{"id":8439,"date":"2020-11-11T11:51:30","date_gmt":"2020-11-11T10:51:30","guid":{"rendered":"https:\/\/www.mickyweis.com\/hvad-er-duplicate-content\/"},"modified":"2025-08-04T19:21:43","modified_gmt":"2025-08-04T17:21:43","slug":"duplicate-content","status":"publish","type":"post","link":"https:\/\/www.mickyweis.com\/en\/duplicate-content\/","title":{"rendered":"What is duplicate content?"},"content":{"rendered":"<p>\u201cWhat is duplicate content, Micky?\u201d<br \/>\nThat\u2019s what one of the communication managers from a company I help asked.<\/p>\n<p>You might have come across this before and been told that, for goodness\u2019 sake, you must not have duplicate content on your website.<\/p>\n<p>But why is that?<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Jump to section<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mickyweis.com\/en\/duplicate-content\/#The_basics_of_duplicate_content\" >The basics of duplicate content<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mickyweis.com\/en\/duplicate-content\/#What_if_I_have_the_same_product_in_several_colors\" >What if I have the same product in several colors?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mickyweis.com\/en\/duplicate-content\/#What_about_standard_texts_that_need_to_be_there\" >What about standard texts that need to be there?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"The_basics_of_duplicate_content\"><\/span><strong>The basics of duplicate content<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The name already gives us a hint. Duplicate content is content that appears in multiple places on your website.<\/p>\n<p>You often hear SEO experts say that if you have duplicate content on your site, Google will punish you.<\/p>\n<p>That\u2019s not entirely true \u2013 but not completely false either.<\/p>\n<p>Google always wants content to be unique. Therefore, duplicate content can negatively affect your rankings.<\/p>\n<p>A different matter is if you have duplicate content that also appears on other websites. Then you can be punished by Google \u2013 and by some lawyers who might come after you.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"What_if_I_have_the_same_product_in_several_colors\"><\/span><strong>What if I have the same product in several colors?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This is an ongoing challenge for <a href=\"https:\/\/www.mickyweis.com\/en\/start-ecommerce-business\/\">webshops<\/a> that sell \u201cthe same products\u201d in different colors. Do you really have to write a product description for each item?<\/p>\n<p>Both yes and no.<\/p>\n<p>There are two solutions to this problem. Either you gather all your variants on one product page and write a combined product description.<\/p>\n<p>Alternatively, you write a product description for each variant. You can also use the same description on several pages and just rewrite, for example, the color.<\/p>\n<p>But the key is that you <em>can<\/em> do this \u2013 it\u2019s not something I would recommend.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_about_standard_texts_that_need_to_be_there\"><\/span><strong>What about standard texts that need to be there?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Some webshops need to include standard declarations in their descriptions. Of course, you don\u2019t have to rewrite these every time. After all, Google is a very smart search engine that can recognize this type of text.<\/p>\n<p>The same goes for size guides and all kinds of other standard texts that may be used repeatedly on a webshop.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cWhat is duplicate content, Micky?\u201d That\u2019s what one of the communication managers from a company I help asked. You might have come across this before [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5563,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[95,134,92],"series":[],"class_list":["post-8439","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-en","category-soegemaskineoptimering","category-tips-tricks"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What does duplicate content mean? Find out here<\/title>\n<meta name=\"description\" content=\"Wondering what duplicate content is and how to manage it? Let me provide you with an easy-to-understand explanation.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mickyweis.com\/en\/duplicate-content\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What does duplicate content mean? Find out here\" \/>\n<meta property=\"og:description\" content=\"Wondering what duplicate content is and how to manage it? 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