{"id":8447,"date":"2020-10-23T07:19:15","date_gmt":"2020-10-23T05:19:15","guid":{"rendered":"https:\/\/www.mickyweis.com\/hvad-betyder-roas\/"},"modified":"2025-07-29T15:05:18","modified_gmt":"2025-07-29T13:05:18","slug":"what-is-roas","status":"publish","type":"post","link":"https:\/\/www.mickyweis.com\/en\/what-is-roas\/","title":{"rendered":"How ROAS impacts your marketing success"},"content":{"rendered":"<p>If you work with online marketing, you will inevitably come across the term \u201cROAS.\u201d But what does it actually mean?<\/p>\n<p>ROAS, like many other terms in the online marketing industry, is an abbreviation.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Jump to section<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mickyweis.com\/en\/what-is-roas\/#What_does_roas_stand_for\" >What does roas stand for?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mickyweis.com\/en\/what-is-roas\/#How_to_calculate_ROAS\" >How to calculate ROAS<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mickyweis.com\/en\/what-is-roas\/#What_is_the_difference_between_ROAS_and_ROI\" >What is the difference between ROAS and ROI?<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"What_does_roas_stand_for\"><\/span><strong>What does roas stand for?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>ROAS stands for:<\/p>\n<p>R &#8211; Return<br \/>\nO &#8211; On<br \/>\nA &#8211; Ad<br \/>\nS &#8211; Spend<\/p>\n<p>In other words, return on ad spend.<\/p>\n<p>ROAS tells you how much money you have earned back for every dollar you spent on advertising.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_calculate_ROAS\"><\/span><strong>How to calculate ROAS<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>ROAS is commonly used when working with paid advertising such as Google Ads and Facebook Ads.<\/p>\n<p>ROAS is calculated based on how much money you spent and how much revenue you generated.<\/p>\n<p>Here\u2019s a simple example:<\/p>\n<p>If you spent 10,000 DKK on ads and earned 125,000 DKK in revenue, your ROAS would be:<br \/>\nRevenue \/ ad spend = ROAS | 125,000 DKK \/ 10,000 DKK = 12.5<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_is_the_difference_between_ROAS_and_ROI\"><\/span><strong>What is the difference between ROAS and ROI?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>It\u2019s easy to confuse ROAS and ROI (Return on Investment).<\/p>\n<p>However, the difference is quite clear. ROAS only measures how much money you earned back on your advertising budget, while ROI includes the entire investment.<\/p>\n<p>This means you also factor in costs such as labor hours, ad design, and any additional expenses. Because of this, ROI will always be lower than ROAS.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you work with online marketing, you will inevitably come across the term \u201cROAS.\u201d But what does it actually mean? ROAS, like many other terms [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5613,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[90,85,105],"series":[],"class_list":["post-8447","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce-en","category-facebook","category-google-ads-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ROAS explained: What it means for your business<\/title>\n<meta name=\"description\" content=\"ROAS (return on ad spend) is a key metric in online marketing. 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