https:\/\/www.casperblom.dk\/\">Entrepreneur<\/a><br \/>\n<\/strong><\/strong><\/div>\n<\/blockquote>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"hr-divider\"><\/div>\n<h2><span class=\"ez-toc-section\" id=\"A_different_year_for_Happy_Helper_%E2%80%93_and_what_we_learned\"><\/span><strong>A different year for Happy Helper \u2013 and what we learned<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>2020 was a strange year for Happy Helper, like for many others. But it gave us time for reflection and analysis.<\/p>\n<p>At times, we completely shut down our marketing \u2014 something you typically wouldn\u2019t dare do. But it\u2019s an exercise I recommend. Try turning off selected channels and measure their actual impact.<\/p>\n<p>From this we\u2019ve identified four focus areas for 2021:<\/p>\n<p><strong>SEO<\/strong><br \/>\nIf you haven\u2019t already invested in <a href=\"https:\/\/www.mickyweis.com\/en\/seo-work\/\">SEO<\/a>, it\u2019s not too late. It offers ongoing, low-cost returns and great traffic for retargeting. We focus on blog content targeting frequently searched terms in our field, site copy revisions, CTR optimizations, and <a href=\"https:\/\/www.mickyweis.com\/en\/linkbuilding\/\">link building<\/a>.<\/p>\n<p><strong>Content<\/strong><br \/>\nWe\u2019re trying new formats and targeting more specifically. We don\u2019t sell physical products, so we\u2019re focused on selling a feeling.<\/p>\n<p><strong>Booking funnel redesign<\/strong><br \/>\nWe\u2019ve documented all friction points. The new funnel won\u2019t just aim for volume but for quality conversions, building a stronger base of promoters.<\/p>\n<p><strong>Brand-to-brand collaborations<\/strong><br \/>\nThis is a top recommendation. We\u2019ve had great success with partnerships, most recently with major retailers. We\u2019ll expand on that in 2021, always thinking creatively and targeting specific audiences.<\/p>\n<div class=\"row\">\n<div class=\"col-md-6 col-md-offset-3\">\n<div class=\"testimonials\">\n<div class=\"active item\">\n<blockquote>\n<div class=\"carousel-info\"><img decoding=\"async\" class=\"pull-left alignnone\" src=\"https:\/\/www.mickyweis.com\/wp-content\/uploads\/2021\/04\/jesper-brok.jpeg\" alt=\"\" width=\"328\" height=\"328\" \/><strong>Jesper Brok \u2013 CMO &amp; Partner<\/strong><br \/>\n<a href=\"https:\/\/happyhelper.dk\/\" target=\"_blank\" rel=\"noopener\">Happy Helper<\/a><\/div>\n<\/blockquote>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"hr-divider\"><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Customer_data_platforms_will_solve_cross-device_challenges\"><\/span><strong>Customer data platforms will solve cross-device challenges<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Today, most people own two to four internet-connected devices. Most standard marketing tools weren\u2019t built to handle this complexity. A person who switches from phone to computer to complete a purchase is seen as two people in Google Analytics.<\/p>\n<p>That means we\u2019re making decisions based on faulty data \u2014 a dangerous path if you want to remain competitive in 2021.<\/p>\n<p>I believe we\u2019ll see an explosion of customer data platform (CDP) implementations this year. One example is Segment.com.<\/p>\n<p>CDPs let you tie a user to all their devices. This creates a unified view of their journey, so your data reflects reality. For example, someone might see an Instagram ad on mobile, do a search on Google, and complete their purchase later on a desktop.<\/p>\n<div class=\"row\">\n<div class=\"col-md-6 col-md-offset-3\">\n<div class=\"testimonials\">\n<div class=\"active item\">\n<blockquote>\n<div class=\"carousel-info\"><img decoding=\"async\" class=\"pull-left alignnone\" src=\"https:\/\/www.mickyweis.com\/wp-content\/uploads\/2021\/04\/1560929233926.jpeg\" alt=\"\" width=\"328\" height=\"328\" \/><strong>Steffen Hedebrandt \u2013 Partner &amp; CMO<\/strong><br \/>\n<a href=\"https:\/\/dreamdata.io\/\" target=\"_blank\" rel=\"noopener\">Dreamdata.io<\/a><\/div>\n<\/blockquote>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"hr-divider\"><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Advertising_isnt_solely_responsible_for_results\"><\/span><strong>Advertising isn\u2019t solely responsible for results<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>At SavvyRevenue, we primarily manage Google Ads, but we don\u2019t stick solely to that field. I realized early on that good advertising isn\u2019t the sole cause of success or failure.<\/p>\n<p>In 2020, many clients focused on core business improvements:<\/p>\n<ul>\n<li>Inventory optimization<\/li>\n<li>Better supplier deals<\/li>\n<li>New pricing strategies<\/li>\n<li>Profit tracking<\/li>\n<li>Website speed improvements<\/li>\n<li>Branding efforts<\/li>\n<\/ul>\n<p>Those who improved their business fundamentals saw far better results than those who only tweaked ads.<\/p>\n<p>Too many e-commerce businesses get stuck in daily routines. They obsess over things like improving ROAS from 6.0 to 6.5, or ranking 3 instead of 4 organically. But that\u2019s not why you\u2019re in business.<\/p>\n<p>We still work with clients making 10, 30, even 50 million DKK in revenue who only send newsletters now and then.<\/p>\n<p>Focus on where you can make the biggest impact \u2014 and that\u2019s your business itself. Improve your site, inventory, pricing, etc., and you\u2019ll get much more out of your marketing.<\/p>\n<p>Make a list of your biggest improvement opportunities and tackle one each quarter. With four major improvements, your business could look completely different by the end of 2021.<\/p>\n<div class=\"row\">\n<div class=\"col-md-6 col-md-offset-3\">\n<div class=\"testimonials\">\n<div class=\"active item\">\n<blockquote>\n<div class=\"carousel-info\"><img decoding=\"async\" class=\"pull-left alignnone\" src=\"https:\/\/www.mickyweis.com\/wp-content\/uploads\/2021\/04\/1517753383212.jpeg\" alt=\"\" width=\"328\" height=\"328\" \/><strong>Andrew Lolk \u2013 Founder<\/strong><br \/>\n<a href=\"https:\/\/savvyrevenue.com\/blog\/\" target=\"_blank\" rel=\"noopener\">SavvyRevenue<\/a><\/div>\n<\/blockquote>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"hr-divider\"><\/div>\n<h2><span class=\"ez-toc-section\" id=\"The_battle_between_Apple_and_Facebook_signals_new_challenges\"><\/span><strong>The battle between Apple and Facebook signals new challenges<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>2020 has been turbulent for many businesses. While many want to forget the year, there are important lessons to bring into 2021.<\/p>\n<p>One key takeaway: building multiple revenue streams is essential. Many companies put all their eggs in one basket, which is risky when that basket breaks.<\/p>\n<p>2021 will bring even more turbulence in attribution. Battles between Apple and Facebook and increasingly complex buyer journeys will challenge marketers and business owners alike.<\/p>\n<p>Most importantly, I believe content \u2014 especially video and visuals \u2014 will be critical in 2021. Future digital businesses will be content businesses. If you can\u2019t create standout <a href=\"https:\/\/www.mickyweis.com\/en\/content-marketing-strategy\/\">content<\/a>, you\u2019ll struggle.<\/p>\n<p>I\u2019m excited to see the challenges and opportunities 2021 brings to our industry.<\/p>\n<div class=\"row\">\n<div class=\"col-md-6 col-md-offset-3\">\n<div class=\"testimonials\">\n<div class=\"active item\">\n<blockquote>\n<div class=\"carousel-info\"><img decoding=\"async\" class=\"pull-left alignnone\" src=\"https:\/\/www.mickyweis.com\/wp-content\/uploads\/2021\/04\/kristiantinho.jpeg\" alt=\"\" width=\"328\" height=\"328\" \/><strong>Kristian Tinho \u2013 Founder<\/strong><br \/>\n<a href=\"https:\/\/kristiantinho.com\/\" target=\"_blank\" rel=\"noopener\">Kristian Tinho Kristiansen<\/a><\/div>\n<\/blockquote>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"hr-divider\"><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Storytelling_will_take_center_stage_in_2021\"><\/span><strong>Storytelling will take center stage in 2021<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>2020 was challenging but enlightening. Despite the pandemic, we opened new stores, grew the team, had a record-breaking <a href=\"https:\/\/www.mickyweis.com\/en\/black-friday-tips\/\">Black Friday<\/a>, and gained valuable insights.<\/p>\n<p>We\u2019re looking at international expansion in 2021, so our digital strategies, branding, and corporate communication must be razor-sharp.<\/p>\n<p>Consumer behavior has changed significantly due to lockdowns and shifting between physical and digital markets. Consumers are now more conscious and selective, making personalized tone of voice essential.<\/p>\n<p>We also see more digitization across demographics. Transparency builds trust, and emotional storytelling has become more important as people engage less in social activities. We focus on inspiring consumers and making more of special occasions.<\/p>\n<p>High-performance ads are still important, but brand awareness and storytelling will be our top priorities. We\u2019re exploring new platforms like YouTube to tell deeper stories and build identity. There, we\u2019ll launch a universe of creativity, inspiration, community, and entertainment.<\/p>\n<p>We\u2019ve also been working to break into the German market through PR and exciting partnerships. Social proof plays a huge role in generating international attention.<\/p>\n<p>We\u2019re excited to share more in 2021.<\/p>\n<div class=\"row\">\n<div class=\"col-md-6 col-md-offset-3\">\n<div class=\"testimonials\">\n<div class=\"active item\">\n<blockquote>\n<div class=\"carousel-info\"><img decoding=\"async\" class=\"pull-left alignnone\" src=\"https:\/\/www.mickyweis.com\/wp-content\/uploads\/2021\/04\/jacob-bech.jpeg\" alt=\"\" width=\"328\" height=\"328\" \/><strong>Jacob Bech, Digital Marketing Manager<\/strong><br \/>\n<a href=\"https:\/\/shapingnewtomorrow.dk\/\" target=\"_blank\" rel=\"noopener\">Shaping new tomorrow<\/a><\/div>\n<\/blockquote>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"hr-divider\"><\/div>\n<p>Thank you for reading!<\/p>\n<p>I hope the reflections, lessons, and tips shared above bring some fresh inspiration for a better year ahead.<\/p>\n<p>Wishing you all a great 2021 \u2013 take care of yourselves and each other.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Wow! 2020 \u2013 what a crazy year It has undoubtedly been a very special year for all of us. Myself included. But I\u2019ve always been [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5679,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[79,80],"series":[],"class_list":["post-8391","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-marketing","category-popular-posts"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing in 2021? Tips, trends and insights from 9 experts<\/title>\n<meta name=\"description\" content=\"I\u2019ve gathered insights from top marketing experts across a broad mix of industries\u2014each carefully selected for their standout expertise.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mickyweis.com\/en\/marketing-trends-2021\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing in 2021? 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