{"id":8443,"date":"2020-10-30T11:47:40","date_gmt":"2020-10-30T10:47:40","guid":{"rendered":"https:\/\/www.mickyweis.com\/hvad-er-performance-marketing\/"},"modified":"2025-08-04T19:23:01","modified_gmt":"2025-08-04T17:23:01","slug":"what-is-performance-marketing","status":"publish","type":"post","link":"https:\/\/www.mickyweis.com\/en\/what-is-performance-marketing\/","title":{"rendered":"What is performance marketing?"},"content":{"rendered":"<p>Performance marketing is a marketing approach that is becoming more and more popular. The interesting part is that with performance marketing, you only pay when you get results.<\/p>\n<p>This could mean that you only pay if your ad brings in a new customer or at least a customer inquiry.<\/p>\n<p>The most common example of performance marketing is <a href=\"https:\/\/www.mickyweis.com\/en\/affiliate-marketing\/\">affiliate marketing<\/a>. Here, you pay a commission per conversion. A conversion could be a product purchase, a customer inquiry, or a meeting booking.<\/p>\n<p>If you get relevant conversions and set your price correctly, it is a very reliable way to get value for your marketing budget.<\/p>\n<h2><strong>Other examples of performance marketing<\/strong><\/h2>\n<p>Affiliate marketing is, of course, not the only type of performance marketing. Here are some other good examples:<\/p>\n<ul>\n<li>Advertorials, where you pay per click or CPM (cost per thousand impressions)<\/li>\n<li>Google Ads, where you only pay per click<\/li>\n<li>Influencer marketing, where you give a percentage of the sales they generate<\/li>\n<\/ul>\n<p>If you, as a business owner, are not already using performance marketing, it is very exciting to explore. The possibilities are endless, and with many of these channels, you have almost nothing to lose by testing them out.<\/p>\n<p><strong>In other words,<\/strong> your payment depends on performance.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Performance marketing is a marketing approach that is becoming more and more popular. The interesting part is that with performance marketing, you only pay when [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5131,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[93,92],"series":[],"class_list":["post-8443","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-general-en","category-tips-tricks"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Performance marketing basics everyone should know<\/title>\n<meta name=\"description\" content=\"This article explains what performance marketing is and how you can apply it to grow your business. Read more here.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mickyweis.com\/en\/what-is-performance-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Performance marketing basics everyone should know\" \/>\n<meta property=\"og:description\" content=\"This article explains what performance marketing is and how you can apply it to grow your business. 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