{"id":8488,"date":"2020-10-18T10:05:39","date_gmt":"2020-10-18T08:05:39","guid":{"rendered":"https:\/\/www.mickyweis.com\/hvad-er-forskellen-paa-organiske-resultater-og-google-ads\/"},"modified":"2025-05-30T10:03:59","modified_gmt":"2025-05-30T08:03:59","slug":"paid-ads-organic-results","status":"publish","type":"post","link":"https:\/\/www.mickyweis.com\/en\/paid-ads-organic-results\/","title":{"rendered":"What\u2019s the difference between Google Ads and organic results?"},"content":{"rendered":"<p>The difference between organic results and Google Ads is that Google Ads are paid advertising\u2014organic results are not.<\/p>\n<p>These are two different marketing approaches, but they work well together if your goal is to increase visibility in search engines.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Jump to section<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mickyweis.com\/en\/paid-ads-organic-results\/#Google_Ads_are_paid_ads_while_organic_results_come_from_an_SEO-friendly_website\" >Google Ads are paid ads, while organic results come from an SEO-friendly website<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mickyweis.com\/en\/paid-ads-organic-results\/#Combining_Google_Ads_and_organic_results_increases_your_online_presence\" >Combining Google Ads and organic results increases your online presence<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Google_Ads_are_paid_ads_while_organic_results_come_from_an_SEO-friendly_website\"><\/span><strong>Google Ads are paid ads, while organic results come from an SEO-friendly website<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Google Ads are paid ads that appear on Google\u2014typically at the top of the page when you perform a search. The results that are not labeled as ads are referred to as organic results.<\/p>\n<p>Where your business appears in the organic search results depends on how well your website is optimized for SEO. Your content is considered SEO-friendly if it includes selected, highly relevant keywords. If your texts are SEO-optimized, your website will receive a better placement in Google&#8217;s search results.<\/p>\n<p>That improved ranking is due to Google&#8217;s assessment that your page offers relevant results for the given search query.<\/p>\n<p><img decoding=\"async\" class=\" wp-image-8495\" title=\"Paid ad organic result\" src=\"https:\/\/www.mickyweis.com\/wp-content\/uploads\/2020\/10\/Paid-ad-organic-result-300x169.png\" alt=\"Paid ad organic result\" width=\"795\" height=\"448\" srcset=\"https:\/\/www.mickyweis.com\/wp-content\/uploads\/2020\/10\/Paid-ad-organic-result-300x169.png 300w, https:\/\/www.mickyweis.com\/wp-content\/uploads\/2020\/10\/Paid-ad-organic-result-1024x576.png 1024w, https:\/\/www.mickyweis.com\/wp-content\/uploads\/2020\/10\/Paid-ad-organic-result-768x432.png 768w, https:\/\/www.mickyweis.com\/wp-content\/uploads\/2020\/10\/Paid-ad-organic-result.png 1181w\" sizes=\"(max-width: 795px) 100vw, 795px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Combining_Google_Ads_and_organic_results_increases_your_online_presence\"><\/span><strong>Combining Google Ads and organic results increases your online presence<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>You likely want your business to be visible in search engines\u2014and combining Google Ads with organic results is a smart way to achieve that.<\/p>\n<p>When you combine your organic SEO traffic with paid Google Ads, your overall online visibility increases significantly. Google Ads deliver fast results, while SEO helps you build long-term organic visibility. Together, they create a stronger digital presence.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The difference between organic results and Google Ads is that Google Ads are paid advertising\u2014organic results are not. These are two different marketing approaches, but [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5732,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[105,95,134,92],"series":[],"class_list":["post-8488","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-ads-en","category-seo-en","category-soegemaskineoptimering","category-tips-tricks"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Ads vs. organic results: What\u2019s the difference?<\/title>\n<meta name=\"description\" content=\"Visibility in search engines is important, but what\u2019s the difference between organic results and Google Ads\u2014and should you combine the two?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mickyweis.com\/en\/paid-ads-organic-results\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Ads vs. organic results: What\u2019s the difference?\" \/>\n<meta property=\"og:description\" content=\"Visibility in search engines is important, but what\u2019s the difference between organic results and Google Ads\u2014and should you combine the two?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mickyweis.com\/en\/paid-ads-organic-results\/\" \/>\n<meta property=\"og:site_name\" content=\"Micky Weis\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mickyweisen\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/mickyweisen\" \/>\n<meta property=\"article:published_time\" content=\"2020-10-18T08:05:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-30T08:03:59+00:00\" \/>\n<meta name=\"author\" content=\"Micky Weis\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.mickyweis.com\/wp-content\/uploads\/2021\/04\/brevkasse-marketing-top-3-1.png\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Micky Weis\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/paid-ads-organic-results\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/paid-ads-organic-results\\\/\"},\"author\":{\"name\":\"Micky Weis\",\"@id\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/#\\\/schema\\\/person\\\/a8c8fbec7274a0998c68287a1c5faaea\"},\"headline\":\"What\u2019s the difference between Google Ads and organic results?\",\"datePublished\":\"2020-10-18T08:05:39+00:00\",\"dateModified\":\"2025-05-30T08:03:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/paid-ads-organic-results\\\/\"},\"wordCount\":238,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/#\\\/schema\\\/person\\\/a8c8fbec7274a0998c68287a1c5faaea\"},\"image\":{\"@id\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/paid-ads-organic-results\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.mickyweis.com\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/brevkasse-marketing-top-3-1.png\",\"articleSection\":[\"Google Ads\",\"SEO\",\"S\u00f8gemaskineoptimering\",\"Tips &amp; 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