{"id":8683,"date":"2019-05-31T12:06:25","date_gmt":"2019-05-31T10:06:25","guid":{"rendered":"https:\/\/www.mickyweis.com\/hvordan-ville-jeg-markedsfoere-en-ejendomsmaegler\/"},"modified":"2025-08-05T20:46:17","modified_gmt":"2025-08-05T18:46:17","slug":"marketing-real-estate-agent","status":"publish","type":"post","link":"https:\/\/www.mickyweis.com\/en\/marketing-real-estate-agent\/","title":{"rendered":"How I would market a real estate agent"},"content":{"rendered":"<p>We have covered quite a few industries by now, and I\u2019m happy to see more and more ideas coming from you\u2014my readers.<\/p>\n<p>I\u2019ve received several questions about real estate agents, so here are my tips on how to best market a real estate agent.<\/p>\n<p>You\u2019re always welcome to add more tips. And feel free to tag someone who might benefit from these little tips over their afternoon coffee or suggest the next industry we should look at. Bring it on.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Jump to section<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mickyweis.com\/en\/marketing-real-estate-agent\/#Having_a_website\" >Having a website<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mickyweis.com\/en\/marketing-real-estate-agent\/#Facebook_advertising\" >Facebook advertising<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mickyweis.com\/en\/marketing-real-estate-agent\/#Google_Ads\" >Google Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.mickyweis.com\/en\/marketing-real-estate-agent\/#Content_marketing\" >Content marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.mickyweis.com\/en\/marketing-real-estate-agent\/#E-mail_flows_personalization\" >E-mail flows &amp; personalization<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Having_a_website\"><\/span><strong>Having a website<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u2026 You simply can\u2019t do without a website, because there are so many opportunities to showcase properties online and provide additional information that can inspire people. On top of that, you gain access to valuable data that allows you to tailor your marketing efforts even further in the future.<\/p>\n<p>I recommend building your site on the <a href=\"https:\/\/www.mickyweis.com\/en\/guide-wordpress\/\">WordPress<\/a> platform with a <a href=\"https:\/\/themeforest.net\/search\/real%20estate\">theme<\/a> suited to the industry.<\/p>\n<p>Make sure to get quality photos taken that reflect your company\u2019s tone and spirit.<\/p>\n<p>You can always set up tracking on the site so that you know when someone fills out a contact form, clicks on a phone number, or gets in touch in another way\u2014that\u2019s a &#8220;conversion&#8221;.<\/p>\n<p>For this, I would use Google Analytics and make sure to set up goal tracking for anyone who performs a contact-related action.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Facebook_advertising\"><\/span><strong>Facebook advertising<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Once your website is in place, the next step is <a href=\"https:\/\/www.mickyweis.com\/en\/facebook-ads\/\">Facebook advertising<\/a>. And for this purpose, Facebook is (still) a powerful medium in my opinion.<\/p>\n<p>Create target audiences based on the area where you sell apartments, houses, etc. Here are a few ideas for targeting:<\/p>\n<ul>\n<li>Users who have visited a category such as \/apartments, and show them ads that build trust.<\/li>\n<li>Try to be inspiring in your advertising. For example, use a GoPro to create walk-through videos of a home, as if you were the potential buyer. (I wouldn\u2019t be surprised if virtual reality becomes big in real estate.)<\/li>\n<li>Create videos and build trust around your agents and your company\u2019s name.<\/li>\n<li>Make sure to integrate tracking with your website so you can see when someone clicks on an ad and then fills out your contact form, for example.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Google_Ads\"><\/span>Google Ads<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>There are still opportunities to succeed with Google Ads, but you\u2019ll need to find your niche to get the most out of it. Competitive keywords may not be worth chasing, but maybe you\u2019re very strong on townhouses in central Aarhus? Or family apartments on the outskirts of Copenhagen?<\/p>\n<p>Make sure to set up tracking from your website in Google Analytics as mentioned earlier, and transfer that data into Google Ads. That way, you\u2019ll know what is actually generating leads. Also, remember that you can track clicks on phone numbers directly within your Google Ads campaigns.<\/p>\n<p>Another key point is to make sure you\u2019re present on your brand name. While it\u2019s likely that you\u2019re already number one in organic search, Google Ads allows you to display your phone number, address, and unique selling points right in the ad. This is the first thing people see when they search for your brand, and it\u2019s a low-cost way to ensure potential clients are met with the right content.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Content_marketing\"><\/span>Content marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The housing market can be one of the most difficult things to understand. Getting to grips with loans, agent fees, legal costs, renovations, and so on is a process. But this also opens the door for businesses to become a trusted source of information in the market.<\/p>\n<p>That\u2019s where I see <a href=\"https:\/\/www.mickyweis.com\/en\/content-marketing-strategy\/\">content<\/a> as a powerful tool. Whether you choose text (like blog posts), video, or audio is entirely up to you. I believe content builds trust and gets people talking at the dinner table\u2014and returning to you when they need guidance for their next property purchase. Content is also a great engine for generating material for social media, websites, and newsletters.<\/p>\n<p><strong>Some content ideas:<\/strong><\/p>\n<ul>\n<li>Guides about mortgage types<\/li>\n<li>\u201c10 things to be aware of when buying a home\u201d<\/li>\n<li>\u201cShould I live in an apartment or a house? Pros and cons\u201d<\/li>\n<li>Interviews with people who have recently bought a home<\/li>\n<li>Internal news: \u201cWelcome to our new hires\u201d (builds an outward-facing company culture, showing that you\u2019re human = trust)<\/li>\n<\/ul>\n<p>Maybe you should even consider launching a podcast about property buying. Something like \u201cThe Property Corner by [Insert company name]\u201d.<\/p>\n<p>This kind of content will also strengthen your domain\u2019s SEO value, which over time can help you rank high on Google and bring in more visitors organically.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"E-mail_flows_personalization\"><\/span>E-mail flows &amp; <strong>personalization<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Creating a personal connection with your current and potential customers always works. Whether you choose to use SMS, email, or other channels is entirely up to you.<\/p>\n<p>Imagine a <a href=\"https:\/\/www.mickyweis.com\/en\/active-campaign-newsletters\/\">newsletter<\/a> containing the type of content mentioned above. You\u2019re providing everything a potential buyer or seller needs\u2014you build trust, and in return, you earn a good reputation in the industry.<\/p>\n<p>Build these flows so that users who subscribe to your newsletter receive a personal welcome <a href=\"https:\/\/www.mickyweis.com\/en\/e-mail-marketing-guide\/\">email<\/a>. It really works, because we\u2019re all human\u2014and the more personal a digital interaction feels, the more trustworthy it becomes.<\/p>\n<p>Content marketing and personalization are also the best ways to generate <a href=\"https:\/\/www.mickyweis.com\/en\/word-of-mouth\/\">word-of-mouth<\/a>, which I believe is the best free marketing you can get\u2014receiving positive buzz from others.<\/p>\n<p>I hope these little tips can help your business if you are a real estate agent reading this.<\/p>\n<p>Feel free to leave a comment if you have feedback, if you\u2019ve implemented some cool strategies yourself, or if you\u2019ve come across real estate marketing that just hit the mark perfectly.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We have covered quite a few industries by now, and I\u2019m happy to see more and more ideas coming from you\u2014my readers. I\u2019ve received several [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5585,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[87,91,85,108,79,103,92],"series":[],"class_list":["post-8683","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing-en","category-e-mail-marketing","category-facebook","category-marketing","category-online-marketing","category-social-media","category-tips-tricks"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Real estate success \u00bb How to market yourself and get noticed<\/title>\n<meta name=\"description\" content=\"Real estate agents often ask me how to stand out\u2014so I\u2019ve put together my best tips for thriving in the industry.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mickyweis.com\/en\/marketing-real-estate-agent\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Real estate success \u00bb How to market yourself and get noticed\" \/>\n<meta property=\"og:description\" content=\"Real estate agents often ask me how to stand out\u2014so I\u2019ve put together my best tips for thriving in the industry.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mickyweis.com\/en\/marketing-real-estate-agent\/\" \/>\n<meta property=\"og:site_name\" content=\"Micky Weis\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mickyweisen\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/mickyweisen\" \/>\n<meta property=\"article:published_time\" content=\"2019-05-31T10:06:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-05T18:46:17+00:00\" \/>\n<meta name=\"author\" content=\"Micky Weis\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.mickyweis.com\/wp-content\/uploads\/2021\/04\/markedsforing-ejendomsmagler.png\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Micky Weis\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/marketing-real-estate-agent\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/marketing-real-estate-agent\\\/\"},\"author\":{\"name\":\"Micky Weis\",\"@id\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/#\\\/schema\\\/person\\\/a8c8fbec7274a0998c68287a1c5faaea\"},\"headline\":\"How I would market a real estate agent\",\"datePublished\":\"2019-05-31T10:06:25+00:00\",\"dateModified\":\"2025-08-05T18:46:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/marketing-real-estate-agent\\\/\"},\"wordCount\":948,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/#\\\/schema\\\/person\\\/a8c8fbec7274a0998c68287a1c5faaea\"},\"image\":{\"@id\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/marketing-real-estate-agent\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.mickyweis.com\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/markedsforing-ejendomsmagler.png\",\"articleSection\":[\"Content Marketing\",\"E-mail marketing\",\"Facebook\",\"Marketing\",\"Online marketing\",\"Social media\",\"Tips &amp; 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