{"id":9032,"date":"2017-12-13T09:42:06","date_gmt":"2017-12-13T08:42:06","guid":{"rendered":"https:\/\/www.mickyweis.com\/saadan-ville-jeg-markedsfoere-justin-bieber\/"},"modified":"2025-08-07T23:42:14","modified_gmt":"2025-08-07T21:42:14","slug":"marketing-celebrities","status":"publish","type":"post","link":"https:\/\/www.mickyweis.com\/en\/marketing-celebrities\/","title":{"rendered":"Marketing secrets behind celebrity success"},"content":{"rendered":"<p>Something I&#8217;ve always wanted to work with is celebrities!<\/p>\n<p>Whether it\u2019s a racecar driver, football player, or pop star \u2013 it would be amazing to see how far you could push their brand.<\/p>\n<p>Are you starstruck? Quite the opposite! &#8230;<\/p>\n<p>Unfortunately, I often feel that too many of the people managing media for celebrities are missing a lot of opportunities.<\/p>\n<p>It often seems like it\u2019s just some friends who happened to have time, or a department in a record label with no real clue what they\u2019re doing.<\/p>\n<p>In this guide, I\u2019ll walk you through how I would build a celebrity\u2019s presence on social media.<\/p>\n<p>You\u2019ll also get some interesting case studies to back it all up.<\/p>\n<p>Let\u2019s get started!<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Jump to section<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mickyweis.com\/en\/marketing-celebrities\/#Building_social_media_presence\" >Building social media presence<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mickyweis.com\/en\/marketing-celebrities\/#Facebook_and_Instagram_ads_for_gaining_followers\" >Facebook and Instagram ads for gaining followers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mickyweis.com\/en\/marketing-celebrities\/#Facebook_marketing\" >Facebook marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.mickyweis.com\/en\/marketing-celebrities\/#Instagram_marketing\" >Instagram marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.mickyweis.com\/en\/marketing-celebrities\/#Snapchat_marketing\" >Snapchat marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.mickyweis.com\/en\/marketing-celebrities\/#Youtube_marketing\" >Youtube marketing<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.mickyweis.com\/en\/marketing-celebrities\/#Leveraging_the_large_following\" >Leveraging the large following<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.mickyweis.com\/en\/marketing-celebrities\/#Google_analytics\" >Google analytics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.mickyweis.com\/en\/marketing-celebrities\/#App_competition_potentially_with_co-labs\" >App competition (potentially with co-labs)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.mickyweis.com\/en\/marketing-celebrities\/#Poor_content\" >Poor content<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.mickyweis.com\/en\/marketing-celebrities\/#Subscription-based_models\" >Subscription-based models<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.mickyweis.com\/en\/marketing-celebrities\/#Pain_Pleasure_principle\" >Pain &amp; Pleasure principle<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.mickyweis.com\/en\/marketing-celebrities\/#Pain\" >Pain<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.mickyweis.com\/en\/marketing-celebrities\/#Pleasure\" >Pleasure<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.mickyweis.com\/en\/marketing-celebrities\/#Konklusion\" >Konklusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Building_social_media_presence\"><\/span><strong>Building social media presence<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Many major international celebrities already have large followings \u2013 but there\u2019s often much more to gain by setting up some very simple campaigns that could massively grow your number of Facebook likes.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Facebook_and_Instagram_ads_for_gaining_followers\"><\/span>Facebook and Instagram <strong>ads for gaining followers<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>I\u2019ve previously advocated heavily for advertising on Facebook and, more recently, also on <a href=\"https:\/\/www.mickyweis.com\/en\/get-more-followers-instagram\/\">Instagram<\/a>.<\/p>\n<p>I believe that through solid audience differentiation, you can go far with your likes \u2013 but do you actually need to go broad?<\/p>\n<p style=\"text-align: center;\"><strong>Read more:<\/strong> <a href=\"https:\/\/www.mickyweis.com\/en\/facebook-ads\/\" target=\"_blank\" rel=\"noopener\">Guide to Facebook ads<\/a><\/p>\n<p>No \u2013 you really need to know your audience. Let\u2019s say I were the manager for Christopher \u2013 I could use his Facebook and Instagram to find out where in the world his fans are located. I could also pinpoint their exact demographics \u2013 everything from age, gender, even when they are online.<\/p>\n<p>All of this insight can be used to segment effectively on social media.<\/p>\n<p>Once my segmentation is in place, I would test different types of ads. I would definitely test video ads \u2013 cool concert clips, personal greetings.<\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\"alignnone wp-image-1867\" src=\"https:\/\/www.mickyweis.com\/wp-content\/uploads\/2021\/04\/Skaermbillede-2015-09-03-kl.-12.09.28-1030x509-1.png\" alt=\"Sk\u00e6rmbillede 2015-09-03 kl. 12.09.28\" width=\"621\" height=\"307\" \/><\/p>\n<p>Since many high-end celebrities have large budgets for everything else, I wouldn\u2019t hesitate to spend 10,000 DKK a month on it.<\/p>\n<p>At the moment, we\u2019re spending 1,000 DKK per month on Peter Bendtsen\u2019s Facebook page, and it gives him around 1,500\u20132,000 new fans each month.<\/p>\n<p style=\"text-align: center;\"><em>Here\u2019s how Peter\u2019s likes curve looks when we launch campaigns:<\/em><\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\"alignnone wp-image-2476\" src=\"https:\/\/www.mickyweis.com\/wp-content\/uploads\/2021\/04\/Skaermbillede-2016-02-01-kl.-18.43.08-1030x461-1.png\" alt=\"Sk\u00e6rmbillede 2016-02-01 kl. 18.43.08\" width=\"607\" height=\"272\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Facebook_marketing\"><\/span>Facebook marketing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Use your data!<\/strong><\/p>\n<p>The data we gathered from the previous ad section \u2013 all of that can also be used to decide what kind of content to create.<\/p>\n<p>Maybe you should consider making a video specifically for your Mexican fans to give them unique content?<\/p>\n<p>When you have a Facebook page, you can segment your posts.<\/p>\n<p>That way, someone like Justin Bieber could make a post aimed at a local audience in his most popular cities and send a personal message \u2013 <a href=\"https:\/\/www.youtube.com\/watch?v=8Xpdhbh_2Rc\">similar to when Mark Zuckerberg spoke Chinese.<\/a><\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\"alignnone wp-image-2506\" src=\"https:\/\/www.mickyweis.com\/wp-content\/uploads\/2021\/04\/Skaermbillede-2016-02-13-kl.-10.18.06-942x1030-1.png\" alt=\"Sk\u00e6rmbillede 2016-02-13 kl. 10.18.06\" width=\"550\" height=\"602\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Instagram_marketing\"><\/span>Instagram marketing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Instagram is the perfect medium for most celebrities.<\/p>\n<p>Besides being one of the fastest-growing platforms in Denmark and internationally, it\u2019s also a medium not heavily affected by clickbait (poor news articles designed only to drive traffic).<\/p>\n<p>It\u2019s about being present and meeting people at eye level.<\/p>\n<p><a href=\"https:\/\/www.instagram.com\/therock\/\">Dwayne The Rock Johnson<\/a> is possibly the best example of how to act on social media.<\/p>\n<p>Instead of bragging, he speaks on a human level \u2013 he motivates people.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-large wp-image-2483\" src=\"https:\/\/www.mickyweis.com\/wp-content\/uploads\/2021\/04\/Skaermbillede-2016-02-07-kl.-12.23.53-1030x330-1.png\" alt=\"Sk\u00e6rmbillede 2016-02-07 kl. 12.23.53\" width=\"980\" height=\"314\" \/><\/p>\n<p>And he hasn\u2019t gotten too famous to feature fans who show tattoos of him or tag him in videos they\u2019ve made.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Snapchat_marketing\"><\/span>Snapchat marketing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Snapchat is evolving rapidly \u2013 in fact, Snapchat recently surpassed Instagram as the second-largest platform in Denmark.<\/p>\n<p>That evolution is spreading to businesses too \u2013 so how can you stay relevant on Snapchat as a brand or celebrity?<\/p>\n<p><strong>A few examples<\/strong><\/p>\n<ul>\n<li>DJ Khaled. One of the world\u2019s most famous DJs \/ rap stars has truly cracked the code. His Snapchat strategy has been mentioned countless times. He primarily shares visuals from his life \u2013 which often seem insane \u2013 along with funny short stories and more, making him hugely relatable. <a href=\"https:\/\/www.youtube.com\/watch?v=f8V4chZGNkE\">He reportedly gets up to 3 million views per video.<\/a><\/li>\n<li>Give fans behind-the-scenes experiences. Bigger brands can also benefit from co-labs here. If Medina, for instance, took over a company\u2019s Snapchat for just one week, that company could gain thousands of new followers.<\/li>\n<li>Once you&#8217;ve built a decent following, you can run competitions \u2013 answer fan questions. Imagine how many would tune in if Megan Fox answered fan questions live via Snapchat. It would go viral.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Youtube_marketing\"><\/span>Youtube marketing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Most major celebrities have now started their own YouTube channels because it makes sense to host their own content.<\/p>\n<p>Ellen DeGeneres is a perfect example \u2013 she just passed 14 million subscribers on YouTube.<\/p>\n<p>The same goes for Jamie Oliver \u2013 who really understands social media. Whether it\u2019s Instagram, Facebook, or YouTube.<\/p>\n<p>He\u2019s even created multiple YouTube channels depending on the message he wants to deliver.<\/p>\n<p style=\"text-align: center;\">Here\u2019s a screenshot from his Foodtube channel with 2.1 million subscribers.<img decoding=\"async\" class=\"alignnone wp-image-2486 aligncenter\" src=\"https:\/\/www.mickyweis.com\/wp-content\/uploads\/2021\/04\/Skaermbillede-2016-02-07-kl.-16.20.19-1030x841-1.png\" alt=\"Sk\u00e6rmbillede 2016-02-07 kl. 16.20.19\" width=\"620\" height=\"506\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Leveraging_the_large_following\"><\/span><strong>Leveraging the large following<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Google_analytics\"><\/span>Google analytics<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>When you work with that many people, you get a lot of data. You can dive deep, but even the most basic insights can be extremely useful. Through <a href=\"http:\/\/www.justinbiebermusic.com\/\"><strong>justinbiebermusic.com<\/strong><\/a>, for instance, Justin\u2019s team would get massive data access.<\/p>\n<p><strong>A few possible examples:<\/strong><\/p>\n<ul>\n<li>Most popular country: Next tour?<\/li>\n<li>Most popular city: Next concert?<\/li>\n<li>Age groups?<\/li>\n<li>What devices do they use?<\/li>\n<li>What content do they like the most?<\/li>\n<\/ul>\n<p>The list is endless!<\/p>\n<p>All this data can also be used to create awesome competitions that strengthen brand value and promote a new product, song, or something else entirely.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"App_competition_potentially_with_co-labs\"><\/span>App <strong>competition (potentially with co-labs)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Another important point: emails. As more and more companies and celebrities flood social media, space is getting tight. That\u2019s not the case in email inboxes \u2013 especially not when the sender is \u201cJustin Bieber\u201d.<\/p>\n<p><strong>Justin Bieber example<\/strong><\/p>\n<p>Imagine Justin Bieber launched a contest where all his fans worldwide could upload their best fan photo.<\/p>\n<p>This could be from a concert, bedroom posters, coolest Bieber outfit \u2013 anything. Then fans could vote on each other\u2019s pictures, and the winner would get tickets and hotel for his next concert (which he could film on Snapchat \u2013 live).<\/p>\n<p style=\"text-align: center;\"><strong>Example template from Woobox<\/strong><\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\"alignnone wp-image-2495\" src=\"https:\/\/www.mickyweis.com\/wp-content\/uploads\/2021\/04\/Skaermbillede-2016-02-11-kl.-13.11.21.png\" alt=\"Sk\u00e6rmbillede 2016-02-11 kl. 13.11.21\" width=\"602\" height=\"612\" \/><\/p>\n<p>Let\u2019s assume Justin could convert just 10% of his followers \u2013 he\u2019d quickly have over 500,000 emails worldwide.<\/p>\n<p>If he then sold merchandise \u2013 without lifting a finger \u2013 with just a little digital knowledge, you could easily build a million-dollar business using this strategy and his massive following.<\/p>\n<p><strong>Co-labs: <\/strong>Justin and other celebrities also have many sponsors. He could do a similar contest, for example, in collaboration with Armani and get the entire competition sponsored (including promotion).<\/p>\n<p>If I were a racecar driver for Audi, I could offer VIP tickets to an Audi event via my page. If Audi promoted it in their network, I\u2019d collect tons of emails to use for promoting my sponsors. The bigger I grew on social media, the bigger the sponsors \u2013 and it only goes up from there.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Poor_content\"><\/span><strong>Poor content<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A trend that saddens me a bit regarding celebrities on social media is spam sites.<\/p>\n<p>Unfortunately, some of the world\u2019s biggest celebrities have discovered how easy it is to make ad revenue from websites built just to generate traffic.<\/p>\n<p style=\"text-align: center;\"><strong>Examples:<\/strong><\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\"alignnone wp-image-2496\" src=\"https:\/\/www.mickyweis.com\/wp-content\/uploads\/2021\/04\/Skaermbillede-2016-02-11-kl.-13.23.55.png\" alt=\"Sk\u00e6rmbillede 2016-02-11 kl. 13.23.55\" width=\"519\" height=\"476\" \/><\/p>\n<ul>\n<li style=\"text-align: left;\">Birdman: Runs <strong><a href=\"http:\/\/www.newscrawl.com\/\">http:\/\/www.newscrawl.com\/<\/a><\/strong> \u2013 and shares extremely poor content.<\/li>\n<li style=\"text-align: left;\">Floyd Mayweather: <strong><a href=\"http:\/\/www.mayweatherofficial.com\/\">http:\/\/www.mayweatherofficial.com\/<\/a><\/strong> \u2013 same style as Birdman.<\/li>\n<li style=\"text-align: left;\">Ashton Kutcher: <strong><a href=\"http:\/\/aplus.com\/\">http:\/\/aplus.com\/<\/a><\/strong> \u2013 same clickbait-style content.<\/li>\n<\/ul>\n<p>The list goes on, and it\u2019s not about building a brand \u2013 it\u2019s about building a media outlet to cash in on ad revenue.<\/p>\n<p>Most of these articles bring no value to users, but people still click because of their connection to their favorite celebrity.<\/p>\n<p>I sincerely hope that Facebook and Google will crack down on this so we don\u2019t have to see it in the future.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Subscription-based_models\"><\/span><strong>Subscription-based models<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Det st\u00f8rste problem de kendte har, er at alt indhold afh\u00e6nger af dem. Jeg ville t\u00e6nke p\u00e5 hvordan jeg kunne fjerne mig selv fra ligningen og skabe en uafh\u00e6ngig indkomst.<\/p>\n<p style=\"text-align: center;\"><strong>Read more:<\/strong> <a href=\"http:\/\/www.copyblogger.com\/membership-site-basics\/\" target=\"_blank\" rel=\"noopener\">How to create a membership site<\/a><\/p>\n<div class=\"greybox\">\n<p>Let\u2019s create a few hypothetical examples&#8230;<\/p>\n<p><strong>Goodie bag by Medina<\/strong><\/p>\n<p>Medina could launch a goodie bag packed with curated items for her fans. She selects makeup, fitness items, magazines, and fills a \u201cbox by Medina\u201d each month costing 100 DKK. Let\u2019s assume just 1,000 people subscribe \u2013 that\u2019s 100,000 DKK in revenue. Given Medina\u2019s strong brand, she could potentially get all items sponsored and pocket most of that as profit. And 1,000 subscribers is a low estimate.<\/p>\n<p><strong>Jamie Oliver pro-kitchen<\/strong><\/p>\n<p>A concept where people pay 50 DKK a month for exclusive cooking videos \u2013 live or recorded kitchen courses, where they can also ask questions. If just 100,000 out of his millions of fans subscribed, that\u2019s approx. 5,000,000 DKK monthly revenue. You could even expand the model to include a monthly food box with recipes and spices from his brand for an extra 50 DKK.<\/p>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"Pain_Pleasure_principle\"><\/span>Pain &amp; Pleasure principle<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>I previously wrote a post on <a href=\"https:\/\/www.mickyweis.com\/en\/emotions-in-marketing\/\">emotional marketing<\/a> \u2013 I would use the same approach for promoting a celebrity. The idea comes from Tony Robbins.<\/p>\n<p style=\"text-align: center;\"><strong>My philosophy<\/strong><\/p>\n<p style=\"text-align: center;\">(from a presentation I gave last November)<\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\"alignnone wp-image-2504\" src=\"https:\/\/www.mickyweis.com\/wp-content\/uploads\/2021\/04\/Skaermbillede-2016-02-13-kl.-10.01.47-1030x685-1.png\" alt=\"Sk\u00e6rmbillede 2016-02-13 kl. 10.01.47\" width=\"564\" height=\"375\" \/><\/p>\n<h3 style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"Pain\"><\/span><strong>Pain<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>You must create something that causes pain if people <em>don\u2019t<\/em> follow it. Think of your favorite TV shows \u2013 missing an episode can annoy you. Same with your favorite sports team \u2013 missing practice or a match is frustrating.<\/p>\n<p>Create content the same way! &#8230;<\/p>\n<p>When making content as a celebrity \u2013 or a business \u2013 think about making it so great that people <em>can\u2019t bear<\/em> to miss it. The opposite of the poor content we talked about earlier.<\/p>\n<h3 style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"Pleasure\"><\/span><strong>Pleasure<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Why do we follow Oprah Winfrey? Because she makes us feel like she can remove our pain. She helps us, inspires us, and creates lasting positive feelings.<\/p>\n<p>In other words, she removes our current pain and replaces it with long-term joy.<\/p>\n<p>Often, celebrities and businesses are capable of the same thing.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Konklusion\"><\/span>Konklusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>As always, there are tons of opinions on what celebrities <em>should<\/em> do.<\/p>\n<p>I have no doubt they\u2019re incredibly busy already. But I also know from my experience at Tattoodo \u2013 where we surpassed 5,000,000 Facebook fans via collaborations with Ami James and Daniel Agger \u2013 that the opportunities are massive when used right.<\/p>\n<p>Do you have other great examples? Do you think I missed any key points?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Something I&#8217;ve always wanted to work with is celebrities! Whether it\u2019s a racecar driver, football player, or pop star \u2013 it would be amazing to [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5139,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[88,87,103],"series":[],"class_list":["post-9032","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogger-tips-en","category-content-marketing-en","category-social-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>From spotlight to stardom: Marketing for celebrities<\/title>\n<meta name=\"description\" content=\"Whether it&#039;s a race car driver, a football player, or a pop star \u2013 it would be fascinating to explore how far their brand could be taken.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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