{"id":8791,"date":"2018-10-24T11:44:09","date_gmt":"2018-10-24T09:44:09","guid":{"rendered":"https:\/\/www.mickyweis.com\/12-tips-til-mere-engagement-paa-instagram\/"},"modified":"2025-08-07T20:02:42","modified_gmt":"2025-08-07T18:02:42","slug":"engagement-on-instagram","status":"publish","type":"post","link":"https:\/\/www.mickyweis.com\/en\/engagement-on-instagram\/","title":{"rendered":"Instagram engagement made easy in 12 steps"},"content":{"rendered":"<p>It\u2019s no secret that Instagram is booming, and the platform has recently introduced a live feature, much like Facebook. I dare say it\u2019s going to become very popular among its many users.<\/p>\n<p>Since Facebook owns Instagram, the similarities are massive, and new features are constantly being launched.<\/p>\n<p>I\u2019ve previously written about<a href=\"https:\/\/www.mickyweis.com\/en\/get-more-followers-instagram\/\"> Instagram ads and marketing.<\/a><\/p>\n<p>Today, we\u2019ll take a closer look at how you can get more out of your Instagram posts \u2014 for free.<\/p>\n<p>Let\u2019s get started!<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Jump to section<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mickyweis.com\/en\/engagement-on-instagram\/#Call_to_actions\" >Call to actions<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mickyweis.com\/en\/engagement-on-instagram\/#Tag_a_friend\" >Tag a friend<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mickyweis.com\/en\/engagement-on-instagram\/#Ask_questions\" >Ask questions<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.mickyweis.com\/en\/engagement-on-instagram\/#Caption_hashtags\" >Caption &amp; hashtags<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.mickyweis.com\/en\/engagement-on-instagram\/#Number_of_hashtags\" >Number of hashtags<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.mickyweis.com\/en\/engagement-on-instagram\/#Use_relevant_hashtags\" >Use relevant hashtags<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.mickyweis.com\/en\/engagement-on-instagram\/#Bonus_tip_Use_your_to-do_app_or_notes_on_your_computer\" >Bonus tip: Use your to-do app or notes on your computer<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.mickyweis.com\/en\/engagement-on-instagram\/#Caption\" >Caption<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.mickyweis.com\/en\/engagement-on-instagram\/#Post_often_and_consistently\" >Post often and consistently<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.mickyweis.com\/en\/engagement-on-instagram\/#Follow_other_users\" >Follow other users<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.mickyweis.com\/en\/engagement-on-instagram\/#Comment_on_others_posts\" >Comment on others&#8217; posts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.mickyweis.com\/en\/engagement-on-instagram\/#Shoutout_for_shoutout\" >Shoutout for shoutout<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.mickyweis.com\/en\/engagement-on-instagram\/#Tag_your_lokation\" >Tag your lokation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.mickyweis.com\/en\/engagement-on-instagram\/#Tag_brands_places_and_friends\" >Tag brands, places and friends<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"p1\"><span class=\"ez-toc-section\" id=\"Call_to_actions\"><\/span>Call to actions<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Which posts go viral the most?<\/p>\n<p>The ones where people engage \u2014 obviously!<\/p>\n<p>Not getting many comments on your pictures? You can change that.<\/p>\n<h3 class=\"p1\"><span class=\"ez-toc-section\" id=\"Tag_a_friend\"><\/span>Tag a friend<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>It\u2019s always fun to share funny photos with friends.<\/p>\n<p>That\u2019s why cute, funny or quirky cat videos get loads of comments.<\/p>\n<p>We all know a cat person, right?<\/p>\n<p>Something everyone can relate to \u2014 like Mondays being tough.<\/p>\n<p>You can also cheekily ask questions that lead people to tag their friends (but note that this is not allowed in competitions).<\/p>\n<p>Examples:<\/p>\n<ul>\n<li>Do you also have a friend who is always late? (If you sell watches)<\/li>\n<li>We all know someone who loves Nutella (If you sell Nutella)<\/li>\n<\/ul>\n<h3 class=\"p1\"><span class=\"ez-toc-section\" id=\"Ask_questions\"><\/span><strong>Ask questions<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Another \u201ceasy trick\u201d is asking questions.<\/p>\n<div class=\"greybox\">\n<p><strong>For example:<\/strong><\/p>\n<ul>\n<li>Where can I buy this? (Everyone wants to look smart and helpful)<\/li>\n<li>Where would you like to travel? (If you\u2019re a travel agency)<\/li>\n<li>How do you bake the perfect bun? (If you\u2019re a supermarket)<\/li>\n<\/ul>\n<\/div>\n<h2 class=\"p1\"><span class=\"ez-toc-section\" id=\"Caption_hashtags\"><\/span>Caption &amp; hashtags<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The million-dollar question many Google when starting with Instagram marketing is: What should I write to accompany my photos, and how many hashtags should I use?<\/p>\n<p>Let\u2019s explore this a bit more.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Number_of_hashtags\"><\/span><strong>Number of hashtags<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>There are many rumors about how many hashtags you should use.<\/p>\n<p>Most <a href=\"http:\/\/minimaxir.com\/2014\/03\/hashtag-tag\/\">studies<\/a> show that using up to 20-30 relevant hashtags gives the most visibility.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-3824 size-full\" src=\"https:\/\/www.mickyweis.com\/wp-content\/uploads\/2021\/04\/instagram-tag-average-1024x768-980x735-1.png\" alt=\"Instagram Hashtags &amp; Likes\" width=\"980\" height=\"735\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Use_relevant_hashtags\"><\/span><strong>Use relevant hashtags<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>When you start typing a hashtag, you\u2019ll get a list of suggestions.<\/p>\n<p>Make sure to choose hashtags that are not overly saturated but still have decent activity.<\/p>\n<p>It\u2019s hard to give precise recommendations on which hashtags to use in your specific niche. I suggest testing different sets of hashtags and seeing how your posts perform afterward.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Bonus_tip_Use_your_to-do_app_or_notes_on_your_computer\"><\/span>Bonus tip: U<strong>se your to-do app or notes on your computer<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>One downside of Instagram is that it&#8217;s a mobile app, and writing long captions and hashtags on your phone can be tedious. Of course, you can connect a Bluetooth keyboard \u2014 many bloggers do this.<\/p>\n<p>Alternatively, use a note-taking app that syncs between your phone and computer.<\/p>\n<p>This allows you to write your content on your computer, then copy it into Instagram on your phone.<\/p>\n<p>You can also save templates for different types of posts and hashtags.<\/p>\n<p><strong>Apps I\u2019ve used:<\/strong><\/p>\n<ul>\n<li>Wunderlist \u2013 my current to-do app<\/li>\n<li>Evernote \u2013 one of the most used note-taking apps worldwide<\/li>\n<li>Notes (pre-installed on Apple devices)<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Caption\"><\/span><strong>Caption<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>When you post, you\u2019ll add hashtags as covered above.<\/p>\n<p>You\u2019ll also include a small text \u2014 called a caption.<\/p>\n<p>This small piece of text should be motivational, inspiring or invite interaction.<\/p>\n<p>Unfortunately, you can\u2019t do a Kim Kardashian and just post a black photo and expect millions of likes.<\/p>\n<p>You need to offer valuable content that creates space for interaction.<\/p>\n<h2 class=\"p1\"><span class=\"ez-toc-section\" id=\"Post_often_and_consistently\"><\/span>Post often <strong>and consistently<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Just like there\u2019s a lot of advice about hashtags, there\u2019s also plenty regarding posting frequency. Naturally, this depends on your level of fame. If you\u2019re Kendall Jenner with 70 million followers, you don\u2019t need to post as often \u2014 growth happens naturally.<\/p>\n<p>For the rest of us \u2014 bloggers, small creators or professionals looking to grow \u2014 data-based recommendations are:<\/p>\n<ul>\n<li>1 to 2 photos per day<\/li>\n<li>5 to 10 stories per day<\/li>\n<li>1 to 2 live videos per week<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Follow_other_users\"><\/span><strong>Follow other users<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Being part of a social network means following others too. It&#8217;s about being active and engaged on the platform.<\/p>\n<p>Check out the top influencers and bloggers in your niche and follow them.<\/p>\n<p>There\u2019s a good chance they\u2019ll follow you back, and there could be potential for a shoutout.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Comment_on_others_posts\"><\/span><strong>Comment on others&#8217; posts<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Remember old-school forums like ARTO? (If you\u2019re my age, you probably used it.)<\/p>\n<p>What made platforms like that successful was how people interacted with each other.<\/p>\n<p>The same logic applies to Instagram.<\/p>\n<p>If you want more engagement on your own posts, engage with others. Comment, like, join conversations.<\/p>\n<p>All of this contributes positively to Instagram\u2019s algorithm (owned by Facebook), boosting your overall score.<\/p>\n<h2 class=\"p1\"><span class=\"ez-toc-section\" id=\"Shoutout_for_shoutout\"><\/span>Shoutout for shoutout<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Some big names naturally gain followers quickly.<\/p>\n<p>Take Brooklyn Beckham, for example. His parents \u2014 David and Victoria Beckham \u2014 tag him in all relevant posts. With their following, he\u2019s grown to 8 million followers. Wild, right?<\/p>\n<p>You don\u2019t have to be famous or have celebrity parents to grow a following. Instead, find other Instagram users in your niche at roughly the same level as you.<\/p>\n<p><strong>Ideas for shoutouts<\/strong><\/p>\n<ul>\n<li>Team up with another Instagram user and create content together that you both post on your profiles<\/li>\n<li>Be a guest Instagrammer for a company \u2014 maybe even the one you work for<\/li>\n<li>Create content that inspires replication or trends \u2014 like beautiful cake recipes paired with great photos<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Tag_your_lokation\"><\/span>Tag your lokation<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>When posting a photo, Instagram lets you add a location.<\/p>\n<p>When others browse that location, they\u2019ll see your post \u2014 boosting your chances of being discovered.<\/p>\n<p>Under \u201cAdd location,\u201d you can choose nearby places.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Tag_brands_places_and_friends\"><\/span><strong>Tag brands, places and friends<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you\u2019ve built a strong relationship, tagging relevant brands can help you become more visible.<\/p>\n<p>For example, if you post a picture of yourself in a great outfit, tag some of the most well-known fashion profiles.<\/p>\n<p>Bloggers do this a lot \u2014 and brands, too \u2014 because it increases the chance of being featured by others, giving you more exposure.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: left;\">Just make sure your tags make sense and are relevant to the content.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s no secret that Instagram is booming, and the platform has recently introduced a live feature, much like Facebook. I dare say it\u2019s going to [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5328,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[101,103],"series":[],"class_list":["post-8791","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-instagram-en","category-social-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>12 tips to boost your Instagram engagement<\/title>\n<meta name=\"description\" content=\"Using Instagram? Here are 12 free tips you can start using today to get more out of every post. 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