{"id":8467,"date":"2025-05-05T15:02:46","date_gmt":"2025-05-05T13:02:46","guid":{"rendered":"https:\/\/www.mickyweis.com\/ai-kursus-hvorfor-vi-alle-skal-laere-basal-forstaaelse-af-de-nye-teknologier\/"},"modified":"2025-05-27T14:13:39","modified_gmt":"2025-05-27T12:13:39","slug":"ai-course","status":"publish","type":"post","link":"https:\/\/www.mickyweis.com\/en\/ai-course\/","title":{"rendered":"AI course: Why everyone needs to understand the new technologies"},"content":{"rendered":"<p>I still remember the first time I showed ChatGPT to my mom.<\/p>\n<p>She&#8217;s a schoolteacher, and her first reaction was: \u201cOkay, my students can now cheat in German in 5 seconds.\u201d It was funny\u2014and a little scary. But it struck me. This seemed like much more than just another boring tech trend. It felt like a real everyday tool, like Google\u2014a new place for information.<\/p>\n<p>Since then, I\u2019ve gone deep into AI. I\u2019ve built my own <strong>Custom GPTs<\/strong> across topics like <strong>fitness, health, investing, and personal finance.<\/strong> I\u2019ve experimented with no-code AI projects using tools like <strong>Lovable<\/strong>, automated processes, and tested a ridiculous amount of AI tools.<\/p>\n<p><strong>The point?<\/strong> I\u2019ve made all the mistakes\u2014so you don\u2019t have to.<\/p>\n<p>This post is my attempt to give you a complete, honest, and practical guide to AI\u2014whether you&#8217;re a beginner or already deep into prompts and workflows.<\/p>\n<p>You don\u2019t need to take a course with me. You can absolutely learn this on your own: a good place to start is by reading this all the way through \ud83d\ude09<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Jump to section<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mickyweis.com\/en\/ai-course\/#Why_understanding_AI_is_critical_today\" >Why understanding AI is critical today<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mickyweis.com\/en\/ai-course\/#So_a_basic_understanding_of_AI_isnt_just_a_good_idea%E2%80%94its_a_necessity\" >So a basic understanding of AI isn\u2019t just a good idea\u2014it\u2019s a necessity.<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mickyweis.com\/en\/ai-course\/#AI_training_for_you_want_to_get_started_with_AI_in_practice\" >AI training for you: want to get started with AI in practice?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.mickyweis.com\/en\/ai-course\/#What_is_AI_and_how_does_it_actually_work\" >What is AI, and how does it actually work?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.mickyweis.com\/en\/ai-course\/#Introduction_to_large_language_models_LLMs\" >Introduction to large language models (LLMs)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.mickyweis.com\/en\/ai-course\/#How_it_works_on_a_technical_level\" >How it works on a technical level<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.mickyweis.com\/en\/ai-course\/#Why_LLMs_are_a_gamechanger\" >Why LLMs are a gamechanger<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.mickyweis.com\/en\/ai-course\/#Prompting_%E2%80%93_the_most_essential_AI_skill\" >Prompting \u2013 the most essential AI skill<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.mickyweis.com\/en\/ai-course\/#What_is_a_prompt\" >What is a prompt?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.mickyweis.com\/en\/ai-course\/#Bad_prompts_%E2%80%93_and_why_they_fall_short\" >Bad prompts \u2013 and why they fall short<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.mickyweis.com\/en\/ai-course\/#Good_prompts_%E2%80%93_and_why_they_work\" >Good prompts \u2013 and why they work<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.mickyweis.com\/en\/ai-course\/#Prompt_strategies_that_work\" >Prompt strategies that work<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.mickyweis.com\/en\/ai-course\/#The_role-based_approach\" >The role-based approach<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.mickyweis.com\/en\/ai-course\/#Frame_format_audience\" >Frame + format + audience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.mickyweis.com\/en\/ai-course\/#Iterative_prompting\" >Iterative prompting<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.mickyweis.com\/en\/ai-course\/#Example-based_prompting\" >Example-based prompting<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.mickyweis.com\/en\/ai-course\/#Mini-guide_How_to_write_a_good_prompt\" >Mini-guide: How to write a good prompt<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.mickyweis.com\/en\/ai-course\/#Bonus_Prompt_templates_you_can_use_now\" >Bonus: Prompt templates you can use now<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.mickyweis.com\/en\/ai-course\/#AI_tools_Getting_started\" >AI tools: Getting started<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.mickyweis.com\/en\/ai-course\/#ChatGPT_OpenAI\" >ChatGPT (OpenAI)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.mickyweis.com\/en\/ai-course\/#Perplexity_AI\" >Perplexity AI<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/www.mickyweis.com\/en\/ai-course\/#Jasper\" >Jasper<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/www.mickyweis.com\/en\/ai-course\/#Synthesia\" >Synthesia<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/www.mickyweis.com\/en\/ai-course\/#Runway\" >Runway<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/www.mickyweis.com\/en\/ai-course\/#MidJourney\" >MidJourney<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/www.mickyweis.com\/en\/ai-course\/#Notion_AI\" >Notion AI<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/www.mickyweis.com\/en\/ai-course\/#Claude_Anthropic\" >Claude (Anthropic)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/www.mickyweis.com\/en\/ai-course\/#Leonardo_AI\" >Leonardo AI<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/www.mickyweis.com\/en\/ai-course\/#Descript\" >Descript<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/www.mickyweis.com\/en\/ai-course\/#Step-by-step_How_to_get_started\" >Step-by-step: How to get started<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/www.mickyweis.com\/en\/ai-course\/#No-code_vs_coding_in_AI_now_everyone_can_code\" >No-code vs coding in AI: now everyone can code<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/www.mickyweis.com\/en\/ai-course\/#Advantages_of_no-code_AI\" >Advantages of no-code AI<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-33\" href=\"https:\/\/www.mickyweis.com\/en\/ai-course\/#Disadvantages_of_no-code\" >Disadvantages of no-code<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-34\" href=\"https:\/\/www.mickyweis.com\/en\/ai-course\/#Advantages_of_coding_Python_OpenAI_API_LangChain\" >Advantages of coding (Python, OpenAI API, LangChain)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-35\" href=\"https:\/\/www.mickyweis.com\/en\/ai-course\/#Disadvantages_of_coding\" >Disadvantages of coding<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-36\" href=\"https:\/\/www.mickyweis.com\/en\/ai-course\/#Concrete_examples_%E2%80%93_when_does_each_make_sense\" >Concrete examples \u2013 when does each make sense?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-37\" href=\"https:\/\/www.mickyweis.com\/en\/ai-course\/#My_advice_%E2%80%93_a_pragmatic_approach\" >My advice \u2013 a pragmatic approach<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-38\" href=\"https:\/\/www.mickyweis.com\/en\/ai-course\/#Examples_of_no-code_tools_and_low-code_frameworks\" >Examples of no-code tools and low-code frameworks<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-39\" href=\"https:\/\/www.mickyweis.com\/en\/ai-course\/#AI_for_graphic_work_and_video\" >AI for graphic work and video<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-40\" href=\"https:\/\/www.mickyweis.com\/en\/ai-course\/#MidJourney_%E2%80%93_image_generation_with_wow_effect\" >MidJourney \u2013 image generation with wow effect<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-41\" href=\"https:\/\/www.mickyweis.com\/en\/ai-course\/#GPT-4_Vision_%E2%80%93_understanding_and_generation_from_images\" >GPT-4 Vision \u2013 understanding and generation from images<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-42\" href=\"https:\/\/www.mickyweis.com\/en\/ai-course\/#Runway_%E2%80%93_AI_video_that_actually_works\" >Runway \u2013 AI video that actually works<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-43\" href=\"https:\/\/www.mickyweis.com\/en\/ai-course\/#Sora_%E2%80%93_the_future_of_AI_video\" >Sora \u2013 the future of AI video<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-44\" href=\"https:\/\/www.mickyweis.com\/en\/ai-course\/#Other_relevant_tools\" >Other relevant tools<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-45\" href=\"https:\/\/www.mickyweis.com\/en\/ai-course\/#Real-world_examples\" >Real-world examples<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-46\" href=\"https:\/\/www.mickyweis.com\/en\/ai-course\/#Step-by-step_create_visual_AI_content_in_10_minutes\" >Step-by-step: create visual AI content in 10 minutes<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-47\" href=\"https:\/\/www.mickyweis.com\/en\/ai-course\/#How_to_learn_more_about_AI\" >How to learn more about AI<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-48\" href=\"https:\/\/www.mickyweis.com\/en\/ai-course\/#Top_courses_worth_the_money\" >Top courses (worth the money)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-49\" href=\"https:\/\/www.mickyweis.com\/en\/ai-course\/#Blogs_and_newsletters_to_follow\" >Blogs and newsletters to follow<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-50\" href=\"https:\/\/www.mickyweis.com\/en\/ai-course\/#YouTube_channels_that_actually_teach\" >YouTube channels that actually teach<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-51\" href=\"https:\/\/www.mickyweis.com\/en\/ai-course\/#Practical_tutorials_and_playgrounds\" >Practical tutorials and playgrounds<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-52\" href=\"https:\/\/www.mickyweis.com\/en\/ai-course\/#Books_to_go_deeper\" >Books to go deeper<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-53\" href=\"https:\/\/www.mickyweis.com\/en\/ai-course\/#Step-by-step_how_to_learn_AI_fast\" >Step-by-step: how to learn AI fast<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-54\" href=\"https:\/\/www.mickyweis.com\/en\/ai-course\/#Cases_and_statistics\" >Cases and statistics<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-55\" href=\"https:\/\/www.mickyweis.com\/en\/ai-course\/#Real-world_cases_%E2%80%93_how_others_are_using_AI\" >Real-world cases \u2013 how others are using AI<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-56\" href=\"https:\/\/www.mickyweis.com\/en\/ai-course\/#Statistics_Why_AI_matters\" >Statistics: Why AI matters<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-57\" href=\"https:\/\/www.mickyweis.com\/en\/ai-course\/#Step-by-step_use_cases_and_data_in_your_AI_strategy\" >Step-by-step: use cases and data in your AI strategy<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-58\" href=\"https:\/\/www.mickyweis.com\/en\/ai-course\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Why_understanding_AI_is_critical_today\"><\/span><strong>Why understanding AI is critical today<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>We\u2019re in the middle of a technological revolution, and AI is no longer reserved for researchers, engineers, or Silicon Valley. It\u2019s a practical reality in our everyday and professional lives\u2014and it\u2019s moving fast. Companies across the globe are implementing AI solutions at a pace we haven\u2019t seen since Steve Jobs introduced the iPhone.<\/p>\n<p>That means that no matter if you work in marketing, finance, HR, law, production, or something else entirely, AI will impact your job.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"So_a_basic_understanding_of_AI_isnt_just_a_good_idea%E2%80%94its_a_necessity\"><\/span><strong>So a basic understanding of AI isn\u2019t just a good idea\u2014it\u2019s a necessity.<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>And we&#8217;re not talking about building complex neural networks from scratch or understanding every line in a Python script. It\u2019s about knowing what AI can do, what it can\u2019t, how it\u2019s being used\u2014and how you can apply it yourself. Especially Large Language Models (LLMs) like ChatGPT, Claude, and Gemini now make it possible to use AI in your everyday life without being a technical expert.<\/p>\n<p>But you need to know how to ask the right questions. How to structure information.<\/p>\n<p>How to evaluate output. And how to think strategically with AI as your co-pilot. That\u2019s what this guide is about.<\/p>\n<p>In recent years, I\u2019ve taught businesses, leadership teams, and specialists about AI\u2014both theory and practice.<\/p>\n<div style=\"width: 100%; background-color: #fcfae4; padding: 3rem 2rem; border-radius: 0; margin: 3rem 0;\">\n<div style=\"max-width: 1200px; margin: 0 auto; display: flex; flex-wrap: wrap; align-items: center; justify-content: space-between;\">\n<div style=\"flex: 1; min-width: 280px; padding-right: 2rem;\">\n<h2><span class=\"ez-toc-section\" id=\"AI_training_for_you_want_to_get_started_with_AI_in_practice\"><\/span><strong>AI training for you: want to get started with AI in practice?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Strategy &amp; consultation<\/strong> \u2013 get help implementing AI in your daily work or organization.<\/p>\n<p><strong>Automation &amp; no-code<\/strong> \u2013 we build custom solutions using tools like Lovable, Make, and GPTs.<\/p>\n<p><strong>Workshops &amp; talks<\/strong> \u2013 introduce AI hands-on to your team or network.<\/p>\n<p><a style=\"display: inline-block; margin-top: 1.5rem; padding: 1rem 2rem; background-color: #33b76a; color: #fff; font-weight: bold; border-radius: 8px; text-decoration: none; font-size: 1rem;\" href=\"https:\/\/www.mickyweis.com\/en\/external-cmo\/\" target=\"_blank\" rel=\"noopener\">BOOK A MEETING<\/a><\/p>\n<\/div>\n<div style=\"flex: 0 0 220px; margin-top: 2rem;\"><img decoding=\"async\" style=\"width: 100%; border-radius: 8px;\" src=\"https:\/\/www.mickyweis.com\/wp-content\/uploads\/2022\/01\/micky.jpg\" alt=\"Micky Weis\" \/><\/div>\n<\/div>\n<\/div>\n<p>What I\u2019ve learned is this: once you understand the basic principles and tools, AI is no longer a threat\u2014it\u2019s a gamechanger. The best students aren\u2019t necessarily the most technically skilled, but the ones who are willing to experiment and keep learning.<\/p>\n<p>Those who understand that the future\u2019s value doesn\u2019t lie in replacing people with machines, but in enhancing human potential with machine capacity.<\/p>\n<div class=\"greenbox\"><strong>Take marketing, for example:<\/strong> where it used to take hours to write, A\/B test, and research content, you can now\u2014with the right prompt and structure\u2014get suggestions, analysis, and drafts that save time and offer new angles. In HR, you can use AI to write job ads, analyze CVs, or generate onboarding materials. In customer service, you can build AI agents that understand context, tone, and user intent. None of this requires coding\u2014it requires understanding how to use AI as a tool.<\/div>\n<p>But there are also pitfalls. AI can hallucinate, give incorrect answers, or sound convincing even when it\u2019s wrong. That\u2019s exactly why a basic understanding is so important. Not just of how to use it\u2014but how it works, how to ask the right questions, and how to evaluate the results. That\u2019s the difference between being a passive user and an active AI-literate professional. You\u2019ll learn to spot when a model is guessing\u2014and when it actually knows what it\u2019s talking about.<\/p>\n<blockquote><p>This guide covers everything you need to know to build an effective, practical, and grounded understanding of AI and Large Language Models.<\/p><\/blockquote>\n<p>It won\u2019t get technical just for the sake of it\u2014it\u2019ll be concrete and actionable. You\u2019ll get cases, tools, step-by-step examples, and most importantly: a strategic framework for how you as an individual or business can begin using AI in your everyday life.<\/p>\n<p>Whether you\u2019re a freelancer, a team leader, a marketing professional, or just curious about tech\u2019s possibilities\u2014this guide gives you the overview and tools you need to get started.<\/p>\n<p>Not in five years. Not next year. But now. Because AI is already here.<\/p>\n<p>The only question is whether you\u2019ll be one of the people who understands and uses it\u2014or one of those getting left behind.<\/p>\n<p>A bit dramatic? Maybe. But I actually think it\u2019s true.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_is_AI_and_how_does_it_actually_work\"><\/span><strong>What is AI, and how does it actually work?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Artificial intelligence\u2014or just AI\u2014is a term many use, but few can explain clearly.<\/p>\n<p>At its core, it\u2019s about getting machines to mimic human intelligence: thinking, learning, understanding language, recognizing patterns, and making decisions. But AI isn\u2019t one technology\u2014it\u2019s a collection of techniques, some simple (like rules and if-statements), others highly advanced (like neural networks).<\/p>\n<p>AI is often confused with automation. Understanding the difference is crucial:<\/p>\n<ul>\n<li><strong>Automation<\/strong>: When we program a machine to perform a specific task\u2014over and over\u2014without variation.<br \/>\n<em>Example<\/em>: an email autoresponder that sends a standard reply when someone contacts support.<\/li>\n<li><strong>AI<\/strong>: When we enable the machine to understand, learn, and improve over time.<br \/>\n<em>Example<\/em>: an AI chatbot that analyzes your question, understands context, and gives a tailored response based on thousands of previous interactions.<\/li>\n<li><strong>AGI (Artificial General Intelligence)<\/strong> is the theoretical next step, where AI not only handles specific tasks\u2014but thinks and learns like a human across domains.<\/li>\n<\/ul>\n<p>What makes modern AI so powerful is its ability to work with enormous amounts of data\u2014and learn from it. Using statistical models and neural networks, AI can identify patterns humans would never notice. And generally, the more data it gets\u2014the better it performs.<\/p>\n<div class=\"greenbox\"><strong>A simple example:<\/strong> If you train an AI to recognize cat photos, it won\u2019t learn like you. It\u2019ll analyze thousands of pixels and notice that \u201ccats\u201d often have certain features: soft contours, two eyes, fur, ears at certain angles. It\u2019s not understanding in a human sense\u2014it\u2019s pattern recognition. But it works.<\/div>\n<p><strong>Three branches of AI you should know<\/strong><\/p>\n<ul>\n<li><strong>Machine learning<\/strong>: The system trains on data and learns patterns (most common today)<\/li>\n<li><strong>Deep learning<\/strong>: A subfield of machine learning using advanced neural networks (like GPT-4)<\/li>\n<li><strong>Natural language processing (NLP)<\/strong>: Enables AI to understand and generate language\u2014what you use when talking to ChatGPT<\/li>\n<\/ul>\n<p>AI is already integrated into your daily apps\u2014from Gmail\u2019s smart replies and Netflix recommendations to voice control in your car. The difference is that now\u2014through tools like ChatGPT\u2014you can interact with AI directly, not just through a hidden interface. That changes everything.<\/p>\n<p>Next, we\u2019ll zoom in on the technology that brought AI to the masses: <strong>Large Language Models.<\/strong> Because they make it possible to write, think, plan, analyze, and brainstorm\u2014with AI at your fingertips.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Introduction_to_large_language_models_LLMs\"><\/span><strong>Introduction to large language models (LLMs)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If AI is the engine powering the technological future, then large language models \u2013 or LLMs \u2013 are the gearbox. They make it possible to interact with artificial intelligence using natural language. That\u2019s precisely why models like GPT-4, Claude, Gemini, and Mistral have caused such disruption: they\u2019ve democratized AI. You no longer need to be a developer, engineer, or data analyst to use advanced AI. You just need to write a sentence.<\/p>\n<p>But first, let\u2019s clarify what a large language model actually is. In short, an LLM is an AI model trained on massive amounts of text from the internet, books, articles, manuals, forums, documents, and more. Its job is not to search for information, but to predict the next word in a sentence based on the context you provide. It sounds simple. But when scaled to billions of parameters and decades of text, the result is surprisingly intelligent.<\/p>\n<p>An LLM is not conscious. It doesn\u2019t think. It has no opinions or intent. But because it has learned language structures and patterns at scale, it can answer complex questions, analyze texts, write articles, code software, and even build strategic plans \u2013 all from your prompt.<\/p>\n<p><strong>Examples of how LLMs are used<\/strong><\/p>\n<ul>\n<li>Writing marketing copy, blog posts, and product descriptions<\/li>\n<li>Summarizing PDFs, long emails, and reports<\/li>\n<li>Enhancing customer service through automated language-aware bots<\/li>\n<li>Generating code, debugging scripts, or writing SQL queries<\/li>\n<li>Brainstorming ideas and concepts when you&#8217;re stuck<\/li>\n<li>Translating text and adapting tone of voice to the audience<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"How_it_works_on_a_technical_level\"><\/span><strong>How it works on a technical level<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>We won\u2019t go too deep into data science, but what\u2019s important to know is that LLMs are typically built on transformer architecture \u2013 a kind of neural network model well-suited for understanding context. It calculates the probability of each new word based on the previous ones and builds entire sentences from your prompt. The more precise and contextual your prompt, the more relevant the output.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Why_LLMs_are_a_gamechanger\"><\/span><strong>Why LLMs are a gamechanger<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>You interact with the computer as if you\u2019re speaking to a human \u2013 through language. And because it&#8217;s a language you already use every day, the learning curve is short. But the quality of the output is 100% dependent on the input. LLMs are mirrors \u2013 and you decide what they reflect.<\/p>\n<p>The next section dives into what makes the difference between good and poor AI use: prompting. This is the key to using AI effectively \u2013 whether you&#8217;re a private user, specialist, or business.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Prompting_%E2%80%93_the_most_essential_AI_skill\"><\/span><strong>Prompting \u2013 the most essential AI skill<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you think AI is just about pressing a button and getting magic, you\u2019re mistaken.<br \/>\nAI is about asking the right questions. This is called prompting. And this is where the real value is unlocked.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"What_is_a_prompt\"><\/span><strong>What is a prompt?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A prompt is the input you give a large language model like ChatGPT, Claude, or Gemini. It\u2019s your question, your instruction \u2013 your brief. The better you are at framing it, the better the output you\u2019ll receive.<\/p>\n<p>Think of it as a conversation with a sharp assistant: if you mumble, it guesses. If you\u2019re clear and precise, it delivers.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Bad_prompts_%E2%80%93_and_why_they_fall_short\"><\/span><strong>Bad prompts \u2013 and why they fall short<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>\u201cWrite a text about SEO.\u201d \u2013 Too broad. Result: generic, meaningless content<\/li>\n<li>\u201cWhat is marketing?\u201d \u2013 Feels like a Wikipedia article<\/li>\n<li>\u201cMake some cool content.\u201d \u2013 What does \u201ccool\u201d mean? Who\u2019s the audience?<\/li>\n<\/ul>\n<p>Bad prompts are unclear, too broad, and lack context. The result? Boring and superficial output.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Good_prompts_%E2%80%93_and_why_they_work\"><\/span><strong>Good prompts \u2013 and why they work<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>\u201cWrite a beginner-friendly blog post on SEO for B2B companies in Denmark. Use an informal tone and include concrete examples.\u201d<\/li>\n<li>\u201cCreate a Facebook ad for a new protein bar. Target audience: men aged 25-40 interested in fitness. Tone should be humorous and sharp.\u201d<\/li>\n<li>\u201cWrite 5 variations of this text for A\/B testing with a focus on click-through rate.\u201d<\/li>\n<\/ul>\n<p>Good prompts are specific, targeted, and contextual. They tell the AI exactly what you want \u2013 and who it\u2019s for.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Prompt_strategies_that_work\"><\/span><strong>Prompt strategies that work<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Here are some methods I personally use that deliver reliable results:<\/p>\n<ol>\n<li>\n<h4><span class=\"ez-toc-section\" id=\"The_role-based_approach\"><\/span><strong> The role-based approach<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ol>\n<p>Have the AI take on a role:<br \/>\n\u201cYou are an experienced email marketing specialist. Write a newsletter for subscribers who haven\u2019t engaged in 30 days.\u201d<\/p>\n<ol start=\"2\">\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Frame_format_audience\"><\/span><strong> Frame + format + audience<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ol>\n<p>Use this structure: \u201cWrite [content type] about [topic] for [audience] with [tone].\u201d<br \/>\nIt forces you to define your goal clearly.<\/p>\n<ol start=\"3\">\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Iterative_prompting\"><\/span><strong> Iterative prompting<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ol>\n<p>Start simple and build from there:<br \/>\n\u201cGive me an outline for a LinkedIn post about the future of marketing.\u201d<br \/>\n(Then:) \u201cExpand point 2 with more detail.\u201d<br \/>\n(Then:) \u201cRewrite with a more edgy and concrete tone.\u201d<br \/>\nUse AI as a sparring partner, not just a text generator.<\/p>\n<ol start=\"4\">\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Example-based_prompting\"><\/span><strong> Example-based prompting<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ol>\n<p>Feed the model with examples:<br \/>\n\u201cHere\u2019s an ad that worked well. Write three variations in the same style.\u201d<br \/>\nAI loves patterns \u2013 give it something to learn from.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Mini-guide_How_to_write_a_good_prompt\"><\/span><strong>Mini-guide: How to write a good prompt<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Start with purpose: What are you trying to achieve?<\/li>\n<li>Choose a format: Blog post, ad, video script, email?<\/li>\n<li>Define your audience: Who is it for?<\/li>\n<li>Specify tone and style: Should it be funny, serious, direct?<\/li>\n<li>Add context: Industry, product, past experience<\/li>\n<li>Iterate: Adjust and improve based on the output<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Bonus_Prompt_templates_you_can_use_now\"><\/span><strong>Bonus: Prompt templates you can use now<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><strong>\u201cYou are a [role]. Write a [content type] about [topic] for [audience] with [tone].\u201d<\/strong><\/li>\n<li><strong>\u201cBrainstorm 10 ideas for a [format] on [topic], targeted at [audience].\u201d<\/strong><\/li>\n<li><strong>\u201cRewrite this text to make it sound more [adjective]: [insert text]\u201d<\/strong><\/li>\n<\/ul>\n<p>You won\u2019t get good at AI by reading manuals. You\u2019ll get good by learning to prompt properly.<br \/>\nIt\u2019s a skill \u2013 just like copywriting or sales. And it can be learned.<\/p>\n<p>The sharper you are with prompting, the better your AI return. So: practice. Test. And find your go-to prompts.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"AI_tools_Getting_started\"><\/span><strong>AI tools: Getting started<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>You don\u2019t need to be a developer to get started with AI. There are now hundreds of tools that make it easy to integrate AI into your daily work \u2013 whether you&#8217;re in marketing, content, video, sales, or something entirely different.<\/p>\n<p>Here\u2019s a breakdown of 10 powerful AI tools \u2013 with pros, cons, and what to watch out for.<\/p>\n<ol>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"ChatGPT_OpenAI\"><\/span><strong> ChatGPT (OpenAI)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ol>\n<p><strong>Use for:<\/strong> Text generation, brainstorming, coding, customer support<br \/>\n<strong>Pros:<\/strong> Extremely versatile. GPT-4 Turbo is fast and accurate<br \/>\n<strong>Cons:<\/strong> Output can become generic without good prompts<br \/>\n<strong>Pro tip:<\/strong> Use \u201cCustom GPTs\u201d to build specialized assistants with custom instructions<\/p>\n<ol start=\"2\">\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Perplexity_AI\"><\/span><strong> Perplexity AI<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ol>\n<p><strong>Use for:<\/strong> Research and fact-checking with source citations<br \/>\n<strong>Pros:<\/strong> Fetches fresh data from the web. Fast and precise search<br \/>\n<strong>Cons:<\/strong> Not suitable for long content or creative tasks<br \/>\n<strong>Pro tip:<\/strong> Use the \u201cCopilot\u201d feature to guide your research with follow-up questions<\/p>\n<ol start=\"3\">\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Jasper\"><\/span><strong> Jasper<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ol>\n<p><strong>Use for:<\/strong> Copywriting and content for blogs, emails, and social media<br \/>\n<strong>Pros:<\/strong> Pre-built templates and tone-of-voice profiles<br \/>\n<strong>Cons:<\/strong> Subscription required. Less flexible than ChatGPT<br \/>\n<strong>Pro tip:<\/strong> Combine Jasper with SEO tools to write optimized content faster<\/p>\n<ol start=\"4\">\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Synthesia\"><\/span><strong> Synthesia<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ol>\n<p><strong>Use for:<\/strong> AI-generated videos with avatars and voiceovers<br \/>\n<strong>Pros:<\/strong> Make videos without camera, studio, or editing<br \/>\n<strong>Cons:<\/strong> Voices may sound robotic depending on language<br \/>\n<strong>Pro tip:<\/strong> Use for onboarding, product demos, or international scaling<\/p>\n<ol start=\"5\">\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Runway\"><\/span><strong> Runway<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ol>\n<p><strong>Use for:<\/strong> Video editing, AI videos, green screen effects<br \/>\n<strong>Pros:<\/strong> Powerful editing tools and text-to-video features<br \/>\n<strong>Cons:<\/strong> Requires some learning. Long render times for heavy tasks<br \/>\n<strong>Pro tip:<\/strong> Use \u201cGen-2\u201d to create short AI videos from prompts<\/p>\n<ol start=\"6\">\n<li>\n<h3><span class=\"ez-toc-section\" id=\"MidJourney\"><\/span><strong> MidJourney<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ol>\n<p><strong>Use for:<\/strong> Visual content \u2013 illustrations, images, mockups<br \/>\n<strong>Pros:<\/strong> Exceptional image quality and creativity<br \/>\n<strong>Cons:<\/strong> Only available via Discord. Steep learning curve for beginners<br \/>\n<strong>Pro tip:<\/strong> Use clear style references in your prompts (e.g. \u201cin the style of Pixar\u201d)<\/p>\n<ol start=\"7\">\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Notion_AI\"><\/span><strong> Notion AI<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ol>\n<p><strong>Use for:<\/strong> Productivity, documentation, automatic summaries<br \/>\n<strong>Pros:<\/strong> Integrated into Notion. Great for internal notes and project planning<br \/>\n<strong>Cons:<\/strong> Not good for complex analysis<br \/>\n<strong>Pro tip:<\/strong> Use it to brainstorm ideas directly within your project docs<\/p>\n<ol start=\"8\">\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Claude_Anthropic\"><\/span><strong> Claude (Anthropic)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ol>\n<p><strong>Use for:<\/strong> Long-context understanding and analysis<br \/>\n<strong>Pros:<\/strong> Can read and analyze very large documents (up to 150K tokens)<br \/>\n<strong>Cons:<\/strong> Output is a bit less bold than GPT-4<br \/>\n<strong>Pro tip:<\/strong> Use Claude for contract reading, report analysis, and eBooks<\/p>\n<ol start=\"9\">\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Leonardo_AI\"><\/span><strong> Leonardo AI<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ol>\n<p><strong>Use for:<\/strong> Game art, concept art, stylized visuals<br \/>\n<strong>Pros:<\/strong> Quickly create character designs and scenes<br \/>\n<strong>Cons:<\/strong> Niche use \u2013 not suitable for traditional photography<br \/>\n<strong>Pro tip:<\/strong> Use it to mock up visual concepts for pitches or presentations<\/p>\n<ol start=\"10\">\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Descript\"><\/span><strong> Descript<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ol>\n<p><strong>Use for:<\/strong> Video editing, podcast production, and voiceovers<br \/>\n<strong>Pros:<\/strong> Edit video as if it were text. Automatic transcription and overdub<br \/>\n<strong>Cons:<\/strong> Not ideal for advanced video projects<br \/>\n<strong>Pro tip:<\/strong> Use it to create snackable video content fast<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step-by-step_How_to_get_started\"><\/span><strong>Step-by-step: How to get started<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol>\n<li>Choose 2\u20133 tools that fit your needs (e.g. content, video, research)<\/li>\n<li>Create an account and go straight to their \u201cGetting Started\u201d section or YouTube tutorials<\/li>\n<li>Run a small test case (e.g. write an article, create a video, or brainstorm product ideas)<\/li>\n<li>Evaluate the output: Is it fast? Accurate? Useful?<\/li>\n<li>Integrate the tool into a specific workflow (e.g. campaign production or sales funnel)<\/li>\n<\/ol>\n<h2><span class=\"ez-toc-section\" id=\"No-code_vs_coding_in_AI_now_everyone_can_code\"><\/span><strong>No-code vs coding in AI: now everyone can code<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Do you need to learn to code to benefit from AI? No. But will you be able to do more, faster and cheaper, if you can code? Yes.<\/p>\n<p>There are two main paths in the AI world: <strong>no-code<\/strong> (drag-and-drop, click-and-run) and <strong>code-based <\/strong>(Python, APIs, frameworks).<\/p>\n<p>Here\u2019s what you need to know.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Advantages_of_no-code_AI\"><\/span><strong>Advantages of no-code AI<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Fast access:<\/strong> Get started in minutes without a technical background.<br \/>\n<strong>No development:<\/strong> No deployments, GitHub, or error codes.<br \/>\n<strong>Drag-and-drop:<\/strong> Build flows using visual builders like Zapier or Make.<br \/>\n<strong>Perfect for MVPs:<\/strong> Test ideas quickly without writing a single line of code.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Disadvantages_of_no-code\"><\/span><strong>Disadvantages of no-code<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Limitations:<\/strong> You\u2019re confined to what the platform allows.<br \/>\n<strong>Cost:<\/strong> Many no-code tools quickly exceed $70\/month.<br \/>\n<strong>Performance:<\/strong> Slower and less flexible for complex tasks.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Advantages_of_coding_Python_OpenAI_API_LangChain\"><\/span><strong>Advantages of coding (Python, OpenAI API, LangChain)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Full freedom:<\/strong> Build exactly what you need from scratch.<br \/>\n<strong>Scalability:<\/strong> Ideal for products, automation, and advanced AI apps.<br \/>\n<strong>Access to everything:<\/strong> Use OpenAI, HuggingFace, Pinecone, vector search, and more.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Disadvantages_of_coding\"><\/span><strong>Disadvantages of coding<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Time-consuming:<\/strong> You need to learn or hire a developer.<br \/>\n<strong>Setup:<\/strong> Requires working with API keys, Python environments, and error handling.<br \/>\n<strong>Not for everyone:<\/strong> If you hate coding, don\u2019t do it \u2013 it\u2019ll be a struggle.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Concrete_examples_%E2%80%93_when_does_each_make_sense\"><\/span><strong>Concrete examples \u2013 when does each make sense?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Use no-code when&#8230;<\/strong><\/p>\n<ul>\n<li>You want to build a simple lead generator using ChatGPT and Zapier<\/li>\n<li>You need AI-powered customer support without developers<\/li>\n<li>You want to validate an idea before investing in development<\/li>\n<li>You want to automate content flows from ChatGPT \u2192 Notion \u2192 Mailchimp<\/li>\n<\/ul>\n<p><strong>Use code when&#8230;<\/strong><\/p>\n<ul>\n<li>You want to build a custom AI chatbot with memory, vector search, and role logic<\/li>\n<li>You&#8217;re building a SaaS product with AI at its core<\/li>\n<li>You need full control over functionality and output<\/li>\n<li>You&#8217;re automating large-scale data processing and complex flows<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"My_advice_%E2%80%93_a_pragmatic_approach\"><\/span><strong>My advice \u2013 a pragmatic approach<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Start with no-code, learn what works \u2013 and go technical when it makes sense.<\/p>\n<p>Many people dive into Python before they even know what they want to build. That\u2019s a waste of time. Flip it: learn the use case first \u2013 then the tech.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Examples_of_no-code_tools_and_low-code_frameworks\"><\/span><strong>Examples of no-code tools and low-code frameworks<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><strong>Make (formerly Integromat):<\/strong> Advanced AI automations using ChatGPT and other tools<\/li>\n<li><strong>Zapier:<\/strong> Quick workflows between tools like Typeform, ChatGPT, Slack<\/li>\n<li><strong>Bubble:<\/strong> Build AI-powered web apps without code \u2013 perfect for MVPs<\/li>\n<li><strong>Replit + LangChain:<\/strong> Low-code framework for advanced AI agents (with some Python)<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"AI_for_graphic_work_and_video\"><\/span><strong>AI for graphic work and video<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If you work in content, marketing, or design \u2013 now is the time to pay attention. AI has already revolutionized how we create visuals and video. And it\u2019s moving fast.<\/p>\n<p>You no longer need to be a graphic designer, animator, or video expert to produce content that looks professionally made.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"MidJourney_%E2%80%93_image_generation_with_wow_effect\"><\/span><strong>MidJourney \u2013 image generation with wow effect<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Use for:<\/strong> Illustrated content, product mockups, social visuals, idea development<br \/>\n<strong>Strengths:<\/strong> Extremely aesthetic, artistic, and detailed visuals<br \/>\n<strong>Weaknesses:<\/strong> No classic web interface \u2013 everything runs via Discord<br \/>\n<strong>Tip:<\/strong> Use precise prompts with style, lighting, camera, and composition (e.g. <em>\u201ccyberpunk city at night, ultra wide-angle, cinematic light\u201d<\/em>)<\/p>\n<h3><span class=\"ez-toc-section\" id=\"GPT-4_Vision_%E2%80%93_understanding_and_generation_from_images\"><\/span><strong>GPT-4 Vision \u2013 understanding and generation from images<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Use for:<\/strong> Analyzing images, explaining graphs, interpreting UI layouts, brainstorming visuals<br \/>\n<strong>Strengths:<\/strong> Understands complex images and explains them in words. Useful for everything from research to UX design<br \/>\n<strong>Weaknesses:<\/strong> Not for generating images \u2013 but for analyzing and commenting on them<br \/>\n<strong>Tip:<\/strong> Upload a screenshot and ask the model to analyze the UI\/UX and suggest improvements<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Runway_%E2%80%93_AI_video_that_actually_works\"><\/span><strong>Runway \u2013 AI video that actually works<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Use for:<\/strong> Video production, content creation, greenscreen effects, text-to-video<br \/>\n<strong>Strengths:<\/strong> Create full videos from just a prompt \u2013 ideal for social media and product demos<br \/>\n<strong>Weaknesses:<\/strong> Output is still limited in duration and realism \u2013 but improving quickly<br \/>\n<strong>Tip:<\/strong> Use \u201cText to Video Gen-2\u201d to create 4\u20136 second clips for reels and ads<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Sora_%E2%80%93_the_future_of_AI_video\"><\/span><strong>Sora \u2013 the future of AI video<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Use for:<\/strong> Advanced video generation (when available)<br \/>\n<strong>Strengths:<\/strong> Generates hyper-realistic videos with complex camera movement and storytelling<br \/>\n<strong>Weaknesses:<\/strong> Still in closed testing. Not widely available yet<br \/>\n<strong>Tip:<\/strong> Follow developments closely \u2013 this will reshape the content industry<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Other_relevant_tools\"><\/span><strong>Other relevant tools<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><strong>Canva AI:<\/strong> Generate slides, images, and layouts with one click<\/li>\n<li><strong>Adobe Firefly:<\/strong> Text and image generation built into Adobe tools \u2013 great for professionals<\/li>\n<li><strong>Pika Labs:<\/strong> A promising alternative to Runway for short, AI-generated video clips<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Real-world_examples\"><\/span><strong>Real-world examples<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>An e-commerce site generates product images in MidJourney without photo shoots \u2013 saving $4,000\/month<\/li>\n<li>A SaaS company creates onboarding videos with Runway and Synthesia \u2013 no editors or filming required<\/li>\n<li>A consultant builds presentations in Canva AI with autogenerated visuals and design<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Step-by-step_create_visual_AI_content_in_10_minutes\"><\/span><strong>Step-by-step: create visual AI content in 10 minutes<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol>\n<li>Choose a format: image or video<\/li>\n<li>Write a concrete prompt (e.g. <em>\u201cClose-up shot of a smartwatch on a marble table, product photo, high-end look\u201d<\/em>)<\/li>\n<li>Generate using MidJourney or Runway and tweak the output if needed<\/li>\n<li>Edit in Canva, CapCut, or Figma for fine-tuning<\/li>\n<li>Publish \u2013 and test engagement against traditional content<\/li>\n<\/ol>\n<h2><span class=\"ez-toc-section\" id=\"How_to_learn_more_about_AI\"><\/span><strong>How to learn more about AI<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Here\u2019s the honest truth: You won\u2019t get good at AI by scrolling LinkedIn or reading hype posts. You get good by going deep, experimenting, and learning from quality sources.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Top_courses_worth_the_money\"><\/span><strong>Top courses (worth the money)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><strong>Complete AI Guide (Udemy):<\/strong> A solid intro to AI, LLMs, prompt design, and real-world applications<\/li>\n<li><strong>DeepLearning.AI \u2013 Prompt Engineering for Developers:<\/strong> Free course by OpenAI + Andrew Ng. Code-focused but hands-on<\/li>\n<li><strong>AI for Everyone (Coursera):<\/strong> Ideal for leaders who want to understand AI strategically<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Blogs_and_newsletters_to_follow\"><\/span><strong>Blogs and newsletters to follow<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><strong>AI Tools by Synthesia:<\/strong> Regular updates on the latest AI tools with examples and use cases<\/li>\n<li><strong>Ben\u2019s Bites:<\/strong> Daily overview of the most important AI news in a quick-read format<\/li>\n<li><strong>Superhuman AI Newsletter:<\/strong> Tactical and strategic insights for AI builders and professionals<\/li>\n<li><strong>Hugging Face Blog:<\/strong> For deeper dives into technical details and what&#8217;s under the hood<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"YouTube_channels_that_actually_teach\"><\/span><strong>YouTube channels that actually teach<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><strong>Matt Wolfe:<\/strong> Covers the latest tools and trends without hype<\/li>\n<li><strong>Two Minute Papers:<\/strong> Explains new AI papers at an understandable level<\/li>\n<li><strong>CodeBullet:<\/strong> More entertainment, but shows what AI can really do<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Practical_tutorials_and_playgrounds\"><\/span><strong>Practical tutorials and playgrounds<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><strong>OpenAI Playground:<\/strong> Test your own prompts with full control over model, temperature, and output<\/li>\n<li><strong>FlowGPT:<\/strong> Community-driven prompt templates for inspiration<\/li>\n<li><strong>LangChain Docs:<\/strong> For those building AI agents and apps with code<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Books_to_go_deeper\"><\/span><strong>Books to go deeper<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><em>The Coming Wave<\/em> \u2013 Mustafa Suleyman \u2013 How AI and tech are transforming the world<\/li>\n<li><em>You Look Like a Thing and I Love You<\/em> \u2013 Janelle Shane \u2013 A fun and insightful read about AI\u2019s limits and strengths<\/li>\n<li><em>Artificial Intelligence: A Guide for Thinking Humans<\/em> \u2013 Melanie Mitchell \u2013 A smarter take on what AI is (and isn\u2019t)<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Step-by-step_how_to_learn_AI_fast\"><\/span><strong>Step-by-step: how to learn AI fast<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol>\n<li>Take 1 online course and complete it \u2013 e.g. Udemy\u2019s \u201cComplete AI Guide\u201d<\/li>\n<li>Subscribe to 1\u20132 newsletters (e.g. Ben\u2019s Bites and Superhuman)<\/li>\n<li>Test 3 AI tools in real use cases<\/li>\n<li>Set aside 30 minutes per week for YouTube\/experiments<\/li>\n<li>After 4\u20136 weeks: pick one focus area (e.g. visual AI, APIs, or sales automation)<\/li>\n<\/ol>\n<h2><span class=\"ez-toc-section\" id=\"Cases_and_statistics\"><\/span><strong>Cases and statistics<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>It\u2019s easy to talk about AI. But what actually works in practice? Here are real-world examples of companies and individuals implementing AI successfully \u2013 with the numbers to back it up.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Real-world_cases_%E2%80%93_how_others_are_using_AI\"><\/span><strong>Real-world cases \u2013 how others are using AI<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol>\n<li><strong>Klarna \u2013 AI for customer support<\/strong><br \/>\nReplaced 700 agents with a single AI chatbot handling \u2154 of inquiries with a 70% resolution rate. Savings: millions annually.<\/li>\n<li><strong>National newspaper \u2013 AI in journalism<\/strong><br \/>\nUses AI to generate headlines and content fragments for journalists to refine. Result: 30% faster output with no drop in quality.<\/li>\n<li><strong>HubSpot \u2013 AI in sales<\/strong><br \/>\nIntegrated GPT into their CRM and saw a 40% increase in email reply rates from AI-generated copy.<\/li>\n<li><strong>Solo entrepreneurs and freelancers<\/strong><br \/>\nUse ChatGPT, Jasper, and MidJourney to create 3\u20135x more content without outsourcing. Many save 10\u201315 hours per week by automating emails, visuals, and videos.<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"Statistics_Why_AI_matters\"><\/span><strong>Statistics: Why AI matters<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>83% of companies now prioritize AI strategically (McKinsey, 2024)<\/li>\n<li>67% of marketing teams use AI daily \u2013 especially for text, SEO, and visuals<\/li>\n<li>56% of CEOs expect AI to fundamentally reshape their business models within 3 years<\/li>\n<li>AI can increase productivity by 40\u201360% in writing, customer support, and analytics<\/li>\n<li>Google Trends: Searches for \u201cAI tools\u201d rose over 500% in 12 months<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Step-by-step_use_cases_and_data_in_your_AI_strategy\"><\/span><strong>Step-by-step: use cases and data in your AI strategy<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol>\n<li>Find 2\u20133 cases in your industry \u2013 how are others using AI?<\/li>\n<li>List manual tasks in your workflow that could be automated<\/li>\n<li>Set KPIs: time, output, quality \u2013 and test AI for 1\u20132 tasks<\/li>\n<li>Evaluate after 14 days \u2013 is it working? Can it scale?<\/li>\n<li>Make a short internal pitch \u2013 with data \u2013 to get buy-in or budget<\/li>\n<\/ol>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>It\u2019s not about <em>whether<\/em> to use AI \u2013 but <em>how<\/em> and <em>how fast<\/em>.<\/p>\n<p>If you\u2019re still on the sidelines waiting for AI to \u201cmature,\u201d you\u2019re already falling behind.<\/p>\n<p>Behind competitors. Behind colleagues. Maybe even behind your customers. I see it every day \u2013 not just in marketing, but across all business functions.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I still remember the first time I showed ChatGPT to my mom. She&#8217;s a schoolteacher, and her first reaction was: \u201cOkay, my students can now [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":6312,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[111],"series":[],"class_list":["post-8467","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artificial-intelligence"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AI course: get started with prompts and custom GPTs<\/title>\n<meta name=\"description\" content=\"Learn to use powerful tools, prompt effectively, and build with LLMs \u2013 all explained in clear language, with zero coding skills needed.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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