{"id":8507,"date":"2020-10-04T13:30:54","date_gmt":"2020-10-04T11:30:54","guid":{"rendered":"https:\/\/www.mickyweis.com\/hvad-er-shopping-annoncer\/"},"modified":"2026-06-26T11:42:57","modified_gmt":"2026-06-26T09:42:57","slug":"google-shopping-ads","status":"publish","type":"post","link":"https:\/\/www.mickyweis.com\/en\/google-shopping-ads\/","title":{"rendered":"What are Google Shopping ads?"},"content":{"rendered":"<p>Shopping ads (also known as Google Shopping Ads) are an ad format<a href=\"https:\/\/searchengineland.com\/google-shopping-%E2%80%93-the-balance-between-old-new-129011\"> introduced by Google back in 2012.<\/a><\/p>\n<p>You have probably seen them when searching for various products. They are the ads that appear at the top of Google when you search for a product &#8211; for example, &#8220;mountain bike.&#8221;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-302185\" src=\"https:\/\/www.mickyweis.com\/wp-content\/uploads\/2021\/04\/Skaermbillede-2020-10-04-kl.-15.22.23-1024x398-1.png\" alt=\"\" width=\"1024\" height=\"398\" \/><\/p>\n<p>Sometimes they also appear on the right side of the search engine results page (SERP).<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Jump to section<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mickyweis.com\/en\/google-shopping-ads\/#When_should_you_use_shopping_ads\" >When should you use shopping ads?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mickyweis.com\/en\/google-shopping-ads\/#Use_shopping_ads_when_it_makes_sense\" >Use shopping ads when it makes sense<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mickyweis.com\/en\/google-shopping-ads\/#How_to_create_shopping_ads\" >How to create shopping ads<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"When_should_you_use_shopping_ads\"><\/span><strong>When should you use shopping ads?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Google Shopping ads are perfect for anyone who runs a webshop, especially if you have good product images.<\/p>\n<p>The main difference between Google Shopping ads and \u201cregular\u201d text ads, aside from the format, is that with Shopping ads you do not bid on keywords.<\/p>\n<p>Instead, you upload your product feed, and your products will be shown in ads that Google finds relevant.<\/p>\n<p>If there are searches you don\u2019t want your ads to appear for, you can exclude them by adding negative keywords.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Use_shopping_ads_when_it_makes_sense\"><\/span><strong>Use shopping ads when it makes sense<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>To answer the original question: Use Google Shopping ads for all products where you believe it will be profitable.<\/p>\n<p>Also, consider using Shopping ads alongside regular text ads.<\/p>\n<p><a href=\"https:\/\/adwords.googleblog.com\/2013\/11\/text-ads-and-plas-winning-combination.html\">A Google study showed that people who saw both Shopping ads and regular text ads were 90% more likely to click through to your website.<\/a><\/p>\n<p><strong>Advantages of shopping ads<\/strong><\/p>\n<ul>\n<li>They are easy to set up even for webshops with thousands of products<\/li>\n<li>They generally perform very well<\/li>\n<li>Click costs tend to be low<\/li>\n<\/ul>\n<p><strong>Disadvantages of shopping ads<\/strong><\/p>\n<ul>\n<li>Some webshops may find it difficult to create an attractive product feed<\/li>\n<li>Less control since you cannot choose keywords yourself<\/li>\n<li>It\u2019s harder to stand out from competitors compared to text ads<\/li>\n<li>It often encourages having the lowest price to generate sales, which might not always be profitable for you<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"How_to_create_shopping_ads\"><\/span><strong>How to create shopping ads<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>To create Google Shopping ads, you need to upload your product feed to the Google Merchant Center.<\/p>\n<p>Once your feed is uploaded, connect your Google Ads account to your Google Merchant Center account. After linking, you can go to Google Ads where a full guide is available on how to create a Shopping campaign.<\/p>\n<p>Additionally, most <a href=\"https:\/\/www.mickyweis.com\/en\/start-ecommerce-business\/\">webshop<\/a> platforms like <a href=\"https:\/\/www.mickyweis.com\/en\/shopify-webshop-platform\/\">Shopify<\/a> and Magento now offer direct integrations to set up feeds that work immediately.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Shopping ads (also known as Google Shopping Ads) are an ad format introduced by Google back in 2012. You have probably seen them when searching [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5721,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[105],"series":[],"class_list":["post-8507","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-ads-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Shopping Ads explained<\/title>\n<meta name=\"description\" content=\"Google Shopping Ads are highly effective for e-commerce stores. 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