{"id":8522,"date":"2020-07-16T12:16:32","date_gmt":"2020-07-16T10:16:32","guid":{"rendered":"https:\/\/www.mickyweis.com\/hvad-er-keyword-density\/"},"modified":"2025-06-02T09:58:55","modified_gmt":"2025-06-02T07:58:55","slug":"keyword-density","status":"publish","type":"post","link":"https:\/\/www.mickyweis.com\/en\/keyword-density\/","title":{"rendered":"What is keyword density?"},"content":{"rendered":"<p>Keyword density is basically a fancier term for how often a given keyword appears in a text compared to the total number of words. Still a bit confused?<\/p>\n<p><strong>Just look at the example below.<\/strong><\/p>\n<p>Assume your main focus keyword in a text is \u201ccheap bags.\u201d<br \/>\nYour text is 1,000 words long.<br \/>\nYou mention the keyword \u201ccheap bags\u201d 15 times in the text.<br \/>\nYour keyword density for \u201ccheap bags\u201d is 1.5%.<\/p>\n<p>The calculation of your keyword density is very simple. Just do the following:<\/p>\n<p>15 (number of times you mentioned your keyword) \u00f7 1,000 (total number of words in your text) = 1.5% (keyword density)<\/p>\n<h2><strong>Why is keyword density important?<\/strong><\/h2>\n<p>There has been much debate about whether keyword density is important or not. Most agree, however, that you should never engage in keyword stuffing.<\/p>\n<p>In the \u201cold days,\u201d you could just write your keyword 10,000 times on a page to rank on Google. Today, that is frowned upon\u2014so don\u2019t try it!<\/p>\n<p>Instead, you should mention your target keywords a natural number of times in your text. A common rule of thumb is to aim for a keyword density of about 1.5% to 3%. However, this is highly debated, so my best advice is not to focus too much on keyword density while writing. Write your texts as naturally as possible, and you will usually stay within an acceptable range automatically.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Keyword density is basically a fancier term for how often a given keyword appears in a text compared to the total number of words. Still [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5722,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[95],"series":[],"class_list":["post-8522","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Keyword density: How many times should a keyword appear?<\/title>\n<meta name=\"description\" content=\"Gain a clear understanding of \u2018keyword density\u2019 in SEO. Discover how to calculate it, and how it impacts your website\u2019s visibility.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mickyweis.com\/en\/keyword-density\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Keyword density: How many times should a keyword appear?\" \/>\n<meta property=\"og:description\" content=\"Gain a clear understanding of \u2018keyword density\u2019 in SEO. Discover how to calculate it, and how it impacts your website\u2019s visibility.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mickyweis.com\/en\/keyword-density\/\" \/>\n<meta property=\"og:site_name\" content=\"Micky Weis\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mickyweisen\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/mickyweisen\" \/>\n<meta property=\"article:published_time\" content=\"2020-07-16T10:16:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-02T07:58:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mickyweis.com\/wp-content\/uploads\/2021\/04\/brevkasse-marketing-top-5.png\" \/>\n\t<meta property=\"og:image:width\" content=\"758\" \/>\n\t<meta property=\"og:image:height\" content=\"429\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Micky Weis\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Micky Weis\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/keyword-density\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/keyword-density\\\/\"},\"author\":{\"name\":\"Micky Weis\",\"@id\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/#\\\/schema\\\/person\\\/a8c8fbec7274a0998c68287a1c5faaea\"},\"headline\":\"What is keyword density?\",\"datePublished\":\"2020-07-16T10:16:32+00:00\",\"dateModified\":\"2025-06-02T07:58:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/keyword-density\\\/\"},\"wordCount\":225,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/#\\\/schema\\\/person\\\/a8c8fbec7274a0998c68287a1c5faaea\"},\"image\":{\"@id\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/keyword-density\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.mickyweis.com\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/brevkasse-marketing-top-5.png\",\"articleSection\":[\"SEO\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/keyword-density\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/keyword-density\\\/\",\"url\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/keyword-density\\\/\",\"name\":\"Keyword density: How many times should a keyword appear?\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/keyword-density\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/keyword-density\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.mickyweis.com\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/brevkasse-marketing-top-5.png\",\"datePublished\":\"2020-07-16T10:16:32+00:00\",\"dateModified\":\"2025-06-02T07:58:55+00:00\",\"description\":\"Gain a clear understanding of \u2018keyword density\u2019 in SEO. Discover how to calculate it, and how it impacts your website\u2019s visibility.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/keyword-density\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/keyword-density\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/keyword-density\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.mickyweis.com\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/brevkasse-marketing-top-5.png\",\"contentUrl\":\"https:\\\/\\\/www.mickyweis.com\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/brevkasse-marketing-top-5.png\",\"width\":758,\"height\":429},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/keyword-density\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What is keyword density?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/\",\"name\":\"Micky Weis\",\"description\":\"Online markedsf\u00f8ring siden 2009 \u00bb Lad os rykke jer til n\u00e6ste niveau\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/#\\\/schema\\\/person\\\/a8c8fbec7274a0998c68287a1c5faaea\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/#\\\/schema\\\/person\\\/a8c8fbec7274a0998c68287a1c5faaea\",\"name\":\"Micky Weis\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.mickyweis.com\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/micky-1024x899-1.jpg\",\"url\":\"https:\\\/\\\/www.mickyweis.com\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/micky-1024x899-1.jpg\",\"contentUrl\":\"https:\\\/\\\/www.mickyweis.com\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/micky-1024x899-1.jpg\",\"width\":1024,\"height\":899,\"caption\":\"Micky Weis\"},\"logo\":{\"@id\":\"https:\\\/\\\/www.mickyweis.com\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/micky-1024x899-1.jpg\"},\"description\":\"Micky Weis er en af Danmarks mest erfarne digitale marketingeksperter med n\u00e6sten 20 \u00e5rs erfaring. Han arbejder som fractional CMO og specialiserer sig i SEO, organisk v\u00e6kst, AI i marketing, affiliate og kommerciel strategi. Han har arbejdet med brands som Hummel, Matas, Tattoodo og Firtal, og driver i dag sin egen praksis, Weisio, fra K\u00f8benhavn.\",\"sameAs\":[\"https:\\\/\\\/www.mickyweis.com\\\/\",\"https:\\\/\\\/www.facebook.com\\\/mickyweisen\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/mickyweis\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Keyword density: How many times should a keyword appear?","description":"Gain a clear understanding of \u2018keyword density\u2019 in SEO. Discover how to calculate it, and how it impacts your website\u2019s visibility.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.mickyweis.com\/en\/keyword-density\/","og_locale":"en_US","og_type":"article","og_title":"Keyword density: How many times should a keyword appear?","og_description":"Gain a clear understanding of \u2018keyword density\u2019 in SEO. Discover how to calculate it, and how it impacts your website\u2019s visibility.","og_url":"https:\/\/www.mickyweis.com\/en\/keyword-density\/","og_site_name":"Micky Weis","article_publisher":"https:\/\/www.facebook.com\/mickyweisen","article_author":"https:\/\/www.facebook.com\/mickyweisen","article_published_time":"2020-07-16T10:16:32+00:00","article_modified_time":"2025-06-02T07:58:55+00:00","og_image":[{"width":758,"height":429,"url":"https:\/\/www.mickyweis.com\/wp-content\/uploads\/2021\/04\/brevkasse-marketing-top-5.png","type":"image\/png"}],"author":"Micky Weis","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Micky Weis","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.mickyweis.com\/en\/keyword-density\/#article","isPartOf":{"@id":"https:\/\/www.mickyweis.com\/en\/keyword-density\/"},"author":{"name":"Micky Weis","@id":"https:\/\/www.mickyweis.com\/en\/#\/schema\/person\/a8c8fbec7274a0998c68287a1c5faaea"},"headline":"What is keyword density?","datePublished":"2020-07-16T10:16:32+00:00","dateModified":"2025-06-02T07:58:55+00:00","mainEntityOfPage":{"@id":"https:\/\/www.mickyweis.com\/en\/keyword-density\/"},"wordCount":225,"commentCount":0,"publisher":{"@id":"https:\/\/www.mickyweis.com\/en\/#\/schema\/person\/a8c8fbec7274a0998c68287a1c5faaea"},"image":{"@id":"https:\/\/www.mickyweis.com\/en\/keyword-density\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mickyweis.com\/wp-content\/uploads\/2021\/04\/brevkasse-marketing-top-5.png","articleSection":["SEO"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.mickyweis.com\/en\/keyword-density\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.mickyweis.com\/en\/keyword-density\/","url":"https:\/\/www.mickyweis.com\/en\/keyword-density\/","name":"Keyword density: How many times should a keyword appear?","isPartOf":{"@id":"https:\/\/www.mickyweis.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.mickyweis.com\/en\/keyword-density\/#primaryimage"},"image":{"@id":"https:\/\/www.mickyweis.com\/en\/keyword-density\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mickyweis.com\/wp-content\/uploads\/2021\/04\/brevkasse-marketing-top-5.png","datePublished":"2020-07-16T10:16:32+00:00","dateModified":"2025-06-02T07:58:55+00:00","description":"Gain a clear understanding of \u2018keyword density\u2019 in SEO. Discover how to calculate it, and how it impacts your website\u2019s visibility.","breadcrumb":{"@id":"https:\/\/www.mickyweis.com\/en\/keyword-density\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.mickyweis.com\/en\/keyword-density\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.mickyweis.com\/en\/keyword-density\/#primaryimage","url":"https:\/\/www.mickyweis.com\/wp-content\/uploads\/2021\/04\/brevkasse-marketing-top-5.png","contentUrl":"https:\/\/www.mickyweis.com\/wp-content\/uploads\/2021\/04\/brevkasse-marketing-top-5.png","width":758,"height":429},{"@type":"BreadcrumbList","@id":"https:\/\/www.mickyweis.com\/en\/keyword-density\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.mickyweis.com\/en\/"},{"@type":"ListItem","position":2,"name":"What is keyword density?"}]},{"@type":"WebSite","@id":"https:\/\/www.mickyweis.com\/en\/#website","url":"https:\/\/www.mickyweis.com\/en\/","name":"Micky Weis","description":"Online markedsf\u00f8ring siden 2009 \u00bb Lad os rykke jer til n\u00e6ste niveau","publisher":{"@id":"https:\/\/www.mickyweis.com\/en\/#\/schema\/person\/a8c8fbec7274a0998c68287a1c5faaea"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.mickyweis.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":["Person","Organization"],"@id":"https:\/\/www.mickyweis.com\/en\/#\/schema\/person\/a8c8fbec7274a0998c68287a1c5faaea","name":"Micky Weis","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.mickyweis.com\/wp-content\/uploads\/2021\/05\/micky-1024x899-1.jpg","url":"https:\/\/www.mickyweis.com\/wp-content\/uploads\/2021\/05\/micky-1024x899-1.jpg","contentUrl":"https:\/\/www.mickyweis.com\/wp-content\/uploads\/2021\/05\/micky-1024x899-1.jpg","width":1024,"height":899,"caption":"Micky Weis"},"logo":{"@id":"https:\/\/www.mickyweis.com\/wp-content\/uploads\/2021\/05\/micky-1024x899-1.jpg"},"description":"Micky Weis er en af Danmarks mest erfarne digitale marketingeksperter med n\u00e6sten 20 \u00e5rs erfaring. Han arbejder som fractional CMO og specialiserer sig i SEO, organisk v\u00e6kst, AI i marketing, affiliate og kommerciel strategi. Han har arbejdet med brands som Hummel, Matas, Tattoodo og Firtal, og driver i dag sin egen praksis, Weisio, fra K\u00f8benhavn.","sameAs":["https:\/\/www.mickyweis.com\/","https:\/\/www.facebook.com\/mickyweisen","https:\/\/www.linkedin.com\/in\/mickyweis\/"]}]}},"_links":{"self":[{"href":"https:\/\/www.mickyweis.com\/en\/wp-json\/wp\/v2\/posts\/8522","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mickyweis.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mickyweis.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mickyweis.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mickyweis.com\/en\/wp-json\/wp\/v2\/comments?post=8522"}],"version-history":[{"count":2,"href":"https:\/\/www.mickyweis.com\/en\/wp-json\/wp\/v2\/posts\/8522\/revisions"}],"predecessor-version":[{"id":8527,"href":"https:\/\/www.mickyweis.com\/en\/wp-json\/wp\/v2\/posts\/8522\/revisions\/8527"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mickyweis.com\/en\/wp-json\/wp\/v2\/media\/5722"}],"wp:attachment":[{"href":"https:\/\/www.mickyweis.com\/en\/wp-json\/wp\/v2\/media?parent=8522"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mickyweis.com\/en\/wp-json\/wp\/v2\/categories?post=8522"},{"taxonomy":"series","embeddable":true,"href":"https:\/\/www.mickyweis.com\/en\/wp-json\/wp\/v2\/series?post=8522"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}