{"id":8404,"date":"2020-12-10T10:30:39","date_gmt":"2020-12-10T09:30:39","guid":{"rendered":"https:\/\/www.mickyweis.com\/hvad-er-rich-snippets\/"},"modified":"2025-05-22T12:01:22","modified_gmt":"2025-05-22T10:01:22","slug":"rich-snippets","status":"publish","type":"post","link":"https:\/\/www.mickyweis.com\/en\/rich-snippets\/","title":{"rendered":"What are rich snippets? And how to use them effectively"},"content":{"rendered":"<p>You\u2019ve very likely seen rich snippets before. Rich snippets refer to extra information added to search results.<\/p>\n<p>They\u2019re something you manually add to your pages to take up more space on Google and provide additional details.<\/p>\n<p>Here\u2019s what a normal search result looks like:<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-302301\" src=\"https:\/\/www.mickyweis.com\/wp-content\/uploads\/2021\/04\/Billede1.png\" alt=\"\" width=\"943\" height=\"175\" \/><\/p>\n<p>And here\u2019s an example of one using rich snippets:<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-302302\" src=\"https:\/\/www.mickyweis.com\/wp-content\/uploads\/2021\/04\/Billede2.png\" alt=\"\" width=\"974\" height=\"431\" \/><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Jump to section<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mickyweis.com\/en\/rich-snippets\/#How_to_create_rich_snippets\" >How to create rich snippets<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mickyweis.com\/en\/rich-snippets\/#Common_types_of_rich_snippets\" >Common types of rich snippets<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"How_to_create_rich_snippets\"><\/span><strong>How to create rich snippets<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Rich snippets are added to your site by coding them in.<\/p>\n<p>This is done using something called <em>schema markup<\/em>, which comes from <a href=\"https:\/\/schema.org\">Schema.org<\/a>.<\/p>\n<p>There are many different types of rich snippets.<\/p>\n<p>They might show up as questions, star ratings under a product, or other forms. I\u2019ll go through some of the main types shortly.<\/p>\n<p>Adding schema markup can be a bit technical. So if you&#8217;re not very familiar with coding, you can use online tools to help. These tools allow you to choose the type of schema markup you want to create, enter your information, and then generate the code for your website.<\/p>\n<p>Easy, right?<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Common_types_of_rich_snippets\"><\/span><strong>Common types of rich snippets<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>There are nearly endless variations of rich snippets, as they can be used in many different ways.<\/p>\n<p><strong>Here are some of the most common ones:<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/developers.google.com\/search\/docs\/data-types\/how-to\">\u201cHow to\u201d markup<\/a><\/li>\n<li><a href=\"https:\/\/developers.google.com\/search\/docs\/data-types\/product\">Product type markup<\/a><\/li>\n<li><a href=\"https:\/\/developers.google.com\/search\/docs\/data-types\/review-snippet\">Reviews markup<\/a><\/li>\n<li><a href=\"https:\/\/developers.google.com\/search\/docs\/data-types\/software-app\">Software markup<\/a><\/li>\n<li><a href=\"https:\/\/developers.google.com\/search\/docs\/data-types\/faqpage\">FAQ markup<\/a><\/li>\n<\/ul>\n<p><a href=\"https:\/\/developers.google.com\/search\/docs\/advanced\/appearance\/overview\">You can find a detailed and comprehensive overview of all the different types directly on Google&#8217;s official site.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>You\u2019ve very likely seen rich snippets before. Rich snippets refer to extra information added to search results. They\u2019re something you manually add to your pages [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5718,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[99,95],"series":[],"class_list":["post-8404","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-on-site-marketing-en","category-seo-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Rich snippets explained: What they are and why they matter<\/title>\n<meta name=\"description\" content=\"Get the full breakdown of what rich snippets are\u2014and how to use them on your own website. Read the complete guide here.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mickyweis.com\/en\/rich-snippets\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rich snippets explained: What they are and why they matter\" \/>\n<meta property=\"og:description\" content=\"Get the full breakdown of what rich snippets are\u2014and how to use them on your own website. Read the complete guide here.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mickyweis.com\/en\/rich-snippets\/\" \/>\n<meta property=\"og:site_name\" content=\"Micky Weis\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mickyweisen\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/mickyweisen\" \/>\n<meta property=\"article:published_time\" content=\"2020-12-10T09:30:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-22T10:01:22+00:00\" \/>\n<meta name=\"author\" content=\"Micky Weis\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.mickyweis.com\/wp-content\/uploads\/2021\/04\/brevkasse-marketing-top-3.png\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Micky Weis\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/rich-snippets\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/rich-snippets\\\/\"},\"author\":{\"name\":\"Micky Weis\",\"@id\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/#\\\/schema\\\/person\\\/a8c8fbec7274a0998c68287a1c5faaea\"},\"headline\":\"What are rich snippets? 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