{"id":8657,"date":"2025-06-15T19:46:02","date_gmt":"2025-06-15T17:46:02","guid":{"rendered":"https:\/\/www.mickyweis.com\/seo-arbejde-hvad-bestaar-det-egentligt-i\/"},"modified":"2026-06-12T09:42:06","modified_gmt":"2026-06-12T07:42:06","slug":"seo-work","status":"publish","type":"post","link":"https:\/\/www.mickyweis.com\/en\/seo-work\/","title":{"rendered":"SEO work: What is it really all about?"},"content":{"rendered":"<p>In a digital world where everyone competes for attention, SEO has become one of the most essential disciplines within digital marketing.<\/p>\n<p>But what does SEO actually involve? What does it take to achieve a strong ranking on Google, and how does one work with SEO in practice? That\u2019s what we\u2019ll take a closer look at in this article.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Jump to section<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mickyweis.com\/en\/seo-work\/#What_is_SEO\" >What is SEO?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mickyweis.com\/en\/seo-work\/#The_three_main_areas_of_SEO\" >The three main areas of SEO<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mickyweis.com\/en\/seo-work\/#Technical_SEO\" >Technical SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.mickyweis.com\/en\/seo-work\/#On-page_SEO\" >On-page SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.mickyweis.com\/en\/seo-work\/#Off-page_SEO\" >Off-page SEO<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.mickyweis.com\/en\/seo-work\/#How_to_implement_SEO_effectively\" >How to implement SEO effectively<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.mickyweis.com\/en\/seo-work\/#Keyword_research\" >Keyword research<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.mickyweis.com\/en\/seo-work\/#Content_creation_and_optimization\" >Content creation and optimization<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.mickyweis.com\/en\/seo-work\/#Technical_optimization\" >Technical optimization<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.mickyweis.com\/en\/seo-work\/#Link_building_and_off-site_work\" >Link building and off-site work<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.mickyweis.com\/en\/seo-work\/#Monitoring_and_adjustment\" >Monitoring and adjustment<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.mickyweis.com\/en\/seo-work\/#How_long_does_SEO_take\" >How long does SEO take?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_is_SEO\"><\/span><strong>What is SEO?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>SEO stands for Search Engine Optimization.<\/p>\n<p>It\u2019s about optimizing a website so that it ranks higher in the organic (non-paid) search results of search engines.<\/p>\n<p>The goal is to make it easier for potential customers or users to find your site when they search for something relevant.<\/p>\n<p>By investing in SEO, businesses can increase their visibility and drive more traffic.<\/p>\n<p>However, SEO is not a single action. It\u2019s a process made up of many different elements.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_three_main_areas_of_SEO\"><\/span><strong>The three main areas of SEO<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>SEO work can generally be divided into three areas: technical SEO, on-page SEO, and off-page SEO.<\/p>\n<p>Let\u2019s explore what each of these involves.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Technical_SEO\"><\/span><strong>Technical SEO<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Technical SEO is about ensuring that search engines can technically read and index your website correctly.<\/p>\n<p>This means your website should load quickly, have a secure connection (<a href=\"https:\/\/www.mickyweis.com\/en\/http-status-codes\/\">HTTPS<\/a>), be <a href=\"https:\/\/www.mickyweis.com\/en\/mobile-friendliness\/\">mobile-friendly<\/a>, and be free from technical issues that could prevent Google from understanding your content.<\/p>\n<p><strong>Examples of technical SEO work include:<\/strong><\/p>\n<ul>\n<li>Ensuring a proper <a href=\"https:\/\/www.mickyweis.com\/en\/url\/\">URL<\/a> structure<\/li>\n<li>Optimizing page speed<\/li>\n<li>Implementing <a href=\"https:\/\/www.mickyweis.com\/en\/sitemapping\/\">XML sitemaps<\/a><\/li>\n<li>Correct use of <a href=\"https:\/\/www.mickyweis.com\/en\/guide-robots-txt\/\">robots.txt<\/a><\/li>\n<li>Fixing issues such as <a href=\"https:\/\/www.mickyweis.com\/en\/404-error\/\">404 errors<\/a> and redirects<\/li>\n<\/ul>\n<p>If the technical foundation isn&#8217;t in place, it can be difficult to achieve good rankings\u2014no matter how great your content is.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"On-page_SEO\"><\/span><strong>On-page SEO<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>On-page SEO focuses on the content and structure of your website.<\/p>\n<p>This includes optimizing both text and images to align with what users are searching for.<\/p>\n<p><strong>Examples include:<\/strong><\/p>\n<ul>\n<li>Naturally incorporating the right keywords into titles, headers, and body text.<\/li>\n<li>Creating valuable, relevant, and engaging content that answers users&#8217; questions.<\/li>\n<li>Optimizing meta tags such as title and description to both attract clicks and include keywords.<\/li>\n<li>Using internal<a href=\"https:\/\/www.mickyweis.com\/en\/linkbuilding\/\"> link building<\/a> to help both users and search engines navigate your site.<\/li>\n<\/ul>\n<p>Good on-page SEO is about building a site that both humans and search engines love.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Off-page_SEO\"><\/span><strong>Off-page SEO<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Off-page SEO covers the factors that occur outside your own website but still impact your rankings.<\/p>\n<p>The most well-known factor here is <a href=\"https:\/\/www.mickyweis.com\/en\/linkbuilding-2025\/\">backlinks<\/a>\u2014links from other websites pointing to yours.<\/p>\n<p>The more trustworthy and relevant websites that link to you, the more authority you gain in the eyes of search engines.<\/p>\n<p><strong>Off-page SEO may include:<\/strong><\/p>\n<ul>\n<li>Link-building strategies.<\/li>\n<li>Building relationships with <a href=\"https:\/\/www.mickyweis.com\/en\/start-a-blog\/\">bloggers<\/a> and media outlets.<\/li>\n<li>Active participation in relevant forums and social media.<\/li>\n<li>PR efforts that generate exposure and links.<\/li>\n<\/ul>\n<p>At its core, it\u2019s about proving that your website is a credible and recognized player in your industry.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_implement_SEO_effectively\"><\/span>How to implement SEO effectively<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>SEO is not a task that gets solved overnight. It\u2019s a continuous process requiring time, effort, and a clear strategy.<\/p>\n<p>Here are some of the most important steps in effective SEO work:<\/p>\n<ol>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Keyword_research\"><\/span><strong> Keyword research<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ol>\n<p>First and foremost, you need to understand what keywords your target audience uses when searching for specific products or services on Google.<\/p>\n<p>Keyword research helps identify terms and phrases that are relevant to your business and offer a good balance between search volume and competition.<\/p>\n<p>Once identified, these keywords become the foundation for all your content and optimization efforts.<\/p>\n<ol start=\"2\">\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Content_creation_and_optimization\"><\/span><strong> Content creation and optimization<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ol>\n<p>With your keywords in place, it\u2019s time to produce content that matches user intent. This could be blog posts, product descriptions, guides, or FAQ sections.<\/p>\n<p>The content should be informative, engaging, and ideally better than what already exists online.<\/p>\n<p>It should also naturally include your chosen keywords\u2014without sounding forced or spammy.<\/p>\n<ol start=\"3\">\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Technical_optimization\"><\/span><strong> Technical optimization<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ol>\n<p>Beyond content, the technical side of your site must be optimized. This may require collaboration with developers or IT professionals, but it\u2019s a critical part of SEO.<\/p>\n<p>You need to ensure your site is fast, mobile-friendly, and easily indexable by Google.<\/p>\n<ol start=\"4\">\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Link_building_and_off-site_work\"><\/span><strong> Link building and off-site work<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ol>\n<p>At the same time, work on off-page SEO to build your site\u2019s authority.<\/p>\n<p>Reach out to relevant websites, contribute guest posts, launch PR initiatives, and engage in online communities to earn links.<\/p>\n<ol start=\"5\">\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Monitoring_and_adjustment\"><\/span><strong> Monitoring and adjustment<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ol>\n<p>SEO is never truly finished. It\u2019s important to continuously monitor your rankings, traffic, and conversions to understand what works and what needs improvement.<\/p>\n<p>Google frequently updates its algorithms, and the competitive landscape can change as well. Your SEO strategy should therefore be updated regularly.<\/p>\n<p><a href=\"https:\/\/www.mickyweis.com\/en\/zero-click-searches\/\">Read more about\u00a0 Zero-Click Searches that are currently changing the way we look at Google&#8217;s SERP.<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_long_does_SEO_take\"><\/span><strong>How long does SEO take?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>SEO is a long-term investment. You rarely see results within the first few weeks. It typically takes several months to notice significant improvements in search rankings.<\/p>\n<p>Building strong positions requires patience and persistence, but once the impact kicks in, it can provide a stable and free source of qualified traffic.<\/p>\n<p>SEO is more than just technical tweaks or random keywords. It\u2019s a strategic discipline that blends technical skill, creative content development, and relationship building.<\/p>\n<p>If you want to strengthen your company\u2019s online presence, increase visibility, and attract more customers through search engines, SEO is essential.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In a digital world where everyone competes for attention, SEO has become one of the most essential disciplines within digital marketing. But what does SEO [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":8170,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[95],"series":[],"class_list":["post-8657","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SEO work made simple: What does it entail?<\/title>\n<meta name=\"description\" content=\"Curious about how to rank well on Google? Discover what it really takes to succeed with SEO \u2013 and how it works in practice.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mickyweis.com\/en\/seo-work\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO work made simple: What does it entail?\" \/>\n<meta property=\"og:description\" content=\"Curious about how to rank well on Google? Discover what it really takes to succeed with SEO \u2013 and how it works in practice.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mickyweis.com\/en\/seo-work\/\" \/>\n<meta property=\"og:site_name\" content=\"Micky Weis\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mickyweisen\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/mickyweisen\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-15T17:46:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-12T07:42:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mickyweis.com\/wp-content\/uploads\/2021\/02\/brevkasse-3.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Micky Weis\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Micky Weis\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/seo-work\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/seo-work\\\/\"},\"author\":{\"name\":\"Micky Weis\",\"@id\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/#\\\/schema\\\/person\\\/a8c8fbec7274a0998c68287a1c5faaea\"},\"headline\":\"SEO work: What is it really all about?\",\"datePublished\":\"2025-06-15T17:46:02+00:00\",\"dateModified\":\"2026-06-12T07:42:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/seo-work\\\/\"},\"wordCount\":877,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/#\\\/schema\\\/person\\\/a8c8fbec7274a0998c68287a1c5faaea\"},\"image\":{\"@id\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/seo-work\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.mickyweis.com\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/meta-ads-incrementals.png\",\"articleSection\":[\"SEO\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/seo-work\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/seo-work\\\/\",\"url\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/seo-work\\\/\",\"name\":\"SEO work made simple: What does it entail?\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/seo-work\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/seo-work\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.mickyweis.com\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/meta-ads-incrementals.png\",\"datePublished\":\"2025-06-15T17:46:02+00:00\",\"dateModified\":\"2026-06-12T07:42:06+00:00\",\"description\":\"Curious about how to rank well on Google? Discover what it really takes to succeed with SEO \u2013 and how it works in practice.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/seo-work\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/seo-work\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/seo-work\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.mickyweis.com\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/meta-ads-incrementals.png\",\"contentUrl\":\"https:\\\/\\\/www.mickyweis.com\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/meta-ads-incrementals.png\",\"width\":1536,\"height\":1024},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/seo-work\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"SEO work: What is it really all about?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/\",\"name\":\"Micky Weis\",\"description\":\"Online markedsf\u00f8ring siden 2009 \u00bb Lad os rykke jer til n\u00e6ste niveau\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/#\\\/schema\\\/person\\\/a8c8fbec7274a0998c68287a1c5faaea\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/#\\\/schema\\\/person\\\/a8c8fbec7274a0998c68287a1c5faaea\",\"name\":\"Micky Weis\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.mickyweis.com\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/micky-1024x899-1.jpg\",\"url\":\"https:\\\/\\\/www.mickyweis.com\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/micky-1024x899-1.jpg\",\"contentUrl\":\"https:\\\/\\\/www.mickyweis.com\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/micky-1024x899-1.jpg\",\"width\":1024,\"height\":899,\"caption\":\"Micky Weis\"},\"logo\":{\"@id\":\"https:\\\/\\\/www.mickyweis.com\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/micky-1024x899-1.jpg\"},\"description\":\"Micky Weis er en af Danmarks mest erfarne digitale marketingeksperter med n\u00e6sten 20 \u00e5rs erfaring. Han arbejder som fractional CMO og specialiserer sig i SEO, organisk v\u00e6kst, AI i marketing, affiliate og kommerciel strategi. Han har arbejdet med brands som Hummel, Matas, Tattoodo og Firtal, og driver i dag sin egen praksis, Weisio, fra K\u00f8benhavn.\",\"sameAs\":[\"https:\\\/\\\/www.mickyweis.com\\\/\",\"https:\\\/\\\/www.facebook.com\\\/mickyweisen\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/mickyweis\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"SEO work made simple: What does it entail?","description":"Curious about how to rank well on Google? Discover what it really takes to succeed with SEO \u2013 and how it works in practice.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.mickyweis.com\/en\/seo-work\/","og_locale":"en_US","og_type":"article","og_title":"SEO work made simple: What does it entail?","og_description":"Curious about how to rank well on Google? Discover what it really takes to succeed with SEO \u2013 and how it works in practice.","og_url":"https:\/\/www.mickyweis.com\/en\/seo-work\/","og_site_name":"Micky Weis","article_publisher":"https:\/\/www.facebook.com\/mickyweisen","article_author":"https:\/\/www.facebook.com\/mickyweisen","article_published_time":"2025-06-15T17:46:02+00:00","article_modified_time":"2026-06-12T07:42:06+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/www.mickyweis.com\/wp-content\/uploads\/2021\/02\/brevkasse-3.png","type":"image\/png"}],"author":"Micky Weis","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Micky Weis","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.mickyweis.com\/en\/seo-work\/#article","isPartOf":{"@id":"https:\/\/www.mickyweis.com\/en\/seo-work\/"},"author":{"name":"Micky Weis","@id":"https:\/\/www.mickyweis.com\/en\/#\/schema\/person\/a8c8fbec7274a0998c68287a1c5faaea"},"headline":"SEO work: What is it really all about?","datePublished":"2025-06-15T17:46:02+00:00","dateModified":"2026-06-12T07:42:06+00:00","mainEntityOfPage":{"@id":"https:\/\/www.mickyweis.com\/en\/seo-work\/"},"wordCount":877,"commentCount":0,"publisher":{"@id":"https:\/\/www.mickyweis.com\/en\/#\/schema\/person\/a8c8fbec7274a0998c68287a1c5faaea"},"image":{"@id":"https:\/\/www.mickyweis.com\/en\/seo-work\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mickyweis.com\/wp-content\/uploads\/2025\/04\/meta-ads-incrementals.png","articleSection":["SEO"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.mickyweis.com\/en\/seo-work\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.mickyweis.com\/en\/seo-work\/","url":"https:\/\/www.mickyweis.com\/en\/seo-work\/","name":"SEO work made simple: What does it entail?","isPartOf":{"@id":"https:\/\/www.mickyweis.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.mickyweis.com\/en\/seo-work\/#primaryimage"},"image":{"@id":"https:\/\/www.mickyweis.com\/en\/seo-work\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mickyweis.com\/wp-content\/uploads\/2025\/04\/meta-ads-incrementals.png","datePublished":"2025-06-15T17:46:02+00:00","dateModified":"2026-06-12T07:42:06+00:00","description":"Curious about how to rank well on Google? Discover what it really takes to succeed with SEO \u2013 and how it works in practice.","breadcrumb":{"@id":"https:\/\/www.mickyweis.com\/en\/seo-work\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.mickyweis.com\/en\/seo-work\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.mickyweis.com\/en\/seo-work\/#primaryimage","url":"https:\/\/www.mickyweis.com\/wp-content\/uploads\/2025\/04\/meta-ads-incrementals.png","contentUrl":"https:\/\/www.mickyweis.com\/wp-content\/uploads\/2025\/04\/meta-ads-incrementals.png","width":1536,"height":1024},{"@type":"BreadcrumbList","@id":"https:\/\/www.mickyweis.com\/en\/seo-work\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.mickyweis.com\/en\/"},{"@type":"ListItem","position":2,"name":"SEO work: What is it really all about?"}]},{"@type":"WebSite","@id":"https:\/\/www.mickyweis.com\/en\/#website","url":"https:\/\/www.mickyweis.com\/en\/","name":"Micky Weis","description":"Online markedsf\u00f8ring siden 2009 \u00bb Lad os rykke jer til n\u00e6ste niveau","publisher":{"@id":"https:\/\/www.mickyweis.com\/en\/#\/schema\/person\/a8c8fbec7274a0998c68287a1c5faaea"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.mickyweis.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":["Person","Organization"],"@id":"https:\/\/www.mickyweis.com\/en\/#\/schema\/person\/a8c8fbec7274a0998c68287a1c5faaea","name":"Micky Weis","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.mickyweis.com\/wp-content\/uploads\/2021\/05\/micky-1024x899-1.jpg","url":"https:\/\/www.mickyweis.com\/wp-content\/uploads\/2021\/05\/micky-1024x899-1.jpg","contentUrl":"https:\/\/www.mickyweis.com\/wp-content\/uploads\/2021\/05\/micky-1024x899-1.jpg","width":1024,"height":899,"caption":"Micky Weis"},"logo":{"@id":"https:\/\/www.mickyweis.com\/wp-content\/uploads\/2021\/05\/micky-1024x899-1.jpg"},"description":"Micky Weis er en af Danmarks mest erfarne digitale marketingeksperter med n\u00e6sten 20 \u00e5rs erfaring. Han arbejder som fractional CMO og specialiserer sig i SEO, organisk v\u00e6kst, AI i marketing, affiliate og kommerciel strategi. Han har arbejdet med brands som Hummel, Matas, Tattoodo og Firtal, og driver i dag sin egen praksis, Weisio, fra K\u00f8benhavn.","sameAs":["https:\/\/www.mickyweis.com\/","https:\/\/www.facebook.com\/mickyweisen","https:\/\/www.linkedin.com\/in\/mickyweis\/"]}]}},"_links":{"self":[{"href":"https:\/\/www.mickyweis.com\/en\/wp-json\/wp\/v2\/posts\/8657","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mickyweis.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mickyweis.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mickyweis.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mickyweis.com\/en\/wp-json\/wp\/v2\/comments?post=8657"}],"version-history":[{"count":6,"href":"https:\/\/www.mickyweis.com\/en\/wp-json\/wp\/v2\/posts\/8657\/revisions"}],"predecessor-version":[{"id":11308,"href":"https:\/\/www.mickyweis.com\/en\/wp-json\/wp\/v2\/posts\/8657\/revisions\/11308"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mickyweis.com\/en\/wp-json\/wp\/v2\/media\/8170"}],"wp:attachment":[{"href":"https:\/\/www.mickyweis.com\/en\/wp-json\/wp\/v2\/media?parent=8657"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mickyweis.com\/en\/wp-json\/wp\/v2\/categories?post=8657"},{"taxonomy":"series","embeddable":true,"href":"https:\/\/www.mickyweis.com\/en\/wp-json\/wp\/v2\/series?post=8657"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}