{"id":8720,"date":"2018-10-22T14:41:26","date_gmt":"2018-10-22T12:41:26","guid":{"rendered":"https:\/\/www.mickyweis.com\/markedsfoering-af-en-bilforhandler\/"},"modified":"2025-06-24T11:16:11","modified_gmt":"2025-06-24T09:16:11","slug":"marketing-car-dealer","status":"publish","type":"post","link":"https:\/\/www.mickyweis.com\/en\/marketing-car-dealer\/","title":{"rendered":"Car dealer marketing strategies that work"},"content":{"rendered":"<p>Are you passionate about cars? Most people are \u2013 including myself!<\/p>\n<p>Previously, I wrote a post about how I would market a personal trainer using online marketing.<\/p>\n<p>Today, the car industry is in focus.<\/p>\n<p>So if you&#8217;re a car dealer \u2013 or know someone who is \u2013 now is the time to pay attention.<\/p>\n<p>Let&#8217;s dive in.<\/p>\n<div class=\"row\">\n<div class=\"col-md-6 col-md-offset-3\">\n<div class=\"testimonials\">\n<div class=\"active item\">\n<blockquote>\n<div class=\"carousel-info\"><img decoding=\"async\" class=\"pull-left alignnone\" src=\"https:\/\/www.mickyweis.com\/wp-content\/uploads\/2021\/04\/0-2.jpeg\" alt=\"Martin Hansen - Allan Hansen biler\" width=\"536\" height=\"536\" \/><em>&#8220;Micky has helped us at Allan Hansen Automobiler and Allan Hansen Leasing to raise the bar while ensuring that we take the necessary steps to get more traffic and hopefully more sales. Micky is great at objectively assessing situations to help the customer in the best possible way. We highly recommend Micky \u2013 big kudos from us.&#8221;<\/em><br \/>\n<strong>Martin Hansen \u2013 Partner, Allan Hansen Automobiler A\/S<\/strong><\/p>\n<\/div>\n<\/blockquote>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Jump to section<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mickyweis.com\/en\/marketing-car-dealer\/#Dashboard_and_data_analysis\" >Dashboard and data analysis<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mickyweis.com\/en\/marketing-car-dealer\/#Tracking_form_submissions\" >Tracking form submissions<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mickyweis.com\/en\/marketing-car-dealer\/#A_new_website\" >A new website<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.mickyweis.com\/en\/marketing-car-dealer\/#Facebook_marketing\" >Facebook marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.mickyweis.com\/en\/marketing-car-dealer\/#Advertising\" >Advertising<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.mickyweis.com\/en\/marketing-car-dealer\/#Instagram_marketing\" >Instagram marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.mickyweis.com\/en\/marketing-car-dealer\/#Content_marketing\" >Content marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.mickyweis.com\/en\/marketing-car-dealer\/#SEO_%E2%80%93_Google_optimization\" >SEO &#8211; Google optimization<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.mickyweis.com\/en\/marketing-car-dealer\/#E-mail_marketing\" >E-mail marketing<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.mickyweis.com\/en\/marketing-car-dealer\/#The_perfect_e-mail_flow\" >The perfect e-mail flow<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.mickyweis.com\/en\/marketing-car-dealer\/#Get_more_subscribers_by_using_Facebook_Lead_Ads\" >Get more subscribers by using Facebook Lead Ads<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.mickyweis.com\/en\/marketing-car-dealer\/#Tools_I_use_for_email_marketing\" >Tools I use for email marketing<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.mickyweis.com\/en\/marketing-car-dealer\/#Feeling_overwhelmed\" >Feeling overwhelmed?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Dashboard_and_data_analysis\"><\/span><strong>Dashboard and data analysis<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you&#8217;ve followed me for a while, you know I&#8217;m a &#8220;data nerd&#8221;, and I often emphasize how important it is to have control over your data \u2013 BUT is it too much of a hassle when you&#8217;re a car dealer?<\/p>\n<p><strong>Definitely not!<\/strong><\/p>\n<p>Data can give you valuable insights, but what would a car dealer actually be interested in knowing?<\/p>\n<ul>\n<li>How many visitors does our website get?<\/li>\n<li>Where do our visitors come from?<\/li>\n<li>Where do those who contact us come from?<\/li>\n<li>How many people do we reach on Facebook?<\/li>\n<li>Who is our target audience?<\/li>\n<li>Which emails perform best?<\/li>\n<\/ul>\n<p>These are just a few examples of data you can extract and use in your marketing.<\/p>\n<p>That\u2019s why we start by implementing Google Analytics tracking on the website \u2013 and then set up a dashboard called CYFE.<\/p>\n<p style=\"text-align: center;\"><strong>Example of a CYFE dashboard<\/strong><\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\"aligncenter wp-image-4214 size-large\" src=\"https:\/\/www.mickyweis.com\/wp-content\/uploads\/2021\/04\/cyfe-example-1030x644-1.png\" alt=\"CYFE dashboard\" width=\"980\" height=\"613\" \/><\/p>\n<div class=\"greybox\">\n<p>Cyfe is dashboard software that can pull data from various sources and present only what\u2019s relevant to your business \u2013 otherwise, the volume of data can quickly become overwhelming.<\/p>\n<\/div>\n<h3><span class=\"ez-toc-section\" id=\"Tracking_form_submissions\"><\/span><strong>Tracking form submissions<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Even though I\u2019m not a car dealer, I imagine that trust is key. That\u2019s why potential customers probably want to connect with the people behind the company \u2013 so they fill out a form.<\/p>\n<p>The smart thing about such forms is that you can set up what\u2019s called \u201cevent tracking\u201d \u2013 this means you can track where the user came from. Every time the form is submitted, it\u2019s counted as a conversion \u2013 essentially a \u201csale.\u201d<\/p>\n<p>Was it Facebook, Google, or email that led to the sale?<\/p>\n<p>Once you know this, you can adjust your marketing channels and generate more inquiries.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"A_new_website\"><\/span><strong>A new website<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>You may even need to go beyond data tracking and create a new website.<\/p>\n<p>But my advice is: don\u2019t start coding something from scratch or pay an absurd amount of money.<\/p>\n<p>Use someone like me or hire an internal marketer to help you set it up.<\/p>\n<p>There are many great templates for car-related websites.<\/p>\n<p style=\"text-align: center;\"><strong>Template example<\/strong><\/p>\n<p style=\"text-align: center;\">Price: approx. 200 DKK<\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\"aligncenter wp-image-4213 size-full\" src=\"https:\/\/www.mickyweis.com\/wp-content\/uploads\/2021\/04\/bilhjemmeside.png\" alt=\"Bilforhandler skabelon p\u00e5 iMac\" width=\"844\" height=\"756\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Facebook_marketing\"><\/span>Facebook marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Facebook is clearly the most obvious platform to use \u2013 at least in Denmark.<\/p>\n<p style=\"text-align: center;\"><strong>In 2016, there were 3,476,000 monthly Facebook users in Denmark<\/strong><\/p>\n<p>It\u2019s not just about having a presence \u2013 you gain nothing by just creating a page. Instead, it\u2019s about engaging with your audience and building a community.<\/p>\n<p>So, what kind of content should you create?<\/p>\n<p><strong>Facebook content ideas:<\/strong><\/p>\n<ul>\n<li>Video: (What\u2019s the best thing about cars?)<\/li>\n<li>Competitions: Win a ride in a Lamborghini, win a car for a month, win 5,000 DKK towards your next car<\/li>\n<li>Blog posts: Help your users through content marketing (more on that below)<\/li>\n<\/ul>\n<p>Always think about how you can help your users achieve what they want.<\/p>\n<p>In the car industry, there are plenty of relevant questions from potential customers \u2013 and you can absolutely answer them through quality content.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Advertising\"><\/span><strong>Advertising<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Facebook\u2019s ad platform has something special \u2013 it allows you to reach a lot of people without spending a fortune.<\/p>\n<p>For example, we built up Peter Bendtsen\u2019s Facebook page to 30,000 followers in just 3 years. He\u2019s now one of Denmark\u2019s most recognized personal trainers and reaches over 1,000,000 people monthly.<\/p>\n<p>Once you\u2019ve created great content, it\u2019s time to go live!<\/p>\n<p>Let\u2019s say you\u2019ve made a new post about selling the new AUDI A5 models.<\/p>\n<p>You can then create specific audiences targeting that segment \u2013 likely to be a more discerning group of consumers.<\/p>\n<p><strong>Target groups:<\/strong><\/p>\n<ul>\n<li>People who\u2019ve looked at premium car brands on the website<\/li>\n<li>Local residents who follow major car brands on Facebook, have senior positions, and are aged 30+<\/li>\n<li>People who\u2019ve previously inquired via uploaded email addresses<\/li>\n<\/ul>\n<p>I would create different audiences for each car category \u2013 it could be per brand or price range, depending on the size of your catalog.<\/p>\n<p>Also, a broader target group works well if you&#8217;re building brand identity. Not many 18\u201325-year-olds can afford a Lamborghini, but I promise they\u2019ll share your video if it\u2019s good \u2013 and maybe someone in their network, like a dad, can actually afford it.<\/p>\n<p>I\u2019d recommend a solid Facebook budget of around 5,000 DKK per month \u2013 that allows you to reach a large audience. You can start as low as 1,000 DKK and still get results \u2013 assuming your data setup is on point, as discussed earlier.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Instagram_marketing\"><\/span>Instagram marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Instagram is booming in Denmark, and what makes it stand out is the direct interaction, especially through stories \u2013 which many Danes now use regularly.<\/p>\n<p style=\"text-align: center;\"><strong>There are 868,000 monthly Instagram users in Denmark.<\/strong><\/p>\n<p>As a car dealer, it\u2019s about showing up \u2013 what\u2019s happening today?<\/p>\n<p>You can use many of the same strategies as on Facebook. When new cars arrive, create exciting stories showing the cars being tested or what\u2019s happening behind the scenes.<\/p>\n<p>You could also create a guide on how to care for your car in winter \u2013 maybe an interview with a mechanic. People love free, helpful info \u2013 and when it\u2019s time for a new car, maybe your dealership is top of mind.<\/p>\n<p>Because Instagram and Facebook are owned by the same company, their ad systems work the same \u2013 and you can use the same target audiences. Smart!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Content_marketing\"><\/span>Content marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Content marketing is one of the newer \u201cmarketing disciplines\u201d \u2013 and it\u2019s here to stay. If done right, it can put you ahead of the competition without a massive budget. What\u2019s not to like?<\/p>\n<p>A must-have on your website is a <strong>blog<\/strong>.<\/p>\n<p>You might think: \u201cIsn\u2019t a blog just for young girls?\u201d Absolutely not!<\/p>\n<p>A blog gives you a platform to communicate with your users \u2013 and provide them with the information they\u2019re looking for.<\/p>\n<p><strong>Content marketing for car dealers:<\/strong><\/p>\n<ul>\n<li><strong>Video guides:<\/strong> Create videos about topics like oil changes, windshield washer fluid, or tire changes \u2013 anything that adds value to readers and potential customers.<\/li>\n<li><strong>Blog posts:<\/strong> Create guides on how to choose a car \u2013 what to consider, and which cars are good for families, couples, etc.<\/li>\n<li><strong>Driving guides:<\/strong> Create tips on parking or trailer reversing \u2013 and use your own cars to demonstrate. This indirectly showcases your inventory.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"SEO_%E2%80%93_Google_optimization\"><\/span>SEO &#8211; Google <strong>optimization<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>SEO is about reaching the top of Google\u2019s results without paying for it (that would be Google Ads \u2013 paid placement).<\/p>\n<p>It might seem expensive to compete in the car space, especially with giants like Bilbasen, but there are many local searches where you can win top positions.<\/p>\n<p>These are what I call \u201clong-tail searches.\u201d Today, users are more specific in their searches. Instead of \u201ccar dealer,\u201d they might search \u201cAudi dealer in Esbjerg.\u201d<\/p>\n<p><strong>There are thousands of car-related searches every month.<\/strong><\/p>\n<p>It doesn\u2019t take many sales for it to be worth your while.<\/p>\n<p><strong>SEO consists of 3 parts:<\/strong><\/p>\n<ul>\n<li><strong>Technical:<\/strong> Is your site fast? Mobile-optimized? Are technical SEO basics covered?<\/li>\n<li><strong>On-page:<\/strong> Is your content solid? Is your site easy to navigate?<\/li>\n<li><strong>Off-page:<\/strong> Are you getting backlinks? Public relations? Buzz around your brand?<\/li>\n<\/ul>\n<p>Ideally, in that order.<\/p>\n<p>We won\u2019t cover all aspects of SEO today \u2013 and not all are equally important depending on the scale of your business. But I do recommend learning more about SEO.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"E-mail_marketing\"><\/span>E-mail marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Email is still the best tool for personal sales \u2013 especially when used smartly.<\/p>\n<p>It can help improve your relationship with potential customers.<\/p>\n<p><strong>Let me explain.<\/strong><\/p>\n<p>Your website gets a lot of traffic \u2013 but typically, only 1\u20133% of visitors buy something.<\/p>\n<p>Studies show that a user may visit a site up to 7 times before making a purchase.<\/p>\n<p>You can shorten this process by placing them into what I call an email flow.<\/p>\n<div class=\"gap-y-lg mt-3 flex flex-col first:mt-0\">\n<div class=\"border-borderMain\/50 ring-borderMain\/50 divide-borderMain\/50 dark:divide-borderMainDark\/50 dark:ring-borderMainDark\/50 dark:border-borderMainDark\/50 bg-transparent\">\n<div class=\"gap-y-sm md:gap-y-md flex flex-col\">\n<div class=\"relative font-sans text-base text-textMain dark:text-textMainDark selection:bg-super\/50 selection:text-textMain dark:selection:bg-superDuper\/10 dark:selection:text-superDark\">\n<div class=\"min-w-0 break-words [word-break:break-word]\">\n<div id=\"markdown-content-0\" class=\"gap-y-md after:clear-both after:block after:content-['']\" dir=\"auto\">\n<div class=\"relative\">\n<div class=\"prose text-pretty dark:prose-invert inline leading-normal break-words min-w-0 [word-break:break-word]\">\n<h3 id=\"the-perfect-e-mail-flow\" class=\"mb-2 mt-6 text-base font-[500] first:mt-0 md:text-lg dark:font-[475] [hr+&amp;]:mt-4\"><span class=\"ez-toc-section\" id=\"The_perfect_e-mail_flow\"><\/span>The perfect e-mail flow<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol>\n<li class=\"my-0\">Zapier automatically transfers the Facebooks lead&#8217;s email to your email system ex. MailChimp.<\/li>\n<li class=\"my-0\">The first email is a welcome email that greets the recipient personally.<\/li>\n<li class=\"my-0\">The second email is a soft email highlighting your company&#8217;s values.<\/li>\n<li class=\"my-0\">The third email can be a link to a blog post that demonstrates your expertise.<\/li>\n<\/ol>\n<p class=\"my-0\">You can add more emails to the flow, depending on whether you want to sell or educate your potential customers.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"Get_more_subscribers_by_using_Facebook_Lead_Ads\"><\/span>Get more subscribers by using Facebook Lead Ads<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>You can also use a tool like SumoMe to show a pop-up when users enter your site.<\/p>\n<p>Through this pop-up, they can sign up for your newsletter and enter your email flow \u2013 clever, right?<\/p>\n<p>I\u2019ve collected 5,000 email sign-ups through my blog by offering <strong>free, valuable content<\/strong>. As long as you provide quality, people won\u2019t mind receiving your emails.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Tools_I_use_for_email_marketing\"><\/span><strong>Tools I use for email marketing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>There are many platforms out there \u2013 it\u2019s hard to say which one is \u201cthe best,\u201d but I always recommend:<\/p>\n<ul>\n<li>MailChimp (great for startups)<\/li>\n<li>Zapier<\/li>\n<li>Facebook Lead Ads<\/li>\n<li>SumoMe<\/li>\n<\/ul>\n<p><strong>Want to go further?<\/strong><\/p>\n<p>Then try Facebook Lead Ads \u2013 this type of ad helps you collect emails directly from Facebook, and they\u2019re automatically pushed into your CRM system.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Feeling_overwhelmed\"><\/span><strong>Feeling overwhelmed?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>It may all sound like a lot. But if you implement just 20% of what I\u2019ve outlined here, I\u2019m convinced you\u2019ll sell more cars \u2013 every month.<\/p>\n<p>Plus, it strengthens your position in the market against the next generation of car dealers, who will surely have a better grasp of digital marketing \u2013 because they grew up with it.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Are you passionate about cars? Most people are \u2013 including myself! Previously, I wrote a post about how I would market a personal trainer using [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5365,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[87,110,78,108,95],"series":[],"class_list":["post-8720","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing-en","category-google-my-business-en","category-growth-hacking","category-marketing","category-seo-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing for car dealerships [step-by-step guide]<\/title>\n<meta name=\"description\" content=\"Are you a car dealer looking to boost your sales? Today, I\u2019m giving you my free guide to selling more through online marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mickyweis.com\/en\/marketing-car-dealer\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing for car dealerships [step-by-step guide]\" \/>\n<meta property=\"og:description\" content=\"Are you a car dealer looking to boost your sales? 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