{"id":8828,"date":"2018-10-11T16:41:57","date_gmt":"2018-10-11T14:41:57","guid":{"rendered":"https:\/\/www.mickyweis.com\/5-marketing-tips-der-kan-smadre-ethvert-marked\/"},"modified":"2025-08-07T20:23:19","modified_gmt":"2025-08-07T18:23:19","slug":"5-marketing-tips","status":"publish","type":"post","link":"https:\/\/www.mickyweis.com\/en\/5-marketing-tips\/","title":{"rendered":"5 marketing hacks that deliver real results"},"content":{"rendered":"<p>How awesome is that! I&#8217;m receiving a lot of emails these days.<\/p>\n<p>Instead of replying to each one individually, I&#8217;ve decided to start answering them collectively through my blog posts. First up, I want to break down how to get started with marketing for startups!<\/p>\n<p>However, my tips can be applied no matter your level of experience.<\/p>\n<p>Let\u2019s dive in.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Jump to section<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mickyweis.com\/en\/5-marketing-tips\/#Cyfe_Measurement_plan\" >Cyfe \/ Measurement plan<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mickyweis.com\/en\/5-marketing-tips\/#Google_Analytics\" >Google Analytics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mickyweis.com\/en\/5-marketing-tips\/#Project_Management\" >Project Management<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.mickyweis.com\/en\/5-marketing-tips\/#Create_content_that_builds_relationships\" >Create content that builds relationships<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.mickyweis.com\/en\/5-marketing-tips\/#Build_a_funnel_to_attract_leads\" >Build a funnel to attract leads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.mickyweis.com\/en\/5-marketing-tips\/#Use_the_right_social_media_platforms\" >Use the right social media platforms<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.mickyweis.com\/en\/5-marketing-tips\/#Be_consistent\" >Be consistent<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.mickyweis.com\/en\/5-marketing-tips\/#Reach_out_to_major_accounts\" >Reach out to major accounts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.mickyweis.com\/en\/5-marketing-tips\/#Contests_%E2%80%93_low-cost_marketing\" >Contests \u2013 low-cost marketing<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.mickyweis.com\/en\/5-marketing-tips\/#Facebook_Advertising\" >Facebook Advertising<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.mickyweis.com\/en\/5-marketing-tips\/#Bonus_tip_Content_is_dying_loyalty_has_killed_it\" >Bonus tip: Content is dying, loyalty has killed it<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.mickyweis.com\/en\/5-marketing-tips\/#Loyalty\" >Loyalty<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"p1\"><span class=\"ez-toc-section\" id=\"Cyfe_Measurement_plan\"><\/span>Cyfe \/ Measurement plan<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The first thing I always begin with\u2014regardless of the company\u2014is creating what&#8217;s called a<a href=\"https:\/\/analyticsacademy.withgoogle.com\/course01\/unit?unit=2&amp;lesson=4\"> measurement plan<\/a>. This comes from Google and is essentially about defining your goals with your website, app, or online business in general.<\/p>\n<p>Once you\u2019ve defined your goals, you can set up specific KPIs. For example, if your goal is to increase revenue, you\u2019ll need to bring in new customers or retain existing ones.<\/p>\n<p>Focus on measurable metrics like: revenue, new vs. returning customers, and repurchase rate.<\/p>\n<p>To be able to measure this, you should create a data dashboard.<\/p>\n<p>It can track metrics like monthly new signups, lifetime value per customer (how much each customer is worth over, say, 10\u201320 years). These metrics help determine how much you should invest in acquiring new users.<\/p>\n<p style=\"text-align: center;\"><em>This is a standard example of a good measurement plan for smaller startups.<\/em><\/p>\n<p class=\"p1\" style=\"text-align: center;\"><img decoding=\"async\" class=\"alignnone wp-image-2106 size-large\" src=\"https:\/\/www.mickyweis.com\/wp-content\/uploads\/2021\/04\/measurement-plan-screenshot-specific-targets-and-segmentation-1024x489-1.jpg\" alt=\"measurement plan for mindre startups\" width=\"1024\" height=\"489\" \/><\/p>\n<p>Once the plan is in place\u2014and it doesn\u2019t have to be perfect\u2014you can continue refining it as more data becomes available.<\/p>\n<p>You should be able to track measurable units such as average order value, number of transactions, revenue, and more. These elements can be tracked using Google Analytics.<\/p>\n<h3 class=\"p1\" style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"Google_Analytics\"><\/span>Google Analytics<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"greybox\">\n<p>I assume you&#8217;re familiar with Google Analytics. <a href=\"https:\/\/support.google.com\/analytics\/answer\/1008015?hl=da\">If not, it\u2019s worth looking into.<\/a><\/p>\n<p>If you find Google Analytics overwhelming, especially if all employees need access to the data, a KPI dashboard might be a better solution. If you&#8217;ve read my previous posts, you can probably guess I recommend <a href=\"http:\/\/www.cyfe.com\/\">Cyfe<\/a>.<\/p>\n<p>Cyfe works similarly to Google Analytics, but can also integrate data from Facebook, email newsletters, Instagram, and many other platforms.<\/p>\n<p>This allows me to extract the most relevant data for the company\u2014based on our measurement plan\u2014so they only focus on what matters most.<\/p>\n<\/div>\n<p class=\"p1\" style=\"text-align: center;\"><em>Cyfe dashboard example from <a href=\"https:\/\/www.youtube.com\/user\/mhrrasmus\" target=\"_blank\" rel=\"noopener\">SlikhaarTV<\/a><\/em><\/p>\n<p class=\"p1\" style=\"text-align: left;\"><img decoding=\"async\" class=\"aligncenter wp-image-1751 size-large\" src=\"https:\/\/www.mickyweis.com\/wp-content\/uploads\/2021\/04\/image1-1024x632-1.jpg\" alt=\"Cyfe - Slikhaar TV\" width=\"1024\" height=\"632\" \/><\/p>\n<p class=\"p1\" style=\"text-align: center;\">[Tweet &#8220;If you can\u2019t measure it, you can\u2019t manage it.&#8221;]<\/p>\n<p>Once you&#8217;ve built your measurement plan and established your business goals, you can begin outlining a strategy.<\/p>\n<p>And you need systems in place\u2014otherwise, nothing will be streamlined, and worst of all, you won&#8217;t know what caused your success!<\/p>\n<h3 class=\"p1\" style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"Project_Management\"><\/span>Project Management<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Call it project management or task management. I have a simple system: I use Wunderlist (a to-do app that syncs across devices) for daily tasks, and <strong>Trello<\/strong> for broader project planning.<\/p>\n<p>Trello works by using organizations and boards.<\/p>\n<p style=\"text-align: center;\"><em>Here&#8217;s an example board for <a href=\"http:\/\/www.bevco.dk\/\" target=\"_blank\" rel=\"noopener\">Bevco.dk<\/a><\/em><\/p>\n<p class=\"p1\" style=\"text-align: center;\"><img decoding=\"async\" class=\"alignnone wp-image-2138 size-large\" src=\"https:\/\/www.mickyweis.com\/wp-content\/uploads\/2021\/04\/Skaermbillede-2015-10-11-kl.-18.28.56-1024x582-1.png\" alt=\"Organisation board for Bevco\" width=\"1024\" height=\"582\" \/><\/p>\n<p>I\u2019ve set up columns like <em>to-do<\/em>, <em>done<\/em>, and <em>ideas<\/em>. These are the categories I most commonly work with because they clearly show what\u2019s in progress and what\u2019s completed. <em>Ideas<\/em> are for broad concepts\u2014like marketing strategies\u2014we brainstorm later.<\/p>\n<p>Super powerful! Especially for small teams that want to move fast without pulling in 10 different directions.<\/p>\n<p class=\"p1\" style=\"text-align: center;\">[Tweet &#8220;A success is certain, if you can replicate it.&#8221;]<\/p>\n<h2 class=\"p1\"><span class=\"ez-toc-section\" id=\"Create_content_that_builds_relationships\"><\/span><strong>Create content that builds relationships<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>As a startup, the best thing you can do is get as far as possible without spending too much money. The ability to build a business without burning millions is also crucial if you\u2019re seeking investment.<\/p>\n<p>To take advantage of this strategy, you need data on your site.<\/p>\n<p>To get data\u2014assuming you\u2019re building an online business\u2014you need traffic. (This also connects back to the metrics in your measurement plan.)<\/p>\n<p>Instead of spending 100,000 DKK on a TV ad, I recommend creating content that builds relationships.<\/p>\n<p>No matter your industry, you can create content that forms connections with potential customers. I call this type of marketing the new sales engine, and it&#8217;s gaining massive traction.<\/p>\n<p class=\"p1\"><img decoding=\"async\" class=\"aligncenter wp-image-1856\" src=\"https:\/\/www.mickyweis.com\/wp-content\/uploads\/2021\/04\/Create-a-amazing-content.jpg\" alt=\"Create a amazing content - Salgshjul\" width=\"500\" height=\"500\" \/><\/p>\n<p>The easiest way to create content and drive traffic is to add a blog to your website. Then you can write high-quality posts. Great content doesn\u2019t just drive traffic\u2014it also helps you rank in Google.<\/p>\n<p>My good friend Rune created a tool called <strong>Rankscanner<\/strong> (note: I now use <strong>Accuranker<\/strong>), which tracks your website\u2019s ranking in Google for different keywords. It also checks for technical issues on your site (now used by over 2,000 users).<\/p>\n<p>He tested this <a href=\"https:\/\/www.mickyweis.com\/en\/start-a-blog\/\">blog<\/a> strategy on Rankscanner, and the results were amazing!<\/p>\n<p>Green numbers show our rankings improving rapidly.<\/p>\n<p class=\"p1\" style=\"text-align: left;\"><img decoding=\"async\" class=\"alignnone wp-image-2116 size-full\" src=\"https:\/\/www.mickyweis.com\/wp-content\/uploads\/2021\/04\/Y2QOSvEjdaseYK_lD93EXbuPK7MgbaY24wF3BIW2QxM.png\" alt=\"Rankscanner\" width=\"915\" height=\"768\" \/><\/p>\n<p>Of course, many factors influence rankings\u2014but if you create genuinely great content and have a fast, well-built blog, you can go far before investing heavily in marketing.<\/p>\n<p>Plus, the traffic gives you data, which helps define your ideal audience through platforms like Cyfe. This creates huge value when pitching to investors.<\/p>\n<h2 class=\"p1\"><span class=\"ez-toc-section\" id=\"Build_a_funnel_to_attract_leads\"><\/span><strong>Build a funnel to attract leads<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>You&#8217;re probably familiar with the term funnel from Google Analytics. It\u2019s essentially a path to conversion.<\/p>\n<p>You need to build a system that attracts potential customers from various sources and at different points in their journey\u2014then convert them into paying customers.<\/p>\n<p class=\"p1\"><img decoding=\"async\" class=\"aligncenter wp-image-2117\" src=\"https:\/\/www.mickyweis.com\/wp-content\/uploads\/2021\/04\/Rogers-Marketing-Funnel1.gif\" alt=\"Marketing Funnel af David Rogers \" width=\"584\" height=\"447\" \/><\/p>\n<p>In the past, sales were forced upon people. Today, it&#8217;s about creating the right environment for a sale. You need to create content that educates users about your product.<\/p>\n<p><strong>Let\u2019s say you sell men\u2019s clothing\u2014start with content like:<\/strong><\/p>\n<ul>\n<li>5 tips to keep your white shirts clean<\/li>\n<li>5 ways to tie your tie<\/li>\n<li>The ultimate guide to choosing the right jeans<\/li>\n<li>How to tie a tie [VIDEO]<\/li>\n<\/ul>\n<p>See how simple it is? No matter your industry, you can do the same. It\u2019s not about creativity\u2014it\u2019s about using tools to see what works, then making it even better for your audience.<\/p>\n<p>Visit\u00a0<a href=\"http:\/\/buzzsumo.com\/\" target=\"_blank\" rel=\"noopener\">Buzzsumo.com <\/a>\u00a0and enter the URL of the top players in your industry.<\/p>\n<p style=\"text-align: center;\"><em>I used Fashionbeans.com, one of the biggest fashion blogs.<\/em><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-2118\" src=\"https:\/\/www.mickyweis.com\/wp-content\/uploads\/2021\/04\/Skaermbillede-2015-10-09-kl.-08.08.59-1030x672-1.png\" alt=\" Buzzsumo.com\u00a0eksempel for Fashionbeans.com\" width=\"549\" height=\"350\" \/><\/p>\n<p>Suddenly, we see their most shared blog posts\u2014a goldmine of ideas for your own content. If you\u2019re smart, you can create even better posts.<\/p>\n<p><strong>Tip:<\/strong> Repeat this process for your competitors and you\u2019ll quickly see which content types and topics perform best. Also note which social platforms work best\u2014that\u2019s key for the next section.<\/p>\n<h2 class=\"p1\"><span class=\"ez-toc-section\" id=\"Use_the_right_social_media_platforms\"><\/span><strong>Use the right social media platforms<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Another key element is choosing the right social platforms for your industry. There are more platforms than most people realize.<\/p>\n<p class=\"p1\"><img decoding=\"async\" class=\"aligncenter wp-image-2120\" src=\"https:\/\/www.mickyweis.com\/wp-content\/uploads\/2021\/04\/Screen-Shot-2014-06-18-at-5.05.59-PM.png\" alt=\"Sociale Medier\" width=\"600\" height=\"428\" \/><\/p>\n<p>So, where should you be active?<\/p>\n<p>Where your users are, of course. The Buzzsumo trick earlier gave insight into which platforms dominate in your niche. In fashion, it\u2019s clear that Facebook, Pinterest, and Twitter are dominant. Buzzsumo doesn\u2019t track Instagram, so do your own research there.<\/p>\n<p><strong>Here are some guidelines:<\/strong><\/p>\n<ul>\n<li><strong>Pinterest &amp; Instagram<\/strong>: Great for visual products<\/li>\n<li><strong>Facebook &amp; Twitter<\/strong>: Great for content and driving traffic<\/li>\n<li><strong>YouTube &amp; Vimeo<\/strong>: Ideal for educational videos and guides<\/li>\n<li><strong>Google+<\/strong>: Phasing out<\/li>\n<li><strong>LinkedIn<\/strong>: Fewer shares but high quality for B2B<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Be_consistent\"><\/span><strong>Be consistent<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>One of the biggest pitfalls in content and social media marketing is giving up too soon. It takes time\u2014Rome wasn\u2019t built in a day. If your industry is competitive, it takes more than one blog post and one day.<\/p>\n<p>Update your social media daily, and publish at least one blog post per week for a year before judging your success.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-2122 size-full\" src=\"https:\/\/www.mickyweis.com\/wp-content\/uploads\/2021\/04\/maloneys-16-rule.jpg\" alt=\"Maloney's 16% Rule\" width=\"963\" height=\"713\" \/><\/p>\n<p>If after a year you haven\u2019t seen much traffic, ask yourself if you\u2019re in the right industry or have the right skills. It may be time to team up with a professional.<\/p>\n<h3 class=\"p1\"><span class=\"ez-toc-section\" id=\"Reach_out_to_major_accounts\"><\/span><strong>Reach out to major accounts<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Want to kickstart your product on social media? Reach out to big names. I\u2019ve had great success with this. When we skyrocketed Tattoodo from 1,000 Facebook fans to over 1 million, we used Ami James as a celebrity ambassador\u2014you can do the same.<\/p>\n<p>As platforms like Facebook and Instagram grow, so do influencer accounts. Reach out to individual models or big niche accounts. Let\u2019s stick with fashion as an example.<\/p>\n<p>Even though Instagram doesn&#8217;t &#8220;officially&#8221; allow selling through profiles, it still happens all the time. I\u2019ve used this tactic extensively.<\/p>\n<p><strong>Large fashion-related Instagram accounts:<\/strong><\/p>\n<ul>\n<li>@Zaramen<\/li>\n<li>@Mensfashionspost<\/li>\n<li>@Mensuitsteam<\/li>\n<\/ul>\n<p>There are tons of large accounts in every industry. Keep a spreadsheet of who you contact and what they charge.<\/p>\n<p>Then send a killer image of your best-seller or newest product.<\/p>\n<p style=\"text-align: center;\"><em>Here&#8217;s an example of a strong campaign by Atolyestone.<\/em><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-2126\" src=\"https:\/\/www.mickyweis.com\/wp-content\/uploads\/2021\/04\/Skaermbillede-2015-10-09-kl.-09.09.35.png\" alt=\"Instagram Kampagne ATOLYESTONE\" width=\"776\" height=\"494\" \/><\/p>\n<p>It might cost you a few products and anywhere from 500\u20132,000 DKK for a post. But it can kickstart product sales if done with the right strategy and follow-up.<\/p>\n<p>It also boosts brand value, increasing Google searches and allowing you to educate your audience.<\/p>\n<h3 class=\"p1\"><span class=\"ez-toc-section\" id=\"Contests_%E2%80%93_low-cost_marketing\"><\/span><strong>Contests \u2013 low-cost marketing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Another great way to build relationships is through contests. It\u2019s one of the cheapest marketing methods to gain followers. You can run giveaways, tag-a-friend campaigns\u2014there are countless ways to go viral if you\u2019re creative.<\/p>\n<p class=\"p1\"><img decoding=\"async\" class=\"aligncenter wp-image-1968\" src=\"https:\/\/www.mickyweis.com\/wp-content\/uploads\/2021\/04\/Skaermbillede-2015-09-21-kl.-15.06.33.png\" alt=\"Instagram Slikhaar By Vilain\" width=\"676\" height=\"438\" \/><\/p>\n<p>Best contests collect emails. I ran a campaign for SlikhaarTV and got 10,000 participants for a chance to win a year&#8217;s supply of hair wax.<\/p>\n<p>That\u2019s 10,000 new email leads\u2014a powerful asset. Just make sure you use a solid app to run the contest.<\/p>\n<p class=\"p1\"><img decoding=\"async\" class=\"aligncenter wp-image-1969\" src=\"https:\/\/www.mickyweis.com\/wp-content\/uploads\/2021\/04\/Skaermbillede-2015-09-21-kl.-15.11.55.png\" alt=\"Konkurrence SlikhaarTV.com\" width=\"743\" height=\"526\" \/><\/p>\n<h2 class=\"p1\"><span class=\"ez-toc-section\" id=\"Facebook_Advertising\"><\/span>Facebook Advertising<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The final key marketing element is advertising\u2014and yes, it costs money. But instead of blowing your budget on massive campaigns like TV, test with small amounts on <a href=\"https:\/\/www.mickyweis.com\/en\/facebook-ads\/\">Facebook Ads<\/a> or<a href=\"http:\/\/geniads.com\/\"> Google Ads.<\/a><\/p>\n<p>Facebook advertising is extremely powerful for boosting the content you\u2019ve created.<\/p>\n<p>It doesn\u2019t take long to set up a Facebook campaign. The first step is understanding your ad structure using Power Editor.<\/p>\n<p style=\"text-align: center;\">Ad structure and targeting<\/p>\n<p class=\"p1\" style=\"text-align: center;\"><img decoding=\"async\" class=\"aligncenter wp-image-1880\" src=\"https:\/\/www.mickyweis.com\/wp-content\/uploads\/2021\/04\/Kampagne-struktur.jpg\" alt=\"Facebook Annoncering Kampagne Struktur\" width=\"506\" height=\"658\" \/><\/p>\n<p>With Facebook Ads, you can target <strong>very specific audiences<\/strong> by age, gender, and interests.<\/p>\n<p>Unlike Google, where you typically target broader segments via search terms and placements (also remarketing).<\/p>\n<p>Using Power Editor, you can build precise audiences based on your website traffic, leading to much higher conversion rates.<\/p>\n<p><strong>Example:<\/strong> I set a daily budget of 20 DKK and immediately began receiving data. With the right ad setup, I got two clicks per krone\u2014meaning 40 visitors for 20 DKK.<\/p>\n<p>If you can get even one sale per 40 visitors, you\u2019re ready to optimize and scale\u2014and you\u2019re learning how your site performs.<\/p>\n<p style=\"text-align: center;\">I spent 100 DKK on an ad, got 220 visitors<br \/>\nThose 220 people shared my post over 100 times, boosting its reach even further<\/p>\n<p class=\"p1\"><img decoding=\"async\" class=\"aligncenter wp-image-1867\" src=\"https:\/\/www.mickyweis.com\/wp-content\/uploads\/2021\/04\/Skaermbillede-2015-09-03-kl.-12.09.28-1030x509-1.png\" alt=\"Facebook Ads\" width=\"734\" height=\"352\" \/><\/p>\n<h2 class=\"p1\"><span class=\"ez-toc-section\" id=\"Bonus_tip_Content_is_dying_loyalty_has_killed_it\"><\/span>Bonus tip: Content <strong>is dying, loyalty has killed it<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>As the internet has matured and tech has improved, it\u2019s become harder to gain traction\u2014no matter your business. It\u2019s easier than ever to join the race.<\/p>\n<p>While I still believe in content strategy, we must recognize it\u2019s a dying strategy. How will you compete in 5 years when Zalando dominates fashion, Amazon kills books and general retail, and Alibaba expands aggressively?<\/p>\n<p>There\u2019s only room for a few winners\u2014those who succeed must focus on more than content and low prices.<\/p>\n<h3 style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"Loyalty\"><\/span><span style=\"font-size: 18px;\">Loyalty<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"http:\/\/www.psmag.com\/business-economics\/boom-bust-inside-rapidly-expanding-world-subscription-services-80830\">We\u2019ve become used to paying monthly for products and services.<\/a> Whether it\u2019s Spotify for music, Netflix for movies, or Amazon Prime for deals and shipping\u2014this model builds loyalty!<\/p>\n<p style=\"text-align: center;\">Just look at how fast Amazon Prime is growing.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-2112 size-large\" src=\"https:\/\/www.mickyweis.com\/wp-content\/uploads\/2021\/04\/bii-sai-cotd-amazon-prime-subscribers-1-1024x768-1.png\" alt=\"Amazon Prime V\u00e6kst\" width=\"1024\" height=\"768\" \/><\/p>\n<p>Once people sign up and it works, it takes a lot to make them switch. They become users. These are called first movers. <a href=\"http:\/\/www.apple.com\/shop\/iphone\/iphone-upgrade-program\">Even Apple is starting to join in<\/a> (at least in the U.S.).<\/p>\n<p>So before you dive into your content strategy or flashy Facebook ads\u2014strategies everyone else is also using\u2014ask yourself:<\/p>\n<p>Can you sell your product through a subscription model or add a service?<\/p>\n<p><strong>What\u2019s next? My predictions:<\/strong><\/p>\n<ul>\n<li>Pay a monthly fee for wholesale-priced clothes (Zalando, ASOS, Zappos)<\/li>\n<li>Subscribe through iTunes or Apple TV for a custom TV package<\/li>\n<\/ul>\n<p>The big players will keep growing, like offline retail. Companies like Zalando, Amazon, and Alibaba will be able to offer everything\u2014faster, easier, and cheaper. It\u2019s about who wins the game and how many niches have space.<\/p>\n<p>Imagine paying 99 DKK per month and getting everything at 80% off?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How awesome is that! I&#8217;m receiving a lot of emails these days. Instead of replying to each one individually, I&#8217;ve decided to start answering them [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5107,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[87,78,108,79],"series":[],"class_list":["post-8828","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing-en","category-growth-hacking","category-marketing","category-online-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 content marketing tricks to get started for $0<\/title>\n<meta name=\"description\" content=\"Unlock my 5 most powerful online marketing tips to dominate any market \u2013 from Facebook strategies to email hacks. Start now!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mickyweis.com\/en\/5-marketing-tips\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 content marketing tricks to get started for $0\" \/>\n<meta property=\"og:description\" content=\"Unlock my 5 most powerful online marketing tips to dominate any market \u2013 from Facebook strategies to email hacks. 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