{"id":8566,"date":"2020-07-07T14:19:27","date_gmt":"2020-07-07T12:19:27","guid":{"rendered":"https:\/\/www.mickyweis.com\/hvad-er-facebook-pixel\/"},"modified":"2025-08-04T19:38:39","modified_gmt":"2025-08-04T17:38:39","slug":"facebook-pixel","status":"publish","type":"post","link":"https:\/\/www.mickyweis.com\/en\/facebook-pixel\/","title":{"rendered":"Tracking conversions with Facebook Pixel"},"content":{"rendered":"

You just need to install your Facebook Pixel – uh?<\/strong><\/p>\n

One of the questions I have received more than once is about the Facebook Pixel and what it actually is.<\/p>\n

At its core, it is a small piece of code that you can add to your website, either directly in the site\u2019s code or via Google Tag Manager.<\/a><\/p>\n

When you have added this code to your website, Facebook will be able to match the behavior of users on your website with the same users on Facebook.<\/p>\n

This allows you to use that behavior in your audience targeting and therefore in your Facebook advertising.<\/a><\/p>\n

When you have installed your Facebook Pixel correctly, you will see a small green light flashing in your Facebook Business Manager.<\/strong><\/p>\n

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This indicates that your pixel is active and Facebook is receiving traffic from it. You can then create audiences based on this data.<\/p>\n

You can also access your Facebook Events Manager to see which actions users take on your website and set up unique pixel events.<\/p>\n

An event is when you specify a particular action that a user takes on a website.<\/p>\n

Below is an example of how it might look on a webshop.<\/strong><\/p>\n

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In this case, we have set up specific events for the following actions:<\/strong><\/p>\n