{"id":8735,"date":"2026-03-03T16:53:18","date_gmt":"2026-03-03T15:53:18","guid":{"rendered":"https:\/\/www.mickyweis.com\/den-ultimative-guide-til-app-markedsfoering\/"},"modified":"2026-05-25T13:15:56","modified_gmt":"2026-05-25T11:15:56","slug":"app-marketing","status":"publish","type":"post","link":"https:\/\/www.mickyweis.com\/en\/app-marketing\/","title":{"rendered":"The ultimate guide to app marketing"},"content":{"rendered":"<p>I\u2019ve just come back from an inspiring trip to Asia, where I\u2019ve had time not only to write this blog post but also to work on new teaching material and outline a plan for future content.<\/p>\n<p>In general, I\u2019ve spent time reflecting on what I want to offer you\u2014as a reader\u2014over the coming months.<\/p>\n<p>I frequently receive countless requests for industry-specific content, and there\u2019s clearly a high demand for posts that focus on particular sectors and business types. I truly apologize for not always being able to respond to every message, but rest assured, I hear you\u2014loud and clear!<\/p>\n<p>I\u2019m doing my best to produce as much material as I can, and I try to meet as many of your content requests as possible.<\/p>\n<p>So here\u2019s a fresh post\u2014written on a Qatar Airways flight between Vietnam and Denmark, returning from one of the most eventful journeys of my life.<\/p>\n<p>I hope you can feel that my energy levels are recharged! \ud83d\ude42<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Jump to section<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mickyweis.com\/en\/app-marketing\/#The_app_market_is_moving_at_lightning_speed\" >The app market is moving at lightning speed<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mickyweis.com\/en\/app-marketing\/#Landing_page_for_an_app\" >Landing page for an app<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mickyweis.com\/en\/app-marketing\/#App_installs\" >App installs<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.mickyweis.com\/en\/app-marketing\/#Advertising\" >Advertising<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.mickyweis.com\/en\/app-marketing\/#Advertising_via_social_media\" >Advertising via social media<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.mickyweis.com\/en\/app-marketing\/#Advertising_via_Google_Ads\" >Advertising via Google Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.mickyweis.com\/en\/app-marketing\/#Advertising_via_Apple_Search_Ads\" >Advertising via Apple Search Ads<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.mickyweis.com\/en\/app-marketing\/#App_store_optimization_%E2%80%93_ASO\" >App store optimization &#8211; ASO<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.mickyweis.com\/en\/app-marketing\/#Your_app_title\" >Your app title<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.mickyweis.com\/en\/app-marketing\/#Description\" >Description<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.mickyweis.com\/en\/app-marketing\/#App_icon\" >App icon<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.mickyweis.com\/en\/app-marketing\/#Screenshots_of_the_app\" >Screenshots of the app<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.mickyweis.com\/en\/app-marketing\/#Reviews\" >Reviews<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.mickyweis.com\/en\/app-marketing\/#Data_analysis_for_apps\" >Data analysis for apps<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.mickyweis.com\/en\/app-marketing\/#Downloads\" >Downloads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.mickyweis.com\/en\/app-marketing\/#Installs_number_of_installs\" >Installs (number of installs)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.mickyweis.com\/en\/app-marketing\/#User_flow\" >User flow<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.mickyweis.com\/en\/app-marketing\/#DAU_%E2%80%93_Daily_Active_Users\" >DAU &#8211; Daily Active Users<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.mickyweis.com\/en\/app-marketing\/#MAU_%E2%80%93_Monthly_Active_Users\" >MAU &#8211; Monthly Active Users<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.mickyweis.com\/en\/app-marketing\/#Time_in_app\" >Time in app<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.mickyweis.com\/en\/app-marketing\/#Retention_rate\" >Retention rate<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/www.mickyweis.com\/en\/app-marketing\/#Churn_rate\" >Churn rate<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/www.mickyweis.com\/en\/app-marketing\/#Cashflow_Revenue_model\" >Cashflow \/ Revenue model<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/www.mickyweis.com\/en\/app-marketing\/#Goals\" >Goals<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/www.mickyweis.com\/en\/app-marketing\/#Growth_Hacking_in_apps\" >Growth Hacking in apps<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/www.mickyweis.com\/en\/app-marketing\/#Tools_for_app_marketing\" >Tools for app marketing<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/www.mickyweis.com\/en\/app-marketing\/#Amplitude\" >Amplitude<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/www.mickyweis.com\/en\/app-marketing\/#Firebase\" >Firebase<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/www.mickyweis.com\/en\/app-marketing\/#Conclusion\" >Conclusion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/www.mickyweis.com\/en\/app-marketing\/#App_marketing_and_ASO_FAQ_How_to_drive_mobile_downloads\" >App marketing and ASO FAQ: How to drive mobile downloads<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/www.mickyweis.com\/en\/app-marketing\/#What_is_app_marketing_and_why_is_a_great_app_not_enough_anymore\" >What is app marketing, and why is a great app not enough anymore?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/www.mickyweis.com\/en\/app-marketing\/#How_much_does_it_cost_to_get_a_new_user_to_download_my_app\" >How much does it cost to get a new user to download my app?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-33\" href=\"https:\/\/www.mickyweis.com\/en\/app-marketing\/#Why_should_I_build_an_app_landing_page_instead_of_linking_straight_to_the_App_Store\" >Why should I build an app landing page instead of linking straight to the App Store?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-34\" href=\"https:\/\/www.mickyweis.com\/en\/app-marketing\/#How_can_I_rapidly_test_my_app_idea_without_spending_a_fortune_on_development\" >How can I rapidly test my app idea without spending a fortune on development?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-35\" href=\"https:\/\/www.mickyweis.com\/en\/app-marketing\/#Which_channels_should_I_prioritize_with_my_ad_spend_if_my_budget_is_limited\" >Which channels should I prioritize with my ad spend if my budget is limited?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-36\" href=\"https:\/\/www.mickyweis.com\/en\/app-marketing\/#Why_is_TikTok_such_an_effective_channel_for_driving_app_downloads\" >Why is TikTok such an effective channel for driving app downloads?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-37\" href=\"https:\/\/www.mickyweis.com\/en\/app-marketing\/#What_is_the_difference_between_ranking_high_on_Google_vs_ranking_high_in_the_App_Store\" >What is the difference between ranking high on Google vs. ranking high in the App Store?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-38\" href=\"https:\/\/www.mickyweis.com\/en\/app-marketing\/#How_important_are_the_app_icon_and_screenshots_when_a_user_is_deciding_to_download\" >How important are the app icon and screenshots when a user is deciding to download?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-39\" href=\"https:\/\/www.mickyweis.com\/en\/app-marketing\/#How_do_I_encourage_my_users_to_leave_high-quality_reviews\" >How do I encourage my users to leave high-quality reviews?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-40\" href=\"https:\/\/www.mickyweis.com\/en\/app-marketing\/#Is_it_harder_to_measure_mobile_marketing_performance_under_modern_privacy_rules\" >Is it harder to measure mobile marketing performance under modern privacy rules?<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"The_app_market_is_moving_at_lightning_speed\"><\/span><strong>The app market is moving at lightning speed<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Even as I sit in a plane flying at around 900 km\/h, I still can\u2019t keep up with the explosive growth of the app market &#8211; it really is moving that fast!<\/p>\n<p>Naturally, every business wants more visibility. But visibility in the app marketplace is no easy feat, especially when you consider how many apps are now available\u2014just look at Apple\u2019s App Store, for instance.<\/p>\n<p>That\u2019s why we\u2019re facing several challenges when it comes to getting apps noticed. I\u2019ve worked with a range of apps myself, and in this post, I\u2019ve gathered case studies and insights from my own experience in the field.<\/p>\n<p>There\u2019s more than one way to succeed and as always, my content is rooted in real-world experience. I\u2019m sure there are other paths to success, but here are my personal tips and tricks.<\/p>\n<p>Let\u2019s dive in!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Landing_page_for_an_app\"><\/span>Landing page for an app<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The landing page is crucial! In my opinion, it\u2019s absolutely essential that you have a strong landing page that lets you direct users to a location where they can download your app. On this page, you can also elaborate on the app\u2019s purpose and highlight its value to users.<\/p>\n<p>Of course, you can choose to code your website from scratch\u2026 But if you\u2019ve been following me, you\u2019ll know I\u2019m a <em>big fan<\/em> of using templates. This allows you to launch your product faster and get to the important stuff right away.<\/p>\n<p>Always think MVP = Minimum Viable Product. Ask yourself: how can I get a product out to market as quickly as possible instead of overthinking the product or project? Most never even launch. Execution is everything.<\/p>\n<p>Once you have a landing page, you can also take advantage of the space to publish blog posts, for example, that drive traffic through Google (<a href=\"https:\/\/www.mickyweis.com\/en\/what-is-seo\/\">search engine optimization<\/a>). A combination of content marketing and SEO can generate great results. In other words, a solid landing page attracts traffic <em>and<\/em> builds brand relationships.<\/p>\n<p style=\"text-align: center;\">Below you can see a screenshot from Vanido&#8217;s website.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-6638\" src=\"https:\/\/www.mickyweis.com\/wp-content\/uploads\/2021\/04\/Skaermbillede-2019-03-28-kl.-17.06.12-1024x502-1.png\" alt=\"\" width=\"1024\" height=\"502\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"App_installs\"><\/span>App installs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The most important thing\u2014at least in the beginning\u2014is to get some installs. These give you valuable insights into how users interact with your app. We\u2019re talking about user behavior here.<\/p>\n<p>Consider this as a unique opportunity to identify how you can improve and expand your app. Launch your product\u2014as in, your app\u2014as soon as possible so it can be tested by real users.<\/p>\n<p>I often see companies stuck in endless development loops, which results in never actually launching the product. Sometimes the whole project never sees the light of day.\u00a0 What a waste, right?<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Advertising\"><\/span><strong>Advertising<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>There are many ways to gain new downloads. You don\u2019t necessarily need to rely solely on paid ads via online platforms. But today, I\u2019ll focus on the media that, in my opinion, you can use to start getting downloads <em>today<\/em>.<\/p>\n<p>That way, you can get started with low costs while still getting genuine and valuable feedback from real customers.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Advertising_via_social_media\"><\/span><strong>Advertising via social media<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>I often work with Facebook and Instagram ads when the goal is to increase installs\u2014surprise! Or maybe not\u2026<\/p>\n<p>The great thing is that you can integrate these platforms with your app and run install-focused ads directly.<\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-6639\" src=\"https:\/\/www.mickyweis.com\/wp-content\/uploads\/2021\/04\/Skaermbillede-2019-03-28-kl.-17.08.20.png\" alt=\"\" width=\"782\" height=\"320\" \/><\/p>\n<p><strong>3 examples of targeting:<\/strong><\/p>\n<ul>\n<li>App for parents<\/li>\n<li>App for teenagers<\/li>\n<li>App for dog owners<\/li>\n<\/ul>\n<p>In other words, you have a direct communication channel with your audience, allowing you to speak to your target group in a way that resonates\u2014and reach the users within your desired segment.<\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-6640\" src=\"https:\/\/www.mickyweis.com\/wp-content\/uploads\/2021\/04\/Skaermbillede-2019-03-28-kl.-17.09.50.png\" alt=\"\" width=\"1012\" height=\"472\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>As you can see, this kind of project can result in quite a lot of downloads via social media\u2014and at a good cost (CPI &#8211; Cost Per Install). It\u2019s then our job to analyze that data and user behavior so we can continuously improve the in-app experience.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Advertising_via_Google_Ads\"><\/span>Advertising via Google Ads<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Google Ads is constantly adding new features &#8211; just like Facebook does on its platforms<\/p>\n<p>It\u2019s not always easy to direct users to an app through Google Ads, since users typically search for solutions to problems on Google, whereas social media can create interest before a user even starts searching.<\/p>\n<p>Still, with some creativity, you can set up ads that make it easier for users to download an app after searching on Google.<\/p>\n<p>A colleague of mine, <a href=\"https:\/\/www.linkedin.com\/in\/kristian-tinho-steensgaard-kristiansen-84b7005a\/\">Kristian<\/a>\u2014whom I\u2019ve worked closely with on<a href=\"https:\/\/www.mickyweis.com\/en\/amazon-marketing\/\"> Amazon marketing<\/a>\u2014has done just that for REPEAT.<\/p>\n<p>REPEAT is a fitness chain, and their app is a key part of the user experience. Members need the app to log in and perform various tasks, so it\u2019s essential that the app is easy to find and download.<\/p>\n<p>Here\u2019s an example of how the app download link can be included directly in the ad, which also increases the ad\u2019s size and improves brand visibility.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-6641\" src=\"https:\/\/www.mickyweis.com\/wp-content\/uploads\/2021\/04\/Skaermbillede-2019-03-28-kl.-17.12.34.png\" alt=\"\" width=\"606\" height=\"866\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Advertising_via_Apple_Search_Ads\"><\/span>Advertising via Apple Search Ads<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>There\u2019s also a <a href=\"https:\/\/searchads.apple.com\/\">search engine inside the Apple App Store<\/a>. I haven\u2019t worked extensively with this yet, but my experience so far is that users often search for specific apps after being inspired elsewhere. So in the cases I\u2019ve handled\u2014or am currently working on\u2014we haven\u2019t seen a significant impact from using these ads.<\/p>\n<p>In principle, this platform works like any other ad system: you set up ads, the algorithm runs, and you pay per install.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"App_store_optimization_%E2%80%93_ASO\"><\/span>App store optimization &#8211; ASO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>There\u2019s a lot of buzz around app store optimization\u2014ASO. Personally, I\u2019m not a big fan of all the hyped-up digital terms constantly thrown around in this industry. I think we should avoid selling smoke and mirrors or convincing people they can game the system without creating a great product.<\/p>\n<p><strong>Let\u2019s be honest:<\/strong> a good app will rise to the top in the App Store or Google Play Store if users like it. That\u2019s it.<\/p>\n<p>That said, more and more apps are entering the market, and it <em>is<\/em> important to make your app appealing\u2014especially in competitive markets.<\/p>\n<p>There are tons of guides out there on how companies claim to have optimized their app store rankings. I\u2019m not saying you can manipulate the system\u2014or that you should.<\/p>\n<p>Instead, focus on making your app as attractive as possible. That\u2019s what matters.<\/p>\n<p>Here are a few things I believe deserve special attention:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Your_app_title\"><\/span><strong>Your app title<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Make sure the title of your app is engaging and makes sense. You may not have a tagline, but it\u2019s smart to include one\u2014rather than just using the app name.<\/p>\n<p>Next time you\u2019re browsing for an app, ask yourself: what made me download this one instead of the others?<\/p>\n<p><strong>Here\u2019s a caricatured example:<\/strong><\/p>\n<ul>\n<li>Snooze<\/li>\n<li>Snooze \u2013 Sleep better &amp; analyze your sleep cycle<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Description\"><\/span><strong>Description<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Make sure your description is clear and purposeful. Have a problem-solving approach. Most users are looking for an app that can make their life easier\u2014or solve a specific problem. Like removing imperfections from Insta photos\u2026 Just kidding. But still.<\/p>\n<p><strong>Example taglines could be:<\/strong><\/p>\n<ul>\n<li>Training on the go? 200+ bodyweight exercises, no equipment needed.<\/li>\n<li>Spending too much? Here\u2019s how to gain control over your finances.<\/li>\n<li>Tired of being single? 200,000 others found a date via xxx.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"App_icon\"><\/span>App icon<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Companies often overlook how important their logo and color choices are for the overall brand experience. Look at major brands\u2014they go to great lengths to follow their design guidelines, staying consistent with fonts, colors, and visual identity. Digital magic is about tying everything together\u2014including visuals.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Screenshots_of_the_app\"><\/span>Screenshots of the app<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Make sure you take good screenshots\u2014or even videos\u2014so the user thinks \u201cwow, I need that.\u201d It all comes back to solving a problem. If your visuals demonstrate that clearly, you\u2019re one step closer to another download.<\/p>\n<p>Also, keep those images and videos updated so users don\u2019t get a mismatch between the promo and what they actually experience in the app.<\/p>\n<p>You don\u2019t want them to think they downloaded the wrong thing.<\/p>\n<p style=\"text-align: center;\">Below you can see how Tinder has set up their screenshots (2017)<\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-6645\" src=\"https:\/\/www.mickyweis.com\/wp-content\/uploads\/2021\/04\/Screen-Shot-2018-04-03-at-8.13.26-PM.jpg\" alt=\"\" width=\"670\" height=\"347\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Reviews\"><\/span><strong>Reviews<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Whether we\u2019re talking TrustPilot, TripAdvisor, or Google Business &#8211; reviews are often the deciding factor. Are you offering a product, service, or experience users love? If yes, you\u2019ll get good reviews. If not\u2026 well, brace yourself for the red warning signs.<\/p>\n<p>That said, you <em>can<\/em> encourage users to leave a review in your app. Often, this is programmed so that users with high engagement get a pop-up or notification prompting them to review.<\/p>\n<p>Of course, it varies by app how easy it is to get users to leave a review. But if you can collect reviews\u2014especially good ones (and of course they\u2019ll be good because your product rocks!)\u2014they\u2019re worth their weight in gold.<\/p>\n<p>Remember, you can also use these reviews in your marketing to build social proof and show other users that your app is, in fact worth downloading.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Data_analysis_for_apps\"><\/span>Data analysis for apps<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>An app is built on <a href=\"https:\/\/www.mickyweis.com\/en\/big-data-webanalysis\/\">data<\/a>. In fact, to such an extent that it can be difficult to figure out which numbers to focus on\u2014and which to ignore. The level of attention given to this is highly individual and often depends on the resources available.<\/p>\n<p>Below, I\u2019ve compiled the observations I\u2019ve made regarding data and analysis, specifically in relation to apps.<\/p>\n<p>It\u2019s very important to remember that the number of people downloading your app isn\u2019t necessarily the most valuable metric to focus on. There are many other aspects of the data you collect that should take priority when your core product is an app.<\/p>\n<p>I\u2019ve attended many board meetings and investor presentations where these numbers are highlighted. It\u2019s clear that there is now a strong focus on how difficult it is to get users to try a new app\u2014and even more so, to use it actively on a daily basis.<\/p>\n<p><strong>Ask yourself:<\/strong> How often do you download a new app that you end up using consistently?<br \/>\nNot that often, right? Below are a few of the most common terms I encounter when working with online marketing for apps.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Downloads\"><\/span><strong>Downloads<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>When running ad campaigns, it\u2019s relatively easy to get downloads if you\u2019re strong on the creative side. But a download doesn\u2019t necessarily equal an installation.<\/p>\n<p>Nor does a download mean you\u2019ve acquired an active user. Be careful\u2014especially in front of investors\u2014when using &#8220;number of downloads&#8221; as a metric. It often looks inflated once you see how few active users are actually in the app.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Installs_number_of_installs\"><\/span><strong>Installs (number of installs)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The number of people who choose to install your app is more important. It\u2019s a deliberate action from someone who actually wants to explore your app. Still, it\u2019s not as valuable as, for example, an active user\u2014which we\u2019ll get into shortly.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"User_flow\"><\/span><strong>User flow<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>You\u2019ve probably forgotten how you got started with the last app you installed. Most major apps today\u2014like Google, Facebook, LinkedIn, and Twitter\u2014have mastered their sign-up flow.<\/p>\n<p>It\u2019s similar to thinking like a webshop: how many users add items to their cart, enter payment info, and complete a purchase? These are the kinds of questions we ask in e-commerce.<\/p>\n<p>With apps, however, it\u2019s slightly different. We might not just want users to create a profile\u2014we might want them to become good users by entering as much information about themselves as possible.<\/p>\n<p><strong>Example:<\/strong><\/p>\n<ul>\n<li>Twitter didn\u2019t become a strong platform until users were prompted to invite their friends. Similarly, think about what you want from each user. Can one user turn into five? Is it more valuable to have fewer users with rich data than many with little?<\/li>\n<\/ul>\n<p>This often requires testing your sign-up flow and identifying where users drop off during the process.<\/p>\n<p>We\u2019ve become so used to logging in via Facebook that this method now accounts for roughly 50% of new user registrations. It saves time and avoids the annoyance of entering an email and password. In short: consider your login options.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"DAU_%E2%80%93_Daily_Active_Users\"><\/span>DAU &#8211; Daily Active Users<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>There\u2019s a huge difference in how often users interact with apps. For apps like Facebook and Instagram, daily active user counts are naturally high, since people rely on them\u2014arguably too much.<\/p>\n<p>This makes DAU a critical metric for platforms like Facebook and Instagram. Is activity rising or falling? Are there demographic or geographic shifts? Can these be influenced?<\/p>\n<p>Take SnapChat\u2019s launch, for example\u2014it quickly captured the 13\u201317 age group, causing measurable changes in Facebook\u2019s numbers.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"MAU_%E2%80%93_Monthly_Active_Users\"><\/span>MAU &#8211; Monthly Active Users<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Not all companies need to track daily usage. Some apps are only used occasionally, like travel apps, which are relevant only when people are planning trips. So it may not make sense to track daily users year-round but rather during key travel periods.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Time_in_app\"><\/span>Time in app<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Let\u2019s be clear: we don\u2019t want users spending more time in your app simply because it\u2019s hard to navigate. Instead, we want to retain users.<\/p>\n<p>Facebook knows that the more time we spend in their app, the more ads we see or click\u2014and the more revenue they generate. As a result, apps often include psychological triggers designed to keep us engaged.<\/p>\n<p>This is one reason why some tech leaders question whether increasing technology use in education is actually beneficial.<\/p>\n<p>Additionally, &#8220;time in app&#8221; is an indicator of how much users enjoy your product.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Retention_rate\"><\/span>Retention rate<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This one is a favorite\u2014not just for apps. How often do users open your app? Do they download it and only use it once? What about those who use it regularly\u2014how do they behave?<\/p>\n<p>Retention is key to building the user base needed in the early stages of an app\u2019s life cycle.<\/p>\n<p>When launching new features, it\u2019s important to track whether they improve or hurt retention. You don\u2019t want to add barriers that reduce the desire to return to the app.<\/p>\n<p>In other words: what percentage of users use your app regularly? Once the app has been live for a while and has enough users, you\u2019ll start to see patterns between your super-users and your one-time users.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Churn_rate\"><\/span>Churn rate<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/www.mickyweis.com\/en\/digital-dictionary\/\">Churn rate<\/a> is the opposite of retention: it\u2019s the number of users you lose each month. Some attrition is inevitable. I\u2019ve seen sharp spikes in churn when apps start charging for features.<\/p>\n<p>That\u2019s why it\u2019s an important metric to track. Like retention, it gives insight into whether your features are pushing users away and increasing churn.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Cashflow_Revenue_model\"><\/span>Cashflow \/ Revenue model<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This is always a tricky area with apps &#8211; why? Because not every app has a clear revenue model. It can be extremely difficult to build an app people are willing to pay for.<\/p>\n<p>We\u2019re loyal to the few apps we already use, and we rarely want to switch &#8211; let alone pay. Still, having control over monetization is crucial. Not only is it central to your business, but investors will scrutinize this closely.<\/p>\n<p>You can analyze the difference between paying and non-paying users. What defines the ones who pay? Maybe your ad targeting needs to be refined.<\/p>\n<p><strong>There are many monetization models for apps:<\/strong><\/p>\n<ul>\n<li><strong>Headspace<\/strong> charges an annual fee to access their meditation content. Their data likely shows this works best.<\/li>\n<li><strong>Tinder<\/strong> offers monthly, semi-annual, or annual plans depending on the user&#8217;s preference. They also use micro-payments for quick boosts.<\/li>\n<li><strong>Games<\/strong> often rely on micro-payments. Users end up in loops where they must upgrade to advance. Six kroner for a better tractor in Farmville may seem small, but with a million monthly users, that adds up fast.<\/li>\n<\/ul>\n<p>Don\u2019t assume users need to pay upfront. Sometimes, it\u2019s better to let them use the app and offer compelling upgrades later. Charging too early can drive users away.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Goals\"><\/span>Goals<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Setting goals is essential, but these are highly individual depending on your business. For a social media app, the focus might be on active users, new downloads, or time spent in the app.<\/p>\n<p>For a travel app, goals might include how many users downloaded boarding passes, checked in online, or upgraded to business class. The key question: are we solving their needs better or worse?<\/p>\n<p>Goals should always be defined from the beginning\u2014before starting on marketing or data analysis. Your goals should reinforce the problem you\u2019re solving for users and naturally align with your marketing efforts.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Growth_Hacking_in_apps\"><\/span>Growth Hacking in apps<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a href=\"https:\/\/www.mickyweis.com\/en\/growth-hacker\/\">Growth hacking<\/a> is a hot topic in the app world. Personally, I\u2019m not a fan of claiming growth hacking is the path to private jets and billions of users.<\/p>\n<p>To me, growth hacking is a mindset\u2014a series of ongoing experiments that sometimes result in exponential growth.<\/p>\n<p>It\u2019s about launching new initiatives and staying agile. That often means killing your darlings.<\/p>\n<p>We\u2019ve all had ideas we thought would change everything &#8211; only to watch them flop. Kill it.<\/p>\n<p>The idea is to run many experiments and monitor what works and what doesn\u2019t. Here are some useful questions when applying growth hacking to apps:<\/p>\n<ul>\n<li>Can one user become ten? (invitation feature)<\/li>\n<li>Can we integrate with major platforms to simplify onboarding?<\/li>\n<li>Can we involve users in development to build loyalty?<\/li>\n<li>How do we encourage users to provide more information?<\/li>\n<\/ul>\n<p>These goals can be broken into specific actions. Then, determine implementation timelines and assign responsibilities.<\/p>\n<p>Avoid overcomplicating ideas and involve the whole team. Sometimes, customer support hears feedback that leads to your next big user experience breakthrough.<\/p>\n<p style=\"text-align: center;\">Here\u2019s a framework I use with the companies I work with\u2014set up in Trello.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-6648\" src=\"https:\/\/www.mickyweis.com\/wp-content\/uploads\/2021\/04\/Skaermbillede-2019-03-05-kl.-15.46.28-1024x354-1.png\" alt=\"\" width=\"1024\" height=\"354\" \/><\/p>\n<div class=\"greenbox\">\n<p>Not every hack will create exponential growth. Treat it as a numbers game: launch 50 hacks a year, and that\u2019s 50 opportunities to improve or grow your business. Don\u2019t overthink it\u2014execute. That\u2019s what works.<\/p>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"Tools_for_app_marketing\"><\/span><strong>Tools for app marketing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>As the app market has rapidly expanded, so has the number of tools for optimizing your marketing efforts.<\/p>\n<p>There\u2019s always debate in digital marketing about which <a href=\"https:\/\/www.mickyweis.com\/en\/marketing-tools\/\">tools<\/a> to use. Rather than fuel that debate, I\u2019ve simply listed the tools I personally work with.<\/p>\n<p>In my opinion, be cautious about using too many tools. It\u2019s easy to get lost in the options. One of my responsibilities as CMO at Firtal Web was to monitor our tool usage to avoid overspending each month.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Amplitude\"><\/span>Amplitude<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Amplitude is one of my favorite tools because it\u2019s easy to set up and extracts the exact data you want to analyze. It\u2019s not quite as plug-and-play as a webshop dashboard, because every app is unique. But you can still have a developer pull the relevant data into Amplitude.<\/p>\n<p style=\"text-align: center;\">Below I have anonymized some data to show a dashboard that is live.<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-6651\" src=\"https:\/\/www.mickyweis.com\/wp-content\/uploads\/2021\/04\/Skaermbillede-2019-03-28-kl.-17.29.06-1024x413-1.png\" alt=\"\" width=\"1024\" height=\"413\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Firebase\"><\/span>Firebase<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Firebase is essentially Google Analytics for apps. As usual, Google offers strong tools, and Firebase is helpful for optimizing and analyzing apps.<\/p>\n<p>That said, I wouldn\u2019t call it a must-have. It\u2019s critical to have some analytics tool in place, but the right choice depends on your app, the data you want to track, and your available resources.<\/p>\n<p>Most teams I work with are startups. In startups everything moves fast, and you don\u2019t have a dedicated data team to run endless analyses.<\/p>\n<p><strong>Back to basics:<\/strong> use the systems that make sense for your team, and identify 4\u20135 key data points to track. In the beginning, the main goal is to get your app out there, gain traction, and adjust the course as needed.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Phew\u2026 that was quite a ride. It felt good to get back into writing again. And the office was 10 kilometers up today, which only added to the inspiration.<\/p>\n<p>Did you enjoy reading this blog post?<\/p>\n<p>Feel free to leave a comment if you have ideas or feedback on app marketing. There are many roads to Rome, but none of them are without challenges &#8211; remember that.<\/p>\n<p>Achieving success with an app today takes a lot. We\u2019ve gotten so used to the apps we already have that the idea of downloading and learning a new one feels overwhelming.<\/p>\n<p><strong>So\u2026 if you were to build an app today\u2014what would it be?<\/strong><\/p>\n<h2><span class=\"ez-toc-section\" id=\"App_marketing_and_ASO_FAQ_How_to_drive_mobile_downloads\"><\/span>App marketing and ASO FAQ: How to drive mobile downloads<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h4><span class=\"ez-toc-section\" id=\"What_is_app_marketing_and_why_is_a_great_app_not_enough_anymore\"><\/span><strong>What is app marketing, and why is a great app not enough anymore?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>App marketing is your complete blueprint for driving visibility, securing downloads, and acquiring the right long-term users.<\/p>\n<p>Even if your app is absolutely genius, it will instantly drown in Apple\u2019s App Store and Google Play, which are currently saturated with millions of competitors.<\/p>\n<p>If you aren&#8217;t actively running paid ads and optimizing your app store presence, consumers simply won\u2019t discover your product, no matter how great it is.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"How_much_does_it_cost_to_get_a_new_user_to_download_my_app\"><\/span><strong>How much does it cost to get a new user to download my app?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Cost varies significantly depending on your specific app category, but on average, expect to spend between $3.50 and $6.50 in ad spend to acquire a single user.<\/p>\n<p>That is why user acquisition isn&#8217;t just about chasing the highest volume of cheap downloads; it&#8217;s about targeting the right audience.<\/p>\n<p>A higher-cost install from a user who actively engages with your app is infinitely more valuable than ten cheap downloads from people who delete it immediately.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Why_should_I_build_an_app_landing_page_instead_of_linking_straight_to_the_App_Store\"><\/span><strong>Why should I build an app landing page instead of linking straight to the App Store?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>A great landing page acts as your digital storefront, allowing you to showcase your app\u2019s visual world, explain key features, and build trust.<\/p>\n<p>Data shows that guiding potential users through a beautifully designed landing page first, rather than dropping them straight onto the download pages of Apple or Google, can boost your overall download conversions by up to 30%.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"How_can_I_rapidly_test_my_app_idea_without_spending_a_fortune_on_development\"><\/span><strong>How can I rapidly test my app idea without spending a fortune on development?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>You need to operate with an MVP mindset, focusing entirely on a Minimum Viable Product that is just functional enough to launch.<\/p>\n<p>Leverage pre-built website templates (from platforms like Themeforest) to spin up your landing page and get your app into the hands of users the second it can handle the core basics.<\/p>\n<p>The goal is to test your concept in the real world with actual customers, rather than burying the project in a drawer and overthinking the minor details.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Which_channels_should_I_prioritize_with_my_ad_spend_if_my_budget_is_limited\"><\/span><strong>Which channels should I prioritize with my ad spend if my budget is limited?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Start with social media advertising on Facebook and Instagram (Meta), as their campaign ecosystems are incredibly optimized for driving app installs.<\/p>\n<p>You can begin with a modest daily budget to test exactly how your target audience reacts to your creative assets.<\/p>\n<p>Let your campaigns run uninterrupted for at least a week to give the machine-learning algorithm enough time to optimize and learn who is most likely to click and convert.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Why_is_TikTok_such_an_effective_channel_for_driving_app_downloads\"><\/span><strong>Why is TikTok such an effective channel for driving app downloads?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>TikTok is a goldmine if your target audience is under 35, primarily because the video content feels authentic and native rather than like a traditional corporate commercial.<\/p>\n<p>If you can create short, high-energy videos that showcase your app in action within the first two seconds, you can capture highly cost-effective installs.<\/p>\n<p>The golden rule here is to speak eye-to-eye with your viewers and avoid overly polished corporate videos.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"What_is_the_difference_between_ranking_high_on_Google_vs_ranking_high_in_the_App_Store\"><\/span><strong>What is the difference between ranking high on Google vs. ranking high in the App Store?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>While Google search centers on answering broad informational queries, App Store Optimization (ASO) is focused entirely on maximizing your conversion rate inside the app marketplaces.<\/p>\n<p>While you still need to place your primary keywords naturally in your title and description, modern store algorithms prioritize user behavior above all else.<\/p>\n<p>If users consistently leave positive reviews and actively use your app, the platforms naturally reward you with a top-tier organic ranking.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"How_important_are_the_app_icon_and_screenshots_when_a_user_is_deciding_to_download\"><\/span><strong>How important are the app icon and screenshots when a user is deciding to download?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Your app icon is your primary visual brand asset, it needs to stand out from competitors and look modern, while your screenshots from the app in action are the absolute closing argument for the download.<\/p>\n<p>Your first two or three screenshots must capture attention instantly and explain the app&#8217;s core value proposition with short, snappy text overlays.<\/p>\n<p>If your visuals look outdated or are difficult to decode at a glance, users will immediately scroll past to the next option.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"How_do_I_encourage_my_users_to_leave_high-quality_reviews\"><\/span><strong>How do I encourage my users to leave high-quality reviews?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Ratings and reviews are the ultimate form of social proof that convinces new users to hit download.<\/p>\n<p>You can easily program an in-app prompt to request reviews, but your timing needs to be flawless.<\/p>\n<p>Never interrupt a brand-new user; instead, trigger the request the exact moment they have a highly positive experience such as right after completing a workout, saving money, or unlocking a new level.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Is_it_harder_to_measure_mobile_marketing_performance_under_modern_privacy_rules\"><\/span><strong>Is it harder to measure mobile marketing performance under modern privacy rules?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Yes, tightened data privacy frameworks from both Apple and Google mean the vast majority of mobile users opt out of cross-app tracking.<\/p>\n<p>This makes mapping the exact, linear customer journey significantly more challenging.<\/p>\n<p>The play here is to aggregate your data into a unified dashboard like DashThis and design your onboarding flow to encourage early in-app profile creation, allowing you to track retention and engagement internally.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I\u2019ve just come back from an inspiring trip to Asia, where I\u2019ve had time not only to write this blog post but also to work [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5563,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[106,79],"series":[],"class_list":["post-8735","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising-en","category-online-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>App marketing strategies that actually work<\/title>\n<meta name=\"description\" content=\"You\u2019ve built the app. They\u2019re happy. Now it\u2019s time to get users - from zero to thousands through smart marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mickyweis.com\/en\/app-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"App marketing strategies that actually work\" \/>\n<meta property=\"og:description\" content=\"You\u2019ve built the app. They\u2019re happy. 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