{"id":9446,"date":"2022-06-03T11:02:19","date_gmt":"2022-06-03T09:02:19","guid":{"rendered":"https:\/\/www.mickyweis.com\/mere-end-100-tips-og-tricks-til-at-skalere-din-forretning\/"},"modified":"2026-05-13T10:07:26","modified_gmt":"2026-05-13T08:07:26","slug":"100-strategies-business-growth","status":"publish","type":"post","link":"https:\/\/www.mickyweis.com\/en\/100-strategies-business-growth\/","title":{"rendered":"More than 100 strategies to scale your business successfully"},"content":{"rendered":"

I\u2019ve had this feeling in my gut lately, a feeling not related to too many pastries, but about having my own webshop or being a partner in a project again.<\/p>\n

I am craving a new adventure after my break from consulting, but enough about that for now.<\/p>\n

There\u2019s something magical about putting all your energy into one project. I often wish I had the knowledge I have today when I was CMO at Firtal.<\/p>\n

This restlessness led me to many ideas and thoughts, primarily about how I would approach things myself and the lessons I have gathered over the last five years.<\/p>\n

I also believe we are entering a period where, for example, e-commerce will face much tougher times than the last two years. This makes it the perfect moment to return to the basic strategies.<\/p>\n

Generally, when the economy slows down, you need to use every tool in your toolbox – everything becomes more difficult.<\/p>\n

Positive warning:<\/strong> This list ended up longer than I initially expected. I have chosen not to include how I would structure a team, as I covered that in my latest post about digital organization.<\/p>\n

This is purely marketing, tips and tricks, and the tools I personally use.<\/p>\n

To be completely honest:<\/strong> This is one of the best posts I have written in the last ten years, packed with knowledge and free materials you can download. Feel free to leave a comment if you think I missed something or if you need further elaboration.<\/p>\n

All of these strategies are more or less easy to implement. My first recommendation is to handpick strategies from the list below that suit your business. Then set them up in an Excel or Google Sheet file.<\/p>\n

If you do this, you will have enough tasks for at least the next 12\u201324 months, and trust me, you will have plenty of aha moments along the way.<\/p>\n

You should also divide them by priority and resources.<\/p>\n

You can see a real example from my own data sheet for a webshop below.<\/em><\/p>\n

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Several of you have asked in previous posts if I would share my full Excel sheet with you, and after some thought, I have decided to make it downloadable. You will need to do the calculations.<\/p>\n

This Excel file is based on webshop data, but KPIs<\/a> can easily be adjusted if, for example, you work with an app, a physical store, or something else. My hope is that you connect additional tools yourself and see what works for your business.<\/p>\n

Download my full Excel file of marketing data<\/a><\/strong><\/p>\n

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Tip:<\/strong> An important note is to make a small reminder for each month. We forget things surprisingly quickly. That\u2019s actually a useful survival mechanism to avoid drowning in information overload, but it is less advantageous when analyzing year-over-year.<\/p>\n

Corona is a perfect example. We have already forgotten it, which is why we now wonder why our index is at 50 instead of 200. The 2018 summer heatwave also had a huge impact on online sales, which is why I often include DMI\u2019s weather data in my analyses.<\/p>\n

Let\u2019s look at all the concrete strategies, some more familiar than others.<\/p>\n<\/div>\n

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