{"id":8661,"date":"2019-08-20T14:34:39","date_gmt":"2019-08-20T12:34:39","guid":{"rendered":"https:\/\/www.mickyweis.com\/black-friday-er-din-butik-klar-til-aarets-stoerste-salgsdag\/"},"modified":"2025-08-05T20:35:43","modified_gmt":"2025-08-05T18:35:43","slug":"black-friday-tips","status":"publish","type":"post","link":"https:\/\/www.mickyweis.com\/en\/black-friday-tips\/","title":{"rendered":"Black Friday is coming: Is your business ready?"},"content":{"rendered":"<p>Black Friday is the world&#8217;s biggest sales day for both online and physical stores<\/p>\n<p>I\u2019ve received many emails asking how to optimize your business to be 100% ready for the big day. So here are my key insights\u2014and hopefully, they\u2019ll make you much wiser.<\/p>\n<p>Once again, we\u2019re looking at breaking records.<\/p>\n<p>China recently celebrated Singles\u2019 Day\u2014a holiday similar to Black Friday\u2014and once again, Alibaba Group exploded with over $1 billion in revenue in the first six minutes alone. The day ended with more than $15 billion in total sales.<\/p>\n<p style=\"text-align: center;\"><strong>In other words: is your business ready for Black Friday?<\/strong><\/p>\n<p>But I don\u2019t have an online store?<\/p>\n<p>Hold on! Black Friday applies to both online and physical retail stores. If your physical shop isn\u2019t geared for Black Friday, the sales will go straight to the internet.<\/p>\n<p>Let\u2019s look at what you can do.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Jump to section<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mickyweis.com\/en\/black-friday-tips\/#Landing_pages\" >Landing pages<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mickyweis.com\/en\/black-friday-tips\/#How_do_people_know_its_Black_Friday\" >How do people know it\u2019s Black Friday?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mickyweis.com\/en\/black-friday-tips\/#Use_last_years_data\" >Use last year\u2019s data<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.mickyweis.com\/en\/black-friday-tips\/#Mobile_experience\" >Mobile experience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.mickyweis.com\/en\/black-friday-tips\/#Newsletter_marketing\" >Newsletter marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.mickyweis.com\/en\/black-friday-tips\/#Let_people_share_the_experience\" >Let people share the experience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.mickyweis.com\/en\/black-friday-tips\/#Start_early_with_a_countdown\" >Start early with a countdown<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.mickyweis.com\/en\/black-friday-tips\/#Paid_advertising\" >Paid advertising<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.mickyweis.com\/en\/black-friday-tips\/#Google_Ads\" >Google Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.mickyweis.com\/en\/black-friday-tips\/#Facebook_advertising\" >Facebook advertising<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.mickyweis.com\/en\/black-friday-tips\/#E-commerce_example\" >E-commerce example<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.mickyweis.com\/en\/black-friday-tips\/#Physical_store_example\" >Physical store example<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.mickyweis.com\/en\/black-friday-tips\/#Ad_creative\" >Ad creative<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.mickyweis.com\/en\/black-friday-tips\/#Blog_collaborations\" >Blog collaborations<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.mickyweis.com\/en\/black-friday-tips\/#Other_ad_platforms\" >Other ad platforms<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.mickyweis.com\/en\/black-friday-tips\/#Instagram\" >Instagram<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.mickyweis.com\/en\/black-friday-tips\/#Youtube_advertising\" >Youtube advertising<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.mickyweis.com\/en\/black-friday-tips\/#Affiliate_marketing\" >Affiliate marketing<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.mickyweis.com\/en\/black-friday-tips\/#On_the_day\" >On the day<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.mickyweis.com\/en\/black-friday-tips\/#Consider_extending_through_the_weekend\" >Consider extending through the weekend<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Landing_pages\"><\/span><strong>Landing pages<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Make sure your landing page is ready well in advance.<\/p>\n<p>Most studies show that <a href=\"http:\/\/www.adweek.com\/socialtimes\/81-shoppers-conduct-online-research-making-purchase-infographic\/208527\">consumers visit a site up to 7 times before making a purchase.<\/a> If they can\u2019t find your Black Friday page or aren\u2019t tempted by compelling blog posts\u2014how will you stay top of mind?<\/p>\n<p><strong>How to get them hooked<\/strong><\/p>\n<p>You can create a sign-up page where visitors can subscribe to your newsletter and be among the first to access great deals when Black Friday kicks off.<\/p>\n<p>Visitors will likely receive multiple emails before the sale even starts.<\/p>\n<p style=\"text-align: center;\"><strong>Landing page made by guitarfingers<\/strong><br \/>\n<em>As you can see, they&#8217;re going to get a lot of emails before the sale actually starts<\/em><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-3494 size-full\" src=\"https:\/\/www.mickyweis.com\/wp-content\/uploads\/2021\/04\/black-friday-welcome-gate-1.jpg\" alt=\"Guitar Fingers Black Friday\" width=\"758\" height=\"398\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"How_do_people_know_its_Black_Friday\"><\/span><strong>How do people know it\u2019s Black Friday?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Make sure all your landing pages make it clear that it\u2019s Black Friday. Most visitors won\u2019t land directly on your Black Friday page\u2014they\u2019ll land on your homepage or subpages. So, make it easy for them to find the deals quickly.<\/p>\n<p>Tip: Even if you have a physical store, you can still have a landing page on your website where people can find information about your store, offers, and a newsletter form.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Use_last_years_data\"><\/span><strong>Use last year\u2019s data<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Which products should you discount? Which landing pages need attention?<\/p>\n<p>Check your <a href=\"https:\/\/www.mickyweis.com\/en\/big-data-webanalysis\/\">data<\/a> from last year.<\/p>\n<p>If you run an e-commerce store, you can easily see which products and pages performed well\u2014and use that to guide this year\u2019s strategy.<\/p>\n<div class=\"greybox\">\n<p><strong>Other useful elements you can check<\/strong><\/p>\n<ul>\n<li>What did people search for on your site last year?<\/li>\n<li>Which landing pages performed best? Have you updated your inventory?<\/li>\n<li>What were your bestsellers last year?<\/li>\n<li>Use Google Trends to see if any products are trending<\/li>\n<li>Search for competitors&#8217; Black Friday pages to see what they\u2019re doing<\/li>\n<\/ul>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"Mobile_experience\"><\/span><strong>Mobile experience<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>How does your site look on mobile?<\/p>\n<p>Google has launched <a href=\"http:\/\/searchengineland.com\/faq-google-mobile-first-index-262751\">mobile-first<\/a> indexing, so your site must be mobile-optimized. A poor mobile experience can drive users away.<\/p>\n<p><strong>Tips to improve mobile-friendliness<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.google.com\/webmasters\/tools\/mobile-friendly\/?hl=da\">Use Google\u2019s mobile-friendliness checker<\/a><\/li>\n<li><a href=\"https:\/\/developers.google.com\/speed\/pagespeed\/insights\/\">Test if your load speed can handle traffic<\/a><\/li>\n<li>Do a blind test with 5 friends browsing your site on mobile<\/li>\n<li>Is it easy to pay on mobile? Consider payment options<\/li>\n<li>Check your most-used devices in Google Analytics and test on those<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Newsletter_marketing\"><\/span><strong>Newsletter marketing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a href=\"https:\/\/www.mickyweis.com\/en\/active-campaign-newsletters\/\">Newsletters<\/a> remain one of the most profitable online sales channels\u2014and they\u2019re also great for getting people into physical stores.<\/p>\n<p>Develop a newsletter strategy for Black Friday.<\/p>\n<p><strong>Tips for your email strategy<\/strong><\/p>\n<ul>\n<li>Segment your list based on past purchases<\/li>\n<li>Send a pre-invite the evening before (e.g., Thursday at 10 PM)<\/li>\n<li>Consider sending multiple emails throughout the day<\/li>\n<li>Combine newsletter offers with Facebook ads<\/li>\n<li>Follow up the Monday after Black Friday and thank people for visiting<\/li>\n<li>Save the sign-ups from Black Friday in a special segment for next year<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Let_people_share_the_experience\"><\/span><strong>Let people share the experience<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A popular trend last year was sharing discounts with friends and family. Many tools offer this feature\u2014it\u2019s a great idea to let people spread the word themselves.<\/p>\n<p style=\"text-align: center;\"><strong>Wouldn\u2019t you give your friends and family a good deal?<\/strong><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-3513\" src=\"https:\/\/www.mickyweis.com\/wp-content\/uploads\/2021\/04\/sharing-efterkob.jpg\" alt=\"Black Friday Eksempel\" width=\"661\" height=\"397\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Start_early_with_a_countdown\"><\/span><strong>Start early with a countdown<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>One effective way to stay top-of-mind is to start early. Amazon started their Black Friday two weeks before the official date.<\/p>\n<p>Why can\u2019t you do the same?<\/p>\n<p>Google Trends shows that people start searching early\u2014often days in advance. Consider starting your Black Friday on Wednesday or even Monday. You can add more offers as the day approaches.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-3489 size-large\" src=\"https:\/\/www.mickyweis.com\/wp-content\/uploads\/2021\/04\/blackfriday-research-1030x520-1.png\" alt=\"Black Friday salg\" width=\"980\" height=\"495\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Paid_advertising\"><\/span><strong>Paid advertising<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Black Friday is a highly competitive\u2014and expensive\u2014day for ads.<\/p>\n<p>But it\u2019s also a very effective day for using platforms like Google Ads, Facebook, affiliate marketing, or influencer marketing.<\/p>\n<p>Just make sure your data and budget are under control.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_Ads\"><\/span><strong>Google Ads<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Are your campaigns ready with the right messaging? If you\u2019re offering discounts, make sure they\u2019re included in the ads.<\/p>\n<div class=\"greybox\">\n<p><strong>Other useful Google Ads tips<\/strong><\/p>\n<ul>\n<li>Lower product prices in your shopping feed<\/li>\n<li>Increase your ad budget to match higher demand<\/li>\n<li>Remove out-of-stock items from your feed<\/li>\n<li>Ensure each ad links to the right landing page<\/li>\n<li>Use Black Friday keywords<\/li>\n<li>Update your remarketing lists<\/li>\n<li>Create display ads (same banners used for affiliates or bloggers)<\/li>\n<\/ul>\n<\/div>\n<h3><span class=\"ez-toc-section\" id=\"Facebook_advertising\"><\/span><strong>Facebook advertising<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Prepare a <a href=\"https:\/\/www.mickyweis.com\/en\/facebook-ads\/\">Facebook campaign<\/a> in advance, ready to launch on the day. Facebook targeting is crucial\u2014spend time building the right audiences.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"E-commerce_example\"><\/span><strong>E-commerce example<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><strong>Campaign goal:<\/strong> Clicks to website<\/p>\n<div class=\"greybox\">\n<p><strong>Audiences:<\/strong><\/p>\n<ul>\n<li>Website visitors<\/li>\n<li>Email list (via custom audiences)<\/li>\n<li>Facebook page fans<\/li>\n<li>People who added to cart in the last 24 hours<\/li>\n<li>Lookalikes of your existing customers<\/li>\n<\/ul>\n<\/div>\n<div class=\"greybox\">\n<h4><span class=\"ez-toc-section\" id=\"Physical_store_example\"><\/span><strong>Physical store example<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><strong>Campaign goal:<\/strong> Page post engagement<\/p>\n<p><strong>Audiences:<\/strong><\/p>\n<ul>\n<li>Locals in your target segment (age, gender, etc.)<\/li>\n<li>Email list (physical stores should also collect emails)<\/li>\n<li>Facebook fans<\/li>\n<li>People who walked past your store<\/li>\n<li>In-store visitors<\/li>\n<\/ul>\n<\/div>\n<h3><span class=\"ez-toc-section\" id=\"Ad_creative\"><\/span><strong>Ad creative<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Whether you run a physical or online store, make visually compelling ads. Graphics matter\u2014a lot. If you have time, experiment with GIFs or videos.<\/p>\n<p><strong>Good ad tips:<\/strong><\/p>\n<ul>\n<li>Short, clear messaging<\/li>\n<li>Include your logo<\/li>\n<li>Use your brand\u2019s color scheme<\/li>\n<li>Highlight top-selling products<\/li>\n<\/ul>\n<p><strong>Budget<\/strong><\/p>\n<p>Plan your budget in advance. Launch your ads the day before to ensure approval, since Facebook\u2019s system can be delayed due to high volume.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Blog_collaborations\"><\/span><strong>Blog collaborations<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Since Black Friday and December are saturated with paid ads, consider alternative traffic sources\u2014like bloggers.<\/p>\n<p><strong>Blogger promotion tips:<\/strong><\/p>\n<ul>\n<li>Offer a 10% discount code to their readers<\/li>\n<li>Send them your most popular or relevant products<\/li>\n<li>Ask them to host a giveaway before or during Black Friday<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Other_ad_platforms\"><\/span><strong>Other ad platforms<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h4><span class=\"ez-toc-section\" id=\"Instagram\"><\/span>Instagram<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Is your brand highly visual? Fashion, jewelry, food, and automotive brands often thrive on <a href=\"https:\/\/www.mickyweis.com\/en\/interaction-instagram\/\">Instagram<\/a>.<\/p>\n<p>Use the same audience targeting as Facebook and simply switch placement. (Note: Click costs are higher when sending traffic from Instagram to your website.)<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Youtube_advertising\"><\/span>Youtube <strong>advertising<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>If you&#8217;re already active on YouTube, this is a great platform. It works best if you\u2019ve built up a subscriber base.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Affiliate_marketing\"><\/span>Affiliate <strong>marketing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>If you use an affiliate network, update your banners and offers. Send messages to affiliates through the platform\u2014it\u2019s a great way to spread the word.<\/p>\n<p><strong>Tips for affiliate campaigns:<\/strong><\/p>\n<ul>\n<li>Provide a unique discount code for the day<\/li>\n<li>Send Black Friday-themed banners<\/li>\n<li>Contact your top 10 affiliates and make a plan together<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"On_the_day\"><\/span><strong>On the day<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Black Friday\u2014and everything digital around it\u2014is about moving fast.<\/p>\n<p>You can change your message instantly. But there are also some things you can prepare to ensure a smooth experience for customers.<\/p>\n<p><strong>Things to watch for:<\/strong><\/p>\n<ul>\n<li>If bestsellers sell out, remove them or allow backorders<\/li>\n<li>Is your site slowing down? Have a server contingency plan<\/li>\n<li>Monitor your ads\u2014turn off underperformers and swap in better ones<\/li>\n<li>Make popular products more visible<\/li>\n<li>If competitors start a price war, decide your response strategy<\/li>\n<li>Have back-up offers ready so you don\u2019t disappoint visitors<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Consider_extending_through_the_weekend\"><\/span><strong>Consider extending through the weekend<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Did you know the Monday after Black Friday is called Cyber Monday?<\/p>\n<p>Originally, Black Friday was for electronics, while Cyber Monday was for fashion. These days, the lines are blurred.<\/p>\n<p><strong>So, why stop after Friday?<\/strong><\/p>\n<p>If you have the budget and inventory, extend the offers into a \u201cBlack Weekend\u201d or \u201cCyber Deals.\u201d<\/p>\n<p>You can let your ads continue\u2014just change the message from \u201cBlack Friday\u201d to \u201cStill live: Cyber Deals\u201d or similar.<\/p>\n<p>Bonus: click prices tend to drop by Saturday morning, allowing you to reduce ad spend while maintaining traffic.<\/p>\n<p>Remember: turn off outdated ads to avoid angry customers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Black Friday is the world&#8217;s biggest sales day for both online and physical stores I\u2019ve received many emails asking how to optimize your business to [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5301,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[90],"series":[],"class_list":["post-8661","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Get ready: Is your store set for Black Friday success?<\/title>\n<meta name=\"description\" content=\"Black Friday is coming \u2013 are you ready for the world\u2019s biggest sales event? Discover 10 tips to get your store prepped and primed for profit.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mickyweis.com\/en\/black-friday-tips\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Get ready: Is your store set for Black Friday success?\" \/>\n<meta property=\"og:description\" content=\"Black Friday is coming \u2013 are you ready for the world\u2019s biggest sales event? Discover 10 tips to get your store prepped and primed for profit.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mickyweis.com\/en\/black-friday-tips\/\" \/>\n<meta property=\"og:site_name\" content=\"Micky Weis\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mickyweisen\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/mickyweisen\" \/>\n<meta property=\"article:published_time\" content=\"2019-08-20T12:34:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-05T18:35:43+00:00\" \/>\n<meta name=\"author\" content=\"Micky Weis\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.mickyweis.com\/wp-content\/uploads\/2021\/04\/black-friday.png\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Micky Weis\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/black-friday-tips\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/black-friday-tips\\\/\"},\"author\":{\"name\":\"Micky Weis\",\"@id\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/#\\\/schema\\\/person\\\/a8c8fbec7274a0998c68287a1c5faaea\"},\"headline\":\"Black Friday is coming: Is your business ready?\",\"datePublished\":\"2019-08-20T12:34:39+00:00\",\"dateModified\":\"2025-08-05T18:35:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/black-friday-tips\\\/\"},\"wordCount\":1383,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/#\\\/schema\\\/person\\\/a8c8fbec7274a0998c68287a1c5faaea\"},\"image\":{\"@id\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/black-friday-tips\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.mickyweis.com\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/black-friday.png\",\"articleSection\":[\"E-commerce\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/black-friday-tips\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/black-friday-tips\\\/\",\"url\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/black-friday-tips\\\/\",\"name\":\"Get ready: Is your store set for Black Friday success?\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/black-friday-tips\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/black-friday-tips\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.mickyweis.com\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/black-friday.png\",\"datePublished\":\"2019-08-20T12:34:39+00:00\",\"dateModified\":\"2025-08-05T18:35:43+00:00\",\"description\":\"Black Friday is coming \u2013 are you ready for the world\u2019s biggest sales event? Discover 10 tips to get your store prepped and primed for profit.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/black-friday-tips\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/black-friday-tips\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/black-friday-tips\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.mickyweis.com\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/black-friday.png\",\"contentUrl\":\"https:\\\/\\\/www.mickyweis.com\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/black-friday.png\",\"width\":758,\"height\":429},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/black-friday-tips\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Black Friday is coming: Is your business ready?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/\",\"name\":\"Micky Weis\",\"description\":\"Online markedsf\u00f8ring siden 2009 \u00bb Lad os rykke jer til n\u00e6ste niveau\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/#\\\/schema\\\/person\\\/a8c8fbec7274a0998c68287a1c5faaea\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/#\\\/schema\\\/person\\\/a8c8fbec7274a0998c68287a1c5faaea\",\"name\":\"Micky Weis\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.mickyweis.com\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/micky-1024x899-1.jpg\",\"url\":\"https:\\\/\\\/www.mickyweis.com\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/micky-1024x899-1.jpg\",\"contentUrl\":\"https:\\\/\\\/www.mickyweis.com\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/micky-1024x899-1.jpg\",\"width\":1024,\"height\":899,\"caption\":\"Micky Weis\"},\"logo\":{\"@id\":\"https:\\\/\\\/www.mickyweis.com\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/micky-1024x899-1.jpg\"},\"description\":\"Micky Weis er en af Danmarks mest erfarne digitale marketingeksperter med n\u00e6sten 20 \u00e5rs erfaring. Han arbejder som fractional CMO og specialiserer sig i SEO, organisk v\u00e6kst, AI i marketing, affiliate og kommerciel strategi. Han har arbejdet med brands som Hummel, Matas, Tattoodo og Firtal, og driver i dag sin egen praksis, Weisio, fra K\u00f8benhavn.\",\"sameAs\":[\"https:\\\/\\\/www.mickyweis.com\\\/\",\"https:\\\/\\\/www.facebook.com\\\/mickyweisen\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/mickyweis\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Get ready: Is your store set for Black Friday success?","description":"Black Friday is coming \u2013 are you ready for the world\u2019s biggest sales event? Discover 10 tips to get your store prepped and primed for profit.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.mickyweis.com\/en\/black-friday-tips\/","og_locale":"en_US","og_type":"article","og_title":"Get ready: Is your store set for Black Friday success?","og_description":"Black Friday is coming \u2013 are you ready for the world\u2019s biggest sales event? Discover 10 tips to get your store prepped and primed for profit.","og_url":"https:\/\/www.mickyweis.com\/en\/black-friday-tips\/","og_site_name":"Micky Weis","article_publisher":"https:\/\/www.facebook.com\/mickyweisen","article_author":"https:\/\/www.facebook.com\/mickyweisen","article_published_time":"2019-08-20T12:34:39+00:00","article_modified_time":"2025-08-05T18:35:43+00:00","author":"Micky Weis","twitter_card":"summary_large_image","twitter_image":"https:\/\/www.mickyweis.com\/wp-content\/uploads\/2021\/04\/black-friday.png","twitter_misc":{"Written by":"Micky Weis","Est. reading time":"9 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.mickyweis.com\/en\/black-friday-tips\/#article","isPartOf":{"@id":"https:\/\/www.mickyweis.com\/en\/black-friday-tips\/"},"author":{"name":"Micky Weis","@id":"https:\/\/www.mickyweis.com\/en\/#\/schema\/person\/a8c8fbec7274a0998c68287a1c5faaea"},"headline":"Black Friday is coming: Is your business ready?","datePublished":"2019-08-20T12:34:39+00:00","dateModified":"2025-08-05T18:35:43+00:00","mainEntityOfPage":{"@id":"https:\/\/www.mickyweis.com\/en\/black-friday-tips\/"},"wordCount":1383,"commentCount":0,"publisher":{"@id":"https:\/\/www.mickyweis.com\/en\/#\/schema\/person\/a8c8fbec7274a0998c68287a1c5faaea"},"image":{"@id":"https:\/\/www.mickyweis.com\/en\/black-friday-tips\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mickyweis.com\/wp-content\/uploads\/2021\/04\/black-friday.png","articleSection":["E-commerce"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.mickyweis.com\/en\/black-friday-tips\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.mickyweis.com\/en\/black-friday-tips\/","url":"https:\/\/www.mickyweis.com\/en\/black-friday-tips\/","name":"Get ready: Is your store set for Black Friday success?","isPartOf":{"@id":"https:\/\/www.mickyweis.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.mickyweis.com\/en\/black-friday-tips\/#primaryimage"},"image":{"@id":"https:\/\/www.mickyweis.com\/en\/black-friday-tips\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mickyweis.com\/wp-content\/uploads\/2021\/04\/black-friday.png","datePublished":"2019-08-20T12:34:39+00:00","dateModified":"2025-08-05T18:35:43+00:00","description":"Black Friday is coming \u2013 are you ready for the world\u2019s biggest sales event? Discover 10 tips to get your store prepped and primed for profit.","breadcrumb":{"@id":"https:\/\/www.mickyweis.com\/en\/black-friday-tips\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.mickyweis.com\/en\/black-friday-tips\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.mickyweis.com\/en\/black-friday-tips\/#primaryimage","url":"https:\/\/www.mickyweis.com\/wp-content\/uploads\/2021\/04\/black-friday.png","contentUrl":"https:\/\/www.mickyweis.com\/wp-content\/uploads\/2021\/04\/black-friday.png","width":758,"height":429},{"@type":"BreadcrumbList","@id":"https:\/\/www.mickyweis.com\/en\/black-friday-tips\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.mickyweis.com\/en\/"},{"@type":"ListItem","position":2,"name":"Black Friday is coming: Is your business ready?"}]},{"@type":"WebSite","@id":"https:\/\/www.mickyweis.com\/en\/#website","url":"https:\/\/www.mickyweis.com\/en\/","name":"Micky Weis","description":"Online markedsf\u00f8ring siden 2009 \u00bb Lad os rykke jer til n\u00e6ste niveau","publisher":{"@id":"https:\/\/www.mickyweis.com\/en\/#\/schema\/person\/a8c8fbec7274a0998c68287a1c5faaea"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.mickyweis.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":["Person","Organization"],"@id":"https:\/\/www.mickyweis.com\/en\/#\/schema\/person\/a8c8fbec7274a0998c68287a1c5faaea","name":"Micky Weis","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.mickyweis.com\/wp-content\/uploads\/2021\/05\/micky-1024x899-1.jpg","url":"https:\/\/www.mickyweis.com\/wp-content\/uploads\/2021\/05\/micky-1024x899-1.jpg","contentUrl":"https:\/\/www.mickyweis.com\/wp-content\/uploads\/2021\/05\/micky-1024x899-1.jpg","width":1024,"height":899,"caption":"Micky Weis"},"logo":{"@id":"https:\/\/www.mickyweis.com\/wp-content\/uploads\/2021\/05\/micky-1024x899-1.jpg"},"description":"Micky Weis er en af Danmarks mest erfarne digitale marketingeksperter med n\u00e6sten 20 \u00e5rs erfaring. Han arbejder som fractional CMO og specialiserer sig i SEO, organisk v\u00e6kst, AI i marketing, affiliate og kommerciel strategi. Han har arbejdet med brands som Hummel, Matas, Tattoodo og Firtal, og driver i dag sin egen praksis, Weisio, fra K\u00f8benhavn.","sameAs":["https:\/\/www.mickyweis.com\/","https:\/\/www.facebook.com\/mickyweisen","https:\/\/www.linkedin.com\/in\/mickyweis\/"]}]}},"_links":{"self":[{"href":"https:\/\/www.mickyweis.com\/en\/wp-json\/wp\/v2\/posts\/8661","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mickyweis.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mickyweis.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mickyweis.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mickyweis.com\/en\/wp-json\/wp\/v2\/comments?post=8661"}],"version-history":[{"count":4,"href":"https:\/\/www.mickyweis.com\/en\/wp-json\/wp\/v2\/posts\/8661\/revisions"}],"predecessor-version":[{"id":9366,"href":"https:\/\/www.mickyweis.com\/en\/wp-json\/wp\/v2\/posts\/8661\/revisions\/9366"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mickyweis.com\/en\/wp-json\/wp\/v2\/media\/5301"}],"wp:attachment":[{"href":"https:\/\/www.mickyweis.com\/en\/wp-json\/wp\/v2\/media?parent=8661"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mickyweis.com\/en\/wp-json\/wp\/v2\/categories?post=8661"},{"taxonomy":"series","embeddable":true,"href":"https:\/\/www.mickyweis.com\/en\/wp-json\/wp\/v2\/series?post=8661"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}