{"id":9240,"date":"2017-10-20T14:36:15","date_gmt":"2017-10-20T12:36:15","guid":{"rendered":"https:\/\/www.mickyweis.com\/den-ultimative-guide-til-b2b-markedsfoering\/"},"modified":"2025-07-29T20:44:28","modified_gmt":"2025-07-29T18:44:28","slug":"b2b-marketing-guide","status":"publish","type":"post","link":"https:\/\/www.mickyweis.com\/en\/b2b-marketing-guide\/","title":{"rendered":"The complete B2B marketing guide for business growth"},"content":{"rendered":"<p>Is online marketing only for B2C companies?<\/p>\n<p>I often find that most B2B companies still believe that online marketing is primarily designed for B2C companies.<\/p>\n<p>But is that really true? That\u2019s what I want to shed some light on in this post.<\/p>\n<p>(B2C means business to consumer, and B2B means business to business.)<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Jump to section<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mickyweis.com\/en\/b2b-marketing-guide\/#It_starts_with_your_website\" >It starts with your website<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mickyweis.com\/en\/b2b-marketing-guide\/#We_all_search_on_Google\" >We all search on Google<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mickyweis.com\/en\/b2b-marketing-guide\/#Keyword_analysis\" >Keyword analysis<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.mickyweis.com\/en\/b2b-marketing-guide\/#Search_engine_optimization\" >Search engine optimization<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.mickyweis.com\/en\/b2b-marketing-guide\/#Content_marketing\" >Content marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.mickyweis.com\/en\/b2b-marketing-guide\/#Easy_win_Google_Adwords\" >Easy win: Google Adwords<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.mickyweis.com\/en\/b2b-marketing-guide\/#Platforms_your_audience_uses\" >Platforms your audience uses<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.mickyweis.com\/en\/b2b-marketing-guide\/#LinkedIn\" >LinkedIn<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.mickyweis.com\/en\/b2b-marketing-guide\/#Facebook_advertising\" >Facebook advertising<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.mickyweis.com\/en\/b2b-marketing-guide\/#Optimize_your_Facebook_page\" >Optimize your Facebook page<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.mickyweis.com\/en\/b2b-marketing-guide\/#Everyone_uses_email\" >Everyone uses email<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.mickyweis.com\/en\/b2b-marketing-guide\/#Data_is_everything\" >Data is everything!<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.mickyweis.com\/en\/b2b-marketing-guide\/#The_funnel_is_different\" >The funnel is different<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.mickyweis.com\/en\/b2b-marketing-guide\/#Sell_values_and_relationships\" >Sell values and relationships<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"It_starts_with_your_website\"><\/span><strong>It starts with your website<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Most B2B websites are still very outdated (pardon my blunt tone) \u2014 they\u2019re from a time when business relationships were built through business cards, long conversations, and even physical letters.<\/p>\n<p>Are we being honest with ourselves in thinking that this still applies to the B2B companies of the future?<\/p>\n<p>The next generation, growing up in a fully digital world, doesn\u2019t distinguish between B2B and B2C in the same way older generations might. That\u2019s something we need to consider. Both types of companies now operate on the same platforms, and the lines are blurring.<\/p>\n<p>We\u2019re not inspired to buy through different platforms anymore \u2014 we\u2019re inspired in the same places, regardless of time or location.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"We_all_search_on_Google\"><\/span><strong>We all search on Google<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Almost every purchase starts on Google \u2014 in both B2B and B2C contexts. For example, a common international search is \u201cbusiness supplier of product x.\u201d<\/p>\n<p>In Denmark, 50% of all purchases also begin via Google. It\u2019s safe to say this trend is moving into the B2B market as well, where inspiration used to come from trade magazines or personal phone calls.<\/p>\n<p>Hand a five-year-old an iPad today and ask whether they\u2019ll find inspiration on Facebook and Google or in a printed trade magazine. You already know the answer: they\u2019ll find it via search engines and social media.<\/p>\n<p>That\u2019s why Google \u2014 and understanding search engine optimization \u2014 is essential.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Keyword_analysis\"><\/span><strong>Keyword analysis<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Yes, it\u2019s an analysis of words. A keyword analysis helps you identify which terms you want to be found for on Google.<\/p>\n<p>It\u2019s important to assess the potential within your niche. If 10,000 searches are being made per month across a set of keywords in your industry, the potential to sell services or products is significant \u2014 especially if your offerings are high-value.<\/p>\n<p><strong>Start with your own products<\/strong><\/p>\n<p>Start small. Export all your category and product pages into Google Sheets. Then do the same for two or three of your biggest competitors. Perform manual Google searches using a private browser, and note where your company ranks compared to your competitors.<\/p>\n<p>In the same spreadsheet, create a column titled \u201csearch volume\u201d and fill it in using data from Google Keyword Planner.<\/p>\n<p><strong>Use Keyword Planner<\/strong><\/p>\n<p>With <strong><a href=\"https:\/\/adwords.google.com\/home\/tools\/keyword-planner\/\">Google Keyword Planner<\/a><\/strong> (part of Google Ads), you can upload your spreadsheet or manually enter keywords. It then shows the monthly search volume for each term. This gives you an idea of the real potential in your niche.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-large wp-image-4462\" src=\"https:\/\/www.mickyweis.com\/wp-content\/uploads\/2021\/04\/Skaermbillede-2017-07-02-kl.-17.07.53-1030x348-1.png\" alt=\"\" width=\"980\" height=\"331\" \/><\/p>\n<p>Armed with this data, it becomes clear that appearing at the top of Google\u2019s search results is also relevant for B2B.<\/p>\n<p>You can use tools like Accuranker or Rankscanner, or simply track rankings manually every month. By comparing these with your Google Analytics traffic, you should start seeing a positive trend \u2014 and that\u2019s your strategy in motion.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Search_engine_optimization\"><\/span><strong>Search engine optimization<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Once you\u2019ve done your keyword analysis, you\u2019ll have a good sense of the most valuable search terms in your field. That knowledge is used to optimize your website and help it rank in Google\u2019s organic results.<\/p>\n<p><a href=\"https:\/\/www.mickyweis.com\/en\/what-is-seo\/\">Read the ultimate guide to search engine optimization<\/a><\/p>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=_ZlJkD7hxTs\">SEO (Search Engine Optimization)<\/a> refers to unpaid results in Google\u2019s search engine.<\/p>\n<p>Years ago, those results were easy to manipulate \u2014 not anymore. Today, instead of optimizing purely for Google, you should focus on creating a great experience for your users. The rankings will follow.<\/p>\n<p><strong>A good SEO strategy typically involves three areas: technical, internal, and external.<\/strong><\/p>\n<p>The <strong>technical part<\/strong> covers everything related to your platform, such as speed, mobile responsiveness, menu structure, and internal linking. Think of it as the foundation of a house \u2014 get this part right, and the rest becomes easier.<\/p>\n<p>The <strong>internal part<\/strong> is about everything visible on your website. How complete are your product descriptions? Do they answer all the questions your customers have? In competitive industries, invest more in your content to differentiate your website and offer a better user experience \u2014 that\u2019s how you get visitors to return.<\/p>\n<p>The <strong>external part<\/strong> is about what happens outside your website. How many people mention or link to your site? How often is your content shared? To succeed here, your content needs to be good and worth talking about. Otherwise, it\u2019s difficult to earn links and shares.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Content_marketing\"><\/span>Content marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=bt3EMZeDSoQ&amp;t=1s\">Content marketing<\/a> refers to creating content that itself acts as marketing \u2014 content users return to repeatedly. For B2B companies, this is extremely valuable because it allows you to inform, educate, and show your expertise.<\/p>\n<p><strong>You have knowledge \u2014 give it away for free and sell more.<\/strong><\/p>\n<p>The keyword analysis earlier gave us a list of what people search for when they want information or products in your space.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-large wp-image-4463\" src=\"https:\/\/www.mickyweis.com\/wp-content\/uploads\/2021\/04\/Skaermbillede-2017-06-30-kl.-16.56.00-1030x688-1.png\" alt=\"\" width=\"980\" height=\"655\" \/><\/p>\n<p>Think about how much expertise you hold. If you shared it freely, how many more people would trust you? Probably quite a few.<\/p>\n<p>In the US, inbound marketing and \u201creturn-worthy\u201d content is a big priority, as it provides tremendous value.<\/p>\n<p><img decoding=\"async\" class=\"wp-image-4444 aligncenter\" src=\"https:\/\/www.mickyweis.com\/wp-content\/uploads\/2021\/04\/image481.jpg\" alt=\"\" width=\"599\" height=\"449\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>In Denmark, inbound marketing is still a challenge, since many companies focus on traditional channels like trade magazines, TV, radio, or cold calling.<\/p>\n<p><strong><a href=\"https:\/\/www.mickyweis.com\/en\/internal-searches-value\/\">My trick: Use internal site searches to find blog ideas.<\/a><\/strong><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Easy_win_Google_Adwords\"><\/span>Easy win: Google Adwords<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Google Ads is often an easy and effective tool for B2B companies. Competition isn\u2019t as high, so click prices are lower \u2014 unless you overlap with consumer markets, where prices are much higher.<\/p>\n<p>Unlike SEO, Google Ads is paid and can be switched on and off, making it a flexible testing tool.<\/p>\n<p>It also helps you identify which keywords perform well, before investing in long-term SEO. Even though SEO traffic is free, it still requires effort and content. Google Ads can even help you test whether your landing pages convert.<\/p>\n<p><a href=\"https:\/\/geniads.com\/\">Get the most out of Adwords<\/a> \u2013\u00a0<strong>Read more<\/strong><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Platforms_your_audience_uses\"><\/span><strong>Platforms your audience uses<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Let\u2019s put a myth to rest: social media isn\u2019t just for B2C. Plenty of businesses use social platforms to discover new products \u2014 including B2B products like yours.<\/p>\n<p>As search behavior shifts, fewer people find inspiration in trade magazines. Today, it mostly happens via social media.<\/p>\n<p>Let\u2019s explore the most relevant platforms for B2B marketing.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"LinkedIn\"><\/span>LinkedIn<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>LinkedIn remains the best social platform for cost per lead in B2B \u2014 mainly because it\u2019s a professional network, and the people using it often seek real solutions to business challenges.<\/p>\n<p><strong>Get your LinkedIn page in order<\/strong><\/p>\n<p>LinkedIn has grown in Denmark, especially after being acquired by Microsoft. Their ad platform is also improving.<\/p>\n<ul>\n<li>Create a professional page with your logo, cover image, and company story. Check out examples like Lego or M\u00e6rsk.<\/li>\n<li>Keep the page updated to show you&#8217;re an active company.<\/li>\n<li>Encourage employees to link to your company on their profiles. It builds corporate identity and shows off your team\u2019s expertise.<\/li>\n<\/ul>\n<p><strong>Test LinkedIn ads<\/strong><\/p>\n<p>LinkedIn advertising is growing and evolving. The best way to get started is simply to test.<\/p>\n<p>You can use LinkedIn to attract talent and show your company values and milestones. This builds presence \u2014 and as we\u2019ll explore later, relationships drive B2B sales.<\/p>\n<div class=\"greybox\">\n<p><strong>LinkedIn targeting options<\/strong><\/p>\n<ul>\n<li>Upload your email database and target those users.<\/li>\n<li>Target people by job title (e.g. \u201cprocurement manager\u201d).<\/li>\n<li>Use \u201caudience expansion\u201d to find new prospects similar to existing customers.<\/li>\n<\/ul>\n<\/div>\n<h3><span class=\"ez-toc-section\" id=\"Facebook_advertising\"><\/span>Facebook advertising<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Should B2B companies use Facebook ads? Yes, absolutely.<\/p>\n<p>Your employees use Facebook \u2014 and so do your clients.<\/p>\n<p><strong><a href=\"https:\/\/www.mickyweis.com\/en\/facebook-ads\/\">Read the full guide to Facebook advertising<\/a><\/strong><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Optimize_your_Facebook_page\"><\/span><strong>Optimize your Facebook page<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>To look professional, set up a proper company page \u2014 not a private profile or group.<\/p>\n<p>It\u2019s easy to create and quick to launch. Once it&#8217;s live, you can advertise to targeted audiences.<\/p>\n<ul>\n<li>Add a clear profile picture and cover image or video.<\/li>\n<li>Fill out all company information.<\/li>\n<li>Set up an ad account and start testing.<\/li>\n<\/ul>\n<p><strong>Target groups to test for B2B:<\/strong><\/p>\n<ul>\n<li>Website visitors<\/li>\n<li>Email subscribers (for upselling or staying top-of-mind)<\/li>\n<li>Facebook fans (share milestones, anniversaries, holiday greetings)<\/li>\n<\/ul>\n<p>B2B is all about relationships \u2014 and these can be built online too.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Everyone_uses_email\"><\/span><strong>Everyone uses email<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>There are many reasons to build an effective email flow. I\u2019ve worked with companies <a href=\"https:\/\/www.sanovogroup.com\/\">like <strong>Sanovo Technology Group<\/strong>,<\/a> where a structured email strategy led to strong results \u2014 especially because they already had a strong digital foundation.<\/p>\n<p>The key for B2B is to segment your customer base and tailor your messages accordingly.<\/p>\n<p><strong>What should your emails contain?<\/strong><\/p>\n<p>That depends on the relationship you want with your audience. The more open and informative you are, the more credibility you build \u2014 especially if you can educate and engage your readers.<\/p>\n<p>Many tools are available, and prices vary. I often recommend <strong><a href=\"https:\/\/mailchimp.com\/\">MailChimp<\/a><\/strong>, which offers free plans for up to 2,000 subscribers and includes automation features. Paid upgrades are affordable too.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Data_is_everything\"><\/span>Data is everything!<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you\u2019ve followed my blog, you\u2019ll know I\u2019m data-driven \u2014 and not just because it sounds cool. Analyzing data is essential to <a href=\"https:\/\/www.youtube.com\/watch?v=1l8uUJQd8z0\">online success.<\/a> Without knowing your metrics, you can\u2019t repeat what works, and therefore, you don\u2019t have a real success.<\/p>\n<p><strong><a href=\"https:\/\/www.mickyweis.com\/en\/big-data-webanalysis\/\">Read the full post on data analysis and big data<\/a><\/strong><\/p>\n<p>When you understand your key levers, it\u2019s easier to see whether things are going well or poorly.<\/p>\n<p style=\"text-align: center;\"><strong>Example: B2B dashboard<\/strong><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-4470\" src=\"https:\/\/www.mickyweis.com\/wp-content\/uploads\/2021\/04\/Example-Sales-Dashboard.png\" alt=\"\" width=\"1295\" height=\"506\" \/><\/p>\n<div class=\"redbox\">\n<p>Many companies I\u2019ve seen lack proper tracking and end up losing revenue. Then they try everything at once, like paddling in every direction in a lifeboat \u2014 without getting anywhere.<\/p>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"The_funnel_is_different\"><\/span><strong>The funnel is different<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Of course, the sales funnel is different for B2B \u2014 especially when your product is expensive or rarely purchased.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-large wp-image-4464\" src=\"https:\/\/www.mickyweis.com\/wp-content\/uploads\/2021\/04\/marketing-funnel-b2c-b2b-1030x564-1.png\" alt=\"\" width=\"980\" height=\"537\" \/><\/p>\n<p>Take a manufacturing company selling machines worth 5 million that are replaced every 10 years. You don\u2019t get frequent repeat sales \u2014 but you <em>do<\/em> need strong relationships for upselling: repairs, maintenance, training, etc.<\/p>\n<div class=\"row\">\n<div class=\"col-md-6 col-md-offset-3\">\n<div class=\"testimonials\">\n<div class=\"active item\">\n<blockquote>\n<div class=\"carousel-info\">\n<p><img decoding=\"async\" class=\"pull-left\" src=\"https:\/\/www.mickyweis.com\/wp-content\/uploads\/2021\/04\/vicky.jpg\" alt=\"\" \/><\/p>\n<p>Micky is very competent within ecommerce, digital communication and in general online presence. He knows what is trending online as we speak but most important also what to expect in the future.<\/p>\n<p>I have had the pleasure of working with Micky on different online tasks and I can highly recommend him as a digital business partner.<\/p>\n<p><strong>Vicky Engsted | Marketing Manager at Sanovo Technology Group<\/strong><\/p>\n<\/div>\n<\/blockquote>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"Sell_values_and_relationships\"><\/span><strong>Sell values and relationships<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In B2C, buyers care about price, delivery, and convenience. B2B, on the other hand, is about the relationship between buyer and seller.<\/p>\n<p>In interviews with B2B companies, I often hear about partnerships built over decades \u2014 based on mutual respect and a shared desire for good business. These relationships evolve into professional friendships.<\/p>\n<p>The key now is to build those same relationships digitally \u2014 without losing the personal touch.<\/p>\n<p><strong>Is your B2B company ready for change?<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Is online marketing only for B2C companies? I often find that most B2B companies still believe that online marketing is primarily designed for B2C companies. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5378,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[81,104],"series":[],"class_list":["post-9240","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-b2b-marketing-en","category-linkedin-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Smart B2B marketing strategies that actually work<\/title>\n<meta name=\"description\" content=\"Think online marketing is just for B2C? 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