{"id":9028,"date":"2017-06-01T17:42:04","date_gmt":"2017-06-01T15:42:04","guid":{"rendered":"https:\/\/www.mickyweis.com\/glemmer-du-dine-interne-soegninger\/"},"modified":"2025-07-16T14:28:27","modified_gmt":"2025-07-16T12:28:27","slug":"internal-searches-value","status":"publish","type":"post","link":"https:\/\/www.mickyweis.com\/en\/internal-searches-value\/","title":{"rendered":"Don\u2019t overlook internal searches \u2013 they hold hidden value"},"content":{"rendered":"<p>Searches \u2013 something you&#8217;re definitely familiar with.<\/p>\n<p>We Danes search a lot \u2013 especially via Google.<\/p>\n<p>In fact, over 70% of all purchases in Denmark begin with a search on Google.<\/p>\n<p><strong>But do you remember your internal searches?<\/strong><\/p>\n<p>Internal searches are valuable. If you have a website, there&#8217;s a good chance you have an internal search engine. On content-heavy and informative websites, as well as on webshops, it&#8217;s a good idea to implement a search engine \u2013 it can turn out to be a great source of additional revenue. What&#8217;s not to like?<\/p>\n<p>Let\u2019s take a closer look.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Jump to section<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mickyweis.com\/en\/internal-searches-value\/#How_to_find_your_searches\" >How to find your searches<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mickyweis.com\/en\/internal-searches-value\/#Other_tools\" >Other tools<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mickyweis.com\/en\/internal-searches-value\/#New_products\" >New products?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.mickyweis.com\/en\/internal-searches-value\/#Give_users_what_they_want\" >Give users what they want<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.mickyweis.com\/en\/internal-searches-value\/#Move_your_categories_around\" >Move your categories around<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.mickyweis.com\/en\/internal-searches-value\/#Your_searches_are_content_gold\" >Your searches are content gold<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"How_to_find_your_searches\"><\/span><strong>How to find your searches<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>You can use Google Analytics&#8217; setup for tracking search terms. This means you can see what people search for when they navigate your site.<\/p>\n<p>You can also see whether your visitors make a purchase after conducting a search on your site. This is where there&#8217;s a lot to gain \u2013 so pay close attention.<\/p>\n<p>Internal searches convert 4\u20135 times better than visits without a search. So if you can guide people to the most relevant landing page, there&#8217;s significant sales potential.<\/p>\n<p><strong>Where to find it<\/strong><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-large wp-image-4418\" src=\"https:\/\/www.mickyweis.com\/wp-content\/uploads\/2021\/04\/interne-sogninger-ga-2-1030x631-1.jpg\" alt=\"\" width=\"980\" height=\"600\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Other_tools\"><\/span>Other tools<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The best search integration I\u2019ve tried is <strong><a href=\"https:\/\/www.clerk.io\">Clerk.io<\/a><\/strong> (and I\u2019m not getting paid to say this). Their functionality is excellent for calculating how much revenue you&#8217;re losing when people can&#8217;t find what they&#8217;re looking for. Their software also provides useful recommendations.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"New_products\"><\/span>New products?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Set an alert for yourself.<\/p>\n<p>You should check your internal searches every week. Because internal searches hide a goldmine of new product opportunities for your webshop.<\/p>\n<p>Your customers know exactly what they want, and you can see this by reviewing what they search for in your internal search engine.<\/p>\n<p>If a specific product or search term is searched for frequently, it\u2019s a great idea to stock that product \u2013 if you don\u2019t already have it!<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Give_users_what_they_want\"><\/span><strong>Give users what they want<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Not selling anything when people use the search function on your site? Or is your bounce rate high in Analytics? Then check which landing pages users end up on after searching. Maybe they\u2019re not relevant in relation to what was searched?<\/p>\n<p>If you choose &#8220;secondary dimension&#8221; in Google Analytics, you can see which landing page people arrive at.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-large wp-image-4419\" src=\"https:\/\/www.mickyweis.com\/wp-content\/uploads\/2021\/04\/interne-sogninger-ga-1-1030x606-1.jpg\" alt=\"\" width=\"980\" height=\"577\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Move_your_categories_around\"><\/span><strong>Move your categories around<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>By reviewing your internal searches over a year, you\u2019ll see seasonal trends and learn which products your customers are interested in and when.<\/p>\n<p>This may lead to restructuring your menu items and homepage based on seasonality.<\/p>\n<p>Search volume for a phrase like \u201cgifts for him\u201d is probably high in December \u2013 so you know you need to make content related to this more accessible during that month.<\/p>\n<p>By analyzing or monitoring your internal searches, you can also improve your menu structure and get a solid idea of which banners to highlight in different seasons.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Your_searches_are_content_gold\"><\/span><strong>Your searches are content gold<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>When reviewing your internal searches, apply a filter to highlight \u201cquestion words\u201d \u2013 that is, interrogatives like how and why.<\/p>\n<p><strong>Can you guess what we\u2019ll use those question words for?<\/strong><\/p>\n<p>Of course, we\u2019ll use them to create content marketing!<\/p>\n<p><a href=\"https:\/\/www.mickyweis.com\/en\/content-marketing-strategy\/\">The ultimate guide to content marketing<\/a><\/p>\n<p>If a user has typed \u201chow to get rid of dandruff?\u201d, then you know what to write in your next blog post. Or maybe it\u2019s time for a video? This way, you\u2019ll create real, useful content that delivers value by addressing actual questions. Clever, right?<\/p>\n<p>Don&#8217;t have a blog? Get started today!<\/p>\n<div class=\"mw-box\">\n<p><a href=\"https:\/\/www.mickyweis.com\/en\/start-a-blog\/\">How to start a blog from scratch<\/a><\/p>\n<p>You can also apply this filtering to your AdWords keywords and through search terms in Search Console.<\/p>\n<p>Are you making use of your internal searches?<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Searches \u2013 something you&#8217;re definitely familiar with. We Danes search a lot \u2013 especially via Google. In fact, over 70% of all purchases in Denmark [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5372,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[82,87,108,79],"series":[],"class_list":["post-9028","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-big-data-en","category-content-marketing-en","category-marketing","category-online-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Unlock the value of internal searches \u2013 boost your conversions<\/title>\n<meta name=\"description\" content=\"Sure, most of us search with Google. But we also use search bars on the websites we visit. 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