{"id":8707,"date":"2019-04-12T09:02:16","date_gmt":"2019-04-12T07:02:16","guid":{"rendered":"https:\/\/www.mickyweis.com\/hvordan-ville-jeg-markedsfoere-en-natklub-bar\/"},"modified":"2025-08-07T19:48:09","modified_gmt":"2025-08-07T17:48:09","slug":"marketing-nightclub","status":"publish","type":"post","link":"https:\/\/www.mickyweis.com\/en\/marketing-nightclub\/","title":{"rendered":"How would I market a nightclub and bar?"},"content":{"rendered":"<p>Now I have covered how I would market a <a href=\"https:\/\/www.mickyweis.com\/en\/marketing-bakery\/\">bakery<\/a> and a <a href=\"https:\/\/www.mickyweis.com\/en\/marketing-bike-shop\/\">bike shop<\/a>.<\/p>\n<p>Today the topic is a little different and a bit wilder. I will focus on how I would market nightclubs and bars. I get a lot of questions and inquiries about this industry, and it is actually one I have worked in myself admittedly in my early youth, but anyway!<\/p>\n<p>Again: we\u2019re just scratching the surface here there\u2019s not enough room to go much deeper \ud83d\ude42<\/p>\n<p>Let\u2019s take a look! \u2935<\/p>\n<p>I\u2019m aware there\u2019s a difference between an exclusive nightclub and a regular bar, so we will focus on something in between.<\/p>\n<p>Of course, you can\u2019t create a great nightclub experience based solely on your digital presence. You also need a venue with a good atmosphere where people enjoy coming.<\/p>\n<p>A digital strategy can never replace the vibe your customers experience when they visit your nightclub or bar so keep that in mind.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Jump to section<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mickyweis.com\/en\/marketing-nightclub\/#Website\" >Website<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mickyweis.com\/en\/marketing-nightclub\/#Facebook_Instagram\" >Facebook &amp; Instagram<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mickyweis.com\/en\/marketing-nightclub\/#Instead_use_Facebook_Ads_Manager_and_set_up_these_target_groups\" >Instead, use Facebook Ads Manager and set up these target groups:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.mickyweis.com\/en\/marketing-nightclub\/#Google_ads\" >Google ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.mickyweis.com\/en\/marketing-nightclub\/#SMS_e-mails\" >SMS &amp; e-mails<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.mickyweis.com\/en\/marketing-nightclub\/#Content_marketing\" >Content marketing<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Website\"><\/span>Website<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>It\u2019s not always necessary to have a <a href=\"https:\/\/www.mickyweis.com\/en\/start-a-blog\/\">website<\/a>, but there are many great templates available on Themeforest if you want to create a cool site that reflects who you are.<\/p>\n<p>If your nightclub or bar takes table bookings, I would definitely set up tracking for this:<\/p>\n<p>\u2714\ufe0f Where are our bookings coming from?<br \/>\n\u2714\ufe0f Can we create a VIP club so we can sell tables in the future?<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Facebook_Instagram\"><\/span>Facebook &amp; Instagram<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Avoid the classic mistake of sending out offers every Friday and Saturday. You need to build a great atmosphere and a relationship with your brand over time.<\/p>\n<p>It looks desperate if you write every weekend: \u201cLAST tables available\u201d or \u201cONLY tonight.\u201d Doing this every weekend won\u2019t have the desired effect, especially if you want to position your nightclub or bar as an exclusive place in consumers\u2019 minds.<\/p>\n<p>Instead, create attractive content with great photos and videos.<\/p>\n<p>Photos and videos are a big part of creating a good feeling of atmosphere in the digital space.<\/p>\n<p>Also, you won\u2019t reach far if you only post organically, and I would not use the boost button!<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Instead_use_Facebook_Ads_Manager_and_set_up_these_target_groups\"><\/span>Instead, use Facebook Ads Manager and set up these target groups:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u2714\ufe0f Visitors to your website<br \/>\n\u2714\ufe0f People who interacted with you on Facebook in the last 365 days<br \/>\n\u2714\ufe0f People who interacted with you on Instagram in the last 365 days<br \/>\n\u2714\ufe0f 5% lookalike audience in your city based on your Facebook likes<br \/>\n\u2714\ufe0f 5% lookalike audience in your city based on your customer list<\/p>\n<p>Start your ads Wednesday through Saturday, promoting offers or simply reminding people that you throw the best parties in town and that there\u2019s no way around coming to you.<\/p>\n<p>When weekend photos come in, promote them to those who visited your website in the last 30 days and interacted with your Facebook and Instagram profiles during the last 30 days.<\/p>\n<p>This way, those who were at the party might see the photos and start tagging friends, creating viral attention and general buzz.<\/p>\n<p>Make sure to have control over your Instagram stories during the night and tag the location so the post gets fed into the city\u2019s feed. Tag both the location and use, for example #aarhus.<\/p>\n<p>Save stories from great nights so you can use them later in advertising.<\/p>\n<p>The goal is that when people are sitting at home on the couch (speaking from experience), they should feel like they\u2019re missing out on a great party.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Google_ads\"><\/span>Google ads<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Google Ads is still a good idea if you are in a bigger city\u2014also to catch tourists.<\/p>\n<p>It could be local ads focusing on:<br \/>\n\u2714\ufe0f Disco Aarhus<br \/>\n\u2714\ufe0f Nightclub Aarhus<br \/>\n\u2714\ufe0f Going out Aarhus<br \/>\n\u2714\ufe0f Nightlife Aarhus<br \/>\n\u2714\ufe0f Party Aarhus<\/p>\n<p>Make sure your contact details are updated and visible so party people can easily call on the night. This is also useful for lost &amp; found, guest lists, and more.<\/p>\n<p>If you use Google, make sure to use Google My Business and check which keywords your page is found for. Also, make sure everything is set up correctly on your GMB account.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"SMS_e-mails\"><\/span>SMS &amp; e-mails<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you have the resources, there is great potential to build a customer base you can reach via email or SMS marketing. This is still a very effective channel, and I bet many nightclubs and bars take it for granted!<\/p>\n<p>Don\u2019t overdo this part of marketing for your nightclub or bar, but build a sensible strategy where you segment your lists, for example, all women on one list, VIP guests on another, and men on a third. This way you can send tailored offers and invitations to pre-events, among other things.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Content_marketing\"><\/span>Content marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>One thing many clubs forget is creating great <a href=\"https:\/\/www.mickyweis.com\/en\/content-marketing-strategy\/\">content<\/a>. You have the opportunity to produce a lot of cool material on your blog and push it out to relevant target groups.<\/p>\n<p><strong>Examples of blog posts:<\/strong><br \/>\n\u2714\ufe0f Cocktail of the month in collaboration with Sobieski\u2014also great for video content<br \/>\n\u2714\ufe0f The week that went wild, looking back on last weekend\u2019s party with a blog post and cool photos<br \/>\n\u2714\ufe0f The week that\u2019s coming up, building anticipation for next weekend with guest lists, table packages, or prize contests<br \/>\n\u2714\ufe0f Playlist of the month (made by the DJ)<br \/>\n\u2714\ufe0f Put a GoPro on a waiter or bartender and make some crazy videos (mute the audio if needed)<\/p>\n<p>Again: only your imagination sets limits, but how often have you seen a nightclub in Denmark do something beyond the usual? (Tag me if you know any.)<\/p>\n<p>You can also build a cool dashboard that tracks almost all of the above and imports Excel sheets for even more control over customers and data, helping you grow your business.<\/p>\n<p>Which industry should I cover next? You decide!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Now I have covered how I would market a bakery and a bike shop. Today the topic is a little different and a bit wilder. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5569,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[85,108,79,103],"series":[],"class_list":["post-8707","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-facebook","category-marketing","category-online-marketing","category-social-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nightclub marketing strategies that boost attendance<\/title>\n<meta name=\"description\" content=\"Wondering how to use online marketing for your nightclub or bar? 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