{"id":8612,"date":"2020-06-15T18:28:42","date_gmt":"2020-06-15T16:28:42","guid":{"rendered":"https:\/\/www.mickyweis.com\/saadan-bruger-du-facebook-business-manager-uden-at-rode-rundt-i-det\/"},"modified":"2025-08-05T20:05:33","modified_gmt":"2025-08-05T18:05:33","slug":"facebook-business-manager","status":"publish","type":"post","link":"https:\/\/www.mickyweis.com\/en\/facebook-business-manager\/","title":{"rendered":"Facebook Business Manager: The easy way to manage your advertising"},"content":{"rendered":"<p>In a world where social media dominates the digital marketing landscape, it\u2019s essential for businesses to understand and master the tools available. One such tool that has gained significant popularity is<a href=\"https:\/\/www.mickyweis.com\/en\/facebook-business-manager\/\"> Facebook Business Manager.<\/a><\/p>\n<p>Although it\u2019s not strictly required to have a Business Manager to advertise on Facebook and Instagram, it is a resource that can elevate your advertising strategy to the next level.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Jump to section<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mickyweis.com\/en\/facebook-business-manager\/#What_is_Facebook_Business_Manager\" >What is Facebook Business Manager?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mickyweis.com\/en\/facebook-business-manager\/#The_difference_between_Business_Manager_and_Business_Suite\" >The difference between Business Manager and Business Suite<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mickyweis.com\/en\/facebook-business-manager\/#Benefits_of_using_Business_Manager\" >Benefits of using Business Manager<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.mickyweis.com\/en\/facebook-business-manager\/#Automation_and_efficiency\" >Automation and efficiency<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.mickyweis.com\/en\/facebook-business-manager\/#Security_and_access_%E2%80%93_often_overlooked_but_crucial\" >Security and access \u2013 often overlooked, but crucial<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.mickyweis.com\/en\/facebook-business-manager\/#How_to_get_started\" >How to get started<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.mickyweis.com\/en\/facebook-business-manager\/#What_you_should_avoid\" >What you should avoid<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.mickyweis.com\/en\/facebook-business-manager\/#The_future_of_Meta_Business_Manager\" >The future of Meta Business Manager<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.mickyweis.com\/en\/facebook-business-manager\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_is_Facebook_Business_Manager\"><\/span>What is Facebook Business Manager?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Facebook Business Manager, now called Meta Business Manager, is a tool that companies use to manage their presence on Facebook and Instagram without mixing it with personal profiles. It is where you control ad accounts, pages, pixels, team access, and more.<\/p>\n<p>In short, Business Manager is the control panel for your advertising and presence on Meta platforms. While it\u2019s not mandatory, it is nearly indispensable if you work professionally with social media or performance marketing.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_difference_between_Business_Manager_and_Business_Suite\"><\/span>The difference between Business Manager and Business Suite<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>It\u2019s easy to confuse Meta Business Manager with Meta Business Suite, but they serve different purposes.<\/p>\n<p>Business Manager is technical, administrative, and focused on setup, access, and ownership. It\u2019s where you manage assets, partners, and security.<br \/>\nBusiness Suite is the daily dashboard \u2013 the visual interface where you create posts, respond to messages, and review performance in a user-friendly format.<\/p>\n<p>You\u2019ll often use both: Suite for daily tasks, Manager for setup, management, and security.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Benefits_of_using_Business_Manager\"><\/span>Benefits of using Business Manager<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li><strong>Centralized overview:<\/strong> Everything from pages and ad accounts to partners and pixels in one place<\/li>\n<li><strong>Professional structure:<\/strong> Separate personal and professional assets \u2013 especially important for teams or agency collaboration<\/li>\n<li><strong>Access control:<\/strong> Assign precise roles and permissions to employees and partners<\/li>\n<li><strong>Data security:<\/strong> Protect your business with two-factor authentication, ownership settings, and activity logging<\/li>\n<li><strong>Scalability:<\/strong> Designed to handle multiple accounts, brands, or clients in one system<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Automation_and_efficiency\"><\/span>Automation and efficiency<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Through Business Manager, you have access to tools like automated rules, A\/B testing, and dynamic ads. You can set up rules that, for example, automatically pause campaigns if ROAS drops below a certain level or send notifications when budget limits are approaching.<\/p>\n<p>If you integrate Business Manager with external tools like Zapier, you can create automated flows for lead handling, Slack notifications, or CRM updates. This saves time and reduces manual work.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Security_and_access_%E2%80%93_often_overlooked_but_crucial\"><\/span>Security and access \u2013 often overlooked, but crucial<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Many forget this, but access control is one of the most important reasons to use Business Manager. You can:<\/p>\n<ul>\n<li>Give employees access only to what they need \u2013 nothing more or less<\/li>\n<li>Quickly remove access if someone leaves the team<\/li>\n<li>Transfer or retain ownership of assets like pages, pixels, and accounts<\/li>\n<\/ul>\n<p>For agencies and freelancers especially, this is essential to avoid confusion and ownership conflicts later on.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_get_started\"><\/span>How to get started<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Start by going to business.facebook.com and creating a Business Manager account.<\/p>\n<p><strong>After that, you can:<\/strong><\/p>\n<ul>\n<li>Add your company\u2019s Facebook page and ad account if applicable<\/li>\n<li>Create a Meta Pixel and connect it to your website<\/li>\n<li>Grant access to relevant employees and partners<\/li>\n<li>Set up events and conversion tracking<\/li>\n<\/ul>\n<p>The setup doesn\u2019t take long \u2013 but it can save you thousands of kroner and hours of confusion down the line.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_you_should_avoid\"><\/span>What you should avoid<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li>Don\u2019t run ads directly from a personal profile \u2013 you\u2019ll lose control and transparency<\/li>\n<li>Don\u2019t let a single employee own all assets. Use a generic company email to create the account<\/li>\n<li>Don\u2019t forget to enable two-factor authentication for all users. It\u2019s the minimum level of protection<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"The_future_of_Meta_Business_Manager\"><\/span>The future of Meta Business Manager<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Meta is heavily investing in AI and automation. We are already seeing how recommendations and audience segmentation are driven by machine learning. It\u2019s becoming increasingly clear that Business Manager is not just an administrative tool \u2013 it\u2019s a platform for intelligent advertising.<\/p>\n<p>Integrations with WhatsApp, customer service tools, and e-commerce will make Business Manager even more central. You should regularly explore new features \u2013 and make active use of them.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Business Manager is far more than just ad access. It\u2019s the key to structure, scalability, and security \u2013 and a necessity if you work seriously with Meta platforms.<\/p>\n<ul>\n<li>Do you have control over access, ownership, and data structure?<\/li>\n<li>Are you actively using automation and reporting tools?<\/li>\n<li>Is your setup future-proof for AI and upcoming features?<\/li>\n<\/ul>\n<p>If you can\u2019t clearly answer yes to all of these, it might be time to upgrade your setup. Feel free to comment if you have tips, questions, or if you\u2019ve experienced pitfalls others should avoid.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In a world where social media dominates the digital marketing landscape, it\u2019s essential for businesses to understand and master the tools available. One such tool [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5719,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[85,103],"series":[],"class_list":["post-8612","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-facebook","category-social-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Facebook Business Manager: Avoid chaos, run better campaigns<\/title>\n<meta name=\"description\" content=\"Learn to use Facebook Business Manager the right way \u2013 control ads, access, and pixels without falling into common traps.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mickyweis.com\/en\/facebook-business-manager\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook Business Manager: Avoid chaos, run better campaigns\" \/>\n<meta property=\"og:description\" content=\"Learn to use Facebook Business Manager the right way \u2013 control ads, access, and pixels without falling into common traps.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mickyweis.com\/en\/facebook-business-manager\/\" \/>\n<meta property=\"og:site_name\" content=\"Micky Weis\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mickyweisen\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/mickyweisen\" \/>\n<meta property=\"article:published_time\" content=\"2020-06-15T16:28:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-05T18:05:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mickyweis.com\/wp-content\/uploads\/2021\/04\/brevkasse-marketing-top-2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"758\" \/>\n\t<meta property=\"og:image:height\" content=\"429\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Micky Weis\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Micky Weis\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/facebook-business-manager\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/facebook-business-manager\\\/\"},\"author\":{\"name\":\"Micky Weis\",\"@id\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/#\\\/schema\\\/person\\\/a8c8fbec7274a0998c68287a1c5faaea\"},\"headline\":\"Facebook Business Manager: The easy way to manage your advertising\",\"datePublished\":\"2020-06-15T16:28:42+00:00\",\"dateModified\":\"2025-08-05T18:05:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/facebook-business-manager\\\/\"},\"wordCount\":759,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/#\\\/schema\\\/person\\\/a8c8fbec7274a0998c68287a1c5faaea\"},\"image\":{\"@id\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/facebook-business-manager\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.mickyweis.com\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/brevkasse-marketing-top-2.png\",\"articleSection\":[\"Facebook\",\"Social media\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/facebook-business-manager\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/facebook-business-manager\\\/\",\"url\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/facebook-business-manager\\\/\",\"name\":\"Facebook Business Manager: Avoid chaos, run better campaigns\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/facebook-business-manager\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/facebook-business-manager\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.mickyweis.com\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/brevkasse-marketing-top-2.png\",\"datePublished\":\"2020-06-15T16:28:42+00:00\",\"dateModified\":\"2025-08-05T18:05:33+00:00\",\"description\":\"Learn to use Facebook Business Manager the right way \u2013 control ads, access, and pixels without falling into common traps.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/facebook-business-manager\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/facebook-business-manager\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/facebook-business-manager\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.mickyweis.com\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/brevkasse-marketing-top-2.png\",\"contentUrl\":\"https:\\\/\\\/www.mickyweis.com\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/brevkasse-marketing-top-2.png\",\"width\":758,\"height\":429},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/facebook-business-manager\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Facebook Business Manager: The easy way to manage your advertising\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/\",\"name\":\"Micky Weis\",\"description\":\"Online markedsf\u00f8ring siden 2009 \u00bb Lad os rykke jer til n\u00e6ste niveau\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/#\\\/schema\\\/person\\\/a8c8fbec7274a0998c68287a1c5faaea\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/#\\\/schema\\\/person\\\/a8c8fbec7274a0998c68287a1c5faaea\",\"name\":\"Micky Weis\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.mickyweis.com\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/micky-1024x899-1.jpg\",\"url\":\"https:\\\/\\\/www.mickyweis.com\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/micky-1024x899-1.jpg\",\"contentUrl\":\"https:\\\/\\\/www.mickyweis.com\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/micky-1024x899-1.jpg\",\"width\":1024,\"height\":899,\"caption\":\"Micky Weis\"},\"logo\":{\"@id\":\"https:\\\/\\\/www.mickyweis.com\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/micky-1024x899-1.jpg\"},\"description\":\"Micky Weis er en af Danmarks mest erfarne digitale marketingeksperter med n\u00e6sten 20 \u00e5rs erfaring. Han arbejder som fractional CMO og specialiserer sig i SEO, organisk v\u00e6kst, AI i marketing, affiliate og kommerciel strategi. Han har arbejdet med brands som Hummel, Matas, Tattoodo og Firtal, og driver i dag sin egen praksis, Weisio, fra K\u00f8benhavn.\",\"sameAs\":[\"https:\\\/\\\/www.mickyweis.com\\\/\",\"https:\\\/\\\/www.facebook.com\\\/mickyweisen\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/mickyweis\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Facebook Business Manager: Avoid chaos, run better campaigns","description":"Learn to use Facebook Business Manager the right way \u2013 control ads, access, and pixels without falling into common traps.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.mickyweis.com\/en\/facebook-business-manager\/","og_locale":"en_US","og_type":"article","og_title":"Facebook Business Manager: Avoid chaos, run better campaigns","og_description":"Learn to use Facebook Business Manager the right way \u2013 control ads, access, and pixels without falling into common traps.","og_url":"https:\/\/www.mickyweis.com\/en\/facebook-business-manager\/","og_site_name":"Micky Weis","article_publisher":"https:\/\/www.facebook.com\/mickyweisen","article_author":"https:\/\/www.facebook.com\/mickyweisen","article_published_time":"2020-06-15T16:28:42+00:00","article_modified_time":"2025-08-05T18:05:33+00:00","og_image":[{"width":758,"height":429,"url":"https:\/\/www.mickyweis.com\/wp-content\/uploads\/2021\/04\/brevkasse-marketing-top-2.png","type":"image\/png"}],"author":"Micky Weis","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Micky Weis","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.mickyweis.com\/en\/facebook-business-manager\/#article","isPartOf":{"@id":"https:\/\/www.mickyweis.com\/en\/facebook-business-manager\/"},"author":{"name":"Micky Weis","@id":"https:\/\/www.mickyweis.com\/en\/#\/schema\/person\/a8c8fbec7274a0998c68287a1c5faaea"},"headline":"Facebook Business Manager: The easy way to manage your advertising","datePublished":"2020-06-15T16:28:42+00:00","dateModified":"2025-08-05T18:05:33+00:00","mainEntityOfPage":{"@id":"https:\/\/www.mickyweis.com\/en\/facebook-business-manager\/"},"wordCount":759,"commentCount":0,"publisher":{"@id":"https:\/\/www.mickyweis.com\/en\/#\/schema\/person\/a8c8fbec7274a0998c68287a1c5faaea"},"image":{"@id":"https:\/\/www.mickyweis.com\/en\/facebook-business-manager\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mickyweis.com\/wp-content\/uploads\/2021\/04\/brevkasse-marketing-top-2.png","articleSection":["Facebook","Social media"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.mickyweis.com\/en\/facebook-business-manager\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.mickyweis.com\/en\/facebook-business-manager\/","url":"https:\/\/www.mickyweis.com\/en\/facebook-business-manager\/","name":"Facebook Business Manager: Avoid chaos, run better campaigns","isPartOf":{"@id":"https:\/\/www.mickyweis.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.mickyweis.com\/en\/facebook-business-manager\/#primaryimage"},"image":{"@id":"https:\/\/www.mickyweis.com\/en\/facebook-business-manager\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mickyweis.com\/wp-content\/uploads\/2021\/04\/brevkasse-marketing-top-2.png","datePublished":"2020-06-15T16:28:42+00:00","dateModified":"2025-08-05T18:05:33+00:00","description":"Learn to use Facebook Business Manager the right way \u2013 control ads, access, and pixels without falling into common traps.","breadcrumb":{"@id":"https:\/\/www.mickyweis.com\/en\/facebook-business-manager\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.mickyweis.com\/en\/facebook-business-manager\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.mickyweis.com\/en\/facebook-business-manager\/#primaryimage","url":"https:\/\/www.mickyweis.com\/wp-content\/uploads\/2021\/04\/brevkasse-marketing-top-2.png","contentUrl":"https:\/\/www.mickyweis.com\/wp-content\/uploads\/2021\/04\/brevkasse-marketing-top-2.png","width":758,"height":429},{"@type":"BreadcrumbList","@id":"https:\/\/www.mickyweis.com\/en\/facebook-business-manager\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.mickyweis.com\/en\/"},{"@type":"ListItem","position":2,"name":"Facebook Business Manager: The easy way to manage your advertising"}]},{"@type":"WebSite","@id":"https:\/\/www.mickyweis.com\/en\/#website","url":"https:\/\/www.mickyweis.com\/en\/","name":"Micky Weis","description":"Online markedsf\u00f8ring siden 2009 \u00bb Lad os rykke jer til n\u00e6ste niveau","publisher":{"@id":"https:\/\/www.mickyweis.com\/en\/#\/schema\/person\/a8c8fbec7274a0998c68287a1c5faaea"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.mickyweis.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":["Person","Organization"],"@id":"https:\/\/www.mickyweis.com\/en\/#\/schema\/person\/a8c8fbec7274a0998c68287a1c5faaea","name":"Micky Weis","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.mickyweis.com\/wp-content\/uploads\/2021\/05\/micky-1024x899-1.jpg","url":"https:\/\/www.mickyweis.com\/wp-content\/uploads\/2021\/05\/micky-1024x899-1.jpg","contentUrl":"https:\/\/www.mickyweis.com\/wp-content\/uploads\/2021\/05\/micky-1024x899-1.jpg","width":1024,"height":899,"caption":"Micky Weis"},"logo":{"@id":"https:\/\/www.mickyweis.com\/wp-content\/uploads\/2021\/05\/micky-1024x899-1.jpg"},"description":"Micky Weis er en af Danmarks mest erfarne digitale marketingeksperter med n\u00e6sten 20 \u00e5rs erfaring. Han arbejder som fractional CMO og specialiserer sig i SEO, organisk v\u00e6kst, AI i marketing, affiliate og kommerciel strategi. Han har arbejdet med brands som Hummel, Matas, Tattoodo og Firtal, og driver i dag sin egen praksis, Weisio, fra K\u00f8benhavn.","sameAs":["https:\/\/www.mickyweis.com\/","https:\/\/www.facebook.com\/mickyweisen","https:\/\/www.linkedin.com\/in\/mickyweis\/"]}]}},"_links":{"self":[{"href":"https:\/\/www.mickyweis.com\/en\/wp-json\/wp\/v2\/posts\/8612","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mickyweis.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mickyweis.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mickyweis.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mickyweis.com\/en\/wp-json\/wp\/v2\/comments?post=8612"}],"version-history":[{"count":3,"href":"https:\/\/www.mickyweis.com\/en\/wp-json\/wp\/v2\/posts\/8612\/revisions"}],"predecessor-version":[{"id":9357,"href":"https:\/\/www.mickyweis.com\/en\/wp-json\/wp\/v2\/posts\/8612\/revisions\/9357"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mickyweis.com\/en\/wp-json\/wp\/v2\/media\/5719"}],"wp:attachment":[{"href":"https:\/\/www.mickyweis.com\/en\/wp-json\/wp\/v2\/media?parent=8612"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mickyweis.com\/en\/wp-json\/wp\/v2\/categories?post=8612"},{"taxonomy":"series","embeddable":true,"href":"https:\/\/www.mickyweis.com\/en\/wp-json\/wp\/v2\/series?post=8612"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}