{"id":8598,"date":"2020-07-07T13:50:03","date_gmt":"2020-07-07T11:50:03","guid":{"rendered":"https:\/\/www.mickyweis.com\/hvad-er-google-tag-manager\/"},"modified":"2026-06-26T12:01:58","modified_gmt":"2026-06-26T10:01:58","slug":"google-tag-manager","status":"publish","type":"post","link":"https:\/\/www.mickyweis.com\/en\/google-tag-manager\/","title":{"rendered":"When should you use Google Tag Manager?"},"content":{"rendered":"<p>There\u2019s a lot of <a href=\"https:\/\/www.mickyweis.com\/en\/digital-dictionary\/\">digital terminology<\/a> out there, Google Analytics, Google Ads, Google Tag Manager, and many more.<\/p>\n<p>It can be difficult to navigate all the terms, and there are quite a few by now.<\/p>\n<p>Google Tag Manager is one of those tools you either can\u2019t live without or find incredibly frustrating, especially if you haven\u2019t really started using it yet.<\/p>\n<p>You can absolutely be a skilled marketer without using Google Tag Manager, and it\u2019s probably not the first thing taught in most marketing programs.<\/p>\n<p>At its core, Google Tag Manager is a tool that helps you manage tracking codes and scripts on your website.<\/p>\n<p style=\"text-align: center;\"><em>Instead of installing each script directly in the website\u2019s source code, you implement them via Google Tag Manager.<\/em><img decoding=\"async\" class=\"aligncenter wp-image-302120\" src=\"https:\/\/www.mickyweis.com\/wp-content\/uploads\/2021\/04\/tagmanager-1024x287-1.png\" alt=\"\" width=\"787\" height=\"225\" \/><br \/>\n(Source: <a href=\"https:\/\/medium.com\/@tylerluce\/how-to-install-google-tag-manager-in-a-limited-cms-812686c55570\">Medium<\/a>)<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Jump to section<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mickyweis.com\/en\/google-tag-manager\/#What_does_Google_Tag_Manager_actually_do\" >What does Google Tag Manager actually do?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mickyweis.com\/en\/google-tag-manager\/#A_few_benefits_of_using_Google_Tag_Manager\" >A few benefits of using Google Tag Manager<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mickyweis.com\/en\/google-tag-manager\/#Two_things_you_need_to_understand_when_working_with_Google_Tag_Manager\" >Two things you need to understand when working with Google Tag Manager<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"What_does_Google_Tag_Manager_actually_do\"><\/span><strong>What does Google Tag Manager actually do?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This also means that Google Tag Manager doesn\u2019t have an active function on its own, unlike tools like Google Ads or Google Analytics which are used directly for advertising or <a href=\"https:\/\/www.mickyweis.com\/en\/big-data-webanalysis\/\">data analysis.<\/a><\/p>\n<p>Google Tag Manager\u2019s role is to manage and deploy your tags.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"A_few_benefits_of_using_Google_Tag_Manager\"><\/span><strong>A few benefits of using Google Tag Manager<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li>The number of scripts on a website can slow it down.<\/li>\n<li>It\u2019s easier to maintain structure over your tags with Google Tag Manager.<\/li>\n<li>You can pause and resume tags in Tag Manager without deleting them.<\/li>\n<li>It allows for more complex integrations and enables advanced tracking with a simple setup.<\/li>\n<li>Google Tag Manager often includes standard integrations for most systems.<\/li>\n<li>You can see who on your team implemented what, making it easier to maintain an overview.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Two_things_you_need_to_understand_when_working_with_Google_Tag_Manager\"><\/span><strong>Two things you need to understand when working with Google Tag Manager<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Tags:<\/strong> These are the actual scripts you have in place and define what should happen on a given page. This is where you insert the &#8220;tag&#8221;\u2014the piece of code that should be fired when a user takes a specific action.<\/p>\n<p><strong>Triggers:<\/strong> These determine when a given script should be activated. For instance, you may only want a specific script to fire on one particular page and not across the entire site.<\/p>\n<p>Additionally, you can use &#8220;preview mode&#8221; to test whether your setup is correct. If everything is working as it should, your tags will fire correctly when the specified actions are taken.<\/p>\n<p>As we increasingly use more tools, software, and generally overload websites with tags, Google Tag Manager can be a major help.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>There\u2019s a lot of digital terminology out there, Google Analytics, Google Ads, Google Tag Manager, and many more. It can be difficult to navigate all [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5720,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[90,129],"series":[],"class_list":["post-8598","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce-en","category-e-commerce-en-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What is Google Tag Manager and when should you use it?<\/title>\n<meta name=\"description\" content=\"Google Tag Manager is one of those tools you either can\u2019t live without or find frustrating. Find out more about the tool here.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mickyweis.com\/en\/google-tag-manager\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is Google Tag Manager and when should you use it?\" \/>\n<meta property=\"og:description\" content=\"Google Tag Manager is one of those tools you either can\u2019t live without or find frustrating. 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