{"id":8441,"date":"2020-11-04T11:47:54","date_gmt":"2020-11-04T10:47:54","guid":{"rendered":"https:\/\/www.mickyweis.com\/hvad-betyder-konverteringsrate-og-hvorfor-snakker-mange-om-det\/"},"modified":"2025-08-04T19:22:27","modified_gmt":"2025-08-04T17:22:27","slug":"conversion-rate","status":"publish","type":"post","link":"https:\/\/www.mickyweis.com\/en\/conversion-rate\/","title":{"rendered":"What does conversion rate mean and why is it important?"},"content":{"rendered":"<p>I received a question in the mailbox that goes:<\/p>\n<p>\u201cWhat is conversion rate, and why do so many people talk about it?\u201d<\/p>\n<p>Those are actually really good questions. Let me address them one by one.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Jump to section<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mickyweis.com\/en\/conversion-rate\/#First_%E2%80%93_what_does_conversion_rate_mean\" >First \u2013 what does conversion rate mean?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mickyweis.com\/en\/conversion-rate\/#How_to_calculate_conversion_rate\" >How to calculate conversion rate<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mickyweis.com\/en\/conversion-rate\/#Why_do_so_many_talk_about_conversion_rates\" >Why do so many talk about conversion rates?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"First_%E2%80%93_what_does_conversion_rate_mean\"><\/span>First \u2013 what does conversion rate mean?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The conversion rate is the percentage of visitors who convert.<\/p>\n<p>As mentioned above, a conversion rate shows the percentage of your visitors who \u201cconvert.\u201d But what does it mean to convert?<\/p>\n<p>A conversion is when a visitor on a website (or another digital platform) takes an action you want them to take. Some conversions are \u201charder\u201d or \u201csofter\u201d than others.<\/p>\n<p>A soft conversion could be when a visitor signs up for a newsletter.<\/p>\n<p>A hard conversion could be when a visitor contacts you about a potential collaboration.<\/p>\n<p>It takes more effort to get a visitor to start a collaboration than just signing up for a newsletter.<\/p>\n<p><strong>Other examples of conversions could be:<\/strong><\/p>\n<ul>\n<li>Creating an account on a website<\/li>\n<li>Making a purchase<\/li>\n<li>Booking a meeting<\/li>\n<li>Requesting a demo<\/li>\n<\/ul>\n<p>The conversion rate illustrates the percentage of visitors who convert by taking a specific action.<\/p>\n<p>Whether a conversion rate is good or bad depends on many factors, which we won\u2019t go too deep into in this article.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_calculate_conversion_rate\"><\/span><strong>How to calculate conversion rate<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>You can calculate your conversion rate very easily. Let\u2019s say you have a website with 1,500 visitors per month. Out of those 1,500 visitors, 40 contact you by phone.<\/p>\n<p><strong>Your conversion rate would then be:<\/strong><\/p>\n<p>100 divided by 1,500 times 40 = 2.66%<\/p>\n<p>If you run a consulting business and those are potential customers contacting you, I would consider that a very good conversion rate.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_do_so_many_talk_about_conversion_rates\"><\/span><strong>Why do so many talk about conversion rates?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The reason many people talk about conversion rates is that if you can increase your conversion rate, you get more value out of your existing website traffic. So when you convert more visitors, you get more from your marketing efforts.<\/p>\n<p>The process of increasing your conversion rate is called <a href=\"https:\/\/www.mickyweis.com\/en\/conversion-rate-optimization-2\/\">conversion optimization.<\/a><\/p>\n<p>Conversion optimization usually involves doing user tests, split tests, and analyzing your existing data to see if there is anything you can improve so that more people convert.<\/p>\n<p>It could be the website text, design, or specific images.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I received a question in the mailbox that goes: \u201cWhat is conversion rate, and why do so many people talk about it?\u201d Those are actually [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5500,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[99,92],"series":[],"class_list":["post-8441","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-on-site-marketing-en","category-tips-tricks"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What is conversion rate and why should you care?<\/title>\n<meta name=\"description\" content=\"Why on earth is everyone talking about conversion rate? Let me give you the full explanation in this short post. Read on here.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mickyweis.com\/en\/conversion-rate\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is conversion rate and why should you care?\" \/>\n<meta property=\"og:description\" content=\"And why on earth is everyone talking about it? Let me give you the full explanation in this short post. 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