{"id":8406,"date":"2020-12-03T11:21:19","date_gmt":"2020-12-03T10:21:19","guid":{"rendered":"https:\/\/www.mickyweis.com\/hvad-er-tier-2-linkbuilding-links\/"},"modified":"2025-08-01T17:51:29","modified_gmt":"2025-08-01T15:51:29","slug":"tier-2-linkbuilding","status":"publish","type":"post","link":"https:\/\/www.mickyweis.com\/en\/tier-2-linkbuilding\/","title":{"rendered":"Tier 2 backlinks explained: What they are and how to use them"},"content":{"rendered":"<p>Tier-2 links and link building have become increasingly relevant in the world of SEO. But what exactly are they? And should you consider working with them?<\/p>\n<p>This article will help clarify the concept.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Jump to section<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mickyweis.com\/en\/tier-2-linkbuilding\/#Tier-what-now\" >Tier-what-now?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mickyweis.com\/en\/tier-2-linkbuilding\/#But_why_do_it_at_all\" >But why do it at all?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mickyweis.com\/en\/tier-2-linkbuilding\/#The_core_idea_behind_tier-2_link_building\" >The core idea behind tier-2 link building<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Tier-what-now\"><\/span><strong>Tier-what-now?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>&#8220;Tier&#8221; refers to the level or layer of a link. A regular backlink pointing directly to your website is considered a <strong>tier-1<\/strong> link. A link pointing to the page that links to you is a <strong>tier-2<\/strong> link.<\/p>\n<p>So when you&#8217;re doing tier-2 <a href=\"https:\/\/www.mickyweis.com\/en\/linkbuilding\/\">link building<\/a>, you&#8217;re essentially building links <em>to<\/em> the pages that already link to your site.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"But_why_do_it_at_all\"><\/span><strong>But why do it at all?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The idea is to strengthen your incoming links by giving them links of their own.<\/p>\n<p>It also means you can take a few more risks in your link building\u2014for example, by using PBNs (private blog networks) to link to your backlinks. That way, if Google were to penalize the link source, it wouldn\u2019t directly affect your own website.<\/p>\n<p>This isn\u2019t to say you should overuse this tactic, but it\u2019s important to understand the strategy behind it.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_core_idea_behind_tier-2_link_building\"><\/span><strong>The core idea behind tier-2 link building<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>When it comes to link building, things can sometimes slide into \u201cblack hat\u201d territory (against Google&#8217;s guidelines), especially if you&#8217;re using your own network of blogs.<\/p>\n<p>But the essence of tier-2 link building is about making your existing backlink profile stronger\u2014rather than simply chasing more backlinks.<\/p>\n<p>It&#8217;s a great way to boost your <a href=\"https:\/\/www.mickyweis.com\/en\/what-is-seo\/\">SEO<\/a> if you feel like you&#8217;ve run out of opportunities to get more direct backlinks to your website.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tier-2 links and link building have become increasingly relevant in the world of SEO. But what exactly are they? And should you consider working with [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5219,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[95,134,92],"series":[],"class_list":["post-8406","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-en","category-soegemaskineoptimering","category-tips-tricks"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What is tier 2 link building? Simple guide for beginners<\/title>\n<meta name=\"description\" content=\"In this post, I break down what tier 2 link building is and why it&#039;s worth your time. 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