{"id":8737,"date":"2019-02-19T15:42:50","date_gmt":"2019-02-19T14:42:50","guid":{"rendered":"https:\/\/www.mickyweis.com\/5-gode-grunde-til-at-du-boer-investere-i-tekstkompetencer\/"},"modified":"2025-08-07T19:55:15","modified_gmt":"2025-08-07T17:55:15","slug":"writing-skills","status":"publish","type":"post","link":"https:\/\/www.mickyweis.com\/en\/writing-skills\/","title":{"rendered":"5 strong reasons to invest in writing skills"},"content":{"rendered":"

I\u2019ve handed over the word to my dear sister, Michelle Weis<\/strong><\/p>\n

A few years ago, I realized that I couldn’t place commas correctly, and I even received some comments about my lacking skills on the blog.<\/p>\n

That was the starting point of what has turned out to be a strong collaboration.<\/p>\n

We come from a family with a strong work ethic, and you can clearly see that in both of my sisters.<\/p>\n

That\u2019s why I\u2019m happy to give Michelle some space and let her share her experiences as a copywriter for countless companies.<\/p>\n

I hope you\u2019ll welcome her and find value in this article.<\/p>\n

Take it away, sis \u2013 the floor is yours.<\/p>\n

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\"Halfdan<\/p>\n

Michelle Weis: The last 3 years I\u2019ve written thousands of texts for a wide variety of businesses. These include companies like billigvoks, The Burger Concept, iKontrol, Organic Basics, Sinful, GoShopping, Noella Fashion, MeeW, and Plusice. I\u2019ve written everything from product descriptions and SEO texts to press releases and newsletters, and I\u2019ve come to understand the value of well-crafted content\u2014regardless of its purpose.<\/p>\n

I\u2019ve learned how to write engaging copy with SEO in mind, but most importantly: I always keep the consumer\u2019s perspective in focus throughout the process. I believe this is how you create the best possible results.<\/p>\n<\/div>\n<\/blockquote>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

Find me on LinkedIn<\/a><\/p>\n

\u201cWords gain meaning from the way they are used.\u201d<\/p><\/blockquote>\n

I remember my lecturer saying this during a class in my first semester at Aarhus University. Back then, I had little interest in linguistics, but the sentence stuck with me\u2014and in hindsight, it makes perfect sense.<\/p>\n

Luckily, we\u2019re not here to talk about linguistic systems today. Instead, I\u2019ll give you five reasons why it\u2019s worth investing in a copywriter who can piece together words in a way that makes sense\u2014for your business and for your visitors.<\/p>\n

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