{"id":8499,"date":"2020-10-09T10:37:38","date_gmt":"2020-10-09T08:37:38","guid":{"rendered":"https:\/\/www.mickyweis.com\/hvad-er-inbound-marketing\/"},"modified":"2025-08-04T19:28:17","modified_gmt":"2025-08-04T17:28:17","slug":"inbound-marketing","status":"publish","type":"post","link":"https:\/\/www.mickyweis.com\/en\/inbound-marketing\/","title":{"rendered":"What is inbound marketing?"},"content":{"rendered":"<p>Inbound marketing is perhaps the most attractive form of marketing for people in the B2B space who are not fond of cold calling or unsolicited outreach. Simply put, it&#8217;s about creating marketing that attracts relevant leads and encourages them to reach out to your business.<\/p>\n<p>That was the short version, but let\u2019s dive a bit deeper.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Jump to section<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mickyweis.com\/en\/inbound-marketing\/#An_example_of_inbound_marketing\" >An example of inbound marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mickyweis.com\/en\/inbound-marketing\/#The_difference_between_inbound_and_outbound_marketing\" >The difference between inbound and outbound marketing<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"An_example_of_inbound_marketing\"><\/span><strong>An example of inbound marketing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Inbound marketing involves a range of initiatives\u2014such as<a href=\"https:\/\/www.mickyweis.com\/en\/what-is-seo\/\"> search engine optimization<\/a>, <a href=\"https:\/\/www.mickyweis.com\/en\/content-marketing-strategy\/\">content marketing<\/a>, and <a href=\"https:\/\/www.mickyweis.com\/en\/paid-ads-organic-results\/\">paid advertising<\/a>\u2014that attract relevant leads.<\/p>\n<p><strong>An example is actually this very site of mine.<\/strong><\/p>\n<p>For years, I\u2019ve written blog posts that are found through social media and especially search engines. <a href=\"https:\/\/www.mickyweis.com\/video\/\">My videos are discovered on YouTube,<\/a> and I also offer a newsletter people can subscribe to.<\/p>\n<p>All of these marketing initiatives work together in my inbound marketing strategy. Combined, they help me attract relevant prospects for my consulting business. These prospects receive valuable content that positions me as an expert. The goal is that they eventually reach out to me.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_difference_between_inbound_and_outbound_marketing\"><\/span><strong>The difference between inbound and outbound marketing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>At the beginning, I mentioned cold outreach, which is likely the most traditional form of sales within what&#8217;s known as &#8220;outbound marketing.&#8221;<\/p>\n<p><strong>Outbound marketing<\/strong> is when you actively try to get attention for your product. This can be done by making cold calls, sending direct emails to companies you want to work with, or simply trying to sell directly to the customer.<\/p>\n<p><strong>Inbound marketing<\/strong> works in the opposite direction. Here, the goal is to attract potential customers by providing relevant content and gradually getting them interested enough to contact you.<\/p>\n<p>It\u2019s worth mentioning, though, that a common tactic within inbound marketing is to measure how much <a href=\"https:\/\/www.mickyweis.com\/en\/lead-generation\/\">leads<\/a> interact with your content. Some salespeople then reach out when those leads are considered &#8220;warm.&#8221;<\/p>\n<p>So inbound and outbound marketing shouldn\u2019t be seen as strict opposites. In fact, they are two strategies that complement each other and often work very well together.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Inbound marketing is perhaps the most attractive form of marketing for people in the B2B space who are not fond of cold calling or unsolicited [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5720,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[87,136,92],"series":[],"class_list":["post-8499","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing-en","category-inbound-content-en","category-tips-tricks"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What you need to know about inbound marketing<\/title>\n<meta name=\"description\" content=\"In this post, I explain what inbound marketing is and share a real-life example from my own business. Learn more here.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mickyweis.com\/en\/inbound-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What you need to know about inbound marketing\" \/>\n<meta property=\"og:description\" content=\"In this post, I explain what inbound marketing is and share a real-life example from my own business. 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