{"id":8705,"date":"2019-04-17T09:03:19","date_gmt":"2019-04-17T07:03:19","guid":{"rendered":"https:\/\/www.mickyweis.com\/hvordan-ville-jeg-markedsfoere-en-fysioterapeut\/"},"modified":"2026-06-26T12:27:20","modified_gmt":"2026-06-26T10:27:20","slug":"marketing-physiotherapist","status":"publish","type":"post","link":"https:\/\/www.mickyweis.com\/en\/marketing-physiotherapist\/","title":{"rendered":"How would I market a physiotherapist?"},"content":{"rendered":"<p>How will I market a physiotherapist?<\/p>\n<p>I just returned from Vietnam, and in my inbox, there are over 50 messages from people especially interested in marketing for specific industries.<\/p>\n<p>It\u2019s great that you\u2019re all contributing. Based on this interest, I have decided to create a weekly post where I address different suggestions and requests.<\/p>\n<p>Today, I will focus on a physiotherapist, but it could of course also be a chiropractor or other similar professions.<\/p>\n<p>Let&#8217;s get the ball rolling and, as always, please leave a comment with an industry you want me to cover next.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Jump to section<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mickyweis.com\/en\/marketing-physiotherapist\/#Content_marketing\" >Content marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mickyweis.com\/en\/marketing-physiotherapist\/#Facebook_advertising\" >Facebook advertising<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mickyweis.com\/en\/marketing-physiotherapist\/#Landing_page\" >Landing page<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.mickyweis.com\/en\/marketing-physiotherapist\/#Google_Adwords\" >Google Adwords<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.mickyweis.com\/en\/marketing-physiotherapist\/#Google_My_Business\" >Google My Business<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.mickyweis.com\/en\/marketing-physiotherapist\/#Follow-up_service\" >Follow-up service<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Content_marketing\"><\/span>Content marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a href=\"https:\/\/www.mickyweis.com\/en\/content-marketing-strategy\/\">Content marketing<\/a> is probably the most important discipline when it comes to creating visibility in this industry, as it can help differentiate clinics from one another.<\/p>\n<p>In an industry like this, there are countless opportunities to indirectly generate new clients by explaining common issues and thereby offering solutions to users.<\/p>\n<ul>\n<li>Make videos about back problems<\/li>\n<li>Make videos about injury prevention<\/li>\n<li>Write blog posts about all relevant issues encountered in the clinic<\/li>\n<\/ul>\n<p>Think about all the questions you have received by email. Maybe you can answer them in blog posts and thus create value for potential clients by taking a problem-solving approach.<\/p>\n<p>By doing a simple Google search, you will see there are many challenges in this industry where you can build a reputation by becoming a trusted authority and addressing these challenges.<\/p>\n<p>Make sure to show examples (agreed with the client, of course). For example, you might be allowed to present a treatment process you had with an athlete over 10 weeks, describing the results achieved during that period.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Facebook_advertising\"><\/span>Facebook advertising<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The best part about having good content ready is that you can feed it to Facebook and create a solid advertising structure on this platform. You can make segmented target groups and use the content you have just created.<\/p>\n<ul>\n<li>People who practice sports like Crossfit\u2014you can address them with blog posts like \u201cAvoid injuries in Crossfit\u201d or \u201c5 common injuries seen in Crossfit athletes.\u201d<\/li>\n<li>Younger target groups to prevent injuries. This is a good way to keep people engaged continuously.<\/li>\n<li>Pregnant women\u2014there are many questions about training and physiotherapy during pregnancy, where you can especially stand out by addressing these concerns.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Landing_page\"><\/span>Landing page<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>We skipped a bit over the landing page I mentioned earlier in the content marketing section.<\/p>\n<p>The smart thing about a landing page is that it gives potential customers a place to contact you. There are many great landing page templates for this industry available on Themeforest.<\/p>\n<p>Make sure to include a contact form at the bottom of every blog post\u2014you start by solving a problem, but users still need your active help through treatment, so having a contact form gives them a quick way to reach you.<\/p>\n<p>Additionally, a landing page is an excellent way to direct users to the right places through Facebook advertising and Google Ads.<\/p>\n<p><a href=\"https:\/\/www.mickyweis.com\/en\/start-a-blog\/\">Learn more about how to start a successful blog here.\u00a0<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Google_Adwords\"><\/span>Google Adwords<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>It is still reasonably priced to advertise in this industry on Google.<\/p>\n<p>Physiotherapy is often a situation where people have a problem and want a quick solution because they are in pain.<\/p>\n<p>Make sure to get your local ads running. Here are a few examples:<\/p>\n<ul>\n<li>Chiropractor Aarhus open<\/li>\n<li>Sports physiotherapist Horsens<\/li>\n<li>Lower back pain chiropractor<\/li>\n<\/ul>\n<p>Because you have a landing page, as we discussed earlier, you can send users to the right subpages where they can quickly contact you via a form.<\/p>\n<p>When such a form is completed, you have a &#8220;conversion&#8221;\u2014meaning you have a goal that you can track in Analytics or Google Ads, allowing you to see how much you pay per conversion from your advertising.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Google_My_Business\"><\/span>Google My Business<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>I\u2019m sorry, but we cannot avoid Google My Business when discussing clinics. This actually applies to all businesses working with <a href=\"https:\/\/www.mickyweis.com\/en\/local-marketing\/\">local marketing<\/a>: Google increasingly supports physical locations because they know the competition with digital is tough!<\/p>\n<ul>\n<li>Create a Google My Business account and verify your address. This gives you access to many useful features.<\/li>\n<li>Upload pictures so users can see the clinic. Otherwise, user-uploaded photos will appear, which often don\u2019t look professional.<\/li>\n<li>Optimize your opening hours so users quickly see when you are available. This is critical when people are in pain and need to get in touch.<\/li>\n<li>Check your Insights regularly. You can see what users search for when they find you, how many click \u201cget directions\u201d or \u201ccall,\u201d and overall interaction on the platform.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Follow-up_service\"><\/span><strong>Follow-up service<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>There are many SMS and email systems you can use for both booking and follow-up.<\/p>\n<p>Make sure to have automated follow-up, and encourage those who have visited to leave reviews, so you continuously maximize the value from each customer.<\/p>\n<p>When you have a database for marketing, you can return to the first point in this post about content marketing. All the fantastic content you create can be shared via newsletters, which is another great way to stay top of mind.<\/p>\n<p>This way, potential clients remember your business when the need arises. <a href=\"https:\/\/www.mickyweis.com\/en\/e-mail-marketing-guide\/\">Email marketing<\/a> is definitely something I would focus on in this industry.<\/p>\n<p>Which industry should I cover next?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How will I market a physiotherapist? I just returned from Vietnam, and in my inbox, there are over 50 messages from people especially interested in [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5572,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[108,79,103],"series":[],"class_list":["post-8705","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-online-marketing","category-social-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing tips for physiotherapists to grow your practice<\/title>\n<meta name=\"description\" content=\"Do you work as a physiotherapist in your own clinic? Would you like to get more clients in your practice? 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