<\/span><\/h3>\nThe goal here is to gain more followers. Focus on strong values and target the right audiences.<\/p>\n
Example: <\/strong>“Love animals? So do I! Follow me on Facebook to hear how I plan to improve animal welfare.”<\/p>\nIf you deliver 40 unique messages to 40 different segments, you\u2019ll truly speak to people\u2019s hearts. Powerful!<\/p>\n
<\/span>Understand your audience<\/strong><\/span><\/h2>\nFacebook allows us to see how many people you can potentially reach in each city based on specific interests.<\/p>\n
Example:<\/strong> people in Roskilde who care about animals and are politically liberal.<\/p>\nYou can create similar segments for parents, health-conscious individuals, or those who care about elderly care. The possibilities are endless.<\/p>\n
By diving into your audience\u2019s specific interests instead of targeting the entire country, you\u2019ll make a much deeper impact. Copenhagen\u2019s city center reacts very differently than a rural town in Jutland.<\/p>\n
<\/span>Facebook livestream<\/span><\/h3>\nMore and more people realize that Facebook wants to dominate the video space\u2014taking on YouTube.<\/p>\n
That\u2019s why they keep encouraging the use of live video. For politicians, this is a great tool to appear more grounded and local. It also gives you the chance to share your message now<\/em>, rather than waiting for a TV debate.<\/p>\nI believe we\u2019re living through the biggest revolution since the invention of television. TV is becoming the new “radio”\u2014on its way out. We\u2019re switching to social media and streaming services. Plus, it\u2019s much easier to segment via digital platforms than traditional TV.<\/p>\n
<\/span>Create ambassadors<\/strong><\/span><\/h3>\nMany focus solely on getting new customers\u2014or voters. But why not leverage your best ambassadors\u2014the people who already support you?<\/p>\n
Let\u2019s agree that Lars Seier is a great ambassador for Liberal Alliance. The best ambassadors share your content, vision, and work. It\u2019s easier for them to convince their friends than for you to do it through a video or blog post.<\/p>\n
<\/span>Be authentic<\/strong><\/span><\/h2>\nThis may sound contradictory, because I\u2019m not a fan of Donald Trump, but if we\u2019re being objective\u2014what did he win on? Being authentic. Yes, really.<\/p>\n
The same way we saw Obama play with his dog or Michelle Obama hop into a car with James Corden.<\/p>\n
We love when people\u2014especially celebrities\u2014are real. Take David Beckham for example: we love seeing him eat pasta on Instagram. It shows he\u2019s human. Likewise, we enjoy seeing Victoria\u2019s Secret models actually have a life.<\/p>\n
In short, we want people to be real. (Yes, a little ironic considering how superficial social media can be, but if you find your authentic voice, it really pays off.)<\/p>\n
Of course, you shouldn\u2019t hang yourself out to dry, but admitting mistakes shows voters\u2014including me\u2014that you\u2019re human, and that we\u2019re on the same wavelength.<\/p>\n
Michelle Obama\u2019s most engaging video during the election campaign was her speech to the nation. That says a lot about how people viewed her as First Lady.<\/p>\n
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