{"id":8965,"date":"2018-01-30T15:18:02","date_gmt":"2018-01-30T14:18:02","guid":{"rendered":"https:\/\/www.mickyweis.com\/den-ultimative-guide-til-messenger-bots\/"},"modified":"2025-08-07T23:38:38","modified_gmt":"2025-08-07T21:38:38","slug":"messenger-bots","status":"publish","type":"post","link":"https:\/\/www.mickyweis.com\/en\/messenger-bots\/","title":{"rendered":"The power of messenger bots \u2013 save time with automation"},"content":{"rendered":"<p>I wrote a post at the end of last year about the <a href=\"https:\/\/www.mickyweis.com\/en\/marketing-trends-2017\/\">marketing trends I predicted for 2018.<\/a><\/p>\n<p>One of them was AI \u2013 artificial intelligence \u2013 which I still believe is on the rise.<br \/>\nHowever, I\u2019m particularly optimistic about messenger bots and bots in general that help reduce the time we spend on communication.<\/p>\n<p>So, I decided to test this on my own platform \u2013 Filip is one of my good friends and has been working with messenger bots for the past few years.<\/p>\n<p>He was allowed to build my chatbot with me so we could both use the process as a learning experience. That\u2019s why today I\u2019ve handed over the word to Filip, so he can explain exactly what messenger bots can do for you.<\/p>\n<p><em>Note: I&#8217;ve temporarily turned off the bot since thousands of people tested it. We\u2019re currently working on improving it to provide a more fully integrated experience. Thanks for your patience. The post is still very relevant for anyone considering implementing a bot into their marketing strategy.<\/em><\/p>\n<p><strong>Over to you, Filip:<\/strong><\/p>\n<div class=\"row\">\n<div class=\"col-md-6 col-md-offset-3\">\n<div class=\"testimonials\">\n<div class=\"active item\">\n<blockquote>\n<div class=\"carousel-info\">\n<p><img decoding=\"async\" class=\"pull-left alignnone\" src=\"https:\/\/www.mickyweis.com\/wp-content\/uploads\/2021\/04\/Skaermbillede-2018-01-30-kl.-15.45.22.png\" alt=\"Filip - Messenger Bot\" width=\"590\" height=\"590\" \/><\/p>\n<p>I work daily with messenger chatbots. I help businesses streamline their sales funnels by automating customer interaction. If you have any questions about messenger bots, don\u2019t hesitate to reach out here: kontakt@messengerbot.dk<\/p>\n<p><strong>Filip Emil Nielsen<\/strong><\/p>\n<\/div>\n<\/blockquote>\n<\/div>\n<\/div>\n<\/div>\n<p>Thanks, Micky.<\/p>\n<p>Let me share my view on chatbots and how you can build one yourself.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Jump to section<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mickyweis.com\/en\/messenger-bots\/#Why_does_your_business_need_a_chatbot\" >Why does your business need a chatbot?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mickyweis.com\/en\/messenger-bots\/#An_ideal_platform_for_educating_building_trust_and_selling_to_your_customers\" >An ideal platform for educating, building trust, and selling to your customers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mickyweis.com\/en\/messenger-bots\/#Take_action_now\" >Take action now<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.mickyweis.com\/en\/messenger-bots\/#How_do_you_get_started_with_chatbots\" >How do you get started with chatbots?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.mickyweis.com\/en\/messenger-bots\/#First_step\" >First step<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.mickyweis.com\/en\/messenger-bots\/#The_first_building_blocks_you_need_are\" >The first building blocks you need are:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.mickyweis.com\/en\/messenger-bots\/#Getting_subscribers_for_your_Messenger_bot\" >Getting subscribers for your Messenger bot<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.mickyweis.com\/en\/messenger-bots\/#Comments\" >Comments<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.mickyweis.com\/en\/messenger-bots\/#Buttons\" >Buttons<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.mickyweis.com\/en\/messenger-bots\/#Ref_Links\" >Ref Links<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.mickyweis.com\/en\/messenger-bots\/#Pop-ups\" >Pop-ups<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.mickyweis.com\/en\/messenger-bots\/#Landinpage\" >Landinpage<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.mickyweis.com\/en\/messenger-bots\/#Facebook_Messenger_code_Facebooks_QR_code\" >Facebook Messenger code (Facebook\u2019s QR code)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.mickyweis.com\/en\/messenger-bots\/#Messenger_ads\" >Messenger ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.mickyweis.com\/en\/messenger-bots\/#Chat_plugin\" >Chat plugin<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.mickyweis.com\/en\/messenger-bots\/#Writing_text_for_Messenger\" >Writing text for Messenger<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.mickyweis.com\/en\/messenger-bots\/#Some_things_that_make_the_conversation_more_engaging\" >Some things that make the conversation more engaging:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.mickyweis.com\/en\/messenger-bots\/#Facebooks_guidelines\" >Facebook\u2019s guidelines<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Why_does_your_business_need_a_chatbot\"><\/span><strong>Why does your business need a chatbot?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Marketing budgets always follow attention. And if more than 1.2 billion people use Messenger, shouldn\u2019t your business be there too?<\/p>\n<p>The trend shows people increasingly use the Messenger platform over email to communicate.<\/p>\n<p>How do you communicate with your close friends, family, and colleagues? Most likely, you use one or more apps like Facebook Messenger, Slack, or something else entirely.<\/p>\n<p>Yet we still send messages to our customers through email. Why not reach them on platforms where they already are, which are faster and more engaging?<\/p>\n<h3><span class=\"ez-toc-section\" id=\"An_ideal_platform_for_educating_building_trust_and_selling_to_your_customers\"><\/span><strong>An ideal platform for educating, building trust, and selling to your customers<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Messenger chatbots are perfect for educating your customers through a series of sequences that are automatically sent out in the order you define.<\/p>\n<p>You\u2019ll see an average open rate of 80%, meaning your customers are more likely to trust you and your brand\u2014and thus more likely to buy your product or service.<\/p>\n<p>Most customers need several touchpoints with your business before they convert. A chatbot gives you these touchpoints quickly and for free.<\/p>\n<p>Even if 20% don\u2019t open your message, you can be almost certain they at least <em>saw<\/em> it, as it pops up via Messenger notifications.<\/p>\n<p>With an average open rate of 80% and a CTR (click-through rate) of 30%, it becomes significantly easier to segment your audience\u2014which benefits both you and your customers.<\/p>\n<p>You get customers who aren\u2019t annoyed by your newsletters, and they receive valuable, tailored content that they\u2019re genuinely interested in.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-5029 size-full\" src=\"https:\/\/www.mickyweis.com\/wp-content\/uploads\/2021\/04\/filip-indlag.png\" alt=\"Email kontra Messenger\" width=\"521\" height=\"521\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Take_action_now\"><\/span><strong>Take action now<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>In 2003, people weren\u2019t sure if email would catch on. Those who implemented it early found great success. It\u2019s very similar to where chatbots are today.<\/p>\n<p>As a business owner or marketing manager, you simply can\u2019t ignore chatbots in 2018.<\/p>\n<p>You now have the chance to enter this market before it\u2019s saturated\u2014and most importantly, stay ahead of your competitors. These high open and click rates may not last forever. So act now!<\/p>\n<p>Facebook opened up its Messenger API in 2016, allowing businesses to use Messenger for building bots. Since then, Facebook has added multiple features to encourage people to spend more time on the platform. With more users comes a greater opportunity for businesses.<\/p>\n<p>Chatbots are computer programs that communicate with your fans, customers, and leads\u2014on platforms where they already spend most of their screen time. It\u2019s comparable to email marketing, only through messaging apps instead.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_do_you_get_started_with_chatbots\"><\/span><strong>How do you get started with chatbots?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>What should you consider before getting started?<\/p>\n<p>It\u2019s essential to ask yourself: What problem or function will your chatbot solve? Once you know that, you can design an effective flow to guide customers in the direction you want, with greater clarity.<\/p>\n<p><strong>Examples of what your chatbot can do:<\/strong><\/p>\n<p>Segment leads, validate leads, lead generation, data collection, <a href=\"https:\/\/www.mickyweis.com\/en\/ai-customer-support\/\">customer service<\/a>, build long-term relationships, educate, sell, automate sales funnels, send newsletters, free <a href=\"https:\/\/www.mickyweis.com\/en\/retargeting\/\">retargeting<\/a>, bookings, orders, FAQs, locations, etc.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"First_step\"><\/span><strong>First step<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Choose a platform to build your chatbot. It can be overwhelming to compare features and figure out which is best. In the end, it\u2019s subjective\u2014so focus on which functions <em>you<\/em> want your bot to have.<\/p>\n<p><strong>Here\u2019s a quick overview of some major chatbot platforms:<\/strong><\/p>\n<ul>\n<li>Chatfuel.com<\/li>\n<li>Manychat.com<\/li>\n<li>Engati.com<\/li>\n<li>Wit.ai<\/li>\n<li>Motion.ai<\/li>\n<li>Flowxo.com<\/li>\n<li>Botsify.com<\/li>\n<li>Mindiq.com<\/li>\n<\/ul>\n<p>Once you\u2019ve created an account on one of these platforms, you can start building your bot.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"The_first_building_blocks_you_need_are\"><\/span><strong>The first building blocks you need are:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Welcome message, Default answer, AI (artificial intelligence), and Persistent menu.<\/p>\n<p><strong>Welcome message<\/strong><br \/>\nThis is the first message people see when they contact your page. It\u2019s good practice to tell users what to expect so they\u2019re not confused or annoyed.<\/p>\n<p><strong>Default answer<\/strong><br \/>\nHandles phrases your AI can\u2019t understand. Keeps the conversation going or brings the user back to the main menu.<\/p>\n<p><strong>AI<\/strong><br \/>\nThis is your chatbot\u2019s intelligence\u2014how it responds to user messages. You define which phrases it recognizes and what replies to send.<\/p>\n<p>Often, the user\u2019s input must closely match the preset phrases. That\u2019s not very \u201cintelligent,\u201d and true AI capabilities are still limited. Even the biggest companies haven\u2019t nailed it yet. However, you can connect your chatbot to <strong>Dialogflow<\/strong> (owned by Google) to boost its capabilities.<\/p>\n<p><strong>Persistent menu<\/strong><br \/>\nThe menu at the bottom of the chat. It lets users return to core functions, unsubscribe, or speak to a human. This depends on your business, but always include an easy way to return to the menu or opt out.<\/p>\n<p>Once you\u2019ve set up those four parts, you can begin building <strong>Blocks<\/strong>.<\/p>\n<p><strong>Blocks<\/strong><\/p>\n<p>Blocks are the core building pieces of your chatbot and structure the conversational flow. Every block connects to others using buttons or quick replies.<\/p>\n<p>Make sure your blocks reflect the original problem or goal you defined for your chatbot.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Getting_subscribers_for_your_Messenger_bot\"><\/span><strong>Getting subscribers for your Messenger bot<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Once you\u2019ve built your world-class bot, you need users. There are many ways to get people to subscribe. The methods depend on the platform you\u2019ve used to build your bot, as each offers different growth tools.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Comments\"><\/span>Comments<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Pick a specific Facebook post and send messages to those who comment. You can require them to write a specific word to trigger the message.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-5035 size-full\" src=\"https:\/\/www.mickyweis.com\/wp-content\/uploads\/2021\/04\/filip-indlag-8.png\" alt=\"Messenger Bot Facebook Kommentarer\" width=\"439\" height=\"302\" \/><\/p>\n<p>You can add incentives to the post such as \u201cGet a discount code,\u201d \u201cReceive our eBook,\u201d or enter a giveaway.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Buttons\"><\/span><strong>Buttons<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>There are two button types:<br \/>\nThe standard <strong>\u201cSend to Messenger\u201d<\/strong> and a customizable version with a checkbox and the user\u2019s Facebook profile picture.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-5037 size-full\" src=\"https:\/\/www.mickyweis.com\/wp-content\/uploads\/2021\/04\/filip-indlag-3.png\" alt=\"Messenger Markedsf\u00f8ring\" width=\"789\" height=\"436\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Ref_Links\"><\/span>Ref Links<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>You can create referral links from any point in your chatbot funnel. Add these to buttons in tools like <a href=\"https:\/\/www.mickyweis.com\/en\/guide-wordpress\/\">WordPress<\/a>, Mailchimp, etc.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-5036 size-full\" src=\"https:\/\/www.mickyweis.com\/wp-content\/uploads\/2021\/04\/filip-indlag-2.png\" alt=\"Ref Links Messenger Bot\" width=\"614\" height=\"332\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Pop-ups\"><\/span>Pop-ups<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Not all platforms support this yet. Manychat offers various pop-up types: exit-intent, slide-in, takeover, top bar, and standard <a href=\"https:\/\/www.mickyweis.com\/en\/sleeknote\/\">pop-up<\/a>.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Landinpage\"><\/span>Landinpage<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>You can create a landing page where users subscribe to your chatbot. These pages are often very basic but functionally similar to a pop-up on a blank page.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Facebook_Messenger_code_Facebooks_QR_code\"><\/span>Facebook Messenger <strong>code (Facebook\u2019s QR code)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Facebook offers unique scannable codes using Messenger. This allows for offline marketing through physical media like posters or business cards.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-5041 size-full\" src=\"https:\/\/www.mickyweis.com\/wp-content\/uploads\/2021\/04\/filip-indlag-5.png\" alt=\"Facebook Messenger Kode\" width=\"393\" height=\"391\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Messenger_ads\"><\/span>Messenger ads<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Messenger ads are a powerful retargeting tool. You can send users back into your chatbot flow for fast and effective service. Just ensure the ads align with your chatbot so you don&#8217;t need to manually reply in Messenger.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-5042 size-full\" src=\"https:\/\/www.mickyweis.com\/wp-content\/uploads\/2021\/04\/filip-indlag-7.png\" alt=\"Facebook Messenger Annoncer\" width=\"747\" height=\"438\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Chat_plugin\"><\/span>Chat plugin<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This is the Messenger icon in the corner of your website. It opens a chat directly on your site (no new window). Visitors who engage are automatically subscribed to your chatbot and can be retargeted for free.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-5043 size-full\" src=\"https:\/\/www.mickyweis.com\/wp-content\/uploads\/2021\/04\/filip-indlag-6.png\" alt=\"Facebook Messenger Eksempel\" width=\"898\" height=\"460\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Writing_text_for_Messenger\"><\/span><strong>Writing text for Messenger<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>How do you write the right kind of copy for Messenger?<\/p>\n<p>It\u2019s crucial to adapt to your users\u2019 behavior\u2014on any platform. Messenger is no exception.<\/p>\n<p>Avoid being overly formal, and save longer texts for email. People aren&#8217;t used to reading long messages in Messenger.<\/p>\n<p>You want users to complete your flow. So, use techniques that keep them engaged.<\/p>\n<p>Make the flow fun, clickable, and relevant to the problem your bot is solving.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Some_things_that_make_the_conversation_more_engaging\"><\/span><strong>Some things that make the conversation more engaging:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Emojis<\/strong> \u2013 Use emojis to make conversations more fun and drive clicks on buttons.<br \/>\n(<strong><a href=\"https:\/\/emojipedia.org\">emojipedia.org<\/a><\/strong>)<\/p>\n<p><strong>Typing bubbles<\/strong> \u2013 They make the experience feel more human and dynamic. Add them before sending longer messages.<\/p>\n<p><strong>GIFs<\/strong> \u2013 Add reactions with animated GIFs.<br \/>\n(<strong><a href=\"https:\/\/giphy.com\/\">giphy.com<\/a><\/strong>)<\/p>\n<p><strong>Attributes<\/strong> \u2013 Collect data from users and personalize the experience. For example, if someone says they\u2019re interested in online marketing, the bot can respond, <em>\u201cAwesome. <\/em><em>I love online marketing too!\u201d<\/em><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Facebooks_guidelines\"><\/span>F<strong>acebook\u2019s guidelines<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>How do you avoid complaints and violating Facebook\u2019s rules?<\/p>\n<p>Facebook wants both users and businesses to have a good experience on Messenger. To ensure this, they\u2019ve created terms of service (TOS) that you <em>must<\/em> follow.<\/p>\n<p><strong>Here\u2019s how to avoid getting banned:<\/strong><\/p>\n<ul>\n<li>Make it easy for users to unsubscribe, so they don\u2019t report you as spam.<\/li>\n<li>Note that after 24 hours of the last user interaction, you cannot send promotional messages.<\/li>\n<li>Inform users what to expect when subscribing, and offer frequency settings if you send frequent messages.<\/li>\n<\/ul>\n<p>You can read their full guidelines <strong><a href=\"https:\/\/developers.facebook.com\/docs\/messenger-platform\/policy-overview\/\">here<\/a><\/strong>.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>I wrote a post at the end of last year about the marketing trends I predicted for 2018. One of them was AI \u2013 artificial [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5459,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[85,86],"series":[],"class_list":["post-8965","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-facebook","category-power-editor-annonceadministrator"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Messenger bots explained \u2013 create your chatbot in minutes<\/title>\n<meta name=\"description\" content=\"Ready to explore Facebook bots? Let automation handle replies when you&#039;re offline \u2013 save time and impress your customers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mickyweis.com\/en\/messenger-bots\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Messenger bots explained \u2013 create your chatbot in minutes\" \/>\n<meta property=\"og:description\" content=\"Ready to explore Facebook bots? 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